1 Motivating Excellence Through Love Michael Yonker Director Finance, Strategic Planning and Costing- Nike Global Footwear November 13, 2008

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Motivating Excellence Through LoveMichael Yonker

Director Finance, Strategic Planning and Costing-

Nike Global Footwear

November 13, 2008

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Agenda

• Introduction Introduction • My Role at NikeMy Role at Nike• What does it mean to be a What does it mean to be a

good leader?good leader?• Why does it even matter?Why does it even matter?• How do you become one?How do you become one?• Q/A Q/A

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Who am I . . .

• Small town guy from rural OregonSmall town guy from rural Oregon• Linfield College graduate in 1980Linfield College graduate in 1980• Work experienceWork experience

— Arthur AndersenArthur Andersen— InFocus Corporation InFocus Corporation — Wieden+Kennedy Wieden+Kennedy — Pixelworks Pixelworks — Nike 2007- presentNike 2007- present

• Married 28 years, father of threeMarried 28 years, father of three• Personal interests include running,Personal interests include running,

skiing and fishingskiing and fishing

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AirbagsAirbags MaterialsMaterialsCostingCosting

SourcingSourcing

StrategyStrategyFinance/AccountingFinance/Accounting

My Role at Nike Global Footwear

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Good leaders, enable the Good leaders, enable the

journey of discovery journey of discovery together together

What does it mean to be a good leader?What does it mean to be a good leader?

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Good leaders, enable the Good leaders, enable the

journey of discovery journey of discovery together together

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People want to People want to mattermatter People have a People have a story they want to sharestory they want to share People want to be People want to be heardheard People want to People want to make a differencemake a difference People want to People want to contributecontribute


Our job as leaders is to enable that to happen

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The days of tops down control and centralized knowledge The days of tops down control and centralized knowledge are numbered, are numbered, knowledge velocity is keyknowledge velocity is key

We must enable the collective intellect of the group to be We must enable the collective intellect of the group to be set free to optimize results and stay ahead of the gameset free to optimize results and stay ahead of the game

Why does it even matter?Why does it even matter?

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Did You Know?Did You Know?


That China will soon be the #1

English speaking nation in

the world

In China you are one in a million . . .

Which means there are 1300 people just like you.

That the top 25% of India’s population in

terms of IQ . . .

Is greater than the entire population of the

United States.TRANSLATED

That means India has more honor students than the United States has kids . . .

That the Top Ten in Demand jobs

in 2010, didn’t even exist in 2004 . . .We are preparing students for jobs that don’t even exist today . . .

That will use technologies that haven’t even been invented yet . . .

In order to solve problems we don’t even know are problems yet . . .

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That half of what a student learns in their freshman year

is obsolete by the time they reach their junior year in

college . . .

That after three years of employment, on average 95% of

employees shut down, leave their ability to think and

their desire to innovate at home . . .

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That doesn’t leave much left from which to create and

sustain a competitive business advantage, unless you

know how to tap into it

better than your competition

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How Do You Become A Good Leader?How Do You Become A Good Leader?

Starts with a Starts with a “servant’s heart”“servant’s heart” . . . . . . Effective leaders don’t “declare” their leadershipEffective leaders don’t “declare” their leadership People choose to follow . . . People choose to follow . . . To be the greatest in the kingdom of heaven, To be the greatest in the kingdom of heaven, firstfirst you you

have to be a servant of allhave to be a servant of all

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Starts with a Starts with a “servant’s heart”“servant’s heart” . . . . . . What is God’s greatest commandment? What is God’s greatest commandment?

Interestingly, the business world often seeks the opposite Interestingly, the business world often seeks the opposite through control, intimidation and manipulation through control, intimidation and manipulation

If everything else is based on it, it must be importantIf everything else is based on it, it must be important

““METL” (METL” (MMotivating otivating EExcellence xcellence TThrough hrough LLove)ove)


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““METL” . . .METL” . . . Companies are made up of people “neighbors”Companies are made up of people “neighbors” Every single one of them has an innate desire or Every single one of them has an innate desire or

need to be loved . . . love knows no boundariesneed to be loved . . . love knows no boundaries Why, because God put it there. Why, because God put it there. If people know you have their best interest at heart FIRST, If people know you have their best interest at heart FIRST,

they will rise to the occasionthey will rise to the occasion


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““METL” . . . A Case Study in the MakingMETL” . . . A Case Study in the Making


May 1, 2 & 3, 2009

www.wildhorsegames.org

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How Do You Go About Leading?How Do You Go About Leading?

““METL” . . .METL” . . . Building up people’s self esteem and confidence Building up people’s self esteem and confidence

creates much more effective employeescreates much more effective employees

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Your wordYour word is the most valuable thing you is the most valuable thing you bring to the table everyday . . . bring to the table everyday . . . Pick your words very carefully, they are extremely Pick your words very carefully, they are extremely

powerful powerful Once used, they cannot be completely retractedOnce used, they cannot be completely retracted They can motivate or they can tear downThey can motivate or they can tear down Don’t underestimate the power of affirmation . . .the Don’t underestimate the power of affirmation . . .the

Palanka storyPalanka story

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You You willwill reap what you sow. . . reap what you sow. . . ethical ethical behaviorbehavior Your life is an open bookYour life is an open book

Each day is a new page Each day is a new page What book are people reading when they see you?What book are people reading when they see you?

You are a teacher every day by your actions and You are a teacher every day by your actions and words . . . What are people learning from you?words . . . What are people learning from you?

““Consistency” in your behavior is key, people are Consistency” in your behavior is key, people are testing you whether you know it or nottesting you whether you know it or not

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PridePride is the integrity killer . . . is the integrity killer . . . Pride comes before the fall . . . and great is the fall Pride comes before the fall . . . and great is the fall

Whether it’s in business like AA&Co or EnronWhether it’s in business like AA&Co or Enron Or in personal relationships -- lying, cheating, adulteryOr in personal relationships -- lying, cheating, adultery

Mixed with the appropriate level of Mixed with the appropriate level of HumilityHumility and you get and you get ConfidenceConfidence Someone who is smart, yet approachableSomeone who is smart, yet approachable Someone who is able to admit mistakes and learnSomeone who is able to admit mistakes and learn Someone who is quick to listen, slow to speakSomeone who is quick to listen, slow to speak Someone who is being real and transparentSomeone who is being real and transparent

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HHumility umility reminds us of the responsibility that reminds us of the responsibility that comes with leadership keeping it in the right comes with leadership keeping it in the right perspective.perspective.

The “power of influence” is a The “power of influence” is a gift granted to yougift granted to you by others who TRUST youby others who TRUST you Therefore, it comes with a high degree of Therefore, it comes with a high degree of

responsibility;responsibility; And, needs to be cared for wisely.And, needs to be cared for wisely. It can be withdrawn much faster than it is originally It can be withdrawn much faster than it is originally

given or earnedgiven or earned


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““You do not lead by hitting people You do not lead by hitting people over the head . . . that’s assault, over the head . . . that’s assault, not leadership.”not leadership.”

Dwight D. EisenhowerDwight D. Eisenhower

What is Leadership?What is Leadership?

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Leadership is NOT about powerLeadership is NOT about power Its about setting Its about setting visionvision and and hopehope for the future for the future And, then ENABLING excellence in those who FOLLOW you to And, then ENABLING excellence in those who FOLLOW you to

achieve a higher result.achieve a higher result.

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In summary:In summary: Starts with a servants heartStarts with a servants heart Pick your words wiselyPick your words wisely Ethical behaviorEthical behavior Confidence with the Confidence with the

right mix of humilityright mix of humility

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In summary:In summary: Starts with a servants heartStarts with a servants heart Pick your words wiselyPick your words wisely Ethical behaviorEthical behavior Confidence with the Confidence with the

right mix of humilityright mix of humility

? Questions ?

Documents

1 Motivating Excellence Through Love Michael Yonker Director Finance, Strategic Planning and Costing- Nike Global Footwear November 13, 2008