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8/14/2019 Marketing Careers 3
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Why study Marketing?
Prof. Gillian Sullivan MortSchool of Management
La Trobe University
15 May 2009
8/14/2019 Marketing Careers 3
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Why Study Marketing Page 2
Why do I need to study Marketing at La Trobe?
Impressive state of the art education
Students acquire savvy, high calibre marketing skills that
employers are looking for
Provides critical training in marketing Customise their educational and professional training
Provides education within a multi-disciplinary School of
Management
Professional Accreditation (MAANZ)
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Why Study Marketing Page 3
At La Trobe University students can do:
B.Bus - A minor in Marketing new subjects!
B.Bus - A major in Marketing new subjects!
B. Bus. (Marketing) Degree New!
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Why Study Marketing Page 4
Our Marketing Graduates
In demand because of the wide range of industries and
service industries which have adopted the value-adding
approach to customers that the Bachelor of Business
(major marketing) Bachelor of Business (Marketing)
involves.
http://www.google.com/imgres?imgurl=http://imagecache.allposters.com/images/pic/FIP/IO-00037-C~Congratulations-Look-Out-World-Graduate-Posters.jpg&imgrefurl=https://www.allposters.com/-sp/Congratulations-Look-Out-World-Graduate-Posters_i882962_.htm&usg=__SwnKJ0it8nGVkggPu6ucVeFfnQM=&h=450&w=312&sz=34&hl=en&start=6&tbnid=jkOv06a-oDUmGM:&tbnh=127&tbnw=88&prev=/images%3Fq%3Dgraduate%26hl%3Den%26sa%3DGhttp://www.google.com/imgres?imgurl=http://www.csudh.edu/psych/graduate.gif&imgrefurl=http://www.csudh.edu/psych/apagradschool.html&usg=__pvtvWTt3Ej3BDMUJvsrtRakE2gI=&h=1008&w=672&sz=273&hl=en&start=5&tbnid=kqpufqF0pSH5gM:&tbnh=150&tbnw=100&prev=/images%3Fq%3Dgraduate%26hl%3Den%26sa%3DGhttp://www.google.com/imgres?imgurl=http://faculty-staff.ou.edu/D/David.S.Durica-1/graduate.JPG&imgrefurl=http://faculty-staff.ou.edu/D/David.S.Durica-1/&usg=__Ypj36ZE0HV-ZWAdSuE2uhhkX0u0=&h=600&w=428&sz=13&hl=en&start=2&tbnid=0KKq3ER-tziIOM:&tbnh=135&tbnw=96&prev=/images%3Fq%3Dgraduate%26hl%3Den%26sa%3DG8/14/2019 Marketing Careers 3
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Why Study Marketing Page 5
What are employers looking for?
Looking for programs offering a rigorous, comprehensive
set of knowledge with a point of difference.
In response to these dynamics, our specialised
Marketing courses offers modern up to date
specialisation and flexibility
Our programs offer Marketing specialisation at the
degree level B Bus (Marketing) (12 subjects in
Marketing) (New), as well as a Major (8 marketing
subjects) and a Minor (4 marketing subjects) in a B Busdegree
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Why Study Marketing Page 6
What benefits will I get from doing marketing
at La Trobe University?
Some examples:
International Marketing and the International Marketing Study tourwill position students fordealing with challenges within the international markets and will further maximise career
opportunities globally
Marketing Practicum supports the need for hands on application. Projects provide the studentswith an experience and can also be comprised as part of the students portfolio which they canshow potential employers.
Marketing for Sustainability examines the implications of consumption and (over)consumptions and approaches to sustainability in terms of new products to be developed, new
ways of redeveloping existing products, packaging, distribution and transport decisions in gettingproducts to customers
Marketing Strategy is a capstone-marketing subject building on the concepts and skills learnedin other marketing subjects. The subject presents an opportunity for students to apply strategicmarketing decision processes with the goals of establishing, maintaining, or improving the firm'scompetitive advantage.
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Why Study Marketing Page 7
Where will the marketing degree take students?
Our degree prepares students for challenging, rewarding and diversecareers. Some of the marketing pathways where students can take upas a career are listed below:
Brand and Product Management
Business-to-Business Marketing
Distribution Channel Management
International Marketing Manager
Marketing Research
New Product Planning
Not for Profit or Social Marketing
Advertising and Public Relations
Retailing Sales and Sales Management
Services Marketing
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Why Study Marketing Page 8
Thank You
Any Questions????