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From the promo: "Coordinating and integrating social media into your overall cross-channel marketing mix is not easy. Come join in and attend a session were Ramsey Mohsen, Director of Social Media, DEG, shares 10 tips and tactics in regards to areas you need to focus to ensure your business is successful and achieving measurable results in 2013."
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10 Tips for Social Media Success in 2013
Ramsey Mohsen, @rmDirector of Social Media at DEG
Exact Target – Kansas City 3sixty Live, January 17Click icon to add picture
10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
Your website isn't a destination.
Get over yourself.
#1
10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
“64% of the top 25 CPG brands averaged less than 100,000 unique visitors per month to their brand websites.”
- Emarketer, Accenture, ComScore study
#1.
10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
Your website isn't a destination.
Get over yourself.
Your blog isn't a destination either.
#1.
10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
Executives don’t care if you’re “good at Facebook”. They want to know its impact on the organization.
- What overall business objectives are you supporting?
- How is it affecting customer behavior?- What phases of the purchase cycle are you
stimulating?
#2
10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
Making metrics matter.
#3
10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
#3.
10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
What is your social voice?
#4
10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
What is a “social voice”?
A guide for your Community Manager(s) have clear direction in regards how the brand comes to life in all forms of media (text, video, images).
#4
10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
#4
10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
Don’t under invest + underestimate in content.
And the resources it takes to develop it.
#5.
10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
Stop with the luggage sets (for content)
#6
10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
Stop counting followers as your primary metric.
#7
10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
Hold quarterly 101 executive sessions.
#8
10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
Understand the Facebook News Feed.
And how Edge Rank works.
#9.
10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
Social is for sharing and not for shopping.
#10.
10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
Your website isn’t good enough.
It’s not a destination. A website is 1 component of a larger online strategy. You can have social outposts for discovery, but all roads
lead back to your website(s). Social should be “with” not “instead of”.
10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
Thank you.
Questions?
www.degdigital.com
www.ramseymohsen.com
@rm on Twitter
10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
