Join the future wave!
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1. KOBA 2013 at a Glance 1. NAME : KOBA 2013
23rd Korea International Broadcast, Audio & Lighting Equipment Show
2. THEME : "Join the Future Wave!"
3. EXHIBITION DATES : May 13th(Mon.) ~ 16th(Thu.), 2013 (4 days)
4. OPENING HOURS : 10:00 a.m. ~ 5:00 p.m.
5. EXIHIBITION VENUE : COEX - Hall A,C,D(159, Samsung, Gangnam-gu, Seoul 135-731, Korea) · COEX Hall A - Pro-Audio/Pro-Lighting Hall · COEX Hall C&D – Broadcast/Video Hall · Conference Center – International Broadcasting Conference, KOBA World Forum, Technical Seminar,
2013 Headphone & Personal Audio Festival (HAF 2013)
6. ORGANIZERS
Korea E & Ex Inc., Korean Broadcast Engineers & Technicians Association
7. SPONSORED BY : · Ministry of Science, ICT&Future Planning · Ministry of Trade, Industry & Energy· Korea Communications Commission · Seoul Metropolitan Government· Korean Broadcasting System(KBS) · Munhwa Broadcasting Corporation(MBC)· SBS · Educational Broadcasting System(EBS)· OBS · The Acoustical Society of Korea· Korea Association of Sound Artists · Movie and Video Industry Association(KMVIA)· Electronics and Telecommunications Research Institute(ETRI)
8. CO-SPONSORED BY : · CBS · Asia's Heartbeat Arirang · tbs
9. EXHIBITION SCALE : Total 25,405㎡ (839exhibitors form 33countries)
10. Group of Exhibits· Production · Post-Production · Delivery & Distribution· Mobile & IPTV · Test & Measuring · Pro-Audio · Pro-Light · Stage · Display· Cinema · Contents & Libraries · Others
11. Web-site : www.kobashow.com / facebook: www.facebook.com/koba.sns
12. E-mail : [email protected]
13. Concurrent events
· International Broadcasting Technical Conference, KOBA World Forum
· Technical Seminar
· 2013 Headphone & Personal Audio Festival (HAF 2013)
· 4K UHD(Ultra High Definition) Theater
Join the future wave!
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Country No. of Manufacturers Country No. of
Manufacturers Country No. of Manufacturers
Korea 149 Sweden 8 China 52
Netherlands 16 Switzerland 7 Czech 2
Norway 2 Spain 7 Canada 21
Newzealand 2 Singapore 2 Taiwan 19
Denmark 9 U.K. 71 Portugal 1
Germany 87 Austria 2 Poland 2
Russia 2 Israel 5 France 23
Liechtenstein 1 Italy 17 Finland 2
U.S.A. 235 India 4 Hungary 3
Belgium 6 Indonesia 1 Australia 12
Bulgaria 1 Japan 65 HongKong 3
Total 839 companies from 33 Countries
2. Classification of Exhibitors
① Manufacturers’ Country
② Exhibits by Categories
Code No. Main Exhibits No. of Exhibits
① Production 166
② Post-Production 109
③ Delivery & Distribution 77
④ Mobile & IPTV 46
⑤ Test & Measuring 33
⑥ Pro-Audio 238
⑦ Pro-Light 60
⑧ Stage 52
⑨ Display 58
⑩ Cinema 68
⑪ Contents & Libraries 70
⑫ Others 117
Join the future wave!
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Date No. of Visitors5/13 (Mon.) 9,0135/14 (Tue.) 11,6835/15 (Wed.) 10,5645/16 (Thu.) 11,199
Total 42,459
Public Broadcast Stations Private Broadcast Stations
Satellite Broadcast StationsGovernment/OrganizationWeb Broadcast Stations
Academic InstitutionReligion Groups
Contents ProductionMedia
ManufacturesTrade / Sales
Recording ProductionSoftware Production
P.A.Students/Academic
Others
Gathering Information
Market Research
Purchase Consulting
Public Watching
Exports & Imports
Others
3. Analysis of Visitors of KOBA 2013
① Daily Visitors for the Exhibition
② Classification of Visitors' Business Field
⑥ Purpose of Participation
Join the future wave!
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Managers Producers
Visual EngineersSound Engineers
Lighting EngineersManufacturers
Marketers / PromotersTrade / Buyer
Media / Public OfficialsSales
R & D ResearchersAcademic Staffs
StudentsGeneral Publics
Broadcasting Equipment Speaker/Amp./MixerLighting Equipment
Editing and Production EquipmentSound editing/Controller
Stage Facilities Output/Relay/Transmission System
Conference SystemTest & Measuring Equipment
Camera Facilities Mike/Headphones/Rack
Cable/Conversion/Power Units & BatteryDisplay
Other Audio EquipmentPC and Networking
Others
④ Classification of Visitors' Job Position
⑤ Classification of Visitors' interesting filed
⑦ Route of Participation
Invitation cards 37.2% Suggestion of exhibitors 3.5%
Daily & Financial
newspapers3.8% Billboards 1.8%
Subsidiary organizations 6.3% E-mail(News letters) 9.3%
Internet 16.1% SMS(mobile) 1.9%
TV/Radio 4.2% SNS(Social Networking Service) 1.6%
Technical Journal 2.5% Others 11.8%
Join the future wave!
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Date No. of Visitors5/13 (Mon.) 4335/14 (Tue.) 4745/15 (Wed.) 401
Total 1,308
Broadcast Stations Education / Research Academic / Students
Government / OrganizationProgram ProductionTrade / Distribution
ManufacturesPress / Publication
Others
Field TechnologyBroadcast Sound
Broadcast Lighting Realization Broadcasting
Digital RadioSmart Platform
New Media NPS
Future BroadcastingOthers
4. Analysis of Visitors of Broadcasting Conference
■ Name : International Broadcasting Technical Conference
■ Theme : Join the future wave!
■ Host : KOBETA (Korean Broadcast Engineers & Technicians Association) · KOREA E & EX INC.
■ Sponsor : Broadcasting and Communications Commission, Ministry of Science, ICT and Future Planning, Korea Broadcasting Association, Future Broadcasting Research Association, KT
■ Venue : COEX Conference Center 3Fl.
① Daily Visitors for the Exhibition
pre-registered visitors : 1,049 / on-site visitors : 259
② Classification of Visitors' Business Field
③ Classification of Visitors' interesting filed
Join the future wave!
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Editions Countries Exhibitors(Korean Company) Visitors Size(sqm) Venue
1st (1991. 6) 15 115 (12) 21,963 3,888 KOEX
2nd (1992. 6) 13 183 (20) 30,293 3,888 KOEX
3rd (1993. 8) 17 181 (27) 33,750 5,184 KOEX
4th (1994. 5) 18 248 (39) 37,498 7,128 KOEX
5th (1995. 5) 20 331 (36) 39,411 7,776 KOEX
6th (1996. 5) 22 415 (38) 41,859 10,458 KOEX
7th (1997. 10) 26 462 (30) 34,171 10,368 KOEX
8th (1998. 5) 23 295 (28) 36,971 7,776 KOEX
9th (1999. 5) 22 445 (46) 32,564 10,368 COEX
10th (2000. 5) 26 573 (72) 48,764 14,733 COEX
11th (2001. 5) 25 540 (84) 62,283 17,629 COEX
12th (2002. 5) 22 423 (59) 35,549 10,368 COEX
13th (2003. 5) 27 611 (83) 43,682 17,629 COEX
14th (2004. 5) 28 602 (103) 45,942 17,629 COEX
15th (2005. 5) 28 624 (98) 44,556 17,629 COEX
16th (2006. 5) 28 739 (96) 42,524 17,629 COEX
17th (2007. 5) 32 656 (96) 44,164 17,629 COEX
18th (2008. 5) 32 665 (99) 45,010 17,629 COEX
19th (2009. 5) 31 615 (102) 40,514 17,629 COEX
20th (2010. 5) 29 636 (135) 38,537 17,629 COEX
21st (2011. 6) 33 603 (123) 40,807 17,692 COEX
22nd (2012. 5) 33 788 (142) 41,692 22,813 COEX
23rd (2013. 5) 35 839 (149) 42,459 25,405 COEX
24th (2014. 5 expect) 35 850 (160) 45.000 25,405 COEX
5. History of KOBA Exhibition
① YES (64.04%)
② Consideration (35.08%)
③ No (0.88%)
① Highly Satisfied (6.93%)② Satisfied (50.65%)③ Average (38.96%)④ Not Satisfied (3.46%)⑤ Definitely Unsatisfied (0.00%)
Join the future wave!
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Evaluating Area Highly Satisfied Satisfied Average Not
SatisfiedDefinitely
Unsatisfied
Number of Domestic Visitors 5.65% 42.18% 42.17% 9.57% 0.43%
Number of Overseas Visitors 4.23% 18.07% 56.13% 17.55% 4.02%
Quality of Visitors/Buyers 2.20% 38.77% 51.54% 6.61% 0.88%
Marketing & Promotion Effort of the Organizer 3.51% 38.60% 53.07% 4.82% 0.00%
Quality of Organizing & Service 5.75% 42.92% 40.71% 9.29% 1.33%
Quality of Booths & Other Utilities 5.24% 46.73% 40.17% 6.11% 1.75%
Quality of Amenities 3.91% 42.17% 44.36% 7.39% 2.17%
6. Analysis of KOBA 2013 Exhibitors' Survey
① Purpose of participation in KOBA 2013 ? ② Satisfaction of KOBA 2013 ?
① Improvement of Company's Image (25.61%)② Find the New Distribution Channel (21.28%)③ Gathering Information/Networking (8.29%)④ Promotion of Existing Products (13.56%)⑤ Introduction of Launched Products (30.32%)⑥ Others (0.94%)
③ What is your preferred promotional medium for KOBA?
① Direct Mailing(e.g. Invitation cards, posters) (19.33%) ⑧ Participated in Overseas Exhibitions (3.05%)
② TV (17.63%) ⑨ SMS (2.88%)
③ Radio (5.42%) ⑩ Advertising in International Journals (0.17%)
④ Daily & Financial Newspapers (9.49%) ⑪ Outdoor Advertising (e.g. Billboards) (2.88%)
⑤ Advertising in Local(Korean) Journals (9.49%) ⑫ e-Mail (7.12%)
⑥ Internet (15.08%) ⑬ Others (1.19%)
⑦ Promotion of Organizations (6.27%) Total 100.00%
④ What is your overall opinion and evaluation for the below areas?
⑤ Would you be willing to participate in KOBA 2014(2014, May at COEX)?
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2014.05.20-23COEX,KOREA
ORGANIZERSKorea E & Ex Inc. Korea Broadcasting Engineers & Technicians Association
Contact . Korea E & Ex Inc.Rm 2001, WTC Seoul, 159-1, Samsung-dong, Gangnam-gu, Seoul 135-729, Korea T. (82) 2 551 0102 F. (82) 2 551 0103 E. [email protected]
Rm 2001, WTC Seoul, 159-1, Samsung-dong, Gangnam-gu, Seoul 135-729, Korea T. (82) 2 551 0102 F. (82) 2 551 0103 E. [email protected]