Jeffrey A. BourqueMarketing Communications

AdvertisingSales

Summary of Qualifications• 20-plus years of proven ability to produce results• Experienced at developing and implementing successful

marketing strategies• Strong initiative for targeting and cultivating new accounts

as well as building the pipeline• Acknowledged thought leader• Excellent skills at analyzing and improving ROI based on

Analytics such as Google Analytics and URCHIN• Experienced at preparing and conducting new business

and client presentations• Technology forward and abreast of new online

developments such as Youtube, Linkedin and Facebook• Proficient at Microsoft Office 2007, CRM, and other sales

and marketing software

Professional Experience• Brewer Associates, Marketing Communications,

Inc., December 2008 – Present - Account Executive• G. Temple Associates, Ltd., Wixom, MI July 2005 -

October 2008 - Senior Account Manager• Hemsing Advertising, Inc., Royal Oak, MI August

1990 – June 2005 - President, Senior Account Manager

• Schlumberger CAD/CAM, Division of Schlumberger, Ltd. August 1988 - July 1990 - Telemarketing Manager

• Brewer Associates, Inc., September 1986 - July 1988 - Media Director

• BMS, Inc., July 1980 - August 1986 - Sales and Marketing Manager

Experienced In:• Advertising – Print, Outdoor, Radio, Web Based• Publicity and Public Relations – Product Releases, News

Releases, Feature Articles, Case Histories, White Papers, Best Practices, Etc.

• Direct Marketing – Print and Digital• Web Site, Online Development and Social Media –

Linkedin, Facebook, Twitter• SEO/SEM – Adwords, Adsense, Google Analytics• Trade Show Support – Signs, Graphics, Handouts, Flyers,

Pre-Show Mailers, Booth Support• MarComm Collateral – Brochures, Catalogs, Flyers, Sales

Sheets, Cut Sheets, Data Sheets, Etc.• CD and DVD Development• Digital Video Editing and Production - Youtube

Sample Print Ads

Corporate Publication with Case History

Direct Marketing

Web Site Development

Trade Show Support

CD/DVD Development

Online, Digital, SEO/SEM, Social Media

• Actively looking for a position in marketing communications

• Win-Win situation – I grow your business to reach my desired professional growth goals

• E-Mail: jeffrey.bourque@gmail.com• Phone: (313) 410-4691

Jeffrey A. Bourque