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SCHOOL OF ARCHITECTURE, BUILDING & DESIGN

Foundation of Natural Build Environments (FNBE)Introduction to Business [BUSF0103]

Final Project: Charity Drive Event

Group members :

1) Masrur Akmal bin Jamal 0315141

2) Muhammad Hasif bin Alias 0316413

3) Mohd Hafizi bin Sidratul Muntaha 0315470

4) Muhd. Rafshan Aiman bin Mohd. Razi 0312320

Lecturer : Chang Jau Ho

Submission Date : 20th June 2014

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Table of Content

Objective

Target Market

Competitive Analysis

Product and Packaging

Pricing

Promotion

Sponsors

Distribution

Green Measures

Human Resource Planning

Evaluation of Results

Appendix

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Objective

Charity Organization

For our charity organization, we chose to help the The Spastic children´s Association of Selangor &

Federal Territory (SCASFT). This is because we already have a relationship with the organization. We are

introduced to SCASFT during our first semester in FNBE where we need to conduct a community service

for our Islamic Studies course. They needed help in gathering funds by having a charity drive last year.

That is why we figured that we should continue helping them. Also, we are not helping this organization

alone because there is another group helping this organization. Instead of giving them a small amount, we

decided to combine with them and give our donations together but with different report and receipt.

Target

Our target is a sum of RM2000. RM700 from T-shirt sales if all shirts are managed to be sold, RM300

from game booth, RM300 of donation collections and RM700 from sponsors.

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Target Market

Our main target customers are different for T-shirts and game booth. For T-shirts, we target that our

friends from FNBE and SABD will be more interested because the design and concept is originally for

architectures student. However, I’m expecting 10 or more sales from Taylor’s College. We already made

some advertisement and received orders from friends and families. Even so, we are still expecting

Taylor’s University’s student to buy our shirt and spread it among their friends.

The price that we put on our shirt is a bit expensive considered that we are not known brand like

UNIQLO and H&M. But we do know, that students nowadays desired a shirt that looked different than the

others and willing to pay a lot for it. RM 25 is a fair price for us because we are dealing with Taylor’s

students which are stereotype as “rich kids”.

For game booth, the World Cup fans would be interested because we got FIFA World Cup 2014 game.

For people who do not have a PS3 console and wished to play that game or any other games, can come to

our stall and play it. We also going to play safe for our game booth, so for people who dislike FIFA, there

are varieties of games to choose such as shooting and fighting games.

We opened a game booth so that students can enjoy themselves with their friends after a stressful day.

The experience we are trying to picture here is like at an arcade where people waste time and money.

However, people who played at our booth will not waste their money and time because for every “coin”

they put inside, they are helping the children of SPASTIC.

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Competition Analysis

1 st Competitor

Group : 7, lead by Siti Nur Farahin (Awah)

Product : Candies, Henna and T-Shirts

Strength : 1. They sell more products and have more stocks.

2. They sell tie-dye t-shirts, which give customer more option to the designs.

Weakness : 1. They used “Foursquare” brand, which is not good in term of durability and material.

2. The design is created by their own customer and if something went wrong, they have to

take full responsibility of it.

3. The sell it at RM23 per shirt which was quite expensive for a plain shirt with paints.

Strategy used to overcome this team :

We do not want to steal their customer, but instead we tried to take it as an advantage, by selling our shirts

to them and asked them to wear it during the charity event. Thus, this was some sort of advertising, when

customers went to their stall, they were able to see how our shirt design look on a person

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2 nd Competitor

Group : 10, lead by Lee Kim Thiam (Darren)

Product : Arizona (Can drinks) and Xbox (Game Booth)

Strength : 1. Xbox and PS3 gameplay are very different especially in term of controller. Xbox wins.

2. Their stall location is very near to the power plug and protected from sunlight (opposite side)

Weakness : 1. Their games are very limited. They only have 3 games.

2. They do not have HDMI cable, so their games cannot be played in HD.

3. They cannot change their price per game.

Strategy used to overcome this team :

My team prepared at least 10 different kinds of family games to be played by the customer with their

friends. Then, we moved our stalls just beside their stall, so that we are closer to the power plug. We also

have HDMI cable, so customer can enjoy playing the games in HD. Furthermore, they create an

opportunity, as in whenever there are customers playing, the people interested of playing the games can

come to our stall because we also have team Darren’s games. Thus, this let us the power to control the

price because the customers are willing to pay more to play.

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Product and Packaging

Product

1.Service (Game Booth)

Our customer can enjoy playing many PS3 games for a

great price. The Playstation 3 (PS3) is provided by Hasif

while the television is provided by Akmal. The advantages

are there are no cost for preparations, electricity and stalls.

The PS3 is modded, so customers can enjoy variety of

games. We served games because it is a good stress release

after class for students to enjoy. So customer will feel like

going to an arcade. The only risk we have to take is that

risk of our equipments overheating or short circuits

occurred.

2.Product (T-Shirt)

Our t-shirt is exclusively designed by Akmal and printed

by IMS Creative Solution company. We used branded shirt

with European size so that it would not be too fit and will

not easily be tore apart. Customer would like it because

they are very limited and can act like a mascot for Taylor’s

University. We intend to make BEASTMODE as a brand

that people would acknowledge in the future. For people

who adore Taylor’s logo on their shirt, they would love

this “hipster-like” shirt. Our risk will be if the shirt design

is not accept by the public. Beast Mode is a state any

regular would be in if they are doing their assignment at

the very last minute.

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Packaging

We used the ordinary plastic bag that can be found any market that is used to wrap cold ingredients

like meat and vegetables. At first, we decided to use paper bags until we noticed that paper bags are way

too expensive. Then we figured why not used an ordinary transparent plastic bag. We folded our T-shirts

and wrap it up.

The plastic bag can be easily be bought at a grocery shop and cost less compared to paper bag.

Besides that, it have a transparent property which make it visible for others to see the content inside, so it’ll

be like an in-store advertising. The main reason we wanted to wrap it was because we want to ensure our

folded shirt stay folded as customer carry it around or put it inside their bag.

- Portable

- Transparent

- Neat, Tidy

- Stay Folded

- Recyclable

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Pricing

T-shirt:

Products’ unit selling price – RM 25.00 (2.5x than cost)

Products’ unit cost price – RM 10.00

PlayStation 3 games :

Selling price - RM3.00 - RM5.00

Cost price - RM0.00

As for our main product, we sold printed t-shirts that was designed by Akmal Jamal. The T-shirt

received an outstanding feedback because we sold all 40 units (1st Batch) on the first day compared to the

other team. We decided to stop there until we had to print 26 more because there were still students and

friends who were interested in getting their hand on it. Also, there were not many competitors selling T-

shirts and by observing, we sold more than anyone else that were selling t-shirts.

For our service, we provided games to play from our PlayStation 3 (PS3) game booth. We had several

games to choose of. Our sales with games were not really bad because we attracted the customers with our

various games as the other booth only provided one game. So we gained the upper hand.

The price for our t-shirt was RM25.00, which was 2.5 times of our cost price (RM10.00). For our

games which have no cost, we charged our customers RM3.00 for FIFA 14 and FIFA World Cup 2014.

While for other games like Tekken which take longer time to play, it’ll be RM5.00.

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Pricing Strategy

For T-shirt sales, we decide the price by asking our supplier and our competitors so that we can decide

a standard price. We also conducted a survey with the help of our FNBE batch for them to tell us what is

cheap and expensive for them. For our decision, we will take closer look at the survey because this is the

people that want to buy our product and refer to our competitor price so that the price is adequate for both

party.

For game booth, we are going to try the penetration pricing strategy. This is because we are still not

sure of the suitable amount. We also conducted a survey for this but the result was a lot. So by using this

pricing strategy, we can see the optimum price that we should charges our customer. For initial price, we

are going to start with RM 3 per game and might be raising it slowly until RM 5 - 7 .

If something went wrong either our T-shirt sales or game booth, Rafshan, our sales executive will take a

quick move by investigating the problem and solved it as soon as possible and not to waste any seconds.

For T-shirt, if it were able to be sold fast, we might start taking pre-orders with deposits if we can get

more than 20 person.

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Promotion

Our main objective is written on our shirt, Beast Mode. It have nothing to do with children but it is a

awareness, a reality. A beast does look scary and people should not be like a beast. What are our T-shirt

trying to convey is “STOP BEING A BEAST” and do not finish assignments at the very last minute.

One of the main tools we used was the social network, Facebook because all our life is mostly

depended on social media. We can connect through social media very quickly and people share and like

stuff by just one click away. By using Facebook, our potential customers could view our product and can

give instance feedback. We also have many friends who go on Facebook,so by advertising our friends

could share to their friends which will bring more potential customers.

Besides that, we made a hand-produced poster using an A3 mounting board and chalks. It have some

sort of hipster font design style that includes our product name, price and charity organization. This is

useful where during the day, potential customers need to know the details information of our stall.

In order to reward the people who bought our shirt, we decided to make a sales promotion. Whoever

bought our shirt, can play one game for free. Thus, this promotion can attract the player as they’ll gain an

advantage, instead of just spending RM 5, why not pay another RM 20 and get a free shirt.

In the last day, some of us will do a personal selling in order to get buyers. This is a bit hard because if

the product ran out, then we’ll be taking pre-orders instead of direct selling. We did not meet random

people, but we will go and approach our friends and their acquaintances. By increasing our contact, we can

get in touch with potential buyers.

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Sponsors

We have approached 4 sponsorships which all of them are businesses. However, two of them which we

think we should not mention of in this report rejected us. Both of the company rejected us when we gave

them a phone calls. We figured this much because they claimed that we have no proof or real relationship

with the charity organization. Even so, we still managed to receive sponsorship from 2 businesses.

1 st Sponsor

Abu Talib Shahrom, which is a law firm, partnered by Rahanawati Ali Dawam, a generous woman

known by Hafizi. Hafizi approached the company by asking his father and wrote a sponsorship letter to

them. They replied and had given us RM200.00 in cash which was received by Hafizi. We targeted this

company because they are known for their generosity and helped a lot of charity in the past and this can be

one of their chances to help.

Details of sponsors:

Abu Talib Shahrom

Main Office39 Jalan Desa, Taman Desa 58100 Kuala Lumpur Malaysia Tel:+603-79844833 / 79836412 / 79839594 Fax:+603-79834835 / 79828179 / 79845434 E-mail: general@atsz.com.my 

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2 nd Sponsor

As for the next sponsor, we asked from Civil Crest Sdn Bhd. The company is known by us

personally as it is owned by Hasif’s father, Alias bin Saad. This company provides agriculture food (ie.

vegetables, meats, herbs etc.) safety and security. At first, Hasif approached his dad personally and asked

whether his company interested in helping. After Hasif got a greenlight, we wrote them a sponsorship

letter asking an amount of RM100.00 and they agreed.

Details of sponsors:

Civil Crest Sdn Bhd,

No. 41, 2nd Floor,

Jalan Pelapik B U8/B Bukit Jelutong,

40150 Shah Alam,

Selangor.

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Distribution

We ordered our shirt to be printed from the IMS Creative Solution company. The supplier delivered

our products straight to us at Taylor’s University, one day before we start our charity drive event. PS3 is

brought by Hasif while television is carried by Akmal.

Our product will be first packaged and carried in a large plastic bag. Then, it will be transport to

Taylor’s University, the only place that we will be selling it directly. Akmal will drop his television early

so that it’ll be easy for to set up my PS3 later. Once all product and equipment are there, we can begin to

open our stall.

How efficient is our business? For T-shirt, as long as the sizes are still available, customer buy it

directly at our stalls. If we are out of sizes, they can place a pre-order by paying a deposit of RM 5 , and

have to wait for 5 days. We will be either deliver their product to them hands on or via postage (extra

charge of RM 5) when our supplier deliver our next batch of T-shirts.

For game booth, customer will have to be patient as it gonna take about 10 minutes per game. We

provide booking service, for people who wished to play right after the current customers playing, they can

pay early without any extra charges. For every customer playing, they will attract more customer to come

to our stall, so we can make a continuous sale on game booth.

When our T-shirts are distributed, it should catch some attentions, if there is people who is interested

and do not have the opportunity to go to our stall, they can simply get our number or email us stated in the

Facebook post we advertised.

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Green Measures

Our product is made out in an environmentally conscious manner. It is because our shirt is made out of

100% cotton and cotton can be recycled. Recycled cotton is a natural fiber and biodegradable. Whenever

the wasted cotton cannot be recycled, it will be disposed to landfills which will not take up space.

As for the packaging for our product it is non environmental-friendly because we used plastic bag to

packed our product. Plastic bag can be recycled and are biodegradable too. We minimize the usage of the

plastic bag for our product in order to the save the environment. The way to reduce the carbon footprint

during the distribution stage is by replacing our packaging with eco-friendly plastic bags.

Besides that, we took the measure to reduce the consumption of resources by using television that has

energy saver. This is also important to cut down the electrical bill. The television we used does not

produce excessive heat or any harmful particles.

Furthermore, the logo we used for Beast Mode is a bear, which symbolize World Wildlife Federation

(WWF). An awareness for people to stop cutting down trees or hunt animal illegally.

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Human Resources Planning

Akmal act as the project manager or the boss planned the business strategies for project. He allocated

task and positioned us in the role that we suited the most. As a project manager, he is in charged of

reading. understanding the requirements of the project and control the team. Besides that, Akmal also act

as the designer because he was the one who designed the T-shirt.

After the T-shirt is complete, our accountant, Hasif is tasked to collect our budgets and record every

transaction made during purchases from supplier and selling to buyers in the income statement. An

accountant also in charged of handling the profits and sales money along with the receipts. Hasif also

served as the mail boy who deliver the pre-order T-shirts.

During their product preparations, Hafizi’s task is to spread the news of their sales as the advertising

executives. He posted in Facebook and shared the T-shirts design with his contacts. He also walked around

Taylor’s University to act as a model, so that students can see how it looked. Other than that, Hafizi have

to prepare the decoration and posters so that the message can convey message effectively and attractively.

The last position which is sale executives will be held by Rafshan as he is the best when it comes to

convincing other. As the sale executives, it is his destiny to make ensure that all of the products are to be

sold. He will be the one to walk around campus shouting and catching potential buyers. Other than that, he

have to make sure the game booth always run smoothly and continuously without any problem.

All of the coordination is prepared by Akmal. For whatever happen next, all the responsibilities will

goes to him to ensure this project is a success.

PROJECT MANAGER

(AKMAL JAMAL)

ACCOUNTANT

(HASIF ALIAS)

SALES EXECUTIVE

(RAFSHAN RAZI)

ADVERTISING EX.

(HAFIZI SIDRATUL)

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Evaluation of Results

We failed to achieve our goal which is RM 2000, however, reaching that number is far than enough

for us. The biggest reason for this failure would be all four of us were afraid to step up, to go out and seek

for sponsorships. We decided to play safe and depended on friends and relatives instead of asking from an

unknown company to us. And for products, we did not dig deep into it, budgets were a big problem and

non of our group members have any bright ideas.

Enough said, if the task were to be done again, the aspects we failed, will not be repeated once more.

Each of the group members shall play their roles seriously.

Income Statement of Group 4 (Akmal)

for Charity Drive Event Jan 14 Semester

Revenue

Sales Revenue………………….................... 1930

Less: Cost of goods sold …………………... (660)

Gross Profit ………………………….…..… 1270

Add: Donation & Sponsorship…………........ 465

Adjusted Gross Profit …………………....….1735

Less: Operating Expenses

Adjusted Gross Profit …………………....…. 20

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Summary

To summarize, all of the business student were given an assignment to raise money for charity which

we choose ourselves and making sure that these donation follows our individual group goal depending on

how many group we had. It was an amazing experience truly, and it was fun selling and providing them

our services to the customer always appreciate looking at their worried and happy faces when they won a

game against their partners. I think all of us enjoy ourselves during our week of charity drive, there is ups

and downs but no matter what the problems the children need our help so they can hope again.

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Appendix

Figure 1.1 Advertising in Facebook

Figure 1.0 Stalls and Decorations

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Figure 1.3 Satisfied Taylor’s Students

Figure 1.2 Printed, Folded, Packaged