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W I N N I N G T H E
O M N I C H A NN E L W A R
Hi, I’m Jo Caudron Active in digital since 1993
Internet entrepreneur involved in 20+ start-ups.
Founding Partner of Duval Union Consulting
@jcaudron [email protected]
We are business consultants for a digital
world.
Our mission is to help organization transform.
Sold in 40 countries!
Expect a smack in the face…Digital Disruption is real
1995+ Music Photography Video Rental …
2005+ Print Media TV Travel HR …
2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance …
2025 All Safe havens will be subject to digital disruption …
WAVES OF Disruption
1995+ Music Photography Video Rental …
2005+ Print Media TV Travel HR …
2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance …
2025 All Safe havens will be subject to digital disruption …
WAVES OF Disruption
Digital Disruption is a story of…
%@jcaudron
This is NOT our storyYOU THEM
We are COMPLIANT! We are a TRUSTED partner!
We have DECADES of experience! We are on SOCIAL MEDIA!
This IS our storyYOU
We are COMPLIANT! We are a TRUSTED partner!
We have DECADES of experience! We are on SOCIAL MEDIA!
But your app sucks
I want experience
Uhh..ok
Hey this solves my problem!
I don’t want to wait a
week
NEW
THEM
The Tipping Point
YOU
THEM
How can we Avoid this?
YOU
THEM
Don’t worry, we’ve got a PLAN
@jcaudron
WINNING THE
OMNICHANNEL WAR
battle by battle
YOU ARE UNDER ATTACK
OMNICHANNEL AS DEFENSE
OMNICHANNEL AS OFFENSE
OFFLINE
ONLINE
Y O U T H E M
ONLINE
OFFLINE ONLINE
NOT A REALISTIC PLAN
ONLINE
Y O U T H E M
OFFLINE ONLINE ONLINE
Y O U T H E M
NOT A REALISTIC PLAN
HYBRID HACKING WHERE OFFLINE AND ONLINE MERGE
HYBRID ONLINE
Y O U T H E MLEVERAGE YOUR TRADITIONAL STRENGTHS
FIND UNIQUE HYBRID SWEET-SPOTS
BUILD DIGITAL
EXCELLENCE
Win the battle for attention
Content marketing
Social media
Online Support
SEO
SEA
Stores
Brand Legacy
Advertising
Folder2Web
Smart Windows
Smart Displays
Win the store battle (by being a great retailer)
Win the eShop battle (by pursuing digital excellence)
In-store Kiosks
Pick-up, service, trust in store
Win the webrooming battle
Chat2Guide
Real-time stock levels
Agenda
Email retargetting
Win the showrooming battle
Every touchpoint is a battle to win the customer . As a traditional retailer, we might not be the best in the digital space, yet we have other important assets that we can bring in. The real power will be in the hybrid sweet-spots, where we can do things that pure players can not (at least not today…)
Thank You!
DOWNLOAD THE SLIDES www.speakersbase.com/JO