INTRO TO BUSINESS:

CHARITY DRIVE

Names : CHEW YU JING 0317739

ADAM TAN 0317750

NHAT DINH 0313309

HARIISH KUMAR 0318852

LYNETTE LAW 0317761

Lecturer : Mr. Chang Jau Ho

Subject : Intro to Business Final Project Report

Subject Code : BUS30104

EXECUTIVE SUMMARY

OBJECTIVES

CHARITY ORGANIZATION :1. HOUSE OF JOY, PUCHONG2. HOUSE OF LOVE, KLANG3. RUMAH AMAN, SHAH ALAM

REASONS TO SUPPORT :

Orphanage home provide food and shelter for unfortunate children and are in need of financial aid to provide the children with education and daily expenses. We were given an opportunity by Taylor’s Lakeside University to make a change in our society. Instead of just donating to one charity organization, we decided to do more. We cover three different orphanage homes from three different districts, House of Love in Klang, House of Joy in Puchong and Rumah Aman in Shah Alam. We target to achieve RM3,000 and above to donate at least RM1,000 for each orphanage home.

TARGET DONATION AMOUNT : RM3,000

MAIN INCOME : WEB PAGE DESIGNING

TARGET SALES UNIT : 200 X CAKES

PASSIVE INCOME : PS4 GAME PLAY

YouTube : https://www.youtube.com/watch?v=nflqxd0Ky2M

TARGET MARKET

1. WEB PAGE DESIGNINGCUSTOMER :S3 LAND SDN. BHD.

WANTS & NEEDS :Domain that is user-friendly and informative with good quality graphics.

SPENDING POWER :The company is willing to pay a considerably large amount as it requires a new domain that has to be constructed quickly within few weeks. The price is being set at RM2,500.

2. CAKESCUSTOMERS :People from all social classes and race and multicultural background from all ages.Mainly Taylorians.

WANTS & NEEDS :Dessert that has a very reasonable price and quality that exceeds expectations.

SPENDING POWER :RM5 is a small number in a Taylorian’s expense to purchase a good quality product and serve charity financially at the same time.

3. PS4 GAME PLAYCUSTOMERS :Taylorians mainly male from all social classes and race and multicultural background age 18-25.

WANTS & NEEDS :Entertainment during short breaks between classes or awaiting peak hours of traffic jam to pass by.

SPENDING POWER :RM3 for 15 minutes of PS4 game play is considered as a very cheap as this price is cheaper than food sold in the campus.

COMPETITION ANALYSIS

1. BACKOFEN

PRODUCT : CAKES

STRENGTH :

Well-established cafe in Taylor’s Lakeside Campus Has a frequent flow of recurring customers High quality cakes with high demand A good setting provided with comfortable seats for customers to enjoy slowly

VULNERABILITY :

Price is considered affordable at an average of RM7 per cake but our price can go lower as the cakes are partially sponsored

Backofen’s business is footed but our business has mobility.

2. OTHER CHARITY DRIVE EVENT FOODSTALLS

PRODUCTS : VARIETY OF FOOD

STRENGTH :

As the stalls are clustered at one hallway, customers have many options to choose from the other food stalls

VULNERABILITY :

Selling troops circulating the campus aren’t as active as ours Prices are higher than that of our good quality products Sales people might not try as hard as we did to call in customers everytime

people pass by the base station Food are self-made whereas our cakes are manufactured by well-established

cake producing company, Backofen

PRODUCT AND PACKAGING

1. MAIN INCOME : WEB PAGE DESIGNING

Upon having the opportunity to recreate a web page for S3 LAND SDN BHD, we took the initiative to provide the service as we have the required graphic designing skill set from one of our teammates, Hariish Kumar.

PRODUCT FEATURE :

Graphic designers usually charge an amount of RM3,000 and above for a very basic web page design using an old server system which makes the page not very attractive.

We had came up with a service that only charge RM2,500 for a trendy yet functional design for the company. We offered a good service with a reasonable charge.

PACKAGING :

The whole web page is recreated from scratch, featuring user-friendly one-click systems and enhanced graphics. The setting is also renewed from dull to attractive. We registered a new domain for the client www.s3land.com

2. TARGET SALE : CAKES

We provide customers with 3 choices of Backofen manufactured cakes namely butter cake, 2 in 1 swiss roll ( pandan & strawberry ) and chocolate moist cake.

PRODUCT FEATURE :

The cakes are sold fresh as the remaining cakes are given away for free after business hours to show customers that stocks are renewed every selling day.

Backofen’s owner, the manufacturer also sponsored RM0.80 per cake selling us at a price of RM2 per cake which was originally priced at RM2.80. The quality of food is good provided with welcoming feedback by the consumers.

PACKAGING :

The cakes are wrapped on 3 sides with aluminium cake wrapper so that customers would keep their hands clean while enjoying the cakes. Transparent plastic cases are used for visibility of the cakes to the customers while protect the 4cm x 7cm cake from contamination. The cases are also very lightweight to be easily carried around and can be easily crushed when being disposed thus saving space inside rubbish bins.

3. PASSIVE INCOME : PS4 GAME PLAY

We provide entertainment within the campus by bringing in the PS4 game play screened on a 32 inch Sony LCD screen.

PRODUCT FEATURE :

We provide entertainment for students during class transitions. Every player is provided with 3 game choices, FIFA15, COD and NBA 2K15.

We charged RM3 per 15 mins for every player.

PACKAGING :

We prepare chairs for the customers and also for their friends who were there to watch them play to join the fun. If customers want to play a 1 on 1 game but he/she did not come in a pair, we would arrange our teammates who are good in those games to play with the customers. Music is also provided for the customers to enjoy when indulging themselves in the game.

PRICING

1. WEB PAGE

SELLING PRICE : RM2,500

COST PRICE : RM0

ESTIMATED HIGHEST PROFIT : RM2,500

STRATEGY :

A. OPTIMIZING OPPORTUNITIES

DEMAND :

The client is looking for a fast solution to upgrade his web page as new projects are about to start and online presence is very important for a brand new company.

SUPPLY :

We provide a web page that is uptrend and user-friendly for website visitors and the client himself.

We also finished the job within 2 weeks which was a fast supply to fulfill the clients needs.

We also had frequent meetings with the client and thus showing examples, getting feedback to enhance the web page to meet the client’s expectations.

2. CAKES

SELLING PRICE : RM5 X 210 UNITS

COST PRICE : RM2 X 210 UNITS

ESTIMATED HIGHEST PROFIT : RM630

STRATEGY :

A. LOWERING SELLING PRICE

Compared to prices of cakes sold in campus, our price is RM2 cheaper than that of their cheapest cake priced at RM7.

To increase sales as stocks would expire, we came up with a package of RM12 for 3 cakes which is RM4 per cake, lesser than the original price of RM5 by RM1.

B. STARTING EARLY

On a Thursday 13th November 2014, 4 days before the official beginning of the Charity Drive Event, we started selling 50 units.

We approached customers one by one on foot, splitting into 2 teams, a team of 2 and a team of 3.

We tried every possibility, every passer-by. We did this to allocate the right timing to sell the cakes, the peak selling time

is during 12.30pm to 1.30pm. The time when staffs and students are going to have lunch.

We noticed that the chocolate moist cakes finish fast.

C. SUPPLY ACCORDING TO THE DEMAND CURVE

After finish stocks of 50 chocolate moist cake, 50 butter cake and 50 two-in-one swiss rolls, we ordered another 60 cakes but this time only one flavour, chocolate moist.

60 chocolate moist cakes were sold finish during that day itself which was a Tuesday 18th November 2014, as it had a very welcoming response.

3. PS4 GAME PLAY

SELLING PRICE : RM3 PER PERSON (15 MINS)

COST PRICE : RM0

ESTIMATED HIGHEST PROFIT : RM480

STRATEGY :

A. PASSIVE INCOME

We have noticed that game stations are one of the most frequented business during other charity drive events.

With a low price of RM3 per player, mostly 2 players per game of 15 mins, we can generate RM6 every 15 mins which means RM24 per hour.

We chose to have a game station as apart from selling cakes on foot in 2 teams of 2 people, we can allocate 1 teammate to collect passive income while we were physically outside of the competitor’s zone.

PROMOTION

1. POSTER WITH MARKETING MESSAGE

We produced an A2 size poster at our stall to notify the customers of our good cause while selling cakes. We came up with the tagline ‘ONE CAKE HELPS THREE ORPHANAGE HOMES’ to let the customers know that our team aren’t just covering 1 but 3 orphanage homes in Klang, Shah Alam and Puchong.

2. SOCIAL MEDIA MARKETING

We advertised our cake featuring the chocolate moist flavour as it’s the most wanted among our products. We added the tagline ‘1 CAKE HELPS 3 ORPHANAGE HOMES’ to remind the customers of our noble cause. Group leader, Chew Yu Jing also added his personal experience in helping one of the orphanage homes back in highschool to tell people that they can make a difference no matter where and when.

Our team also advertised our cakes online through Facebook posting on walls or in pages to notify as many people as we can about the service of entertainment, PS4 game play, that we provide during the charity drive event. We shared many photos and information regarding our stall and our cause to serve the community by helping 3 orphanage homes.

3. WORD OF MOUTH

We passed on word of mouth by telling customers that our cakes are from high quality cake manufacturer Backofen thanks to the owner Mrs. Choo who had given us permission. This had increased our numbers in sale as the cakes had an established name. Because of the good brand name with a promotional price, many customers bought the cakes whereas other peers from the same foundation programme spread the word fast.

4. THE CONSULTANT APPROACH

Our team strongly go against hard-selling that makes the customer buy something they don’t need. Our team uses the consultant approach, presenting ourselves as salespersons who has the customer’s best interest in mind. We never pushed a customer to buy if they said ‘no’. We also made it an obligation to say a warm ‘Thank you’ to every customer who did or did not buy our product or service. As we kindly serve customers, we let them know that they have helped 3 orphanage homes around Puchong, Shah Alam and Klang to brighten their day as the customers had done a great deed contributing to the society.

SPONSORS

SPONSOR THROUGH COST SHARING

We received a sponsor of RM0.80 per cake by Backofen’s owner Mrs. Choo for 210 cakes which makes the cost sharing of RM168 from the owner herself.

DISTRIBUTION

DATE OF DIST. WEB PAGE CAKES PS4

11 NOV X

12 NOV

13 NOV X

14 NOV X X

15 NOV X

16 NOV X

17 NOV X X X

18 NOV X X

19 NOV X

20 NOV X

21 NOV X

1. WEB PAGE

This project started it’s first meeting on 11th November 2014. We constantly arrange meetings with the client to ensure that we met his

criteria for the web page, 11TH, 14TH , 17TH and 21ST November 2014. The client often update us with pictures and information through e-mail a few

days before meeting so that we can finish the job as soon as possible. We also agreed to do future updates for the client, which are changes or

upgrades for the web page. We had our confirmation of design and pay meeting with our client on 21st

November 2014.

2. CAKES

A. TAYLOR’S LAKESIDE CAMPUS DISTRIBUTION ON 13TH NOV 2014 :

150 cakes are being ordered on 11th November 2014. Cakes are delivered by group leader, Chew Yu Jing by car, transporting the

goods from USJ 12 to Taylor’s Lakeside Campus. On 13th November 2014, a Thursday 4 days before Charity Drive Event

Week, the goods are collected at 10.00am and delivered to Taylor’s Lakeside Campus at 10.30am.

50 cakes were transported to the Campus while 100 cakes were transported back to Chew Yu Jing’s home.

We sold the cakes on foot, finishing selling 50 cakes from 10.30am to 1.30pm.

B. USJ DISTRIBUTION ON 14TH - 16TH NOV 2014 :

Cakes are sold around USJ area distributed by Chew Yu Jing by car. At the same time, many Buddhist Societies are having Dana collection on

that week which means donating food to monks. 50 more cakes are sold to the Buddhists, which indirectly achieve both

targets in one shot, helping 3 orphanages and providing food to be donated to monks.

C. TAYLOR’S LAKESIDE CAMPUS DISTRIBUTION ON 17TH NOV 2014 :

The rest of the 50 cakes were brought to be sold at Taylor’s Lakeside Campus at 11am to be sold which were butter cakes and swiss rolls as chocolate moist cakes have finished stock.

We sold 30 cakes at the stall and by on foot, the rest of the 20 cakes were given away free to customers at 6pm when it was time to close.

We want to acknowledge customers that new stocks of 60 chocolate moist cakes are coming fresh the next day which was the last day of cake sales.

D. TAYLOR’S LAKESIDE CAMPUS DISTRIBUTION ON 18TH NOV 2014 :

60 units of chocolate moist cakes were ordered at 16th November 2014 as it had a high demand.

After realizing that the peak selling hour is 12.30pm to 1.30pm, 60 units of chocolate moist cakes were transported from USJ to Taylor’s Lakeside Campus at 11.30am to be arranged neatly at the stall before 12.30pm.

We split into teams to sell cakes at the stall and 2 teams to sell by foot. 60 units were sold on 18th November 2014.

3. PS4 GAME PLAY

PS4 was provided by Hariish Kumar who brought it from Puchong. 32 inch Sony TV screen was provided by Chew Yu Jing from Shah Alam. Passive income was generated from 17th to 20th November 2014. We started the PS4 game play entertainment on 17th November 2014 at

1.30pm after seeing that the butter cakes and swiss rolls aren’t selling well. From Monday onward, we setup the game station at 12pm and start business

till 6pm, a 6 hour ongoing entertainment booth from Monday to Thursday. We charged RM3 per player per 15mins game, which in theory would

generate RM24 per hour. We chose to operate from 12pm to 6pm as that was the best time for flowing

customers as Taylorians have the most free time during that period in their schedules.

GREEN MEASURES

REDUCE

We reduce the usage of papers through out the whole business event using up to only 8 pieces of A4.

We communicate with the client using digital means by sending e-mails while constructing the web page.

REUSE

We made our donation box by reusing the discarded cardboard use for architecture projects.

We reuse pins which are on the notification board left by previous business project stall owners.

RECYCLE

Our stall is located approximately 30 feet away from recycle bins. We collect plastic cake containers in a whole and dispose into recycle bins

when closing shop.

HUMAN RESOURCE PLANNING

TEAM PLAYERS STRENGTHSCHEW YU JING (LEADER) GETTING RESOURCES

PLANNING AND EXECUTIONADAM TAN COORDINATING SALES

ACTIVELY APPROACH CUSTOMERSHARIISH KUMAR GRAPHIC DESIGNING SKILLS

MEETING CLIENT’S NEEDSNHAT DINH NETWORK SALES

ACTIVELY APPROACH CUSTOMERSLYNETTE LAW ACCOUNTING

KEEPING TRACK OF SALES

PROFIT AND LOSS REPORT

EVALUATION OF RESULTS

1. WEB DESIGN

BEFORE

PROBLEMS

S3 Land Sdn Bhd uses web link s3land.com.my which indicates it as a local business in Malaysia

The design is less user-friendly and not attractive The license pay for the domain was expensive The map on the page leads to no where as doesn’t have any GPS

connections The graphics are outdated Old server slows down surfing process Information unorganized

AFTER

SOLUTIONS:

A new theme is given to the web page to harmonize the contents with the company logo and vision

Photoshop graphics to make it more appealing Mind map technique to convey important messages Updated information Cleaner interface Location map connected to google maps and mobile apps New server using WIX for a faster online surfing experience Cheaper online registration package

2. CAKE SALES

13-16 Nov, we struggled to sell the remaining stocks of 50 butter cakes and 50 swiss rolls, resulting in inability to sell without hard selling which might cause bad reputation for our team.

A drastic drop in sales during 17 Nov is due to the incompetence of product. Chocolate moist cakes were the hot shots, not the butter cakes or swiss rolls. In 18 Nov, 60 chocolate moist cakes were sold within 3 hours. To increase sales, we must adjust according to the consumer’s choice before

bringing in mass stock as unsold stocks result in profit loss.

3. PS4 GAME PLAY

PS4 game play is a passive income that requires less effort and customers would come naturally.

A variety of games bring in a variety of customers. Theoretically we were aiming to earn RM480 within 5 days, but sales were a

bit slow. Basically, our customers were recurring customers. We targeted the right audience as there were many students with free time

and sufficient money to spend on our games during class transitions. Due to having project submissions during the week, operating hours

decrease causing a loss in time to earn profit. The timing of good flow of customers is during 12pm to 6pm. During rainy days, there were no customers.

APPENDIX