Trico

lor UNIVER

S

The13.06.13

KANGEUN LEECOMMUNICATING

WITH TYPE

Table of Contents

Intial Grids and Designs ................Final Concept ...................................... Research .......................................... Grid Process .......................................Design Stages ............................. Final Posters ......................................

3-56

7-89

10-1314

3

Grid 1 Grid 2

Intial Grids

4

Intial Design 1

5

Intial Design 2

6

Final Concept

3 Characteristics of Univers:1) Square2) Modern3) Harmonious

3 Main Colors: Red/Yellow/BlueThree primary colors combine to create identity

7

Photo Research

Square Modern Harmonious

Color Scheme: 3 Primary Colors (RYB)

Square → Red + BW (strong, stubborn)Modern → Yellow + BW (modern, eye-catching)Harmonious → Blue + BW(calm, blend in more, match with many colors)

8

Color Research

Initial Grid Final Grid

9

Grid Design

10

Design Stage 1

11

Design Stage 2

bg

0123

4567

89~!@

#$%

^&*()

-+=[]{}

;:’”,<

.>/?`

qwert

yuiop

oK

frankly

my d

ear,

i don’t

give a

damn.

boxynature

oftype

Bt

qx

modernnessoftype

harmonyo

ftypeh

08

M

ebon

y ivor

y

livin

g in

per

fect

harm

ony

Y

12

Design Stage 3

13

Design Stage 4

Final Posters

14

The E

ND

>>>>

>>>