082416Recruitment Branding for Staffing Firms in an Age of … · 2020-06-17 · Recruitment Branding for Staffing Firms in an Age of Transparency. 8/24/2016 4 ... “Successful hiring

8/24/2016

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Thought Leadership Series

This webinar is broadcast through your computer speakers via the audio broadcasting icon on your screen. You may adjust the sound volume by using the

slide bar on the audio broadcasting icon. If you cannot access the audio, you may dial into the call by dialing 1-650-479-3208 and using access code 663

660 295 Need further assistance? Contact SIA customer service at 800-950-9496.

Presented by:

Angie Dierikx, Senior Account Executive,

Search and Staffing, Glassdoor

Moderator:

David Francis, Research Analyst,

Staffing Industry Analysts

Sponsored and presented by

August 24, 2016

10 am PT/ 1 pm ET

©2016 by Crain Communications Inc. All rights reserved. 1

Recruitment Branding for Staffing

Firms in an Age of Transparency


Welcome to the Staffing Industry Analysts


Suppliers Of Staffing Services Share Their Expertise

The Staffing Industry Analysts Industry Thought Leadership

Series provides the perspective of the suppliers of staffing

services. The views expressed in this webinar are those of the

sponsor and not necessarily that of Staffing Industry

Analysts.


This webinar is broadcast through your computer speakers via the audio broadcasting icon on your screen. You may adjust the sound volume by using the slide bar

on the audio broadcasting icon. If you cannot access the audio, you may dial into the call by dialing 1-650-479-3208 and using access code 663 660 295

Need further assistance? Contact SIA customer service at 800-950-9496.


Logistics

• Listen through your computer by turning on your speakers after you log into the event. Sound will be coming through this icon:

• Do not close this audio broadcast box.

• To increase the volume of sound coming through your computer speakers adjust the sound bar on the audio broadcast box shown above.

• Q & A: To get assistance or ask questions – use the question function on the webcast

control panel

• Tech Support: If at any time you are experiencing problems with the webinar call

global services at 800-950-9496 or our Webex assist through the Q&A.

• The webinar is broadcast through your computer speakers, if you are having

trouble with the sound, please send a message to the webinar host using the Q&A

function.

Slides: Copies of the slides used will be distributed to all attendees

within 48 hours following the webinar and a replay of the webinar

will be available at www.staffingindustry.com for a limited time


8/24/2016

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David Francis, Research

Analyst, Staffing

Industry Analysts

Today’s Speakers


Angie Dierikx,

Senior Account Executive,

Search and Staffing, Glassdoor


Staffing Brand Awareness for IT talent



Staffing Brand Awareness for Office/Clerical Talent


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What the talent wants: High pay, more assignments



What’s important to the talent when choosing a staffing firm?


Recruitment Branding for Staffing Firms

in an Age of Transparency

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agenda

recruitment brand – a new function

what is a recruitment brand

impact of a strong recruitment brand

utilizing analytics

pro tip: ways to promote your recruitment brand

Blurred Lines

“Successful hiring companies realize that recruiting is

like marketing – from creating a brand presence, to

attracting candidates through multiple advertising channels, to nurturing applicants by bringing them seamlessly through a talent acquisition funnel.”

Colin Day

Founder and CEO of iCIMS

Source: Forbes, Reaching Your Other Customers: Why Recruiting Needs To Be An Extension

Of Marketing, May 2015

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Job seekers use on average

before applying for a job(Inavero, 2015)

Consumers visit at least

before making a purchase(Retailing Today, 2013)

and look at

(Inavero, 2015)

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agenda




utilizing analytics


what is

a Recruitment Brand?

What Is a Recruitment Brand: Your Reputation

– Jeff Bezos, Founder and CEO, Amazon.com

“ Your brand is what other

people say about you when

you’re not in the room.

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What Is a Recruitment Brand: Culture

CEOs and HR leaders now recognize that culture

drives people’s behavior, innovation, and customer

service, and 82% of leaders believe company

culture gives them a competitive advantage.

(source: Deloitte 2015 Human Capital Trends)

What Is a Recruitment Brand: Mission & Values

Becoming Irresistible, Deloitte, February 2015

What Is a Recruitment Brand: Your People

Edelman Trust Barometer, 2014

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agenda




utilizing analytics


impact of a strong

Recruitment Brand

Increase Conversions Across Channels

DISCOVE

R

RESEARCH APPLY1 2 3

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80%

Strong Recruitment Brands Build Trust

Source: Edelman 2015 Trust Barometer, January 2015

63%

&of consumers refuse to buy products and

services from a company they do not trust

of consumers choose to buy products

from a companies they trust

while 58% will criticize thatorganization to a friend or colleague.

and 68% will recommend thosecompanies to a friend.

Strong Recruitment Brands Effects Recruiting

Easier Hiring

Gain advocacy from employees, candidates & clients

People want an inside look

Use transparency to your advantage

Easier Hiring

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Gain Advocacy

Internal employees

Candidates that you have placed

Clients

1

2

3

Use Transparency as an Advantage

Glassdoor U.S. Site Survey, January 2015

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agenda




utilizing analytics


utilizing analytics

Understand What Your Competitors are Doing

Competitive intel

Quality of candidates

1

2

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Gain Competitive Intel

What are employees and clients saying?

What is their recruitment branding strategy?

Where are they posting jobs?

What is their content/social media strategy?

Are they leveraging brand ambassadors?

What to evaluate:

Quality of Candidates

Track demographics of candidates researching you

• What competitors are they also researching

• Educational levels

• Years of experience

• Gender and age

• Locations

• Job titles

Employee Sentiment vs. Competitors*

*only available in certain packages

Brand Awareness vs. Competitors* Rating Trends vs. Competitors*

Employee and Candidate Rating TrendsCandidate demographics

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agenda




utilizing analytics


pro tip:

ways to promote your

Recruitment Brand

Social Media Channels

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Own Your Glassdoor Profile

Create Brand Ambassadors

Angie DierikxSenior Account Executive, Search & Staffing

at Glassdoor

https://www.linkedin.com/in/angie-dierikx-b4507b30

David FrancisResearch Analyst

at Staffing Industry Analysts

https://www.linkedin.com/in/david-francis-0604405b

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Thank you to our sponsor and Thought Leader

Copies of the slides and a link to the audio recording will be distributed to all attendees

within 24 hours following the webinar.

A replay of the webinar will be available at www.staffingindustry.com



Staffing Industry Analysts Webinar:

Tuesday, Sep. 13th, 10AM Pacific/1PM Eastern

Want to see your name in print? Staffing Stream is

looking for thought leaders. (Original content only.)

Email [email protected]

Look for invitations in your email!

Reminders…

©2016 by Crain Communications Inc. All rights reserved.©2016 by Crain Communications Inc. All rights reserved. 45

8/24/2016

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THANK YOU!



Documents

082416Recruitment Branding for Staffing Firms in an Age of … · 2020-06-17 · Recruitment Branding for Staffing Firms in an Age of Transparency. 8/24/2016 4 ... “Successful hiring