Start your Own Business!

@TerraLFletcherFletcherConsulting.com/ThatConference

Trail Guide to Quitting your Day Job!

What makes you special? Do’s

Don’ts

What Makes you Different?

• USP• Sovereignty• Tombstones

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Unique Selling Proposition

What are the three biggest benefits your product/service offers?

How do you address the “pain” of your customers? Or the performance gap?

What specifics or proof can you offer (statistics, example, or testimonials)?

Unique Selling Proposition

Condense your answers Check your competitors

Is your USP truly unique?Try again if it isn’t Integrate USP into communication and fulfill your claims!

Personal Sovereignty

Sovereignty

Tombstones

The Terra L. Fletcher Story

Do “Quit your Day Job” 10

Do Charge What You’re Worth 11

Don’t Say No

• Challenge• Events•Network

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Do Say No 13

Do Measure Everything

• Accountant• Financial advisor• Attorney

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Dress UP!

• 3 seconds to judge based on dress• more confident, successful, flexible and a

higher earner

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4 Unbreakable Rules

1. Neat2. Clean3. Modest4. Appropriate for the environment

Don’t Buy a New Car 17

What limits you?

Capa

bilit

ies

Filte

rs

Resu

lts

Terra L. Fletcher - FletcherConsulting.com

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Terra L. Fletcher - FletcherConsulting.com

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Thank you! FletcherConsulting.comTerraLFletcher.com Facebook.com/FletcherFreelance Twitter @TerraLFletcher YouTube.com/FletcherFreelance