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We no longer think of these services as being “online,” but services that we can access in a number of different ways, unified by brand identity and continuity of experience. This is a fundamental change in our relationship to both devices and software, since the expectation is now that it’s neither the device nor the software running on it that’s the locus of value, but the service that device and software provide access to. If slide notes are not working, go to http://orangecone.com/archives/2010/11/service_avatars_1.html to see the full transcript.
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Mike KuniavskyWeb 2.0 ExpoSan Francisco
March 31, 2011
SERVICE AVATARSSEEING THROUGH DEVICES, SITES AND APPS TO SERVICES
GENERIC TO SPECIFIC
LOCAL TO REMOTE
WE SEE THROUGH SOFTWARE AND DEVICES
SERVICE AVATARS
SERVICE
AVATARS
THE PRODUCT IS THE SERVICE, NOT ITS AVATARS
SERVICES AND DEVICES
VITALITY
SERVICE AVATARS ARE THE INTERNET OF THINGS
STOP MAKING
APPS
SITES
DEVICES
PLATFORMS
START MAKING
SERVICES
AVATARS
Mike [email protected]
