ORGANIZERS

Post Show Report

Join the future wave!

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1. KOBA 2013 at a Glance 1. NAME : KOBA 2013

23rd Korea International Broadcast, Audio & Lighting Equipment Show

2. THEME : "Join the Future Wave!"

3. EXHIBITION DATES : May 13th(Mon.) ~ 16th(Thu.), 2013 (4 days)

4. OPENING HOURS : 10:00 a.m. ~ 5:00 p.m.

5. EXIHIBITION VENUE : COEX - Hall A,C,D(159, Samsung, Gangnam-gu, Seoul 135-731, Korea) · COEX Hall A - Pro-Audio/Pro-Lighting Hall · COEX Hall C&D – Broadcast/Video Hall · Conference Center – International Broadcasting Conference, KOBA World Forum, Technical Seminar,

2013 Headphone & Personal Audio Festival (HAF 2013)

6. ORGANIZERS

Korea E & Ex Inc., Korean Broadcast Engineers & Technicians Association

7. SPONSORED BY : · Ministry of Science, ICT&Future Planning · Ministry of Trade, Industry & Energy· Korea Communications Commission · Seoul Metropolitan Government· Korean Broadcasting System(KBS) · Munhwa Broadcasting Corporation(MBC)· SBS · Educational Broadcasting System(EBS)· OBS · The Acoustical Society of Korea· Korea Association of Sound Artists · Movie and Video Industry Association(KMVIA)· Electronics and Telecommunications Research Institute(ETRI)

8. CO-SPONSORED BY : · CBS · Asia's Heartbeat Arirang · tbs

9. EXHIBITION SCALE : Total 25,405㎡ (839exhibitors form 33countries)

10. Group of Exhibits· Production · Post-Production · Delivery & Distribution· Mobile & IPTV · Test & Measuring · Pro-Audio · Pro-Light · Stage · Display· Cinema · Contents & Libraries · Others

11. Web-site : www.kobashow.com / facebook: www.facebook.com/koba.sns

12. E-mail : koba@kobashow.com

13. Concurrent events

· International Broadcasting Technical Conference, KOBA World Forum

· Technical Seminar

· 2013 Headphone & Personal Audio Festival (HAF 2013)

· 4K UHD(Ultra High Definition) Theater

Join the future wave!

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Country No. of Manufacturers Country No. of

Manufacturers Country No. of Manufacturers

Korea 149 Sweden 8 China 52

Netherlands 16 Switzerland 7 Czech 2

Norway 2 Spain 7 Canada 21

Newzealand 2 Singapore 2 Taiwan 19

Denmark 9 U.K. 71 Portugal 1

Germany 87 Austria 2 Poland 2

Russia 2 Israel 5 France 23

Liechtenstein 1 Italy 17 Finland 2

U.S.A. 235 India 4 Hungary 3

Belgium 6 Indonesia 1 Australia 12

Bulgaria 1 Japan 65 HongKong 3

Total 839 companies from 33 Countries

2. Classification of Exhibitors

① Manufacturers’ Country

② Exhibits by Categories

Code No. Main Exhibits No. of Exhibits

① Production 166

② Post-Production 109

③ Delivery & Distribution 77

④ Mobile & IPTV 46

⑤ Test & Measuring 33

⑥ Pro-Audio 238

⑦ Pro-Light 60

⑧ Stage 52

⑨ Display 58

⑩ Cinema 68

⑪ Contents & Libraries 70

⑫ Others 117

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Date No. of Visitors5/13 (Mon.) 9,0135/14 (Tue.) 11,6835/15 (Wed.) 10,5645/16 (Thu.) 11,199

Total 42,459

Public Broadcast Stations Private Broadcast Stations

Satellite Broadcast StationsGovernment/OrganizationWeb Broadcast Stations

Academic InstitutionReligion Groups

Contents ProductionMedia

ManufacturesTrade / Sales

Recording ProductionSoftware Production

P.A.Students/Academic

Others

Gathering Information

Market Research

Purchase Consulting

Public Watching

Exports & Imports

Others

3. Analysis of Visitors of KOBA 2013

① Daily Visitors for the Exhibition

② Classification of Visitors' Business Field

⑥ Purpose of Participation

Join the future wave!

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Managers Producers

Visual EngineersSound Engineers

Lighting EngineersManufacturers

Marketers / PromotersTrade / Buyer

Media / Public OfficialsSales

R & D ResearchersAcademic Staffs

StudentsGeneral Publics

Broadcasting Equipment Speaker/Amp./MixerLighting Equipment

Editing and Production EquipmentSound editing/Controller

Stage Facilities Output/Relay/Transmission System

Conference SystemTest & Measuring Equipment

Camera Facilities Mike/Headphones/Rack

Cable/Conversion/Power Units & BatteryDisplay

Other Audio EquipmentPC and Networking

Others

④ Classification of Visitors' Job Position

⑤ Classification of Visitors' interesting filed

⑦ Route of Participation

Invitation cards 37.2% Suggestion of exhibitors 3.5%

Daily & Financial

newspapers3.8% Billboards 1.8%

Subsidiary organizations 6.3% E-mail(News letters) 9.3%

Internet 16.1% SMS(mobile) 1.9%

TV/Radio 4.2% SNS(Social Networking Service) 1.6%

Technical Journal 2.5% Others 11.8%

Join the future wave!

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Date No. of Visitors5/13 (Mon.) 4335/14 (Tue.) 4745/15 (Wed.) 401

Total 1,308

Broadcast Stations Education / Research Academic / Students

Government / OrganizationProgram ProductionTrade / Distribution

ManufacturesPress / Publication

Others

Field TechnologyBroadcast Sound

Broadcast Lighting Realization Broadcasting

Digital RadioSmart Platform

New Media NPS

Future BroadcastingOthers

4. Analysis of Visitors of Broadcasting Conference

■ Name : International Broadcasting Technical Conference

■ Theme : Join the future wave!

■ Host : KOBETA (Korean Broadcast Engineers & Technicians Association) · KOREA E & EX INC.

■ Sponsor : Broadcasting and Communications Commission, Ministry of Science, ICT and Future Planning, Korea Broadcasting Association, Future Broadcasting Research Association, KT

■ Venue : COEX Conference Center 3Fl.

① Daily Visitors for the Exhibition

pre-registered visitors : 1,049 / on-site visitors : 259

② Classification of Visitors' Business Field

③ Classification of Visitors' interesting filed

Join the future wave!

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Editions Countries Exhibitors(Korean Company) Visitors Size(sqm) Venue

1st (1991. 6) 15 115 (12) 21,963 3,888 KOEX

2nd (1992. 6) 13 183 (20) 30,293 3,888 KOEX

3rd (1993. 8) 17 181 (27) 33,750 5,184 KOEX

4th (1994. 5) 18 248 (39) 37,498 7,128 KOEX

5th (1995. 5) 20 331 (36) 39,411 7,776 KOEX

6th (1996. 5) 22 415 (38) 41,859 10,458 KOEX

7th (1997. 10) 26 462 (30) 34,171 10,368 KOEX

8th (1998. 5) 23 295 (28) 36,971 7,776 KOEX

9th (1999. 5) 22 445 (46) 32,564 10,368 COEX

10th (2000. 5) 26 573 (72) 48,764 14,733 COEX

11th (2001. 5) 25 540 (84) 62,283 17,629 COEX

12th (2002. 5) 22 423 (59) 35,549 10,368 COEX

13th (2003. 5) 27 611 (83) 43,682 17,629 COEX

14th (2004. 5) 28 602 (103) 45,942 17,629 COEX

15th (2005. 5) 28 624 (98) 44,556 17,629 COEX

16th (2006. 5) 28 739 (96) 42,524 17,629 COEX

17th (2007. 5) 32 656 (96) 44,164 17,629 COEX

18th (2008. 5) 32 665 (99) 45,010 17,629 COEX

19th (2009. 5) 31 615 (102) 40,514 17,629 COEX

20th (2010. 5) 29 636 (135) 38,537 17,629 COEX

21st (2011. 6) 33 603 (123) 40,807 17,692 COEX

22nd (2012. 5) 33 788 (142) 41,692 22,813 COEX

23rd (2013. 5) 35 839 (149) 42,459 25,405 COEX

24th (2014. 5 expect) 35 850 (160) 45.000 25,405 COEX

5. History of KOBA Exhibition

① YES (64.04%)

② Consideration (35.08%)

③ No (0.88%)

① Highly Satisfied (6.93%)② Satisfied (50.65%)③ Average (38.96%)④ Not Satisfied (3.46%)⑤ Definitely Unsatisfied (0.00%)

Join the future wave!

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Evaluating Area Highly Satisfied Satisfied Average Not

SatisfiedDefinitely

Unsatisfied

Number of Domestic Visitors 5.65% 42.18% 42.17% 9.57% 0.43%

Number of Overseas Visitors 4.23% 18.07% 56.13% 17.55% 4.02%

Quality of Visitors/Buyers 2.20% 38.77% 51.54% 6.61% 0.88%

Marketing & Promotion Effort of the Organizer 3.51% 38.60% 53.07% 4.82% 0.00%

Quality of Organizing & Service 5.75% 42.92% 40.71% 9.29% 1.33%

Quality of Booths & Other Utilities 5.24% 46.73% 40.17% 6.11% 1.75%

Quality of Amenities 3.91% 42.17% 44.36% 7.39% 2.17%

6. Analysis of KOBA 2013 Exhibitors' Survey

① Purpose of participation in KOBA 2013 ? ② Satisfaction of KOBA 2013 ?

① Improvement of Company's Image (25.61%)② Find the New Distribution Channel (21.28%)③ Gathering Information/Networking (8.29%)④ Promotion of Existing Products (13.56%)⑤ Introduction of Launched Products (30.32%)⑥ Others (0.94%)

③ What is your preferred promotional medium for KOBA?

① Direct Mailing(e.g. Invitation cards, posters) (19.33%) ⑧ Participated in Overseas Exhibitions (3.05%)

② TV (17.63%) ⑨ SMS (2.88%)

③ Radio (5.42%) ⑩ Advertising in International Journals (0.17%)

④ Daily & Financial Newspapers (9.49%) ⑪ Outdoor Advertising (e.g. Billboards) (2.88%)

⑤ Advertising in Local(Korean) Journals (9.49%) ⑫ e-Mail (7.12%)

⑥ Internet (15.08%) ⑬ Others (1.19%)

⑦ Promotion of Organizations (6.27%) Total 100.00%

④ What is your overall opinion and evaluation for the below areas?

⑤ Would you be willing to participate in KOBA 2014(2014, May at COEX)?

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2014.05.20-23COEX,KOREA

ORGANIZERSKorea E & Ex Inc. Korea Broadcasting Engineers & Technicians Association

Contact . Korea E & Ex Inc.Rm 2001, WTC Seoul, 159-1, Samsung-dong, Gangnam-gu, Seoul 135-729, Korea T. (82) 2 551 0102 F. (82) 2 551 0103 E. koba@kobashow.com

Rm 2001, WTC Seoul, 159-1, Samsung-dong, Gangnam-gu, Seoul 135-729, Korea T. (82) 2 551 0102 F. (82) 2 551 0103 E. koba@kobashow.com