1

Results and

introduction of a new private service offer on the market

The move project BremenKlaus Schäfer-Breede

To continue: mouseclick or press the space key

2

Integrated Transportation Demand Services

Commuter Service for Employees

3

Development:

... to the actual service offer

from the project

1995 - 1998

starting April 1998

4

Where it all startet

5

6

Down townKJS

BECK & CO

KJS

KJS

900 (473 cp)

700 (350 cp)

350 (340 cp)

1400(cp problem)

1 = employees (cp) = carparks

7

KJSBECK & CO

City

8

Weser

Dom

BECK & CO

KJSCity

9

Sparkasse Bremen

KJSBECK & CO

10

BECK & CO

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The The move smove service offer ervice offer (KJS)(KJS)

1 Informational and motivating campaignsInformational and motivating campaigns

2 Job Ticket introduction for Job Ticket introduction for allall the employees the employees

3 Issue of individual timetablesIssue of individual timetables

4 Carpool RidematchingCarpool Ridematching

5 Parking space priority for carpoolsParking space priority for carpools

6 Guarantee mobility for carpooling usersGuarantee mobility for carpooling users

7 Customer service for carpoolsCustomer service for carpools

8 Car-sharing stations at workplace/at homeCar-sharing stations at workplace/at home

9 Advisory sercvice for mobility matters Advisory sercvice for mobility matters

12

consultancyappointmentat KJS

(cantine)

13

14

Kraft JacobsSuchard

Brauerei Beck & Co.

Serviceimplementation

Scientificproject

assistance

Examples &comparative

studies

StadtAuto Bremen Car-SharingGmbH

Büro für Verkehrsökologie, Bremen(BVÖ)

move Service Carpool Ridematching Service system J ob Ticket Parking privileges Timetable info Guaranteed mobility Consultancy Info campaigns

for the employees at Kraft J acobs Suchard

Project results

Final report Users' manual CD ROM Internet presence Software

transferable results

Softwaredevelopment

associated

Project Partners

Introduction on the market:

Project structure and participants

Funded by the European ComissionDirectorate-General XI (Life Programme)

Project management: Free Hanseatic City of BremenCo-ordinator: Senator for Environmental Protection

move project: "Integrated Transport Demand Services - Commuter Service for Employees"November 1994 to April 1998

15

Kraft JacobsSuchard

Brauerei Beck & Co.

Serviceimplementation

Scientificproject

assistance

Examples &comparative

studies

StadtAuto Bremen Car-SharingGmbH

Büro für Verkehrsökologie, Bremen(BVÖ)

move Service Carpool Ridematching Service system J ob Ticket Parking privileges Timetable info Guaranteed mobility Consultancy Info campaigns

for the employees at Kraft J acobs Suchard

Project results

Final report Users' manual CD ROM Internet presence Software

transferable results

Softwaredevelopment

associated

Project Partners

Introduction on the market:

Project structure and participants

Funded by the European ComissionDirectorate-General XI (Life Programme)

Project management: Free Hanseatic City of BremenCo-ordinator: Senator for Environmental Protection

move project: "Integrated Transport Demand Services - Commuter Service for Employees"November 1994 to April 1998

CD ROM withexample collection anddemo

move-bremen.org

16

How about testing your colleagues car?

Ridematching Service

17... gives security

Company acquisition (multi-company)Service advertisingRidematching ServiceCustomer service/administration byridematching

?FahrgemeinschaftsService

What‘s

Ridematching Service

Mobility guarantee

18

19

Yes, I am interested !

20

sheet 2

Matching Probability

number of firms and interested employees

21

F o lie 3

6 ,000 em p lo yeesin th e P o o l

C ritica l S ize

sa fe ty zo n e

ap p lican ts

K raft Jaco b s S u ch ard ,B E C K & C O , S p arkasse B rem en (b an k),T e leko m , T h e B rem en C iv il C o u rt,C o m m erzb an k (b an k), Atlan ta (carr ie r)

10%

22

23

Folie 5

Marketing Region

HB-West

Airport City HB-East

BITZ/University

HB-Centre

HB-North

Down town

24

F o l i e 6

W e w i l l l o o k . . . . . . f o r p o t e n t i a l c a r p o o l p a r t n e r s . . .

. . . f o r y o u

N e a r b y e m p l o y m e n t s i t e s

N e a r b y h o m e a d d r e s s

S t o p s o n r o u t e

R M

25

F o lie 7

a lr e a d y e x is t in g a t th e

f ir m s ite

n e w a t th e s ite

n e w d if fe r e n t

f ir m s

o ld +n e w +

d if fe r e n t f ir m s

P o s s ib le C o m b in a t io n s

26

Folie 8

Home W ork

Home W ork

with at least 50% common route

with at least 50% common route

27

Folie 9

offer and/or look for

minimum shared journey (e.g. 50%)

maximum detour

daily work schedule

daily/ weekly schedules

flexible starting and finishing times

smoker/ non-smoker

Woman only with other woman

perhaps: hobbies

Home

Selection Criterions

Work

Adress Adress

Route

28

sheet 10

15

30

45

mon

tu

we

thu

fri

sa

so

1. Week 2.Week 3. Weekfrom ..... until from ...... until from ...... until

schedule can be

varied by: flexible schedule

min.

Factors relating to the work schedule

min.

min.

min.

29

Bremen

30

sheet 26

Data Protection

meeting point

31

sheet 1

RM = Ridematching

customer

service supplier

participant

employer

employee

RM-

Service

commercial provider

Supported by EU GD XI (life) and the State of Bremen

enjoys

benefits directly

makes service

available,

profits indirectly

32

Mobilitäty guarantee

What‘s that?

How does it work?

33

s h e e t 1 2

T h e g u a ra n te e d r id e fu n c tio n s w h e n th e c a rp o o l d o e s n 't:

... d u e to u n e x p e c te d o ve rtim e

... s ic k n e s s o f a fa m ily m e m b e r

... o r w h e n th e d r ive r d o e s n o t re tu rn h o m e a s p la n n e d

... s ic k n e s s

34

Folie 11

Guaranteed Ride

up to maximum 5o DM per trip

Coupon booklet for authorised uses (users are registered carpool participants)

Bookkeeping by the Ridematching Service

cash free taxi use

protection against misuse: authorised counter signatur

required

35

140419-901

Individual ID-Nr.Taxi Centre

Bremen

36

sheet 14

address automatically

identified with

personal registration

number

taxi central

flat

Preventing Misuse

37

38

sheet 13

1.) 3 months after the

begin of service

3.) after 12 months of

service

2.) after 6 months of

service

thereafter annually, at the most for four

past years

Checking the share of costs for taxi trips in the revenues of the

mobility guarantee:

39

sheet 27

increase

reduction

basis for the calculation

DM

Zeit

Our principal: we raise or lower theper person basic costs dependingon the costs incurred in the firm.You have, by dramatic alteration ofconditions, the possibilityto re-evaluate or to give notice.

adjustment of the costs for the mobility guarantee

(50% - 75% of the basic costs)

TA

XI

CO

ST

S

40

Folie 31

Adjustment of the basis price for the mobility guarantee in relation to the development of the share of costs for taxi use

Share of Costs/Taxi Adjustment of the current costs

less than 40% - 30% (reduktion)

between 40% and 50% - 20% (reduktion)

between 50% and 75% remains constant

between 75% and 85% + 10% (increase)

between 85% and 95% + 20% (increase)

between 95% and 100% + 30% (increase)

over 100% renegotiate (increase)

41

Folie 30

50

75

85

95

%

basis of calculations

3 months 6 months 12 months 12 months

+ 10%

1.) % adjustment always based on the last valid per head basic price

2.) reference is always total costs and total paid basic costs for the entire period

5,-

5,50

12 months

ex. 2

- 20%4,-

4,- 4,- 4,-

56%

5,-

ex. 166%

4,-

+ 10%6,05

6,05 6,05 6,05

long term

100

Evaluation of the share of costs for the mobility guarantee(Examples with a constant number of participants and constant behaviour)

42

sheet 18

taxi central

cash free ridefor a maximumof 50 DM per trip

monthly fee +control of receipts settling accounts

carbon copiesof taxi coupons

= authorised counter

signature

43

sheet 15

guaranteed ride hom e

guaranteed ride to work

parking privileges

firm card

etc.

standard service

desirable additional features

44

s h e e t 2 1

c o m b i n e d m e a n s o f t r a n s p o r t a t i o n

C o m p a n y T r a n s p o r t a t i o n P l a n

45

sheet 16

ContactPerson

within theFirm

registration of potential carpoolers

registration of existing carpools

control of taxi coupons

"ecological balance sheet"

possibly: additional activitiesrelated to mobility

bookkeeping RM-Service

possibly: direct contact with on line service

46

sheet 19

advertising

development of pool

initial presentation/

concept

mobility guarantee

settling accounts with the

taxi central

sharing the risks of the

mobility guarantee

settling accounts with

participating firms

continual service

data management

identifying potential

matches with special

software

match lists

Contact with carpool

members: advice, mail,

tel., fax, e-mail

updating data

repeated publicity

A summary of our services

introductory campn.

supplying taxi coupons

administration/

management

increasing pool of

potential users

system improvements,

e.g. on-line data transfer

mobility counselling

systematic acquisition

47

sheet 20

< 5050-100

100-250

250-400

400-800

800-1500

1500-2500

2500-3500

3500-5000

5000-7500

35 DM60 DM

120 DM

200 DM

700 DM

600 DM

500 DM

300 DM

400 DM

800 DM

+ 5 DM/CP-member

+ 5 DM/CP-member

monthly fee for the

mobility guarantee

CP

Campagne

Size offirm

+ Service

+ 5 DM/CP-member

+ 5 DM/CP-member

+ 5 DM/CP-member

+ 5 DM/CP-member

+ 5 DM/CP-member

+ 5 DM/CP-member

+ 5 DM/CP-member

+ 5 DM/CP-member

number of

employees

monthly

basis fee

7.500-10.000 900 DM + 5 DM/CP-member

10.000-13.500 + 5 DM/CP-member

13.500-16.000

1000 DM

+ 5 DM/CP-member1100 DM

Carpool

48

sheet 22

E xam ple: a firm w ith 1000 em ployees

of these about 100 (=10% ) are in terested in a carpool

of these 100 an adequate m atch can be found for 20%

w hich m eans: 20 em ployees are reg istered as carpool

B asis fee for the firm : 400 D M m onthly / 4 ,800 D M Jahr

M obility guarantee: 20x 5 D M = 100 D M m onthly / 1 ,200 D M annually

Tota l: 500 D M m onthly / 6 ,000 D M annually

49

sheet 23

reduction of single

user car journeys

using free seats in

com m uter cars

m ore efficient

com m uter traffic

reduced parking

space needs

benefits provided by em ployer

reduced parking costs

reduction of traffic

less stress

few er late arrivals

com pany traffic plan

environm ental benefits/

ecological balance sheet

Targets

positive

public

im age

internal m arketing (satisfied em ployees)

50

sheet 24

1 + 1 = 1fewer kilometres driven

reduced exhaust emissions

reduced petrol consumption

less CO2

less parking space necessary

"the ecologicalbalance sheet"

51

s h e e t 2 5

W e c a n 't p e r fo r m m a g ic b u t . . .