헨젤

Hansel and GretelJae Sang Yoo

Jae Yeon Ju

Design Concept• What

A local-limited SNS which focuses on sharing feelings and creating empathy.

A virtual place where people can be truthful about their emotions in an open and comfortable atmosphere.

• Who

Local community

• Where

A physical space where a user is located

Design Concept• How

There are two main functions: teller and reader. Tellers express their emotions and thoughts through leaving breads. Readers can recognize the fallen breads by using Augmented Reality technology, and understand the feelings, writing comments to the bread. (pick up and taste)

Through re-commenting on other people’s comments to a user’s bread, an interaction can be formed among local community.


In specific, each bread can stay until ten days, and will be expired, disappearing from other users’ screen; however, the teller can still look it up in a storage anytime by checking time and place of breads. In addition, the app shows the location of breads in a map. With those functions, the user can access information including the bread itself and comments that other users made.


Users can also extend breads’ duration date by two ways:

1. Accomplishing a quest which is commenting on five other people’s breads and getting magical powders which make breads stay long.

2. Visiting the actual site where a bread is located.

Design Concept

Design Concept

• WhyTeller: • To share secrets that cannot be told to acquaintances.

• To be consoled from people who seem to be close to a user since the app is working in a local community, creating a sense of feeling that a neighbor understands a user’s thoughts.

Reader:• To peek other people’s thoughts.

• To interact with other users in a free atmosphere where anonymity is secured.

Technical Aspect

• Digital Embodiments• Photoshop, Illustrator: App Design

• After Effect, Flash: Simulation Video

• QR Code-Sharing Youtube Link

• Device of Control• Audiences own device/ Ipad

Spatial Consideration• Interaction Patterns

• Panels

• Prototypes-participatory exhibit• A video that a user would feel like

actually using it.

Design Schedule• 1st Week: Cultural Probe + Persona

• 2nd Week: Application Initial Design

• 3rd Week: Application Final Design

• 4th Week: Exhibition Preparation and Installation

• 5th Week: Receiving Feedbacks from Users/Audiences

1st Week: Cultural Probe and Persona1. What would people do if there is SNS app

which only can enables people to communicate within a certain area?

2. What would they feel while using location-limited-SNS?

3. What is the difference between online relationship and relationships in real world?

Digital Cultural Probe Kit

SNS (Facebook/Twitter)Take ten screen shots of posts that has been popular from many people.

EvernoteNote anything that is impressive to you while taking photos and screen shots

Visit the café and pubsSee and record all the memos people remain on the wall in café, restaurants and pubs.