Embed Size (px)
Citation preview
GUÍA DOCENTE
Inglés II
2016-2017
Escrito.: Ag. 2015
Rev.: Ene. 2017
Pág.:
1.-Subject details
Código Asignatura Créditos Idioma
P NP Total
29707 Inglés II 2.4 3.6 6 Inglés
Titulación Carácter Curso Semestre Estudios
Grado en protocolo y organización
de eventos
F.Ob. 2º 2º Grado
F.B.: Formacion básica F.Ob.: Formación obligatoria F.Op.: Formación optativa
Profesor
Dr. Antonio Bruyèl
Sra. Karin Karlsson
Correo-e Despacho Teléfono
Dir. Académica 971-721133
P: Presenciales NP: No Presenciales
2.- Rationale
English II is a compulsory subject taught in the second semester of the second year of the
Degree in Protocol and Events Management. The subject belongs to the ‘Foreign
Languages Applied’ group, which is included in the ‘Instrumental’ module of the degree.
In agreement with the descriptors approved, the subject introduces the student into the
study of English for Public Relations. It is impossible to overstate the importance of
English as an essential communication tool in the globalized world of today.
The syllabus is divided into five units which have been designed in agreement with
EUTFM’s marketing and communication Area (tourism management Dept.) in order to
cover fundamental areas and terminology in the field of Public Relations (PR).
The syllabus will cover:
Use of English in communicative situations (spoken and written) in the context of Public
Relations
Use of English in public speaking, in meetings and management
Cultural awareness and etiquette in business
Features of English phonetics
Communicative grammar in Public relations
Specific vocabulary for Public Relations
Correspondence in Public Relations
GUÍA DOCENTE
Inglés II
2016-2017
Escrito.: Ag. 2015
Rev.: Ene. 2017
Pág.:
3.- Requisites
3.1 Mandatory prerequisites
None
3.1 Advisable prerequisites
It is advisable that students…
…have intermediate command of English in order to follow the classes
comfortably,
…have sound command of basic PR functions and documents including (meeting
agendas and minutes, reports, communication plans and press releases)
…have basic command of the Internet and virtual environments,
…are willing to work in teams and interact in English orally.
…are punctual.
4.- Skills
The subject focuses on the acquisition of the following…
4.1 Core skills:
CB 2 That students are able to professionally apply knowledge either to work or
their vocation, and are in possession of the necessary skills to be
demonstrated through the building and defending arguments as well as
problem proving within their field of study.
CB4 That students are able to communicate information, ideas, problems and
solutions to both a specialist and non-specialist audience.
4.1. General skills:
CG2 Capacity to learn autonomously on the grounds of identification and suitable
selection of sources of different kinds.
CG4 Knowledge of Spanish, Catalan and English at a level enabling
understanding, expression and the accurate use of tourism, protocol and
events-management terminology.
CG8 Capability to professionally apply methods and techniques acquired
throughout the period of study, and develop them maintaining high levels of
responsibility, ethical commitment and capability for integration into
multidisciplinary teams.
GUÍA DOCENTE
Inglés II
2016-2017
Escrito.: Ag. 2015
Rev.: Ene. 2017
Pág.:
4.2. Specific skills:
CE11 Knowledge both of the mass media, its structure and functioning, and the
public relations techniques that allow to establish interaction and mutual
understanding between the organizer, its targeted public and the media,
understanding the event as a communication tool.
CE23 Capacity for the coordination of teams and human resources involved in the
organising project and operation of an act or event
5.- Course Contents:
Unit 1: Public relations
1.1. What is ‘Public Relations’ (PR)?
1.1.1. Cloze text: What is PR
1.1.2. Listening: What is PR
1.2. Publics in Public Relations
1.3. Public relations activities
Unit 2: Internal public relations
2.1. Small talk in business
2.2 Holding meetings: The Agenda, minutes.
2.2.1 Role play: Holding a meeting (layout, attendees, chair…)
2.2.2. Listening comprehension: meetings
2.2.3 Writing minutes
2.3 Modal verbs (can, must/have to, should, ought to, may, might)
2.4 Presentations I: Starting a presentation
Unit 3: Researching & reporting in PR
3.1 Research in Public Relations (surveys, questionnaires…)
3.2 Regulations in Public Relations
3.3 Writing reports
3.4 Indirect questions
3.5 Reported speech
3.6 Presentations II: Presenting findings (graphs and statistics)
Unit 4: External public relations. Liaising with the media
GUÍA DOCENTE
Inglés II
2016-2017
Escrito.: Ag. 2015
Rev.: Ene. 2017
Pág.:
4.1. New technologies and PR: Social media & new technologies
4.2. Writing a Communication Plan (goals, audience, strategy, tactics, resources,
timing, key message, budget, impact assessment…)
4.3. Introduction to Corporate Social Responsibility (CSR)
Unit 5: PR for non-profit organizations
5.1 Charity & fundraising
5.3 Fundraising events
5.3 Writing a press release (headlines, Who?, What?..., register, quotes. Structure and
paragraphing)
5.3.1 Cloze text: how to write a press release.
5.4 PR and charities
5.4.1 Listening: Public relations and NGOs
6.- Teaching method
6.1. In-class activities
Modality Name Grouping Description
Theory classes Content presentation Large group
Presentation of specific lexical, grammatical and pragmatic listed
in the subject’s contents.
Introduction of professional skills
featured in the subject’s contents. Exposure to language by
maintaining English as the
language of instruction
Practical classes Listening, reading, lang.
work Large group
Development of communicative
activities at a B2 level in English for Public Relations.
Class work will include specific
activities focused on the four communicative skills, with
special emphasis put on oral and
written skills within the field of Public Relations.
Practical classes will be completed with class exercises
intended to develop the command
of a wider range of grammatical and syntactic resources.
Assessment Progress-assessment
tests Large group
Five tests (one at the end of each unit)
Formal assessment of grammar and
lexical acquisition.
Students will take assessment tests on
completion of the units.
Assessment Oral exam Small group
A) Role play (during the term)
B) Oral presentation
Assessment Final exam Large group Formal assessment of written
GUÍA DOCENTE
Inglés II
2016-2017
Escrito.: Ag. 2015
Rev.: Ene. 2017
Pág.:
skills (writing and reading) and
listening comprehension under exam conditions.
6.2. Distance / self-study activities
Modality Name Description
Individual self-
study
Daily coursework/task completion
Individual completion of exercises and
cases set as homework on a daily basis.
Individual self-
study
Preparation for progress assessment
tests
Study of lexical and grammatical contents for end-of-unit progress
assessment tests
Individual self-
study
Written assignments
Written production of three written
assignments
1.- Minutes of a meeting
2.- A report
3.- A communication plan
4.- A press release
Group self-study Preparation for oral exam
Study and practice of oral skills in order to
role play a public relations situation
proposed under exam conditions.
Individual self-
study
Preparation for final exam
Individual work on communicative skills to be assessed under final exam conditions.
7.- Estimated workload
English II for Public Relations counts with a 40% in-class activities’ percentage, which
represents a total of 60 class contact hours (i.e.4hrs. per week inclusive of assessment
activities). Work load is distributed as follows:
Modality Name Hours ECTS %
In-class activities 60 2.4 40
Theory classes Content presentation 15 0.6 10
Practical classes Listening, reading, lang. work 41.5 1.6 27.6
Assessment Progress-assessment tests 1.5 0.06 1
Assessment Oral exam 0.25 0.01 0.2
Assessment Final exam 1.75 0.07 1.2
Distance / self-study activities 90 3.6 60
Individual self-
study Daily coursework/task
completion 60 2.4 40
Individual self-
study Preparation for progress
assessment tests 6 0.24 4
Individual self-
study Written assignments 8 0.32 5.3
GUÍA DOCENTE
Inglés II
2016-2017
Escrito.: Ag. 2015
Rev.: Ene. 2017
Pág.:
Group self-study Preparation for oral exam 4 0.16 2.7
Individual self
study Preparation for final exam 12 0.48 8
Total 150 6 100
8.- Week-by-week plan
FIRST TERM
Week 1 In-class activities: 2 hours (Unit 1: Public Relations)
Theory classes: content presentation: 1 hr.
Practical classes: listening, reading, language work: 1 hrs.
Distance/self-study activities: 4 hours
Individual self-study: daily coursework/task completion: 4 hrs.
Week 2 In-class activities: 4 hours (Unit 1: Public Relations)
Theory classes: content presentation: 1 hr.
Practical classes: listening, reading, language work: 3 hrs.
Distance/self-study activities: 4 hrs.
Individual self-study: daily coursework/task completion: 4 hrs.
Week 3 In-class activities: 4 hours (Unit 1: Public Relations)
Theory classes: content presentation: 1 hr.
Practical classes: listening, reading, language work: 3 hrs.
Distance/self-study activities: 4 hrs.
Individual self-study: daily coursework/task completion: 4 hrs.
Week 4 In-class activities: 4 hours (Unit 2: Internal public relations)
Assessment: Progress assessment test 1: ½ hrs.
Theory classes: content presentation: 1 hr.
Practical classes: listening, reading, language work: 2,5 hrs.
Distance/self-study activities: 4 hrs.
Individual self-study: daily coursework/task completion: 4 hrs.
Week 5
In-class activities: 4 hours (Unit 2: Internal public relations)
Theory classes: content presentation: 1 hr.
GUÍA DOCENTE
Inglés II
2016-2017
Escrito.: Ag. 2015
Rev.: Ene. 2017
Pág.:
Practical classes: listening, reading, language work: 3 hrs.
Distance/self-study activities: 7 hrs.
Individual self-study: daily coursework/task completion: 4 hrs.
Individual self-study: written assignment 1: 2 hrs.
Week 6 In-class activities: 4 hours (Unit 2: Internal public relations)
Theory classes: content presentation: 1 hr.
Practical classes: listening, reading, language work: 3 hrs.
Distance/self-study activities: 8 hrs.
Individual self-study: daily coursework/task completion: 4 hrs.
Individual self-study: preparation for progress assessment test 1: 2 hrs.
Individual self-study: written assignment 1: 2 hrs.
Week 7
In-class activities: 4 hrs. (Unit 3: Researching & Reporting)
Assessment: Progress assessment test 2: ½ hrs.
Theory classes: content presentation: 1 hr.
Practical classes: listening, reading, language work: 2.5 hrs.
Distance/self-study activities: 4 hrs.
Individual self-study: daily coursework/task completion: 4 hrs.
Week 8
In-class activities: 4 hours (Unit 3: Researching & Reporting)
Theory classes: content presentation: 1 hr.
Practical classes: listening, reading, language work: 3 hrs.
Distance/self-study activities: 4 hrs.
Individual self-study: daily coursework/task completion: 4 hrs.
Week 9
In-class activities: 4 hours (Unit 3: Researching & Reporting)
Theory classes: content presentation: 1 hr.
Practical classes: listening, reading, language work: 3 hrs.
Distance/self-study activities: 4 hrs.
Individual self-study: daily coursework/task completion: 4 hrs.
Week 10
In-class activities: 4 hours (Unit 4: External public relations)
Assessment: Progress assessment test 3: ½ hrs.
Theory classes: content presentation: 1 hr.
Practical classes: listening, reading, language work: 2,5 hrs.
Distance/self-study activities: 4 hrs.
GUÍA DOCENTE
Inglés II
2016-2017
Escrito.: Ag. 2015
Rev.: Ene. 2017
Pág.:
Individual self-study: daily coursework/task completion: 4 hrs.
Week 11 In-class activities: 4 hours (Unit 4: External public relations)
Theory classes: content presentation: 1 hr.
Practical classes: listening, reading, language work: 3 hrs.
Distance/self-study activities: 4 hrs.
Individual self-study: daily coursework/task completion: 4 hrs.
Week 12 In-class activities: 4 hours (Unit 5: PR for non-profit organisations)
Assessment: Progress assessment test 4: ½ hrs.
Theory classes: content presentation: 1 hr.
Practical classes: listening, reading, language work: 2,5 hrs.
Distance/self-study activities: 6 hrs.
Individual self-study: daily coursework/task completion: 4 hrs.
Individual self-study: preparation for progress assessment test 2: 2 hrs.
Week 13 In-class activities: 4 hrs. (Unit 5: PR for non-profit organisations)
Assessment: Progress assessment test 2: ½ hrs.
Theory classes: content presentation: 1 hr.
Practical classes: listening, reading, language work: 2.5 hrs.
Distance/self-study activities: 6 hrs.
Individual self-study: daily coursework/task completion: 4 hrs.
Individual self-study: written assignment 2: 2 hrs.
Week 14
In-class activities: 4 hrs. (Unit 5: PR for non-profit organisations)
Assessment: Progress assessment test 1: ½ hrs.
Theory classes: content presentation: 1 hr.
Practical classes: listening, reading, language work: 2,5 hrs.
Distance/self-study activities: 6 hrs.
Individual self-study: daily coursework/task completion: 4 hrs.
Individual self-study: written assignment 1: 2 hrs.
Week 15 (scheduled assessment week)
In-class activities: 2 hrs.
GUÍA DOCENTE
Inglés II
2016-2017
Escrito.: Ag. 2015
Rev.: Ene. 2017
Pág.:
Assessment: oral exam: (15 mins.)
Assessment: final exam (1.45 hrs).
Distance/self-study activities: 9 hrs.
Individual self-study: preparation for final exam: 4 hrs.
Individual self-study: preparation for oral exam: 2 hrs.
9. Assessment
Assessment procedure Description Type Assessment criteria
Weight (pathways)
A B
Written assignments (*)
Written production of three public relations-related
pieces of writing:
1.- Minutes of a meeting
2.- A report
3.- A communication plan
4.- A press release
NR
Variables to be assessed
- Regisster - Structure & layout
-Language correctness
- Lexical accuracy - Fulfilment of
communicative task
18 18
Progress-assessment tests
(**)
Five progress-assessment tests, which include:
-direct and back translation -multiple choice items -cloze test / text correction
NR
Degree of acquisition of Language structures and
specific vocabulary
introduced.
25 --
Oral exam
Along the term,
candidates will take the following two oral tests:
- Role play (during the term)
- Oral presentation
NR
Variables to be assessed at
a B2 level:
- Pronunciation
- Fluency and interaction
-Vocabulary range
-General language use - Fulfilment of
communicative task.
19 --
Final
exam
Oral exam
Along the term, candidates will take the
following two oral tests:
- Role play
- Oral presentation
NR
Variables to be assessed at a B2 level:
- Pronunciation
- Fluency and interaction -Vocabulary range
-General language use
- Fulfilment of communicative task.
-- 19
Use of English -direct and back translation -multiple choice items -written descriptions NR
-Acquisition of specific
language structures and
vocabulary introduced. -- 25
Listening
comprehension
-Two listening
comprehension extracts to be listened to twice.
R -Understanding of two
texts, from various
speakers at B2 level 19 19
Reading
comprehension
300-word text. Comprehension exercises
may include: -Content questions (multiple
choice/true or false…) -Cloze text
-Integrated reading and
writing
R
- Ability to skim (identifying main ideas)
and to scan (finding
specific information quickly) public relations
related text at a B2 level.
19 19
Total 100 100 R: Retrievable NR: Not retrievable
NOTICE
GUÍA DOCENTE
Inglés II
2016-2017
Escrito.: Ag. 2015
Rev.: Ene. 2017
Pág.:
(*) Without prejudice to the provisions of Art. 33 of the UIB Academic Regulation (ACORD NORMATIU del
dia 18 de març de 2016 pel qual es modifica l'Acord normatiu 10959/2014, de 18 de març, pel qual s'aprova
el Reglament acadèmic de la Universitat) any form of fraud in the evaluation or, in particular, plagiarism (i.e.
the deliberate use of someone else’s text without acknowledging its source) in the written assignments will
be penalized with a ‘fail’ in the assignment where plagiarized text had been detected. (**) Under no circumstances will dates be changed except when mitigating evidenced is submitted in the
following cases: medical appointment, work shift/appointment.
9.1 Retakes
Candidates who do not pass the subject in the ordinary period of assessment will sit for a
retake exam covering the activities designated as ‘retrievable’(R). The final grade will
result from averaging the grade obtained with the grades obtained during the ordinary
period of assessment in the ‘not retrievable’ (NR) activities. Unless otherwise specified,
the retake exam will include the following papers:
Assessment procedure Description Type Assessment criteria Weight
Listening comprehension
-Two listening
comprehension extracts to be listened to twice.
R -Understanding of two texts,
from various speakers at B2
level 19
Reading comprehension
300-word text. Comprehension exercises
may include: -Content questions (multiple
choice/true or false…) -Cloze text
-Integrated reading and
writing
R
- Ability to skim (identifying main ideas) and to scan
(finding specific information
quickly) public relations related text at a B2 level.
19
Total 38
10. Recommended bibliography, resources and additional materials.
10.1. Basic bibliography
Booklet: English for Public Relations
Additional cloze text, oral and listening exercises handed out along the term
10.2. Additional reference
McLisky, M (2011) English for Public Relations in Higher Education Studies, Reading:
Garnet Education
Ashley, A. (2003) The Oxford Handbook of Commercial Correspondence, Oxford: Oxford
University Press.
GUÍA DOCENTE
Inglés II
2016-2017
Escrito.: Ag. 2015
Rev.: Ene. 2017
Pág.:
Farrall, C; Lindsley M, (2008) Professional English in Use :Marketing. Cambridge:
Cambridge University Press
McCarthy, M; O’Dell, F, (2008) Academic Vocabulary in Use, Cambridge: Cambridge University
Press.
Stacks,D et al.(2013 ). Dictionary of Public Relations Measurement and Research, Miami: Miami
Institute for Public Relations.
Thomson, K. (2007). English for meetings. Oxford: Oxford University Press.
Williams, E.J. (2008). Presentations in English. Oxford: MacMillan.
Wyatt, R, (2007) Check your English Vocabulary for Business and administration. London: A&C
Black Publishers Ltd.
10.2.1 Dictionaries
Oxford Advanced Learner’s Dictionary, Sixth Edition, Oxford: Oxford University
Press, 2012.
Diccionario Oxford Study (Spanish-English, English-Spanish), Oxford: Oxford
University Press, 2006
Smith, Collins et al. (2014) Collin's English Dictionary, Collins Publishers,
Glasgow: Collins Publishers.
10.2.3 Dictionaries online
http://gnososart.com/home/PR_Dictionary (Glossary of Common PR Terms)
http://dictionary.cambridge.org/
www.dictionary.cambridge.org/dictionary/business-english
www.macmillandictionaryonline.com
www.oxforddicionaries.org
www.diccionario.com
www.wordreference.con
www.foreignword.com/dictionary/business (English-Spanish; Spanish–English)
10.2. Grammar and self-study
Eastwood, J. (2002). Oxford Practice Grammar (new edition). Oxford: Oxford University
Press.
Murphy, R. (2012). English Grammar in Use. Cambridge: Cambridge University Press.
Swan, M. (2005) Practical English Usage. Oxford: Oxford University Press.
GUÍA DOCENTE
Inglés II
2016-2017
Escrito.: Ag. 2015
Rev.: Ene. 2017
Pág.:
Hewing, Martin (2013) Advanced Grammar in Use Third edition, Cambridge University
Press
Oxford English Grammar Course: Advanced (with answers cd-rom pack) (2011). Oxford
University Press.
10.3 Other resources
ETBCampus: EUTFM virtual classroom
CONTRATO DOCENTE
Inglés II
Pág.: 13 de 13
Contrato docente DATOS DEL ALUMNO
APELLIDOS _____________________________Nombre__________________ DNI __________________
Curso ________ Fecha de nacimiento _________________ Población __________________________
Domicilio _________________________________________________ Teléfono _________________
Correo-e: _________________________________
DATOS DE LA ASIGNATURA Asignatura __________________________________________ Código __29707_
Profesor/a responsable _________________________________
Itinerarios de evaluación propuestos:
Assessment procedure Description Type Weight
(pathways)
A B
Written assignments (*)
Written production of four public relations-related pieces of writing:
1.- Minutes of a meeting
2.- A report
3.- A communication plan
4.- A press release
NR 18 18
Progress-assessment tests
(**)
Five progress-assessment tests, which include:
-direct and back translation -multiple choice items -cloze test / text correction
NR 25 --
Oral exam
Along the term, candidates will take the following
two oral tests:
- Role play (during the term) - Oral presentation
NR 19 --
Final exam
Oral exam
Along the term, candidates will take the following
two oral tests:
- Role play - Oral presentation
NR -- 19
Use of English -direct and back translation -multiple choice items -written descriptions
NR -- 25
Listening
comprehension
-Two listening comprehension extracts to be listened to twice. R 19 19
Reading
comprehension
300-word text. Comprehension exercises may include: -Content questions (multiple choice/true or false…) -Cloze text
-Integrated reading and writing
R 19 19
100 100
El itinerario por defecto será el ‘A’. Aquellos alumnos que por motivos justificados deseen acogerse a uno de
los otros itinerarios propuestos, deberán firmar este contrato pedagógico.
Itinerario seleccionado por el estudiante (marcad): Itinerario A - Itinerario B
(*) La descripción de las actividades de evaluación se encuentra en el guía docente de la asignatura.
Los abajo firmantes acuerdan que para obtener la calificación de la asignatura, el alumno será evaluado de las
actividades integradas en el itinerario seleccionado. La firma de este contrato implica el compromiso de
realizar todas las actividades incluidas en el itinerario seleccionado.
(Firma del alumno) (Firma del profesor/a)
Palma, ___ de _____________ de 20________
