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On Wednesday March 12, 2014 I gave a talk on personal branding at Saigonhub. Personal Branding was a topic that arose often in conversations and consulting meetings. This talk addressed the most important points: what to avoid when appearing online.
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7 Personal Brand Mistakes
That Jeopardize Your Authority
“Authority comes from producing real results. 1. Do the thing2. Do it in a way you can show people.”~Anthony Eden, DNSimple
#1
Private “Insights” Publically Published
Rule Of Thumb
Only show up online if it fits your personal brand.
What does showing up mean?
What Are We Talking About?
See Google: “define: brand”
Personal branding also involves creating an asset by defining … online presence in a way leading to a uniquely distinguishable, and ideally memorable, impression.
See Wikipedia: “personal brand”
See Google: “define: asset”
#2
Bragging“Me, Me, Me”
?
“Make it about them!”
~Noah Kagan, AppSumo
“Self perception is something few of us ever really understand.”
~Rob Hanly
← Fridel
#3
Trying To Be Someone You Are Not
#4
Lack Of Reason
Possible Reason: Selling Things
Possible Reason: Increasing Brand Equity
Possible Reason: Future Focus Shifts
“Do you know people who started off connecting themselves to a brand and then slowly removing removing
themselves from the brand?”
Possible Reason: Reserve The Spot
“I believe there will be a gold rush. It will never be cheaper to own a
personal brand”~ Gary Vaynerchuck
Who is: Gabriel Stein?
#5
Appear different from how you want to be perceived
Apprenticeship 2004: ergovia.de
SaaS #1: Quassum.com
Branding myself: empuxa.com
“Who is running your life? Are you in control or are you controlled?”
~Helle Herstad, Relodeck.com
Presence Future
Online
Offline
Online
Offline
Your Personal Brand Message
1
2
3
4
4
The Personal Brand Canvas
#6
Not Controlling Your Channels
"TODAY I AM 43 YEARS OLD! I look And feel 26!”
~Wyclef Jean
Getting Back The Control
1. Choose the technology2. Learn the technology3. Apply the technology4. Be consistent + keep promises
@legalnomads
#7
Not Starting
MVPB
Personal Brand Framework
1. Define your message2. Get photos3. Buy A domain4. Get a proper email address5. Make a website6. Claim your space
“How can I define the right USP that resonates
with my audience?”
Be Humble And Precise
Ask
Listen
Get Great Photos
● Appear consistent● One portrait photo● One casual photo
← The Profile Agentwww.profilagentin.com
Buy A Domain
- mypbname.com
Not available? Modulate it:- robfitz.com- officialgabrielstein.com- the….com
Make A Flavors.me page
Register Every Single Service
- pinterest.com/mypbname- @mypbname- facebook.com/mypbname (fan page!)- ...
… and don’t use them(until you know what you do)
“If you do not like the business you are in, your personal brand will suffer.
Passion brings out your true self”~Jim Berline
References
Gary Vaynerchuck, Peter Shallard, Tom Howard, Kixka Nebraska, Rob Hanly, Gabriel Stein, James Schramko
