LinkedIn Tips To Enhance Your Digital Brand PMI

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LinkedIn TIPS TO ENHANCE YOUR DIGITAL BRAND

Denis Curtin

2016

PMi

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Number of LinkedIn Members from 1st Quarter 2009 – 3rd Quarter 2016

467 Million Members

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Recruiters Using LinkedIn

Source: http://www.youtern.com

© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

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THE #1 PROFESSIONAL

SOCIAL NETWORK

LinkedIn is a registered trademark of the LinkedIn Corporation

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LinkedIn Do’s and Don’ts

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Professional Headline

The Most Important 120 Characters In Your LinkedIn Profile

Post Your Professional Picture Next To Your Headline


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Professional Headline Appears In

Your Profile

Invitations You Send

Search Page Results

Above the Scroll


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Professional Headline In

People Similar To

Connections


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Professional Headline In

People Also Viewed

People You May Know

Recommendations You Make


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Use a Robust Headline

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Do

Do

Choose a Background Image

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Don’t

Don’t


(Default Background)

(No Background)

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Choose from more than 200 free LinkedIn Backgrounds

www.LinkedInBackground.com


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Communication SettingsFound Under Privacy & Settings

Viewable by all 467 Million Members

Do

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Add Alternate Email AddressFound Under Privacy & Settings

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Create a Custom URL

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Create a Custom URL

Don’t

Don’t

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Create a Custom URL

Do

www.linkedin.com/in/deniscurtin/

Don'twww.linkedin.com/pub/mark-cuban/5b/75/6a

www.linkedin.com/pub/barbara-corcoran/74/718/7a7

http://www.linkedin.com/in/deniscurtin/

http://www.linkedin.com/pub/mark-cuban/5b/75/6a

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Open Candidates

Don’t

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Open Candidates

Do

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Open Candidates

Email Message from LinkedIn

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Open Candidates


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Summary Section Do

Do

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Summary Section Do

Do

LinkedIn

Mobile

Version

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Specialties Section

Include Desired Titles

Create New Section in Summary

11SEO


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Google Keyword SearchIncorrect Spelling

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Summary SectionAdd Your Word .doc Resume

Using www.SlideShare.net

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Add Link

Upload FileDo Don’t

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Edit Title

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Google Keyword Search

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Google Keyword Search

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Experience Section

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Skills Section

List Your Key Skills First

Choose 50 Entries

Use Skills from Specialties Section


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Skills Section

Do 2SEO

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Skills Section99+ Endorsements Goal for all 50 Skills

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Skills & Endorsements Section99+ Endorsements Goal for all 50 Skills

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Skills Section

Recruiters are Using Skills Filters

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Interests Section

Don’t

Don’t

Use Industry-related Skills, Keywords and Titles

Don’t

Don’t

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Interests Section

Do

Do

Use Keywords and Titles from Specialties and Skills

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Same Keywords, Skills and Titles

Specialties Section

Skills Section

Interests Section

Should Appear In

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2

3For Search Engine Optimization (SEO)


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LinkedIn Help Center

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LinkedIn GroupsJoin 100 Groups including:

816,878 Members

697,874 Members

Do

Do

975,527 MembersTry

Do 850,884 Members


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Finding Connections at Target Companies

Follow YourTarget Companies

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Finding Jobs Using LinkedIn Search

Don’t – Instead Apply on Company Website© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

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Finding Jobs Using LinkedIn Search

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Slideshare Added to Job Search Results

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LinkedIn Profile GoalsBring Profile Strength to All-Star Level

Have at Least 501 Connections (500+)

Invite Super Connectors (5,000+ Connections)

Invite Recruiters Who are LIONs

Join up to 100 Groups


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Drive Recruiters to Your ProfilePost Your Resume on

• CareerBuilder.com (Using 3 Different Titles)

• Monster.com

• Indeed.com

• Other Job Boards


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LinkedIn Profiles Are ChangingIn Privacy & Settings

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LinkedIn Profiles Are ChangingNear the Top of Your Profile

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Denis CurtinWEBMASTER

www.JobSearchChicago.com

[email protected]

https://www.linkedin.com/in/deniscurtin© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

http://www.jobsearchchicago.com/

http://www.jobsearchchicago.com/

mailto:[email protected]