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Website Accessibility Best Practice ...and how to get there! Excellence in Innovation – Nuevos Paradigmas Internacionales de Accesibilidad y Usabilidad II International Meeting on Technology and Innovation for Persons with Disabilities Jak Boumans – The Netherlands Alexander Felsenberg - Germany Luis German Lopez - Colombia SAO PAULO, 22. OCTOBER 2010

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Accessibiltiy and Design considerations, Examples from Germany Netherlands, Columbia Presentation by Alexander Felsenberg, Jak, Boumans, Luis G. Lopes

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Website Accessibility Best Practice...and how to get there! Excellence in Innovation – Nuevos Paradigmas Internacionales de Accesibilidad y UsabilidadII International Meeting on Technology and Innovation for Persons with DisabilitiesJak Boumans – The NetherlandsAlexander Felsenberg - GermanyLuis German Lopez - Colombia

SAO PAULO, 22. OCTOBER 2010

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1. ACCESSIBILITY & REASON WHYWeb design and Accessibility

2. CURRENT SITUATION Holland Germany Colombia

3. BEST PRACTICES: WSA & LOCAL Introduction to WSA Cases - Holland Cases – Germany Cases - Colombia

4. Other online or digital initiatives5. What the future holds6. Conclusions

Agenda

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Accessibility = Websites accessible to all users.

Regardless of physical ability…

Or the way they use the Internet.

Accessibility

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DisabilitiesVisually disabled usersHearing disabilitiesPhysical disabilitiesCognitive and Neurological

Disabilities

Reason why

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Beyond DisabilitiesMobile usersLow bandwidth usersUsers who are drivingUsers in a noisy environmentUsers with "screen glare"Users with low literacy levelSecond-language access

Reason why

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Barrierefrei Barrierefrei sind bauliche und

sonstige Anlagen, Verkehrsmittel, technische Gebrauchs-gegenstände, Systeme der Informationsverarbeitung, akustische und visuelle Informationsquellen und Kommunikationseinrichtungen sowie andere gestaltete Lebensbereiche, wenn sie für behinderte Menschen in der allgemein üblichen Weise, ohne besondere Erschwernis und grundsätzlich ohne fremde Hilfe zugänglich und nutzbar sind.

Acessibilidade Acessibilidade, estruturais e

outras instalações, transporte, bens de consumo técnicos, sistemas de processamento de informação, acústico e fontes visuais de informação e meios de comunicação e outras áreas de decoração de vida, quando as pessoas com deficiência na forma habitual, sem muita carga e estar sempre acessível e utilizável sem ajuda

Definitionby German Government

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Purpose of Design

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Emotion

Information

Orientation / Structure

Navigation

Positioning

Knowledge transfer

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Development pass

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Barrier freeAccessibility

Nearly barrier freeNear Accessibility

“No-Thoughts” - Design

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Design vs. AccessibilityDilemma

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ItemsStandardsFoto & Graphic Java Scripts & ObjectsMultimediaViewing OptionsColor ContrastLanguage

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Design vs. AccessibilityDilemma

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Text Style Sheets JavaVideosPicturesGraphic Flash

Accessible

Fancy, funkymultimedia, highly interactive

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Design vs. AccessibilityDilemma

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Items Standards Foto & Graphic Java Scripts & Objects Multimedia Viewing Options Color Contrast Language

Cost 20 % plus for enhancing Flash

and Java

So actually, it depends on how much flash and Java is being used

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The Icons ! …?

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No!Not accessible to 20% of users

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1. ACCESSIBILITY & REASON WHY2. CURRENT SITUATION

Colombia Holland Germany

3. BEST PRACTICES: WSA & LOCAL Introduction to WSA Cases - Holland Cases – Germany Cases - Colombia

4. Other online or digital initiatives5. What the future holds6. Conclusions

Agenda

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Est. 10 – 20% disabled users in most countries 1

With the additional categories (before), this jumps up to around 30% ! ! !

Aging population

W3C recommendations

Current situation

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El TiempoNot accessible … yet

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Dutch efforts

Braille ruler Pre-internet: newspaper broadcast system Big letter books

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Dutch info site

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Accessibility for Gamer

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European Disability Policy Framework

Traditional approach: the belief that disability is a deviation from normality The policy orientation adopted by society was one of rehabilitation:

compensate for the deviation and to encourage the disabled person to function as near as possible to the social norm

New approach: human difference should be embraced as a phenomena which is both natural and beneficial to human society: to provide equality of opportunity to all citizens and provide equality of opportunity to all citizens.

This new approach is based on the notion of right rather than charity and an accommodation for difference rather than a compulsory adjustment to an artificial norm.

General shift in approach from disability as a medical issue to one of disability as human rights issue; the replacement of an ethos of compensation for perceived abnormalities by one of the removal by society of barriers to inclusion of all its members.

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Basic (Groundwork) Web Content Accessibility Guidelines (dt.)

by the Web Accessibility Initiative (WAI) 5. Mai 1999

LAW Gesetz zur Gleichstellung behinderter Menschen

(Bedinderten Geichstellungsgesetz BGG, 1. May 2002 Barrierefreie Informationstechnik-Verordnung (BITV), 31. Dez 2005

Making accessibility mandatory for all German public sector websites

Realization (Incentive) Biene Award translate Winners list pg.

Initiative by Lottery Aktion Mensch and Foundation Digitale Chancen since Started 2003 1.800 participants Ca. 77 Winner

Current Situation, Background

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Bundeskompetenzzentrum Barrierefreiheit e. VSupports everybody in making accessible in the means of Universal Design including websites, founded 2008 by 15 Gov.- & self-support organisation Guidelines translate

BIK - Barrierefrei Informieren und Kommunizieren tslt

Project by the Minstery of Work to support realization of accessible internet & intranet content Consulting Test Examples: Top 90 List Top 95 List

BarriereKompass Agency-Giude

Best-of-Accessibility Conference

Current SituationRealization (Information, Guide, Update)

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1. ACCESSIBILITY & REASON WHY 2. CURRENT SITUATION

Holland Germany Colombia

3. BEST PRACTICES: WSA & LOCAL Introduction to WSA Cases - Holland Cases – Germany Cases - Colombia

4. Other online or digital initiatives5. What the future holds6. Conclusions

Agenda

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WSA - World Summit Award WSIS-Award.org

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WORLD SUMMIT AWARD

WSA is a global activity to select and promote the world's best e-Content and most innovative ICT applications. It offers a worldwide platform for all who value the creative use of ICTs and who are committed to making today’s information society more inclusive.

Started in 2003 with the UN World Summit on the Information Society (UN WSIS)

Three streams: WSA Multimedia (bi-annual) WSYA = World Summit Youth Award (annual) WSA mm = World Summit Award mobile media (annual)

168 countries participating

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Key issues WSIS

United Nations World Summit onInformation Society – Review 2015

Key WSIS issues

addressed by WSA:

Digital Divide

Content Gap

Local Content

ICTs penetrating all

sectors of social life

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DEAF PLANET, Canada

Winner 2005: e-Inclusionwww.deafplanet.com

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IBSAR – Vision for Blind, Kuwait

Winner 2007: e-InclusionArabic Screen Reader

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IMPAIRED AID, Sri Lanka

Winner 2009: e-Inclusion & ParticipationBraille to text and text to Braille Software

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Produced by: Adam Montandon, Neil Harbisson, Mike Cobb

University of Plymouth , Plymouth , United Kingdom

Bridging The Island Of The Colourblind

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Public Sector http://www.bundestag.de/ http://www.lan

dtag.nrw.de http://www.ble.de

Tourism http://www.naturpark-suedschwarzwald.d

e/

Insurances http://www.barmer-gek.de

Health http://www.pfizer.de/ http://www.darmkrebs.at/ http://www.ahg.de/

Accessibility Benchmarksfrom Germany from Biene Award and Top 95 List

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Public Television http://www.zdf.de/ ZDF, biggest EU-Broadcaster http://www.tagesschau.de/ ARD

Public Transportation http://www.vrr.de/de/index.html

Bio / Health - & Environmental cautions Companies

http://www.manufactum.de/home.html http://www.tom-garten.de/

Banks https://www.credit-suisse.com/global/de https://banking.postbank.de/app/welcome.do

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Transparency for democracyMore than 100.000 HTML-Pages80.000 PDF-files8.000 hours of videoSame-day minutes and proceedingsOnline-petition proceduresDiscussion groupsOnline reservation for visitsIn depth analysis of current topics and

sophisticated search About 100 editors keep background

information about membersStructure and organization, committees,

lobby groupsA history section offers a virtual tour through

the famous Reichstag buildingSub-sites for youth address the future

Deutscher Bundestag translation pg.

E-Gov. Category Winner: WSA 2009 play video

Video

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Scalable Accessible Table using id headers and

scope attributes Jump-marks to access keys Unobtrusive JavaScript Using Link lists for Navigation No Layout table Valid XHTML Structured Setup Accessible Forms, using label-tags,

file sets and legends All pictures and videos use Alt Text

special training for the editors Transcription of video is in process

Zweites Deutsches Fernsehen ZDF, biggest European Broadcaster

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Black Forrest National ParkNaturpark Südschwarzwald translation

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Information on natural, human, Tourism & Education

Keyboard navigation for Blind and visually impaired users,

Possibility to leave comments and user ratings

Main navigation with a mega-drop-down menu

static sub-navigation for assistive technologies

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Colombian efforts

Non-state armed groups: FARC 3 casualties/day 2005 Mine BAN treaty 1997 Became law in 2002 Mine BAN Treaty in Zagreb,Croatia

2005 Many survivors don’t know about

benefits & services. The Internet can help disseminate

information.

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1. ACCESSIBILITY & REASON WHY 2. CURRENT SITUATION

Holland Germany Colombia

3. BEST PRACTICES: WSA & LOCAL Introduction to WSA Cases - Holland Cases – Germany Cases - Colombia

4. Other online or digital initiatives5. What the future holds6. Conclusions

Agenda

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Virtual gloves

Future

Brainball

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Other online initiatives

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VOXPlay

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My HandicapGermany translation

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My Handicap

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My Handicap

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My Handicap

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Crowd sourced Donation Based

Avaliale Germany Austria Swiss

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1. REASON WHY Accessibility

2. CURRENT SITUATION Holland Germany Colombia

3. BEST PRACTICES: WSA & LOCAL Introduction to WSA Cases - Holland Cases – Germany Cases - Colombia

4. Other online or digital initiatives5. What the future holds6. Conclusions

Agenda

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APPS / Mobile

Braille

ASL – American Sign Language

Glucose Buddy

Pillboxer by Nixwire

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Social Media Sitesnot realy accessible … yet

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Near AccessibilityNearly barrier free Beginning to be realized even

outside of the public sector Awareness & training is rising Development Software

imperative improvement toward accessibility Flash Java

Design dominance for website development is breaking up

AccessibilityBarrier free Still a wish in most cases Aim for 2020 Takes another 10 years

…but we are getting there

Reality Check

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LAST BUT NOT LEAST…

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ACCESSIBILITY NOT ONLY IMPLIES :

ACCESSIBILITY FOR PERSONS WITH DISABILITY

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ACCESSIBILITYALSO MEANS: BEING ACCESSIBLE FOR PEOPLE FROM…

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Automatic translation applications run best on accessible websites!Like Google Translate

Making your content and your business accessible to the rest of the world!

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THANK YOU!

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Contact

Jak Boumanse-mail: [email protected]

Alexander Felsenberge-mail: [email protected]

Luis G. Lopeze-mail: [email protected]: @luisger

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FOUNDER & HONORY MEMBER

FOUNDING MEMBER

FOUNDING MEMBER

 

BOARD MEMBER

JURY MEMBER

INTERACTIVE EMMY AWARD

FOUNDER 

GRÜNDUNGS- & VORSTANDSMITGLIED

MEMBER

MEMBER

DÜSSELDORF 

A l e x a n d e r F e l s e n b e r gCreator & CommunicatorFelsenberg Consulting

HistoryAdvertising & Media CraftsmanMedia & Marketing ResearchTrend ScoutAgency developerAssociation CEOMarketing & Sales DirectorChief Marketing ExecutiveSupervisory Board Member

Intenet-Expertise1983 - BTX Applications1988 - Database Searches (Telnet)1994 - First Website for customers2004 - Xing and first blog2006 - First viral campaign in the solar industry (national)2007 - Social Media Agency Development (international)2008 - Exhibition & Conference Organizer (international)2009 - Golden Caravan, Luxury Shopping Event (international)

Goethe Institut (international) Swiss TV / TPC AG TV producer / transmitter (national) Car Trading (National)

2010 - Live Expert, Automotive Service (national) Retail (international)

Content & Social MediaCorporate Development Services Introduction, Board presentation, etc..Organizational Development

Installation & Training of teamsGuidelines, Policies, KPI

ImplementationModeration & CoachingTrend-Scouting, Agency Search

Social Media Content & ServicesAnalyse, MonitoringStrategie & ConceptPlaning & BudgetingDevelopmentBetrieb

(Text, Grafic, Video, Seeding, Syndication)

Reporting

ServicesMarketing & Sales

Strategy & approachPrintOnline & MobileDirect MarketingFilm & TVFairs & CongressesSales

Award DGVM Award 2000 for Marketing Communication, LobbyingKontakt Alexander Felsenberg, [email protected], www.felsenberg.de, Tel. 0177 852

8618

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