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© 2006 Pearson Education Canada Inc. Chapter 1 - 1 Chapter 1 Chapter 1 Fundamentals of Fundamentals of Business, Business, Economics, Economics, and the New and the New Role of E- Role of E- Business Business

© 2006 Pearson Education Canada Inc.Chapter 1 - 1 Chapter 1 Fundamental s of Business, Economics, and the New Role of E- Business

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© 2006 Pearson Education Canada Inc. Chapter 1 - 1

Chapter 1Chapter 1

Fundamentals of Fundamentals of

Business, Business, Economics, and Economics, and the New Role of the New Role of

E-BusinessE-Business

© 2006 Pearson Education Canada Inc. Chapter 1 - 2

Why Study Business?Why Study Business?

• Learn what it takes to run a businessLearn what it takes to run a business

• Build business vocabularyBuild business vocabulary

• Develop workplace skillsDevelop workplace skills

• Learn about a variety of jobsLearn about a variety of jobs

• Appreciate today’s business careerAppreciate today’s business career

© 2006 Pearson Education Canada Inc. Chapter 1 - 3

What Is a Business?What Is a Business?

For-ProfitFor-Profit Non-ProfitNon-Profit

Money MotiveMoney Motive Social ServiceSocial Service

Ethical ConductEthical Conduct

Social ResponsibilitySocial Responsibility

EfficiencyEfficiency EffectivenessEffectiveness

© 2006 Pearson Education Canada Inc. Chapter 1 - 4

Business CategoriesBusiness Categories

Providing ServicesProviding ServicesProducing GoodsProducing Goods

Capital Intensive Labour Intensive

© 2006 Pearson Education Canada Inc. Chapter 1 - 5

Growth in the Service SectorGrowth in the Service Sector

© 2006 Pearson Education Canada Inc. Chapter 1 - 6

Why Is the Why Is the Service Sector Service Sector

Growing?Growing?• More disposable income

• Changing demographics and lifestyles

• Complex goods and technologies

• Need for professional advice

• Low barriers to entry

© 2006 Pearson Education Canada Inc. Chapter 1 - 7

What Is an Economic What Is an Economic System?System?

Goods Services

HumanResources

NaturalResources

Capital KnowledgeEntrepreneurs

Factors of Production

ScarceResources

© 2006 Pearson Education Canada Inc. Chapter 1 - 8

The New EconomyThe New Economy

GeneralCharacteristics

•Physical Assets•Cost Control

•Intellectual Assets•Adding Value

Technology •Mechanical •Information

Workforce •Job-Specific Skills•Transferable Skills•Lifelong Learning

Geography •Close to Resources•Near to Collaborators •Near to Competitors

Capital •Debt Financing •Venture Capital

New EconomyOld Economy

© 2006 Pearson Education Canada Inc. Chapter 1 - 9

Types of Economic Types of Economic SystemsSystems

CapitalismMixed

CapitalismSocialism Communism

Privatization

Free-MarketSystem

PlannedSystem

© 2006 Pearson Education Canada Inc. Chapter 1 - 10

How Does a Free-Market How Does a Free-Market Economic System Work?Economic System Work?

GovernmentGovernmentInterventionInterventionGovernmentGovernmentInterventionIntervention

Supply Supply and Demandand Demand

Supply Supply and Demandand Demand

CompetitionCompetitionCompetitionCompetition

© 2006 Pearson Education Canada Inc. Chapter 1 - 11

Supply and Demand RelationshipSupply and Demand Relationship

10 15 20 25 30

Quantity of Hats

Pri

ce$35

$30

$25

$20

$15

Not enough demandD

Right pricemakes supply & demand equal

E

Not enough supply

S

© 2006 Pearson Education Canada Inc. Chapter 1 - 12

PurePureCompetitionCompetition

MonopolisticMonopolisticCompetitionCompetitionOligopolyOligopoly

MonopolyMonopoly

Free-Market CompetitionFree-Market Competition

© 2006 Pearson Education Canada Inc. Chapter 1 - 13

Competitive Competitive AdvantageAdvantage

• Price

• Speed

• Quality

• Service

• Innovation

© 2006 Pearson Education Canada Inc. Chapter 1 - 14

The Role of The Role of GovernmentGovernment

• Fosters competitionFosters competition

• Regulates industriesRegulates industries

• Deregulates industriesDeregulates industries

• Protects stakeholder’s rightsProtects stakeholder’s rights

• Contributes to economic stabilityContributes to economic stability

© 2006 Pearson Education Canada Inc. Chapter 1 - 15

Fostering CompetitionFostering Competition

Competition Act

Mergers andAcquisitions

© 2006 Pearson Education Canada Inc. Chapter 1 - 16

Regulating and Regulating and Deregulating IndustriesDeregulating Industries

GovernmentGovernmentRegulationRegulation

FreeFreeCompetitionCompetition

Fair CompetitionFair CompetitionFair CompetitionFair Competition

Business EthicsBusiness EthicsBusiness EthicsBusiness Ethics

Working ConditionsWorking ConditionsWorking ConditionsWorking Conditions

Public SafetyPublic SafetyPublic SafetyPublic Safety

© 2006 Pearson Education Canada Inc. Chapter 1 - 17

Protecting Protecting StakeholdersStakeholders

•Competition BureauCompetition Bureau

•Health CanadaHealth Canada

•Transport CanadaTransport Canada

•National Energy BoardNational Energy Board

•Canadian Food Inspection Agency (CFIA)Canadian Food Inspection Agency (CFIA)

•Canadian Radio-Television and CommunicationsCanadian Radio-Television and Communications Commission (CRTC)Commission (CRTC)

•Competition BureauCompetition Bureau

•Health CanadaHealth Canada

•Transport CanadaTransport Canada

•National Energy BoardNational Energy Board

•Canadian Food Inspection Agency (CFIA)Canadian Food Inspection Agency (CFIA)

•Canadian Radio-Television and CommunicationsCanadian Radio-Television and Communications Commission (CRTC)Commission (CRTC)

ColleaguesColleagues EmployeesEmployees SupervisorsSupervisors

EnvironmentEnvironment CustomersCustomers SuppliersSuppliers

SocietySociety

Inve

stor

sIn

vest

ors

© 2006 Pearson Education Canada Inc. Chapter 1 - 18

Contributing to Contributing to Economic StabilityEconomic Stability

EconomicEconomicExpansionExpansion

EconomicEconomicContractionContraction

RecoveryRecovery

RecessionRecession

BusinessBusinessCycleCycle

BusinessBusinessCycleCycle

MonetaryMonetaryPolicyPolicy

FiscalFiscalPolicyPolicy

InterestInterestRatesRates

Revenue andRevenue andSpendingSpending

© 2006 Pearson Education Canada Inc. Chapter 1 - 19

Monitoring Major Monitoring Major

Economic IndicatorsEconomic Indicators

Interest RatesInterest RatesInterest RatesInterest Rates

UnemploymentUnemploymentStatisticsStatistics

UnemploymentUnemploymentStatisticsStatistics

Housing StartsHousing StartsHousing StartsHousing Starts

Durable-GoodsDurable-GoodsOrdersOrders

Durable-GoodsDurable-GoodsOrdersOrders

© 2006 Pearson Education Canada Inc. Chapter 1 - 20

Measuring Price ChangesMeasuring Price Changes

InflationInflation DeflationDeflation

Consumer Price Consumer Price Index (CPI)Index (CPI)

Purchasing PowerPurchasing Power

© 2006 Pearson Education Canada Inc. Chapter 1 - 21

Measuring National Measuring National OutputOutput

Gross NationalGross NationalProduct (GNP)Product (GNP)

Gross DomesticGross DomesticProduct (GDP)Product (GDP)Dollar ValueDollar Value

YesYesYesYesFinal Goods Final Goods and Servicesand Services

YesYesYesYesDomestic BusinessesDomestic Businesses

NoNoYesYesForeign-Owned Foreign-Owned BusinessesBusinesses

YesYesNoNoOverseas OperationsOverseas Operations

© 2006 Pearson Education Canada Inc. Chapter 1 - 22

Monetary and Fiscal Monetary and Fiscal PolicyPolicy

• Monetary Policy– Actions taken by the Bank of Canada to regulate

the nation’s money supply• adjusting interest rates• conducting open market operations

• Fiscal Policy– Use of government revenue and spending to

influence the business cycle• adjusting tax rates• changing government spending patterns

© 2006 Pearson Education Canada Inc. Chapter 1 - 23

Challenges of Challenges of GlobalizationGlobalization

• Products and servicesProducts and services

• Managing a small businessManaging a small business

• Globalization and workforce diversityGlobalization and workforce diversity

• Ethics and social responsibilityEthics and social responsibility

• Technology and electronic commerceTechnology and electronic commerce

© 2006 Pearson Education Canada Inc. Chapter 1 - 24

The Internet and the New The Internet and the New EconomyEconomy

• Changing Supply Chain InteractionsChanging Supply Chain Interactions

• Collapsing BoundariesCollapsing Boundaries

• Altering the way companies Altering the way companies

communicate internally & externallycommunicate internally & externally

© 2006 Pearson Education Canada Inc. Chapter 1 - 25

Intranets and ExtranetsIntranets and Extranets• IntranetIntranet

– a a private internal network– permits firms to link geographically remote sites and

workers– provides access to information, and serves as a

communication portal

• ExtranetExtranet– similar to an intranet– extends the network to select people outside the

organization

© 2006 Pearson Education Canada Inc. Chapter 1 - 26

What is E-CommerceWhat is E-Commerce

• E-CommerceE-Commerce

– Buying and selling goods and services over an Buying and selling goods and services over an

electronic networkelectronic network

– CategoriesCategories

• Business to Consumer (B2C)Business to Consumer (B2C)

• Business to Business (B2B)Business to Business (B2B)

• Consumer to Consumer (C2C)Consumer to Consumer (C2C)

© 2006 Pearson Education Canada Inc. Chapter 1 - 27

Hot topics In Hot topics In E-commerce/businessE-commerce/business

• Channel ManagementChannel Management

• Information PrivacyInformation Privacy

• Employee ProductivityEmployee Productivity

• Data SecurityData Security

• SabotageSabotage