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IBM Smarter Content Summit

IBT@DMSEXPO

Ulrich LeuthnerDirector Marketing ECM

Leverage Content to drive new Insights and differentiated Value

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IBM Smarter Content Summit

IBM ECM – Meeting the customer with industry leading value propositions

for reduced cost and riskGOVERN

and put the content in contextACTIVATE

for better collaboration and accessSOCIALIZE

and identify patterns to gain insightsANALYZE

and gain control of the content to determine the valueCAPTURE

© 2013 IBM Corporation3

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IBM Smarter Content Summit

© 2013 IBM Corporation

> Information has value. It delivers insights. It identifies opportunities.

Do you know its value?

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IBM Smarter Content Summit

> Information has cost and risk. It increases IT costs. It creates legal obligations.

Do you know its cost and risk?

© 2013 IBM Corporation

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IBM Smarter Content Summit

Multiply the VALUE of your content

Multiply the value of contentIt is economically advantageous to use the content LOB can now access to transform

the way they serve clients and run the business—but most aren’t doing so

Reduce the cost and riskIt has become economically irrational to keep unnecessary information—and IT-only strategies for dealing with rising cost and volume are not sufficient

BUSINESS VALUE

COST & RISK

© 2013 IBM Corporation

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IBM Smarter Content Summit

Why act? New realities require new actions

Social networks and mobility

Information explosion

“Big data will be a key differentiator in terms of information about customers, preferences, etc.”

– Banking CEO, U.S.

“Mobility and social networking are key drivers to innovate new

business models.” – Professional Services CEO, Turkey

IBM CEO Global Study, 2012 © 2013 IBM Corporation

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IBM Smarter Content Summit

Harness the content, apply the pattern

SmarterContent

Solutions

© 2013 IBM Corporation

CAPTURE ACTIVATE SOCIALIZE ANALYZE GOVERN

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IBM Smarter Content Summit

Content everywhere,business anywhere

Announcing: IBM Content Navigator and IBM Case Manager

CONTENT IN CONTEXTGain more insight with mobile and social

DESIGNED FOR SOLUTIONSInnovate on your terms, quickly & cost-effectively

The new Smarter Content experience

POWERFUL YET NIMBLEBuilt for business, simplified for users

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IBM Smarter Content Summit

IBM Patient Care and Insights

Access and enrich patient information

Identify patterns and build evidence-based insights

Find intervention opportunities

Deliver accountable, personalized patient care

Discover complex patterns

Better understand fraud characteristics

Automatically flag issues and manage case resolution

Save money, protect corporate reputations

IBM Intelligent Investigation Manager

IBM Information Economics

Eliminate unnecessary cost and risk by defensibly disposing of data debris

Align cost to value through value-based archiving

Reduce information risk by instrumenting privacy, e-discovery and regulatory policy across the data environment

Smarter Content Solutions

Solving critical business needs, delivering value

© 2013 IBM Corporation

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IBM Smarter Content Summit

IBM solutions transforming your industry

Advanced Customer Service Resolution

Agency and Customer Service Bid Management for Logistics

and Transportation Services

Claims Optimization/Benefits Adjudication and Exception Management

Complex Loan Origination and Processing

Coordinated Patient Care Engineering and Technical

Document Publishing

Fraud Investigation Incident Management Judicial Case Management New Banking Regulation Supplier Content and

Communication Underwriting Optimization

BANKING ENERGY GOVERN HEALTH INSURANCE MANUFACTURING RETAIL

© 2013 IBM Corporation

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IBM Smarter Content Summit

IBM is the market leader

Enterprise Content Management – Gartner MQ Leader

Enterprise Content Management – Forrester Wave

Leader

Dynamic Case Management – Forrester Wave

Leader

Enterprise Information Archiving – Gartner MQ Leader

Message Archiving – Forrester Wave

Leader

Forrester

GartnerLeader in major ECM categories

‘IBM's transition, which started in 2010, from a more technology-

centric focus to one emphasizing high-value, line-of-business and

industry solutions … is showing results.’

— GartnerECM Market Share Report, April 30, 2013

© 2013 IBM Corporation

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IBM Smarter Content Summit

Leading the way in smarter content solutions

High-value, smarter content solutions

Industry leading capabilities

World-class partner ecosystem

13 © 2013 IBM CorporationFor more information: ibm.com/software/ecm