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PersonalBrandingModelAStep-by-StepGuide
https://www.skillbrander.com
WhyuseamodelforPersonalBranding?
Scienceusesmodelstohelpusunderstandtheworld.
Theymakethecomplex...simple.
WhatisPersonalBranding?
Your personal brand is everything that communicateswhoyouareandyour
uniquevalue.
Click HERE to LearnWhy Building Your Personal Brand Is Important
PersonalBrandingModel
1. Evaluateyourself2. Createyourvision3. DoapersonalSWOTanalysis4. Identifyyouraudience5. Createyourbrand6. Repeat
Followtheprocess:
1.CreateYourVision
First,setthevisionofwhoyouare…
...and howyouwanttobeknow.
Usethesequestionstodefinethisvisionforyourself
Questionstoguidedefiningyourvision:
• Wheredoyouseeyourselfinayear,fiveyears,tenyears?• Whatisyourprimaryserviceorproduct?Yourexpertise?Yourstyle?• Howdoyoudescribeyourpersonality?• Whatdoyourclients,employers,andcolleaguesloveaboutyou?• Whatuniquevaluedoyouoffer?• Whatisthebestthingyoudo?Whatareyourtalents?• Whatareyourareasofexpertise?• Whatareyourpassions?• Whatmakesyoudifferentthaneveryoneelse?
DoaPersonalSWOTAnalysis
STRENGTHS
Whatareyougreatat?
OPPORTUNITIES
Externalareaswhereyoucanuseyourstrengths
THREATS
Externalareasthatwillexposeyourweaknesses
WEAKNESSES
Whatcanyoubebetterat?
Makesuretothinkaboutyouremotionalappealwhenassessingeacharea:
• Areyouhigh-energy, life-of-the-party?• Areyouacalmingforceintheoffice?• Funny?• Logical?
Brandshaveemotionalappeal.Yoursshouldtoo!!
DefineYourAudience
Likeanystrategy:
YOUCAN’TBEALLTHINGSTOALLPEOPLE
Usethefollowingquestionstohelpdevelopyouridealaudienceprofilesoyoudon'tfallintothetrapoftryingtopleaseeveryone.
QuestionstoHelpDefineYourAudience
•Whatchallengesorproblemsdomembersofyouridealaudienceface?• Howoldarethey?Describetheirdemographics?•Whatistheirlifestyle?Wheredotheylive?Dotheyownorrent?Whataretheirinterests?Howdotheyspendtheirtime?• Howcanyouhelpthem?• Howcanyoumaketheirlifebetter?Howcanyoumaketheirjobeasier?• Howdoyouwantthemtoseeyou?
PutItAllTogether
•Whatoneortwothingsaboutyouisspecial?
•Whatistheemotionyouevokeinothers?
•Whoisyourtargetaudience?
Theanswertothesethreequestionswilldefineyourbrand.Whatnow?
BrandYourself
Offline:
Doanythingthathelpsestablishyouasanexpertorgo-topersonbuildsyourbrand.
• Engageinpublicspeaking• Participateinnetworkinggroup• Giveinterviews• Talktopeople-watercooler,happyhour,businessevents
Everywhere you can, talk your brand!
BrandYourself
Online
Use Social Media To Build Your Brand
Social Media is just that- Social.Engage in social media andpost things that align with thebrand you want.
Thisisagoodstart,butyoucanbebetter
ClickThisLinkToReadGreatPersonalBrandingArticles
www.skillbrander.com