Best Practices for Build Website Towards Lead Generations

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Best Practices for Build Website Towards Lead Generations

A visitor takes action, a contact form is submitted, a lead is born!

It happens every day. It’s common, but it’s not simple. There are dozens of little factorsinvolved in lead generation. Some do it well, but most don’t. The difference is in the site.A lead generation website has a specific set of pages, each with specific elements.

What is Lead Generations?

Imagine walking into your office onMonday morning and finding ten hotleads flowing into your inbox. What away to start business on a Monday,huh? Lead Generation is not a newform of gaining new business, but itnow has a new approach. Rather thansitting at a trade show table for hourson end, or sitting up a display inhopes that targeted consumers will

complete a form, you can have leads generated and sent to you using the technology ofthe Internet.

Which Industries using Lead Generation Practices?

http://www.themangomedia.com

http://www.themangomedia.com/digital-marketing.php


Lead generation could work for just about any business, but most industries using thistype of marketing include insurance agencies, education institutions, office suppliers, andfurniture stores. Trends show that lead generation will become even more popular in thefuture, especially for service oriented businesses.

Why Industries using Lead Generation?

Lead generation is a win-win for both the buyer and seller. A buyer is able to requestinformation from several businesses that offer the product or service that they are lookingfor and the seller is given the opportunity to pitch their product or service to someonewho has given them permission. Conversion rates on leads that you receive often have ahigher conversion success rate than cold contacts because the prospect is pre-qualified,before you ever receive the lead.

Lead generation has become popular with businesses because it enables a business to:

Determine pricing on a per lead basis Choose the product or service they wish to offer to prospects Select the geographical area that the business is interested in Control the number of leads a business wishes to receive per month (this assists with

budgeting)

Let’s Start Best Practices on Website Structures

Blog Post: attracts visitors with useful information (awareness) Web Page: explains what you do (interest) About Page: explains why you do what you do (trust) Contact Page: simple way to get in touch (action) Thank You Page: they’ve completed the funnel and are now a lead (conversion)

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A. Blog Post: How Can I Help You?

It all starts before the visitor arrives at the website. They may come from email marketingor social media, but often, it starts with a search.

Your audience is constantly looking for information relevant to your field, so the key is towrite many helpful blog posts and align the articles with key-phrases. The articles shouldbe so useful that the readers will be glad to have found you.

1. Keyword-focused header

2. Prominent email signup box with descriptive call to action

3. Social media networks, but only those where you are truly active

4. Compelling image or chart

5. Helpful, detailed article

6. Links to services pages and your about page

7. Internal links to other blog posts and service pages

8. Call-to-action for comments, more information

http://www.themangomedia.com/smo-services.php

http://www.themangomedia.com/blog/


B. Service Page: Simply What You Do

Here’s where you begin selling. Like the blog post, information here is helpful, but now itdescribes how you do the work for the prospect. The goal is to state the value you providein simple terms, and provide evidence that you are legitimate.

These pages must build confidence by giving proof. That may be through examples anddata. Testimonials are an excellent way to provide social proof by using the voice ofcurrent customers. Service pages need this kind of evidence.

9. Contact link or phone number

10. Clear, simple description of services

11. Evidence, examples, data and social proof

12. Videos, demos and diagrams

13. Internal links to related services and case studies

14. Calls-to-action


C. About Page: Building Trust

Visitors want to know who they might be working with. That’s why the “About” page isone of the most popular pages on every lead generation website. Here is where you put aface to the name, tell your story, and explain your mission. In the words of TeddyRoosevelt,

“Nobody cares how much you know, until they know how much you care.”

Connecting the service to the people is critical, even if the organization is large and onlythe executives are listed here. Visitors who are interested in the service are alwaysinterested in the service provider.

19. Simple contact form

20. Phone number, address, and directions


E. Thank You Page: Mission Accomplished

On many lead gen sites, this page is nothing more than two tiny words. That’s a missedopportunity. The thank you page is your first interaction with your new lead. Make it agood one by setting expectations. You’ve also got an opportunity here to create an evenstronger connection.

21. A genuine thank you

22. Email sign-up box

23. Social media networks

24. Links to recommended articles and additional content


Top 12 Landing Pages for Lead generations

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Best Practices for Build Website Towards Lead Generations