Grass Valley ID Manual-Abbreviated

Table of ContentsCorporate Identity GuideSeptember 1, 2009

v 1.0

September 1, 2009

Corporate Identity Guide

Section 1 Corporate IdentityCorporate Identity Guide 1-5September 1, 2009

The Grass Valley logo is available in 3 configura-tions to accommodate various space require-ments. The preferred format is the signature format, which is used for most outward bound communications. The column format and video format logos are generally used in space-constained situations where filling the available volume with the largest logo is important, such as in a list of sponsors for an event, or a small web banner ad.

The examples shown at right are for full-color logos on a white or near-white background. The G-check should be reproduced in the back-ground color to achieve a white or near-white color.

On the next few pages, we will cover usage on dark backgrounds as well as black and white usage.

For a complete set of color and black and white logos, please visit the branding section of the Grass Valley Website.

Signature Formatexamples: letterhead, 1 RU products, advertising

Video Formatexamples: web banners,

videos, endorsements

Column Formatexamples: vertical modules,

small parts, binder edges

9X

3X3X

5X

16X

Text aligns with “tail”3/4X

All dimensions based on 16:9 Roundtangle, therefore, X= 1/9 Roundtangle height

X

Logo Formats and Artwork—Color


When reproduced on a dark background, the G-check and the grass valley logotype should be white. If printing on a dark substrate (such as dark control panel surfaces) two-color printing with green and white inks may be required.

Logo Formats—Color on Dark Background







When printing in black and white, the Round-tangle behind the G-check changes to black.

DO NOT use a color version of the logo as black and white printing would output the Round-tangle as gray instead of black—diluting the Grass Valley brand.

Logo Formats—Black and White







230 H73 S82 B

280 H57 S60 B

292 H100 S47 B

2 H86 S86 B

6 H80 S62 B

26 H85 S96 B

28 H90 S70 B

70 H100 S76 B

111 H64 S48 B

Hue

Sapphire Amethyst Ruby Amber GV Green

230° 300° 0° 35° 70°

Saturation 75-100%

Brightness 65-80%

Saturation 75-100%

Brightness 65-80%

BRIGHTS

Saturation 100%

Brightness 37-45%

Saturation 100%

Brightness 37-45%

DEEP

Saturation 15-35%

Brightness 90-95%

Saturation 15-35%

Brightness 90-95%

PASTELS

203 H100 S64 B

PMS 301

PMS 290

PMS 2612 PMS 484

PMS 487

PMS 3005 PMS 2593 PMS 485

PMS 160

PMS 158

PMS 156

PMS 364

PMS 366

PMS 368

202 H25 S96 B

267 H9 S

92 B

1 H33 S92 B

30 H39 S

100 B

80 H27 S90 B

50 H100 S100 B

43 H92 S83 B

Gold

50°

PMS 1245

PMS 100

PMS 116

55 H40 S

100 B

PMS 263

Secondary colors can help bring clarity to diagrams, add accents to documents, or prove useful in the development of software interfaces. The secondary color palette should be consulted when considering secondary color usage. The “brights” work well for color coding linework in diagrams. The “deeps” work well for back-ground tints for product drama shots. The "pastels” work very well for tint boxes behind text or facility icons in diagrams.

Secondary Color Palette

Section 2 Business DocumentsCorporate Identity Guide 2-6September 1, 2009

A PDF form for CD Labels is available from the Grass Valley internal website. This label is for generally business use and SHOULD NOT be used for Product Documentation or Software Disks.

For product or commercial software CD/DVD formats, please see section 3.

www.grassvalley.com

www.grassvalley.com

PDF template compatible with the following Avery-Dennison label stock:15692, 18692, 5692, 5697, 5698, 5931, 6692, 8691, 8692, 8699, 8931, 8942, 8962

CD Labels for Inkjet or Laser Print


Business cards can be ordered directly from the internal Grass Valley Website. Artwork files are available for regions where printing is done locally.

Jeff RosicaPresident

Grass Valley2255 North Ontario StreetSuite 150Burbank, CA 91504 USA

Office +1 (818) 729-7706Cell +1 (818) 729-7777

[email protected]

.5” (12.7 mm)

1.28”(32.5 mm)

.1” (2.5 mm)

.15” (3.8 mm)

.2” (5 mm)

3.5” (89 mm)

2”(51 mm)

.1” (2.5 mm)

2.76 Logo Length

1 pt. wide PMS 368C Green Line

8 pt. Helvetica Neue 57Condensed PMS 368C Green

Name: 9.5 pt. Helvetica Neue 77 Bold Condensed 10 pt. leading

Title: 8 pt. Helvetica Neue 57 Condensed 9 pt. leading

Company: 8 pt. Helvetica Neue 77 Bold Condensed 9 pt. leading, 6 pts. leading before paragrah

Address, Phone, E-mail: 7.5 pt. Helvetica Neue 57 Condensed 8 pt. leading. Seperate blocks with 3 pts. extra space.

Type Speci�cations

Business Cards


Executive Business Cards

Executive business cards are printed on the backside with a custom-glow in-the-dark un-dervarnish and additional spot varnishes over a double-black background. Because these cards are more expensive, they should be ordered by customer-facing employees only.

Dual Language Business Cards

Dual language business cards should be for-matted as shown. Alternatively, these cards can be printed two-sided using normal business card formatting on both sides.

50 Years of On-Air Innovation

1” (25.4 mm)

CL

CL

.36” (9 mm)

7.25 pt. Helvetica Neue 53 Extended

2-color (PMS 368 + Black) 3D Logowith Luminous Yellow-Green

Invisible Undervarnish

Executive Cards Backside

Guillaume LefevreVice President Sales, Asia

Grass Valley6/F, Tower A, Technology Fortune CenterNo.8 Xue Qing Rd, Haidian DistrictBeijing, 100192 ChinaTel: (86) 010 5883 7469Fax: (86) 010 5883 7482Mobile: (86) 159 0118 [email protected]

Andrew SmithManager of Press RelationsMarketing Communications Department

Grass Valley1-12-8 Nihonbashi, Chuou-ku, Tokyo103-0027Phone. +81-3-3516-2578Fax. [email protected]

www.grassvalley.com

1-12-8

Horizontal Dual Language Vertical Dual Language

7pt. typeName and Titlealign to rightedge of logo

7pt. typeAddress

Align to leftedge of logo

2pt. extra leading betweenaddress and phone numbers

to align with English text

Special Business Cards


Two PowerPoint Templates are available for preparing presentations. For customer presen-tations, the 16:9 format is preferred. The 3:4 format is ideal for handouts and for internal presentations that have a high likelihood of being printed.

These templates use transparency reflection ef-fects that are only available in PowerPoint 2007. PowerPoint documents authored in 2007 can be viewed faithfully in earlier versions, but not all editing features nor all slide formats (there are a total of 11) are available.

The PowerPoint template is meant to comple-ment the photography that is available on the Grass Valley Image Archive on the Grass Valley Website. By using the images in .PNG format, you will be able to place images with transpar-ent backgrounds that include transparent re-flections and shadows.

For users of earlier versions of PowerPoint, or for applications where printouts will be made for an audience (such as training slides), the 3:4 format may be preferable.

16:9 Customer Presentaton

3:4 Internal Presentation

PowerPoint Templates

Section 3 Publications and PackagingCorporate Identity Guide 3-1September 1, 2009

Expanding current systems with

new storage can add many more

years to the life of your Profile or K2 video server.

Expanding K2 or Profile XP

Systems with K2 Lx0 RAID Storage

Expanding Existing Systems with the Latest in Storage TechnologyRoger Crooks

October 2008

APPLICATION NOTE

www.grassvalley.com

EExpanding K2 os with K2

SSSSSSSSSSSSSSSSSSSSSyyysstteemms Expanding E

KAYENNEVIDEO PRODUCTION CENTER

grassvalley.com/switchers

Leadership powered by innovation.

www.grassvalley.com

EDIUSEditing for the Digital Generation

Édité pour la génération de digitals

Editing for the Digital Generation

Edición para la generación digital

Version 5Install Disk 1071853102April 2008

Copyright © 2009 Grass Valley. All

rights reserved. Grass Valley, the GV

logo, and Ignite HD are trademarks

of Grass Valley. All other trademarks

are the copyrights of their respective

companies.This CD-ROM contains:

• Encore 1.7.3.2 Software (SW) and

ReadMe.txt• Encore Salvo Editor 1.1.0 SW

• Encore Soft Panels 2.2.0 SW

• NetConfig 2.0.9 SW• Concerto 1.7.5 Matrix SW

• Trinix 2.4.2 Matrix SW

• SMS 7500 8.3.2 Matrix SW and

related utility SW and

documentation.

By following the guidelines in this section, it will be possible to reuse graphic assets quickly and implement them easily and consistently in customer-facing materials. This not only saves time, it saves money and helps build our brand identity.

Grass Valley’s identity extends beyond the application of the logo and the formatting of information to templates. The methods devel-oped for conducting photoshoots and creating technical diagrams, which begin this section, form important building blocks that help all groups develop materials quickly without un-necessary rework of graphic assets.

Product Documentation and Packaging


A successful photoshoot begins with planning the session. Since it can take up to 4 hours to set up a scene, its important to group similar shots together to maximize the time invest-ment. Your Marcom representative can help you coordinate a photoshoot that will be dis-tributed company-wide through the online image archive on the Grass Valley Website.

Models and TalentWhere models or hands are required in pho-tos, a professional model from a talent agency should be used. While a professional model does add expense to the shoot, the result-ing images are generally superior compared to using in-house personnel recruited for the day. Model selection should focus on trying to achieve the best demographic match to a typical product user, with a neutral ethnic or regional look.

LightingProducts should be lit with neutral lighting. Any glows or special effect lighting should concentrate on a black backdrop so that im-ages can be clipped from backgrounds and still look natural.

Photoshoots


Shot list organized by stage setup, then by scene

Technical requirements

Scene sketch and notesspeed setup and planning

for publications

Shots grouped by scene, building to product family photo

The �nal results of a well plannedand coordinated e�ort

The Shot ListThe shot list drives the photoshoot. Work with your Marcom representative to develop a series of “scenes” when photographing product fami-lies so that setup time can be minimized. On large photoshoots where multiple products are being shot, sketches that accompany the shot list help everyone understand what is expected and keep scene changes moving.

Do’s and Don’ts for Photoshoots• Do remove all manufacturing stickers, test

labels and clean up any blemishes

• Do have all the parts necessary to build a complete product and have all products ready to go on photoshoot day

• Do identify to the Marcom team what im-ages you expect from the shoot and what features are important

• Don’t have the photographer take manu-facturing or technical manual photos. These should be done by in-house personnel. Professional photography should be shot primarily for advertising and promotional materials, with additional uses a bonus.

On-Site PhotoshootsWhere possible, photoshoots are best done in the photographer’s studio. When this is not possible, a suitable unobstructed space approx. 15’ x 20’ (5 x 7 m) in the facility is needed. Con-ference rooms, when cleared of furniture, work very well. The ability to shut off the lights and block sunlight is necessary too, along with the need for plenty of power for the camera light-ing equipment. If equipment has illuminated buttons or displays, they should be lit and technical personnel from the product line will need to be available for assistance.

Photoshoot Planning


While every product seems to have a special feature that needs a photo, there are some “standard” photo poses that have become par-ticularly useful. The photos shown here should be considered standard photo poses when shooting individual products. On the follow-ing pages, we’ll put these images to use in our customer facing materials. Front View Shot

Note how products can be stacked into families. Slight view of top adds 3D realism.

3/4 View “Hero” ShotNote exagerated perspective and low point of view. Meant to imply power.

“Glamour” ShotGenerally designed around an advertising or marketing strategy. Styled for advertising and product reviews in magazines.

“Standard” Shots and Scenes


Technical diagrams are an important tool for conveying the power and flexibility of Grass Valley equipment. The following pages will illustrate Grass Valley con-ventions for creating diagrams that are consistent in design and clearly commu-nicate functions and signal flow.

Diagrams that are prepared for publications are generally drawn in Adobe Il-lustrator. The specifications in this document are based on the Adobe Illustrator tool set. For users of office drawing applications, this section can be used as a more general guide, which will need to be adapted for the limitations of the application.

• HQ• WMV• QuickTime

Nonlinear Editing System

T2 iDDR640 GB hard drive provides up to

9 hours of HD @ 150 Mb/s

FTP



Video Equipment

Portable HDD and Flash Drives

DVD-R/RW

HD-SDI

USB 2.0

Disk

DVI

Component

Composite

HD-SDI

RS-422

HD-SDI

RS-422

HD-SDI

XLR A/V Mixer

Vision Mixer

Linear Editor

Projector

Diagrams

In the example below, the T2 iDDR is the featured product and we have chosen to use a product photo from the image archive to make it stand out in the dia-gram. Were this a rackmounted product, we would use a front-view photo to make for neater signal flow paths. When a featured product is shown in a dia-gram, it’s generally scaled 150-175% larger than the other icons in the diagram.

Diagrams are generally drawn at a “natural” size, based on the size of product icons in the Image Archive on the Grass Valley Website, and then scaled to a final size for publication. On documents with multiple diagrams, all diagrams in the publication should be scaled the same percentage for consistent presentation.


Data sheets make extensive use of the assets in the Grass Valley Image Archive. Data sheets generally consist of product photos, key fea-tures list, product description, specifications, and ordering information. Optional elements include rear panel illustrations, workflow dia-grams, and comparison tables. The examples shown here illustrate how different assets are formatted within data sheets.

Marcom templates currently include versions for 2, 4, or 6 page datasheets.

Reflective Photo from Image Archive

Rear Panel IllustrationsCreated from Reference Library

Detail Photos from Well-PlannedPhotoshoot used in Roundtangles

Data Sheets


Retail documentation uses rich black (40% C, 100% K) background color. The product name and version number are bolder and more prominent as well. The template provides room for up to 4 language translations to meet retail packaging requirements.

www.grassvalley.com071853102

April 2008

EDIUS

Quick Start GuideGuía de Inicio Rápido

version 5

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GRASS VALLEY, INC. • 400 PROVIDENCE MINE RD. • NEVADA CITY, CA 95959 USA© Copyright 2009 Grass Valley. All rights reserved. [product names] are registered trademarks and [product names] are trademarks of Grass Valley. All other tradenames referenced are service marks, trademarks, or registered trademarks of their respective companies. Specifications subject to change without notice.

vers

ion 5

Editing for the Digital GenerationÉdité pour la génération de digitals

Editing for the Digital Generation Edición para la generación digital

Quick Start or “Try Out” Guides—Retail


A multi-language template for CDs and DVDs destined for retail channels is available on the Grass Valley Web site. The Product Name and Version Number needs to stand out, so is print-ed in PMS 368C or the CMYK equivalent (57% C, 100% Y), our corporate color.

Additional design for product-specific cam-paigns may be desired. Please work with your Marcom representative to ensue consistency.

www.grassvalley.com

EDIUSEditing for the Digital GenerationÉdité pour la génération de digitalsEditing for the Digital Generation Edición para la generación digital

Version 5

Install Disk 1

071853102April 2008

Copyright © 2009 Grass Valley. All rights reserved. Grass Valley, the GV

logo, and Ignite HD are trademarks of Grass Valley. All other trademarks

are the copyrights of their respective companies.

This CD-ROM contains:• Encore 1.7.3.2 Software (SW) and

ReadMe.txt• Encore Salvo Editor 1.1.0 SW• Encore Soft Panels 2.2.0 SW• NetConfig 2.0.9 SW• Concerto 1.7.5 Matrix SW• Trinix 2.4.2 Matrix SW• SMS 7500 8.3.2 Matrix SW and

related utility SW and documentation.

CDs and DVDs for Retail

Section 4 Product Hardware IdentityCorporate Identity Guide 4-1September 1, 2009

Consistent product branding on the product and its packaging and technical documenta-tion helps ensure customer confidence in Grass Valley products. The following guidelines are provided to ensure consistency in our message of quality to our customers.

Usage of the Grass Valley Logo and the Grass Valley Logomark on Products

The first encounter of Grass Valley branding on a product should bear the entire Grass Val-ley logo, with subsequent encounters using only the logomark. When applied to typical broadcast products that often consist of a rackmounted frame and a remotely connected control panel or user interface, the entire logo is applied to the control panel or the splash screen of the user interface. Just the logomark is applied to the frame.

For product documentation, the entire Grass Valley logo shall be used on the cover of the document and the logomark can be used as a footer on individual pages.

For product packaging, the entire Grass Valley logo shall be used.

Logomark or “G-check”

Complete Logo

Logotype

Use the complete logo on splash screens, control panels, and packaging

Use just the logomark on rackmounted products, circuit boards, and accessories

Product Hardware Identity


Desktop devices or panels that are used in control rooms will bear the complete Grass Valley logo, including the “grass valley” text. The proportion of the logo size to the product branding text should be consistent with the specifications on page 4-2 of this guide.

Control Panels with Dark BackgroundsUse two-color logo silkscreened PMS 368C and white. Note the white G-check, which must be carefully aligned.

Control Panels with Bright Backgrounds Use single-color logo silkscreened black. Note the transparent G-check, Which minimizes production issues.

Unusual Products Products for both desktop and rack se should use the complete logo. Logo and product branding placement may need to be adjusted in some cases.

Branding on Control Panels


Rackmount Products 1-3 RU

124132

12.5

10

12

Translucent WindowSmoked acrylic window to matchPantone plastic chip ref. T705-1-2

Allows user to see LCD and LEDs inside product.Can be drilled for venting, if needed.

SAPPHIREBROADCAST SERVER

ransluTr Wiinddoww

PS 1 PS 2 Status Activity

12

PS 1 PS 2 Status Activity

LCD DisplaysWhere possible, LCD displays should have a bright green background, similar to PMS 368

Membrane ButtonsMinimum 12 mm square with 2 mm round corners. Silkscreen PMS Cool Grey 9 backgroundWhite numbers 14 pt. Helvetica Neue Medium ExtendedScale other legends as needed to minimum 8 pt.

Clear = / *

8 9 –

5 6 +

2

7

4

1 3

0 • Enter

Format Frame Rate

10.0.1.1 SAPPHIREBROADCAST SERVER

PS 11 PS 2 tatusSt Activity

PS 11 PS 2 tatusSt Activity

10.0.1.1

625

720i

720p

1080i

1080p

24

25

30

50

60

LED LegendsWhite, �ush right, initial caps

8 pt. Helvetica Neue Medium Extended10 pt. Helvetica Neue Medium Extended for group headings

Grouping lines are 1.5 pts. wide

Note: All dimensions in millimeters

Additional Specifications by Feature TypeShown on 3 RU Bezel

Section 5 Software IdentityCorporate Identity Guide 5-3September 1, 2009

Grass Valley applications make extensive use of the “Floating Panel” concept for zoning user interface activity areas. This allows the applica-tion to “push forward” the controls that are in use, while retaining tabs that provide quick access to additional features.

Desktop Application User Interface

Section 6 Building Signage and FacilitiesCorporate Identity Guide 6-1September 1, 2009

Each Grass Valley site will need to be addressed individually for exact signage requirements to develop a harmonious site plan that addresses the current architectural constraints and regu-lations at the particular facility.

The following guidelines present “ideal” sig-nage scenarios and can be adapted to meet site-specific requirements. Be sure and work with you facilities and Marcom representative, should you need building signage.

Building Signage


Monument signs are extremely site specific and need to be coordinated not only with Marcom and Facilities organizations, but local planning authorities as well.

The example shown here is from the Nevada City main plant entrance. Built primarily from thick aluminum sheets and semi-transparent white plexiglass, the G-check is illuminated at night via solar powered LEDs.

Other major sites can use this example when developing their site for signage.

1/2” aluminum,paint to match

PMS 368satin or pebble finish 1/2” aluminum,

paint gloss blackMounting Studs,

As Required

Cool white LED rope light, 12Vmount behind diffuser panel

Inlaid 3/4” raised Plexiglass G-check over 1/4” milk plex diffuser

45”

54-5/8” 85-5/16”

25-5/16”

7-1/2”10-1/2”

Monument Signs—Dimensional Letters


In many facilities, a panel system for signage is used. Logos should be sized to he maximum amount as shown, within the margins in this specification. The signature format for the logo is prefered, the video format of the logo is ac-ceptable as well.

Background Colors for Signage

The preferred background color for signage is black. An alternate background color is white. Where Grass Valley signage must be integrated into colored systems at shared facilities, please add either a white or black background or use a single-color version of the logo. See the follow-ing pages for examples.

Minimum marginis 1/2 the

logomark heightfrom all edges

Minimum marginis 1/2 the

logomark heightfrom all edges

Vinyl ColorsPMS 368 match for Green White for all type

Substrate 5 mm black Diebond,6 mm black Econolite,or equivalent

Lay-up white vinyl G-checkon top of PMS 368 vinyl

Center logo verticallyand horizontally on panel

Center logo verticallyand horizontally

on panel as shown. do not include

decenders of logotype

Logo in Video Format Works Well for Shorter Signs

Monument Signs—Vinyl

Section 7 Tradeshows and EventsCorporate Identity Guide 7-1September 1, 2009

Tradeshow booth configurations change from show to show. The guidelines presented in this section are based on NAB 09, where our new brand was introduced. This booth is quite modular and can be re-configured for specific show requirements.

Tradeshows and Events


Main Demo Pods

Secondary Demo Pods

Camera Stage

Reception

Conference Rooms and Lounge

Booth Property Overview


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Introducing the world’s most powerful production switcher.

50” Monitor 50” Monitor50” Monitor

12”

3”21”

17.5”

KAYENNEVIDEO PRODUCTION CENTER

39”

58”

39”

58”

9”

9”14.5”

PRODUCT NAME: Helvetica Neue 73 Bold Extended 650 pt., all capsDESCRIPTION: Helvetica Neue 63 Medium Extended 300 pt., all caps

HEADLINE: Helvetica Neue 63 Medium Extended 400 pt., sentence caps

Main Demo Pod—Front Demo AreaBillboard Wall

Main Demo

Main Demo Area—Front


Tablet Graphics are used to draw customers into a discussion of the featured product or workflow. They are generally produced in sets starting with a “tag line” introduction graphic followed by more detailed product information and diagram graphics.

Tablet Graphics are inkjet on 11x17” high-qual-ity imaging devices and then back-mounted to oversize plexiglass panels with polished edges. They are slipped into stands that can contain up to 4 graphics to provide a narrative stack of informational graphics.

All tablet graphics are prepared by the Marcom department and conform to templates held within the department. Graphics submitted by other departments for tradeshows will be con-sidered input files and will be reformatted as necessary to maintain style consistency.

These graphics are meant to be handled, so use them to your advantage. During slow periods, place a “Tag Line” graphic at the front of the stack to draw customer interest. Flip to the next graphic, which could be a set of top fea-tures. As you begin a more technical discussion, flip to a workflow diagram. As the discussion gets deeper, hand the graphic to your customer and ask them about their facility. With graphic in hand, you’ve anchored your customer, who’s already beginning to imagine our equipment in his facility.

Tablet Graphics

Design

Grass Valley ID Manual-Abbreviated