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MN Field Trip Library official year end report for all components of this program.
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nnnnnnnnnnnn 2011YEAR END REPORT
WE HAVE A NEW WEBSITE ADDRESS!
Same website. 2 new website addresses, effective immediately
Primary URL: www.MNFieldTripLibrary.org Secondary URL: www.MNFieldTripLibrary.com
The original URL: www.adventurepartners.org will also continue to work.
Adventure Partners LLC • 8014 Hwy 55, Ste 130 • Minneapolis, MN 55423www.adventurepartners.org • www.MNFieldTripLibrary.org
TABLE OF CONTENTS
Summary of Outcomes & Highlights 3
Conference Report 4
Drawings 6
Contacts 7
Conference & Category Counts 8
Field Trip Counts 9
Cities by Region/Planners per City 10
Digital Field Trip Guide 14
MN Field Trip ALERTS 15
MN Field Trip EXPO 16
Website 18
Looking Ahead 19
Conferences & Contacts
Greetings!In the past year the MINNESOTA FIELD TRIP LIBRARY & EXPO have migrated from a great experiment with high expectations (at least mine) into the welcome reality of being recognized by educators and activities planners as providing valuable resources for their program planning & development.
On the PLANNER side, we’ve gained some amazing supporters... Education MN, the MN Community Education Ass’n, MN PTA, the MN Middle School Ass’n, HERO Homeschool Resource, the Northern Star Council BSA (and many others) have sent out to members announcements about the Library and EXPO in their newsletters. A growing number are offering newsletter space for news and events updates...
At conferences and events I have met thousands of individuals (and I’ve made a quite a few new friends) who - by their own admission - are on an often urgent hunt for new and unique field trips, recreational activities, school programs, entertainment, and funding resources. I have learned about what makes a quality field trip, what it means to meet MN’s education standards, and not just what the planners want... I learned about lots about what our kids need.
Many have simply told me, “The Field Trip Library is a great resource - thank you so much!”
Throughout 2010 and 2011, I’ve transported the Library (brochure containers, heavy iron gridwall, et al...) to locations all over the state: Minneapolis, Saint Paul, New Brighton, Brooklyn Center, Brooklyn Park, Bloomington, Duluth, St Cloud, Annandale, Hudson, Lakeville, Mankato, and Rochester. Once even as far away as Des Moines. 35 conferences, all told.
We’ve been in convention centers, gymnasiums, activity centers, schools, and even at a scout camp where the Library was outdoors on a grass floor (see the photo to the left)! Our exhibit was at a BSA Base Camp event where I witnessed more than 500 scouts, students and adult leaders converse with U.S. astronauts in real-time during a live NASA International Space Station digital downlink.
We’ve enjoyed a great start... and if you were with me in 2011, I’ve enjoyed representing you, and for being a great partner!
In 2012 the adventure continues, and I look forward to working with you to help you successfully grow your student and youth business!
So as we move forward into 2012, remember, when the tide rises, ALL boats rise!
Best Regards,Mark
2011 Webelos Experience Scout Camp
2011 Education Minnesota
2010 MN Homeschoolers Alliance
2011 NASA DownlinkClick HERE to see the video
2011 MN Community Education
A personal note for youfrom Mark Peterson,founder of theMN Field Trip Libraryand EXPO.
Number of conferences & events exhibited at in the past 17 months: 35Average number of Giveaways per conference: 21
Total number of Giveaways (from free field trips to discounts) at these 35 conferences: 710Number of groups these 710 individuals represented: 961
Every conference was treated as a unique event, with a new brochure arrangement, flyers, and signup forms.Participating Library Partners received a new contact list after each specific conference.
Current Contact Totals:Total number of unique attendees who signed up to win a Giveaway in the past 17 months: 4249
Total number of unique contacts in master Library database: 6201 You will find planner categories subtotaled in the report.
We found an impressive number of regional contacts originating from 469 cities in the 6 MN Regions:NE - 343 individuals from 57 citiesNW - 179 individuals from 45 cities
Central - 597 individuals from 88 citiesSW - 442 individuals from 78 citiesSE - 427 individuals from 53 cities
TC Metro - 3,841 individuals from 148 cities WI - 142 individuals from 54 mostly western WI cities
IA - 76 individuals from 53 Iowa CitiesOther States: 15 individuals from 19 cities
Canada: 2 individuals from 2 Canadian citiesYou will find city and geographic categories subtotaled in the report.
2010/2011 CONFERENCE & CONTACT OUTCOMES
2011 DIGITAL FIELD TRIP GUIDE
2011 FIELD TRIP ALERTS
2011 MN FIELD TRIP EXPO
WEBSITE • New web address: www.MNFieldTripLibrary.org
The Digital Guide is rapidly becoming a trusted resource.4 issues were published in 2011 (one per season or quarter).
Readership in 2011:TOTALS to date in this first year (2011): 1565 unique readers • 53,426 unique page views
Beginning in January 2012 destinations will be presented in 6 MN regions, and the Guide will become much more interactive.
The Field Trip ALERTS are unique “permission-based” monthly email campaigns. All partners in the Library are invited to provide an announcement headline/copy that is linked to more details on their website
The average clicks per monthly Alert in last 3 months was approximately 15% of total emails sent - and increasing. Total number of Field Trip Alerts emailed in the 12 months of 2011: 37,623
Total opt-outs (unsubscribes) in 2011: 91
The EXPO is designed to introduce providers and planners for in-person discussions about field trips, programs & fundraising. It also showcases video tours of sites and programs, and offers unique, relevant information sessions for planners and exhibitors.
In 2011 there were 40 Giveaways and Winners at the EXPO.There were 3 breakout sessions during the Expo for attendees, and 2 breakout sessions for exhibitors the day before the EXPO.
Total number of pre-registrations in 2011: 210Total number of actual attendees: 159
Total number of exhibitors: 58
The website is where planners find Library Partner contact information, and also if they have won a Giveaway.It also provides necessary information regarding the EXPO, and assists planners in signing up for the monthly ALERTS.
The website offers a homepage link to immediately send planners to the Digital Guide. It also provides the necessary information for Library Partners to prepare materials.
MN FIELD TRIP LIBRARY
SUMMARY of OUTCOMES & HIGHLIGHTS
For more, please proceed to the following individual reports.
24 CONFERENCES & EVENTS IN 2011 • 11 Conferences in 2010Through 2011 the MINNESOTA FIELD TRIP LIBRARY exhibit traveled to 24 annual conferences and events - all in Minnesota except one - representing more than 50 partners from throughout the state by mid-year.
These 24 conferences included:15 Professional Education Conferences (in MN)4 Scout Conferences in MN (all 3 in MN, representing packs and troops in central MN and western Wisconsin)4 Homeschool Conferences (3 in MN, 1 in IA)1 faith-based, multi-denominational Conference (in MN)Total attendance for these 24 conferences: 37,000+ (approx)
SPECIAL NOTE: In 2010 the Library went to at 11 conferences from August through December, if we add these to the conferences in 2011 (24), the total number of conferences is 35. Also, we have now exhibited at 8 conferences twice where we have seen new visitors in 2011 who were excited to have “found” the MN FIELD TRIP LIBRARY, plus 2010 visitors returning for new ideas and program information, often bringing more new planners with them. The extent of this “repeat business” was a pleasant surprise, and very welcome.
Accomplishments...1. Distributed partner literature and raised awareness of available field trip destinations, presenter/speaker, and fundraising programs to educators, homeschoolers, scout leaders, and youth group planners.
2. Collected permisson-based contact names of student/youth activities planners and coordinators that are distributed to Library partners participating in that conference exhibit. These contacts were also added to the growing Master FIELD TRIP LIBRARY Database. This Database - empty in August 2010 - has swelled to more than 6,200 contacts in a little more than a year. These contacts have received regular monthly emailings from the Library.
3. Offered drawings for valuable giveaways at each conference for planners that generated excitement among attendees. Most of these giveaways were FAMS, designed to bring youth planners onsite, and offered opportunities to experience field trips or programs. The number of giveaways ranged from 15-25 at each conference.
4. Attracted conference attendees to www.adventurepartners.org, and to their unique conference webpage on this website where they found the drawing winners for their event. On the webpage they found the Digital Field Trip Guide, the online webpage archiving the monthly Field Trip Alerts, and information about the Field Trip EXPO.
5. Library Partners were invited to participate in conferences of their choosing during the year, though the Library is designed to work for the partners without them being at each conference.
2011 CONFERENCE REPORT
Education Minnesota 2011
“ONE-STOP SHOPPING” IMPRESSED ATTENDEES AT EVERY CONFERENCE
WE FOUND A VERY RECEPTIVE “FAN” BASEObviously the MN FIeld Trip Library is a new concept. This - and the “one-stop shopping” comment - was heard many times during and after every conference. Attendees also told us they appreciated the literature that provided specific information about field trips, presenters and programs, and fund-raising opportunities. Though full-color brochures are always popular, accompanying fliers that describe field trip programs - especially discussing curriculum-based and customizing services - were also very important to the educators and planners. The literature was well-received as a sincere outreach effort by partners to help meet MN education standards, and to provide quality experiences.
EVERY CONFERENCE WAS TREATED AS A UNIQUE EVENTEvery conference had its own flyer hand-outs, sign-up forms, signage, and also a unique conference webpage on www.adventurepartners.org that served as the one location to find drawing winners, along with contact information for all partners. The brochures in the exhibit were even organized uniquely, depending on the focus of every conference.
2011 CONFERENCE REPORT
“Thank you for providing relevant resources. As the Director of a place-based charter school I have found your organization to provide a quality 'one stop shopping' experience.”Meg Cavalier, Executive DirectorRivers Edge Academy Charter School, St Paul
In response to the "see you at your conference" email I received from you: "Frankly – I can’t wait! We are so excited to have you come again!” ;)Kris Holsen, 2011 President, Art Educators of MN
METROPOLIS RESORT, CHAOS WATER PARK & ACTION CITY - Swim, Go-Karts, Bowl, Batting Cages, Rock Climb & More! Eau Claire FREE FIELD TRIP TO ACTION CITY and/or CHAOS WATERPARK for 10 kids when booking a group event. Winner will be contacted. For more field trip information, call Fiona Erdmann at 715-852-6000 - www.metropolisresort.com MINNESOTA DISCOVERY CENTER (formerly Ironworld) - Iron Range History & Heritage at its BEST! Chisholm Win one FREE “add-on” during your class field trip to Minnesota Discovery Center. For field trip & performance venue information, call 218-254-7959 - Ask for Stefanie Carlson - www.mndiscoverycenter.com MINNESOTA HISTORICAL SOCIETY & HISTORY CENTER - MN History comes to life... when you come to us or with a Virtual Field Trip 26 popular historic sites throughout Minnesota, including the Mill City Museum and the MN HISTORY CENTER in St Paul! For more information about bringing your classes and using MnHS, start with Joanna Danks at 651-259-3159 - www.mnhs.org MINNESOTA RENAISSANCE FESTIVAL - Experience Medieval royalty, food and entertainment, like jousting! Shakopee Win a FREE Field Trip to the 2012 MN Renaissance Festival for a group of up to 30 students. Winner will be contacted. For field trip and performance venue information, call 952-445-7361 - Ask for Katie Kline - www.renaissancefest.com NATIONAL EAGLE CENTER - Experience our national birds! Meet Harriet & Angel, resident bald eagles! Wabasha For field trip information, call 651-565-4989 - Ask for Alison Springer - www.nationaleaglecenter.org OLD LOG THEATRE - Great theatre for scout and student groups! We’ve offered quality youth performances for years! Excelsior CINDERELLA is showing this holiday season! For information, call 952-474-5951 - Ask for Karen Mohsenian - www.oldlog.com OUTWARD BOUND - Challenge yourself. Overcome Adversity. Build bonds. Change your World! Twin Cities For daytrip and overnight program information, call Poppy Potter at 612-418-7471 - www.outwardbound.org/twincities OWATONNA - Visit Cabela’s, see MN history at the Village of Yesteryear & the MN State Orphanage...! SE MN on I-35 For field trip assistance & meeting space information, call 507-451-7970 - Ask for Lisa Havelka at Owatonna CVB - www.owatonna.org PADELFORD RIVERBOAT COMPANY - Cruising the Mississippi River in the TC for more than 40 years! Harriet Island, St Paul Win a FREE Padelford Riverboat field trip cruise on the Mississippi River for a group of up to 30. Winner will be contacted For field trip information, call 651-227-1100 - Ask for Captain Tracy Shimek - www.riverrides.com PEARL OF THE LAKE PADDLEBOAT - Cruise Lake Pepin and get a tour where water-skiing was “invented”! Lake City For field trip information, call 651-345-5500 - Ask for Captain Larry Nielson - www.lakepepinpaddleboat.com POSITIVE ENERGY OUTDOORS - Using Teamwork, Healthy Risk-Taking & Positive Communication, your students win! Duluth For field trip information, call 218-391-0147 - Ask for Stephanie Love or Blake Cazier - www.outdooredventures.org REPTILE & AMPHIBIAN DISCOVERY (RAD) ZOO - Minnesota’s Premier Destination for Reptiles (or we can come to you)! Owatonna Win a FREE 30 student field trip to the RAD zoo, or a half-price Travel Program to your class complete with RAD ZOO residents! Winner will be contacted. For field trip information, call 507-676-0260- Ask for Jamie Pastika - www.theradzoo.com SCIENCE ADVENTURES OF ROCHESTER - Unforgettable hands-on science right in your home or classroom by Craig Darsow! To talk with science teacher Craig, or to schedule a program, call 507-281-2302 - www.sites.google.com/site/rochesterscienceadventures. SCIENCE MUSEUM OF MINNESOTA - PIRATES are coming in February of 2012! Saint Paul Win 30 FREE General Exhibit Passes for up to 30 students. Valid on new reservations only. Winner will be notified. For field trip information, call 651-221-9426 - Ask for Peter Wright - www.smm.org SEA LIFE (formerly Underwater Adventures) World’s Largest JELLYFISH Collection, plus 5,000+ sea creatures! Totally remodeled! For field trip and visitor information, call 952-853-0655 - Ask for John Sullwold - www.sealifeus.com TARGET CENTER - Year ‘round entertainment - Shrine Circus, Harlem Globetrotters, and more! - We cater to youth groups! - Mpls Win 2 FREE tickets to ARENACROSS at Target Center in February 2012! Winner will be notified. For field trip information, call 612-673-1637 - Ask for Karen Swan - www.targetcenter.com TWIN CITY MODEL RAILROAD MUSEUM - See the Twin Cities in a scale like you’ve never seen! - Saint Paul For field trip information, call 612-625-9183 - Ask for Chad Kono - www.tcmrm.org VALLEYFAIR! - We offer curriculum-based FUN at the Upper Midwest’s Largest Amusement Park! - Shakopee Win 2 regular admission tickets for the 2012 Valleyfair! season - valid May - Labor Day 2012. Winner will be notified. For field trip information, call 952-496-5336 - Ask for Crystalyn Bauer - www.valleyfair.com VERTICAL ENDEAVORS - Ready to climb the walls, and the ceilings? Then you’re ready for this! - Saint Paul. Duluth & now Mpls New Mpls Grand Opening: Nov 12th, 2011! For more info, call 651-776-1430 - Ask for Taylor Martinson - www.verticalendeavors.com WABASHA STREET CAVES - Learn about gangsters and the fascinating caves that hosted them many years ago! ... Saint Paul Win a visit that includes the popular Historic Cave Tour for a group of 25-50 students at 1/2 the regular price. Winner will be notified. For field trip information, call 651-292-1220 - Ask for Donna Bremer or Anne - www.wabashastreetcaves.com WATERPARK OF AMERICA / RADISSON HOTEL BLOOMINGTON - America’s LARGEST Indoor Water Park Hotel - Bloomington For Water Park & Hotel information, call 952-229-5709 - Ask for Tina Campbell - www.waterparkofamerica.com WILDLIFE SCIENCE CENTER - Inspiring Relationships with the Wild - From wolves to bear to raptors! - Columbus/Forest Lake For field trip information, call 651-464-3993- Ask for Bob Ebsen - www.wildlifesciencecenter.org WILD MOUNTAIN & TAYLORS FALLS RECREATION- So many fun activities...snowskiing, waterpark, river cruises & more! -Taylors Falls 20 Free Students toward a Wild Mountain field trip from the provided list (gift certificate). Winner will be notified. For field trip information, call 651-465-6315 - Ask for Sara Swenson - www.wildmountain.com WOLF RIDGE ENVIRONMENTAL LEARNING CENTER - Outdoor Immersion Learning Challenges and Adventures - Finland 10% off a 3-5 day overnight stay or daytrip through 12/31/2011 for student groups of 15-340 & who’ve not been to Wolf Ridge for 3 years. For program information, call 218-353-7414 - Ask for Betsey Mead - [email protected] - www.wolf-ridge.org YMCA CAMP ST CROIX - 400 Acres of Customized Environmental Education & Team Building - - Hudson For program information, call 612-465-0561 - Ask for Sue Elmer - www.campstcroix.org
RICHFIELD BUS COMPANY / HEARTLAND TOURS & TRAVEL - Highest Quality Charter Coach & Tour Services for Youth & Adult Groups Win 3 hours credit toward field trip transportation in the Twin Cities region. Winner will be notified. For information about transportation for your groups, call 952-881-1111 - Ask for Stan Holter - www.richfieldbus.com SCHMITTY & SONS BUS COMPANY/GRAY LINE - Our fleet of reliable & safe school buses are perfect for children and adult groups... Win a 2-hour school bus rental valid in the 7 county metro area. (Worth up to $180.00) Winner will be notified. For information about transportation for your groups, call 952-985-7540 - Ask for Kathryn Belcourt - www.schmittyandsons.com
GREATER MIDWEST FUNDRAISING & MVP FUNDRAISING CARDS- Raise money selling cookie dough, No-Name Steaks, Pre-baked Pies, and much more! Register to win one of our most popular fundraising products: A FREE box of delicious No-Name Steaks! he winner will be notified. For fund-raising information, call 952-431-3085 - Ask for Tim Shiels or Randy Exsted - www.gmfundraise.com MVP FUNDRAISING CARDS - A Discount Card Program with High Value Coupons from local merchants. Earn up to 70% Profit! For fundraising information, call 651-436-3655 - Ask for Randy Exsted - www.mvpfundraisingcards.com POSITIVE MOTION FUNDRAISING - Unique exercise programs that promote fitness and self-esteem - and raise money, too! For fundraising information call 701-212-5143 - Ask for Patrick Kasper - www.positivemotion.net
8014 Highway 55 Suite 130, Minneapolis, MN 55427 • 612-518-8353 - www.adventurepartners.orgBrought to you by:
Remember to sign up for the monthly FIELD TRIP ALERTS • Go to www.adventurepartners.org
Filled with annoucements, news, updates and reminders... designed to help you plan your group’s activities!
STUDENT TRAVEL SERVICES • Transportation and More!
FUNDRAISING • Unique ways to generate funds for fun!
To find out if you won a Giveaway or Field Trip...go to: www.adventurepartners.org
AFTON HUDSON CRUISE LINES & AFTON INN - 3 vessels, restaurants, meeting rooms, and an Inn on the St Croix River - Afton For cruises and customized field trip information, call 651-436-8883 - Ask for Dan Jarvis - www.aftonhouseinn.com AMAZING JEFFO - A blind magician who inspires student & youth groups to see life and their abilities in a special way! To speak directly with magician Jeff Smith, and to schedule a performance or presentation, call 651-457-7300 - www.amazingjeffo.com AUDUBON CENTER OF THE NORTHWOODS - A Proud Leader in environmental education and renewable energy - Sandstone Win 4 tickets to our ANNUAL PANCAKE BRUNCH & MAPLE SYRUP PROGRAM on March 24, 2012. Winner will be notified! For group program information, call 320-245-2648 - Ask for Laurie Fenner - www.audubon-center.org BASE CAMP at FORT SNELLING - The BSA North Star Council’s Amazing Indoor/Outdoor Challenge Courses! - Saint Paul For field trip information, call 612-767-0051 - Ask for Jonathon Jones - www.bsa.org BIG ISLAND RENDEZVOUS & FESTIVAL - Named one of the Top 100 U.S. Historic Festivals by the American Bus Ass’n - Albert Lea For field trip information, call 507-373-3938 - Ask for Perry Vining - www.bigislandfestivalandbbq.org CHANHASSEN DINNER THEATRES - Now showing: The fabulous CDT production of HAIRSPRAY!- Chanhassen Win a free CDT BEHIND THE SCENES TOUR for 15-45 student/youth. Restrictions apply... restrictions apply. Winner will be contacted. For other field trip & performance venue information, call 952-934-1544 - Ask for Peggy Lushine - www.chanhassentheatres.com CHILDREN’S THEATRE COMPANY - Nationally acclaimed performances through music, visual arts & dramatic play! - Minneapolis Book a field trip to LIZZIE BRIGHT and get up to 10 free chaperone tickets - Valid on new reservations only. Winner will be contacted. For information, call Leah Gruber at 612-872-5149 - www.childrenstheatre.org CLAY COUNTY HISTORICAL & CULTURAL SOCIETY - Home of the Stave Church Replica & famous HJEMKOMST Viking Ship - Moorhead For field trip information, call 218-299-5511 x6736 - Ask for Brianne Carlsrud - www.hcscconline.org COBORNS LAKE ITASCA CRUISES - Take a historical cruise on Lake Itasca... Follow Schoolcraft’s Route to the Mississippi Headwaters For field trip information, call 218-266-3660 - Ask for Captain Chris Coborn - www.lakeitascatours.com EKO BACKEN - 20 acres & 40 years of fun in every season! Great for summer picnics & fun or winter snowtubing! - Scandia Win a FREE Eko Backen Season Pass for snowtubing (the season will be here soon!) and outdoor summer fun. Winner will be contacted. For field trip information, call 651-433-2422 - Ask for John Fraley - www.ekobacken.com FARIBAULT - Home of the Tilt-A-Whirl ride, Faribault Woolen Mills, Hot Air Balloon Festival... and lots more! Southern MN on I-35 For field trip assistance & space information, call 507-334-4381 - Ask for Todd Ginter at Faribault Tourism - www.visitfaribault.com FARMAMERICA - Experience MN’s Ag heritage & history at the unique Agricultural Interpretive Center - Waseca (Southern MN) Win a FREE FarmAmerica Field Trip for a class of up to 30 youth and adults. Winner will be contacted. For field trip information, call 507-835-2052 - Ask for Jim Gibson or Crystal Paulson - www.farmamerica.org FESTIVAL OF NATIONS - Celebrate food, wares & festivities from around the world! An Annual Event...every May - St Paul RiverCentre For field trip information, call 651-647-0191 - Ask for Linda DeRoode or Steve Heckler - www.festivalofnations.com JOHN GRIMM - Presentations designed to help youth and adults recognize their creative uniqueness, and use their creative gifts! To speak directly with John Grimm, and to schedule a presentation, call 612-756-1075 - johnagrimm.com - location: Montgomery HISTORIC THEATRE GROUP - Home of Broadway in Minnesota / Orpheum, State & Pantages Theatres - Minneapolis 2 FREE tickets to ALL IS CALM at the Pantages Theatre in downtown Minneapolis. Winner will be contacted. For field trip and performance venue information, call 612-373-5677 - Ask for Amy Henson - www.hennepintheatretrust.org HISTORY THEATRE - from Judy Garland to A Civil War Christmas, meaningful history is revisited here! - Saint Paul Win 2 FREE tickets to A CIVIL WAR CHRISTMAS, good for tiers 2 or 3. Coupon cannot be applied to previously purchased tickets. Winner will be contacted. For performance venue information, call 651-292-4320 - Ask for Jill Vaughn - www.historytheatre.com ITOW - IN THEIR OWN WORDS VETERANS MUSEUM - See videos of interviewed veterans telling their personal stories - Perham For field trip information, call 218-346-7678 - Ask for Lina Belar - www.itowmuseum.org KEEPERS OF THE SACRED TRADITION OF PIPEMAKERS / AMERICAN AMERICAN CULTURE CAMP American Indian “immersion experiences” - sleep in a real tipi, eat Indian foods, take a pipe-making class, see a Pow-Wow - Pipestone Win a 20% discount for your Culture Camp field trip or in-school KEEPERS class presentation - Winner will be contacted. For information, call 507-825-3734 - Ask for Bud Johnston - www.pipekeepers.org LANDMARK CENTER - See and hear about this historic Federal Courthouse where notorious gangsters met their fates! - DT Saint Paul Win a FREE LANDMARK CENTER Book & DVD. Winner will be contacted. For more field trip & performance venue information, call 651-292-1239 - Ask for Judy Brooks - www.landmarkcenter.org LARK TOYS - A Delightful Toy Company, Toy Store & Museum, and a Hand-Carved, In-Door CAROUSEL! - Kellogg, MN Win a FREE ride on the famous hand-carved indoor CAROUSEL & a factory/store tour for group of up to 30. Winner will be contacted. For field trip information, call 507-767-3387 - Ask for Miranda or Scott Gray-Burlingame - www.larktoys.com MALL OF AMERICA - There are NO furnaces in the MOA! Find out how they heat it up... and much more! - Bloomington Win a FREE presentation and a Mystery Ride Ticket at Nickelodeon Universe for up to 30 students. $260 value. Winner contacted. For field trip and performance venue information, call 952-883-8499 - Ask for Romy Ecker - www.mallofamerica.com
Register to Win a FREE FIELD TRIP! Drawings for 25 valuable giveaways at the MN MIDDLE SCHOOL ASS’N CONFERENCE!
FIELD TRIP DESTINATIONS, PROGRAMS & PRESENTERS • Unique Learning for Classes and Youth Groups
The MN Field Trip Library is brought to you by Adventure Partners LLC • 8014 Highway 55 Suite 130, Minneapolis, MN 55427 • 612-518-8353 • www.adventurepartners.org
THE 2012 MN FIELD TRIP EXPO at the MALL OF AMERICA!You’re invited, and just like this past August, it’s FREE! Plan field trips and programs for 2012/2013 on August 14, 2012.
For educators, homeschoolers, scout leaders, activities coordinators, and tour operators. For more info: www.adventurepartners.org
TIRED OF SIFTING THROUGH EMAILS? STAY ON TOP OF THE NEWS WITH OUR FREE
MONTHLY FIELD TRIP ALERTS!Discover field trips, programs, grants, specials. The headlines are linked to websites, conveniently giving you the news and announcements you need - when you want to read them...one email is sent to planners free-of-charge each month... You can always opt out... and we don’t sell names!
Sign up today to get your monthly ALERTS... go to: www.adventurepartners.org
SIGN UP FOR THE MONTHLY FIELD TRIP ALERTS... Go to: www.adventurepartners.org
To see the 25 MMSA WINNERS from this conference... go to: www.adventurepartners.org If you can’t use what you won, your field trip is TRANSFERRABLE!
To find out if you won a Giveaway or Field Trip...go to: www.adventurepartners.org
CONFERENCE FLYERSA new flyer was printed for each conference. Since not all attendees took literature, this 8.5x14 flyer was handed to as many individuals as possible. It contained the names of all partners, the list of giveaways (and where the list of winners would be found), a “brand phrase”, web address. and the name of the person to call directly, with a direct phone number. It also encouraged the attendee to watch for the monthly FIELD TRIP ALERTS, use the DIGITAL GUIDE, and to come meet partners at the FIELD TRIP EXPO.
SIGNUP FORMS FOR CONFERENCE DRAWINGSSince every conference has a unique focus, a new signup form was also printed for every conference, requesting information that we found helped partners better use the contacts from each conference. Though a number of forms were not fully completed, qualified planners often not only filled them out - they engaged us with questions and relevant conversation.
Take a look at the Library in action and listen to comments... click on this YouTube logo:
Art Educators of Minnesota 2011
2010/2011 CONFERENCE DRAWINGS
MN Homeschoolers Alliance 2010
DRAWINGS FOR EACH OF 35 CONFERENCES... ALL IN THE LAST 17 MONTHSWe’ve been working hard for you over the last year... At every one of the 35 2010/2011 conferences the drawings - each with its own impressive number of quality giveaways and winners - were effective in attracting attendees to stop by the MN FIELD TRIP LIBRARY. The attendees would sign up, and then spend time selecting brochures and asking questions. Whenever possible, we’d ask questions to be able to offer new and unique ideas that fit their group’s needs, curriculum, recreation standards, and travel parameters.
710 GIVEAWAY WINNERS & 710 HEROES (You!) - IN A LITTLE MORE THAN A YEARThe giveaways generated very generous portions of exposure, respect, good will. EXPOSURE - A significant number of planners now recognize that the Library - and every participating partner - provides them convenient help in doing their jobs. The Library has made their lives less strenuous. That’s good and memorable exposure.RESPECT - Partners who provided giveaways have gained the reputation of being “education-friendly”. This is generating respect and a momentum that will bring in more groups every year.GOOD WILL - Because the giveaways have been transferrable, partners were able to ensure their giveaways were used. That generated exceptional good will. We fulfilled the time-tested adage: "People will forget what you said; People will forget what you did. But people will never forget how you made them feel."
HOW MANY YOUTH GROUPS WERE IMPACTED BY GiVEAWAYS IN 2010/2011?710 winners represented 961 groups (because of overlaps, one person might be both a PTA officer and a teacher at a local school, or a homeschool co-op board member and a scout or church leader). The following lists categories of drawing winners:Educator winners (total): 579 - Public School winners 306 - Charter School winners 25 - Community Ed winners 173 - Private School winners 75PTA winners 44Homeschool winners (total): 128 - Family group winners: 84 - Homeschool co-op leaders: 19Scout leaders (packs/troops): 90Church leaders (mostly youth): 92Other organizations (4-H, etc) 28 TOTAL: 961 NOTIFYING THE WINNERSAfter the winners were selected, a PDF like the one displayed below was sent to partners so they couldeach personally notify the winner of their giveaway.Outreach like this built solid relationships for partners.
SOME GIVEAWAY KUDOS:Audubon Center of the NorthwoodsChildrens Theatre CompanyChanhassen Dinner TheatresEko BackenFarmAmericaGreat Midwest FundraisingHistory TheatreCulture CampLandmark CenterLark ToysMall of AmericaMetropolis ResortMN Discovery CenterMN Renaissance FestivalOrpheum, State & Pantages TheatresPadelford Riverboat CompanyPearl of the Lake PaddleboatRAD Zoo of OwatonnaRichfield Bus CompanyScience Museum of MinnesotaTarget CenterValleyfair!Wabasha Street CavesWild Mountain & Taylors Falls RecreationWolf Ridge ELCand others...
WINNERS ARE DISPLAYED ONLINE FOR ENTIRE YEARAfter the drawings, unique webpages were created for each conference with the winners listed along with contact information for all partners. Since the Library was at 24 conferences in 2011, there are 24 webpages... this improved SEARCH ENGINE OPTIMIZATION for all partners.After the webpage is created, an email was sent to all attendees to announce their conference’s winners. They then went to www.adventurepartners.org to find out who the winners were. And then they wait to be contacted by the partner to discuss the giveaway, and schedule fulfillment.
A PERMISSION-BASED DATABASE OF 6,200+ BUILT FROM 35 CONFERENCESWe’ve been working hard for you here, too, over the last year... and its not just name gathering. It’s information that will help you as you build your key relationships, including: title, school, city/region, activities preferences, and how many field trips a year? Below is the Drawing Signup Form attendees fill out... not always did we get the information we requested, but we’re getting more as they see we can be trusted to respect the information they give us.
2010/2011 CONTACTS REPORT
Art Educators of Minnesota 2011
Partners Received 4,249 Contacts Gathered from All Conferences.
In 2010, 11 conferences yielded 1442 contacts that were emailed to partners in an Excel file.In 2011, 24 conferences yielded 2807 contacts that were emailed to partners. This totaled 4,249 contacts from the 11 conferences in 2010 and the 24 conferences in 2011.Also, the Master Database has grown with an addition of another 2,288 contacts, including 1512 online signups via our website (and not from conferences): www.adventurepartners.ogSubtracting duplicates from multiple exhibit visits (168), unsubscribes (91), and miscellaneous contacts that don’t apply (77), the grand total is 6,201 contacts.Go to the next few pages to see the data breakout:- Per conference (watch for occasional category overlaps)- Per category (education, scouts, homeschool, etc)- Per city (often a city has multiple schools, scout groups, homeschoolers, 4-H groups, churches, etc)- Per region (6 regions, using the Explore Minnesota Tourism map) Note that we divide the southern MN
region into SW & SE, with I-35W separating them.
After Each of the 24 Conferences All Partners Received a CONFIDENTIAL EXCEL FILE with All Contacts and Related Information
After each conference, the winners were identified, the partners and conference contacts were notified, the conference webpage and website links were updated, and the Confidential Excel File was emailed to each partner.
Keeping the Confidential Lists SecureFor security, every list was seeded to alert me if the list(s) were being abused. If so, any partner abusing any contacts will be immediately excluded from the MN FIELD TRIP LIBRARY. To date, and gladly, there has been NO abuse.
1Contact 1Title Giveaway0Winner0Destination 1Company 1City 1State1Telephone090Main0Local1Email0PrimaryDo0your0groups0go0on0field0trips?Number0of0field0trips0per0year?Sue$Allen Teacher$-$8-7th$Grade Achieve$Language$AcademySt$Paul MN 651-738-4875 [email protected]$Andring Teacher$-$6th$Grtade Dover$-$Eyota Eyota MN 507-545-2631 timandring!desch.orgYes 4Amy$Bang Teacher$-$7-12 Science$Museum$of$MNHeron$Lake$-$Okabena OkabenaMN [email protected] 1Sandy$Barry Teacher$6th$Grade Field$Middle$School MinneapolisMN 612-668-3640 [email protected]$Barry Teacher$6th$Grade Field$Middle$School MinneapolisMN 612-668-3640 [email protected]$Benjamin 6th$grade$teacher Orono$Middle$School Long$LakeMN 763-449-8338 [email protected] 1Angela$Bennett Teacher$-$8th$Grade Chisago$Lakes LindstromMN 651-247-5555 [email protected] 1Mary$Bentley Teacher$-$5th$Grade Audubon$Center$of$the$NorthwoodsFoley$Intermediate$SchoolFoley MN 320-968-8546 [email protected] 2-3Sandi$Bird Teacher$-$Grades$7-12 Barnum$High$School Barnum MN [email protected]$Bjornvick Sales$Mgr National$Geographic$LearningChicago MN 847-425-6328Shannon$Blanchard Teacher$-$8th$Grade Highland$Park$Middle$SchoolSt$Paul MN 651-293-8950 [email protected]$Braaten Teacher$-$8th$Grade Keepers$/$Culture$CampLitchfield$Middle$School LitchfieldMN 320-693-2441 [email protected] 150Vanessa$Bruggeman Teacher$8-9 Alexandria$Middle$SchoolAlexandriaMN 320-766-5139 [email protected] 1Liz$Burkwald Para AFSA$High$School Vadnais$HeightsMN 651-209-3910 [email protected] 2Gina$Czech Teacher$6th$Grade Padelford$Riverboat$CompanyForestview$Middle$SchoolBaxter MN 612-419-9988 [email protected] 1Libby$Daniels Teacher$7-8 Twin$Oaks$Middle$School Prior$LakeMN [email protected] 6+Jessica$Devine Middle$School$Teacher Jordan$Middle$School Jordan MN 605-868-3339 [email protected]$Eckhoff Para Discovery$Middle$School AlexandriaMN 320-762-7900 [email protected] 1Chris$Elwell Teacher$6-8 Dodge$Middle$School FarmingtonMN 651-460-1546 [email protected]$Ferraro Teacher$-$7-12 AFSA$High$School Vadnais$HeightsMN 651-209-3910 [email protected]$Flynn Teacher$-$Rading$SpecialistChlldrens$Theatre$CompanyDiscovery$Middle$School AlexandriaMN 320-491-2684$(cell)[email protected]$Frank Principal United$South$Central$dist$2134Wells MN 507$840-0786 [email protected]$Friborg Teacher$-$6th$Grade Century$Middle$School Park$RapidsMN 218-237-6322 [email protected]$Gormley Teacher$-$Grade$5-6 USC$High$School Wells MN 507-553-5810 [email protected]$Gulenchyn Teacher$-$Grade$6 Epiphany$Catholic$School Coon$RapidsMN 763-754-1750 [email protected] 1-2Sarah$Haasis Teacher$-$Grade$7-12 Moose$Lake$High$School Moose$LakeMN 218-485-4622 [email protected] 1Chris$Hanson Teacher$-$7th$Grade Forestview$Middle$SchoolBaxter MN 218-454-6665 [email protected] 1Taylor$Harris Teacher$-$7th$Grade Northeast MinneapolisMN [email protected] 1Leah$Heilman Teacher$-$6th$Grade Landmark$Center Epiphany$Catholic$School Coon$RapidsMN 763-498-2873 [email protected] 1-2Jan$Heyerdahl Teacher$-$8th$Grade Buffalo$Middle$School Buffalo MN 763-682-8263$(after$3)[email protected] 2Pauline$Hinsch Teacher$-$7th$Grade Historic$Theatre$Group Chisago$Lakes$Middle$SchoolLindstromMN 651-213-2433 [email protected] 1Tim$Illies Teacher$-$6th$Grade Dassel$Cokato$Middle$SchoolCokato MN [email protected]
CONTACT LIST for Partners
DECEMBER'2011'CONFERENCE'TOTALS NE NW CENTRAL SW SE TC'METRO WI IA SD Other'States CanadaIndividuals 343 179 597 442 427 3841 142 76 3 14 2Cities 57 45 88 78 53 148 54 53 8 11 2
Most8of8the8following8are8decision?makers8and8planners,8representing8one8or8more8field8trips8or8in?school/group8presentations8and8programs.2010'CONFERENCE'COUNTS Educ Hmschl Scouts 'OrganizAg8Educators82010 38 38 Overlap:8educators,8FFA8leadersMN8PTA8Convention82010 47 47 Fundraise8for8field8trips8&8programsMN8Catholic8Education8Association82010 115 115 Overlap:8Educators,8ChurchMN8Homeschoolers8Alliance82010 95 95 Overlap:8scouts,8hmschl,8churchTeachers8of8Languages8&8Cultures82010 39 39 Overlap:8Public/Private8EducatorsEducation8MN82010 334 334 Overlap:8Public/Private8EducatorsUniversity8of8Scouting82010 165 165 Overlap:8scouts,8hmschl,8churchMN8Community8Education8Assn82010 128 128 Overlap:8Youth8and8AdultArt8Educators8of8MN82010 105 105 Overlap:8Public/Private8EducatorsTwin8Cities8Christian8Community8Fair82010 156 156 Overlap:8scouts,8hmschl,8churchMN8Middle8School8Assn82010 127 127 Overlap:8Public/Private8Educators
2010'TOTAL'CONFERENCE'COUNT 1442 933 95 165 156 Total8Contacts8sent8to820108Partners2011'CONFERENCE'COUNTS Educ Hmschl Scouts 'OrganizMnAEYC/MnSACA8Feb82011 195 195 Overlap:8Public/Private8EducatorsMN8Elementary8School8Principals82011 81 81 Overlap:8Public/Private8EducatorsMN8Music8Educators82011 137 137 Overlap:8Public/Private8EducatorsMN8Alternative8Programs82011 132 132 Overlap:8Public/Private8EducatorsMN8Council8on8Social8Studies82011 60 60 Overlap:8Public/Private8EducatorsMN8Science8Teachers82011 81 81 Overlap:8Public/Private8EducatorsUniversity8of8Scouting8SPRING82011 137 137 Overlap:8scouts,8hmschl,8churchMidwest/MN8Environmental8Educators82011 53 53MACHE8(MN8Christian8Home8Educators)82011 328 328 Overlap:8scouts,8hmschl,8churchMath8Teachers82011 113 113 Overlap:8Public/Private8EducatorsMN8Catholic8Home8Educators82011 88 88 Overlap:8scouts,8hmschl,8churchMN8Music8Teachers8Conference82011 62 62NICHE8(Iowa8Christian8Home8Educators)82011 76 75 Overlap:8scouts,8hmschl,8churchMN8PTA8Convention82011 52 52 Fundraise8for8field8trips8&8programsBSA8Base8Camp8NASA8Downlink82011 50 50 Overlap:8scouts,8hmschl,8churchMN8Homeschoolers8Alliance82011 76 76 Overlap:8scouts,8hmschl,8churchScouts8Webelos8Experience82011 278 278 Overlap:8scouts,8hmschl,8churchEducation8MN82011 246 246 Overlap:8Public/Private8EducatorsMN8Community8Ed8Assn82011 137 137 Overlap:8Youth8and8AdultUniversity8of8Scouting8FALL82011 123 123 Overlap:8scouts,8hmschl,8churchMN8Charter8Schools820118?8Directors/Staff 27 27Art8Educators8of8MN82011 85 85 Overlap:8Public/Private8EducatorsTwin8Cities8Christian8Community8Fair82011 98 98 Overlap:8scouts,8hmschl,8churchMN8Middle8School8Assn82011 93 93 Overlap:8Public/Private8Educators
2011'TOTAL'CONFERENCE'COUNT 2807 1461 567 588 98 Total'Contacts'sent'to'2011'PartnersSubtotals'for'2010'and'2011'Conferences 4249 2394 662 753
OTHER'SOURCES Educ Hmschl Scouts 'OrganizSignups8via8website8the8the8Monthly8ALERTS 1512Misc.8(referrals,8web,8EXPO,8etc) 554Tour8Planners8and8Operators 98 98Association8Boards/Stsff 31 31MN8Ass'n8of8Sr8Services8(Centers,8etc) 93 93
'TOTAL 2288 2394 662 753 254Grand'Subtotals' 6537
Less8Duplicates8(double/triple8signups) 168Less8unsubscribes 91Less8Misc8(don't8apply) 77
GRAND'TOTAL 6201 This8is8the8total8number8of8individuals8in8the8Master8Library8Database8as8of812/9/2011.
CONFERENCE & CATEGORY COUNTS
These totals are a result of about 50% of the attendees completing their conference signup forms. Not all conference attendees who signed up to win a conference giveaway completed the survey on the signup form. In light of this...
- REGIONAL TOTALSThese totals are from October through December 2011 (the final 8 conferences). The survey asked them: “Do you take your students on field trips?”, “Do you bring in speakers or presenters?” The same for Fundraising. Prior to these 8 conferences, we asked the types of trips they planned. For these specific totals in this short period of time, I believe we are beginning to see how important field trips, recreational activities, presenters & programs, and fundraising really are to schools, scouts, homeschoolers, and so many different types of student and youth groups.
- DAYTRIP TOTALSAll year most conference attendees told us if they did daytrips, field trips, and more... the totals are in yellow below. I believe that there are many more field trips, presenters/programs and fundraising programs brought into schools, etc. than these numbers tell us.
These totals are very impressive... as they represent real numbers of trips taken (yearly average).
FIELD TRIP COUNTS
SURVEYS SHOUTED THE NEEDAfter surveying more than 75 educators and activities planners for K-12 youth, it became evident that:1. A need for a resource for field trips, youth activities, in-school programs, and fundraising definitely existed.2. Planners required a “one-stop” resource that would be a “hub” of information for planning activities... available 24/7.3. This resource would need to offer helpful information, be frequently updated, and not be a “magazine” (had to more than fluff).4. A majority of planners favored an environmentally friendly online guide over paper magazines and guides.5. Planners have requested more interactivity that includes web addresses, video, Facebook, Twitter and mapping hotlinks.
THE DIGITAL FIELD TRIP GUIDE HAS BEEN A WELCOME RESOURCEThe Guide has, in one year, become a recognized online resource... it’s effective because it has been needed.
2011DIGITAL GUIDEREPORT 2011 Digital Guide Archives • www.MNFieldTripLibrary.org
2011 DIGITAL FIELD TRIP GUIDE Activity by QuarterInterpreting this activity should be based on the fact that this product is in the process of building the strength that comes through regular and habitual use. Data: as of 12/12/2011.
Winter 201162 pages 363 readers 7,359 unique page views
Spring 2011102 pages 491 readers 18,484 unique page views
Summer 2011142 pages 343 readers 13,307 unique page views
Fall 2011 - the current issue...to December 8, 2011160 pages 368 readers 14,276 unique page views
Activity Totals 1,565 readers 53,426 unique page views
IN 2012, THE DIGITAL GUIDE IS EVOLVING INTO A PRACTICAL RESOURCE “HUB”...1. Hotlinks for videos, Facebook, Twitter, and mapping will be encouraged. Planners are looking for more!2. Based on contact locations reported earlier in this report, field trip destinations will be arranged into 6 Minnesota regions.
NE NW CENTRAL SW SE METROMINNESOTA
THE DIGITAL GUIDE, THE EXPO - AND YOU - HAVE HAD AN “INTEREST GENERATOR”On a monthly basis, the FIELD TRIP ALERTS have proven to generate interest in field trips, programs, special events, fundraising, the Guide, and the EXPO. Following include the number of ALERTS emailed monthly through the year:January: 1552February: 1691March: 2117April: 2283May: 2461June: 2882July: 3408August: 3827This report includes “opens” & “clicks” for only the last 4 months of 2011...September: 4129 sent - 1762 opens - 508 clicksOctober: 4318 sent - 2138 opens - 659 clicksNovember: 4433 sent - 2434 opens - 693 clicksDecember: 4522 sent - 2565 opens - 756 clicks
Total emails sent during 2011: 37,623.Total opt outs for entire year: 91
2011 FIELD TRIP
ALERTSREPORT
A Sample of Planners locations from around MN opening & using the Nov ALERTSSeriously, this is just a few - and a quite random sampling - of the locations of individual planners (from public ISD’s to private schools), scout leaders, homeschoolers who opened their ALERTS... many schools had multiple opens by a variety of individuals... MANY had emails that did not indicate where they were from...
Henderson (New CountrySchool)Beacon Academy (St Paul)RochesterVermillion (St Johns)DelanoBlue Sky SchoolLittle ForkWells MoorheadHope SchoolBrooklyn CenterZumbrotaMahtomediSabes Jewish Community CtrNorth St PaulMaplewoodOakdaleAlbert LeaWinonaSt Louis ParkJordanExcell AcademySouth St Paul SchoolsPine CityFosstonColumbia HeightsCircle PinesAnokaCross LakeMcGregorLewistonMinnetonkaMinneapolis
MonticelloSavagePrior LakeMinneapolis (St Helena)FoleySt Croix SchoolsOdyssey AcademySt PaulWrenshallRobbinsdaleAshbyWIllmarMinneapolis (Emily Grey School)Waconia (St Joseph)Little Falls (Mary of Lourdes)HastingsSpring Lake ParkHoly Trinity SchoolBloomingtonClarkfieldDasselCokatoSt FrancisKenyonHermantownPierz (Holy Trinity)Minneapolis (Hiawatha Academy)Leech LakeMankatoOsseoDuluthWestonkaMinnehaha Academy
AlbanyMahnomenBird Island (St Marys)LuverneOak Park Heights (Blazing Trails)EaganApple ValleyRosemountGolden ValleyEast Grand ForksSleepy EyeBrainerdMinneapolis ParksMarshallEden PrairieBurnsvilleSt Paul (HS of the Recording Arts)Forest LakeMaple RiverBemidjiBlake SchoolStillwaterCottage GroveInver Grove HeightsMt Olive LutheranElk RiverWINew RichlandHartlandEllendaleGenevaBaldwin
2011 MINNESOTA FIELD TRIP EXPO QUOTESThis past August 16, 2011, Student/Youth Activities Planners “GOT INSPIRED!”...
Pat, Scoutmaster, Saint Paul“I was very impressed with the field trip Expo. Your exhibitors were very gracious and helpful. They also had tons of information that they made available. I'm still sorting mine out. They also all had a passion for what they were doing. I also appreciate that you included the participant’s web links... There are some really awesome websites from the various participants at the expo!Mary, Boys & Girls Club, RochesterThe exhibitors were very informative. I enjoyed visiting with each and every one of them. I was overwhelmed with the amount of information I received. I wish I would have brought another person with me to absorb some of the information. I learned a wealth of information from the two breakout sessions I attended.Diana, Homeschool Co-op, MinneapolisI had a great time at the expo - and not just because I won stuff! Before I got there I thought it was going to be a looong day, but it went very fast and there were so many great booths and videos to watch, etc. that it turned out to be a very productive time. The lunch was great, too. The timing worked great for me. Thanks for making such a thing possible.Sarah, Teacher, WayzataDay, date and time were great. Nice variety of exhibitors. It was clever to place all the exhibitors from Southern Minnesota together. The name tags meant we didn't have to keep explaining what we did or where we were from either. Good idea. Great event. Learned about new opportunities for kids! Nice central location and nice new facility.Ranae, 4-H Regional Director, Elbow LakeThank you so much for the Expo. It helps us do our jobs better! Next year I will encourage many more 4-H directors and club leaders to attend. The 2011 Expo was a great start for a much-needed service.Eileen, Homeschool Co-op, Eagan I appreciated the opportunity to be able to come to the Expo, and to learn about (or more about) the many opportunities available in Minnesota. As a home schooler, I look forward to taking advantage of as many of them as I am able - either just with my own kids, as a family, or with our homeschooling co-op. I thought the layout of the whole set-up was very good, and I appreciated the table at the entry-way with the very friendly lady there to check us in and give us info. It was also very generous of the vendors to offer prizes, so I am grateful to them, too! Thank you!
John, Youth Programs Facilitator/Community Education, North Saint PaulThe time of day was great, I liked that it was in August as our summer has slowed down by this point and my schedule is open allowing me to attend... quite beneficial. Exhibitors were good. I really enjoyed the MN Arts Board and the Historical Society bringing information on upcoming grants. Thanks for putting on the event.
Sandra, Educator, Public School, Saint Paul“I found the Expo beneficial.”
Maria, Teacher, St John the Baptist Catholic School, VermillionThank you so much for the great day yesterday! Your event was a treasure. I'm looking forward to next year.
2011 FIELD TRIP EXPOREPORT MN FIELD TRIP EXPO 2011
EVERYONE “GOT INSPIRED”!The 2011 MN FIELD TRIP EXPO - with the benefit of person-to-person discussion - was held for the first time on Tuesday, August 16th at the new BSA Base Camp in Saint Paul and was produced by The MINNESOTA FIELD TRIP LIBRARY, with sponsors including the Padelford Riverboat Company & the Base Camp/Northern Star Council BSA.
210 planners pre-registered, and 159 attended... representing the following areas: - Teachers and educators from all education sectors (public, private,
community education, STEM, charter, montessori... more than 100 K-12 schools were represented...
- Homeschool co-op leaders and parents - Scout leaders (both boy & girl scouts) - YMCA activities planners - Boys & Girls Club leaders - Parks & Recreation activities planners - 4-H regional leaders and local club leaders - Church youth group leaders - Community center activities planners - Day Care activities planners - After school activities planners - Volunteers of America leaders - Social youth group leaders - Tour operators who provide services for youth travel - There were even a few leaders/planners from active adult groups_________________________________________
EXPO SUMMARY:- 58 EXHIBITS - representing 142+ field trip destinations, presenters & speakers, and fundraising opportunities, including the centerpiece American Indian tipi brought from Pipestone for this event.- MEDIA ROOM - Pre-scheduled, exhibitor-narrated videos & Powerpoints- BREAKOUTS FOR ATTENDEES - Speakers discussed relevant topics: - Managing your groups’ behavior - Critters & Company - Funding pathways for field trips - MN Arts Board and the MnHS - Connecting kids to the natural world - The HAWC Center- ENTERTAINMENT - A magic show by Amazing Jeffo!- DRAWINGS - 40 attendees won valuable field trips and giveaways- EVENING CRUISE ON THE MISSISSIPPI RIVER - Padelford Riverboats- EXHIBITOR WORKSHOPS - - Curriculum-based field trips and programs - MN Dept of Education - Panel - what scouts, homeschoolers & private schools expect
- Exhibitors represented the following learning areas: STEM; arts & culture; history & heritage; environment; health & wellness; sports; industry, commerce, & agriculture; and entertainment & recreation.__________________________________________________________
Exhibitors received all 210 attendee & pre-registration contact names.__________________________________________________________
Beginning in October 2011, we included a survey question at the remaining 2011 conferences that asked “Will you attend the 2012 EXPO next August 14th, 2012?” There was no reference to the Mall of America site.
As of December 2011, 75 have said “Yes, I will attend” and 182 have requested more information (which they will get throughout 2012).
2011 FIELD TRIP EXPOREPORT MN FIELD TRIP EXPO 2011 at the Base Camp
FIELD TRIP DESTINATIONS THAT EXHIBITED IN 2011Amish Tours of Harmony, HarmonyBase Camp, Saint PaulBuca di Beppo, Twin CitiesChanhassen Dinner Theatres, ChanhassenChildrens Theatre Company, MinneapolisCulture Camp, PipestoneEagle Bluff, LanesboroEko Bakken, ScandiaExplore Minnesota TourismFaribault Tourism & AttractionsFarmAmerica, WasecaHawks Ridge Ranch, HudsonHeartland Tour & Travel, Twin Cities & RochesterHistoric Theatre Group (Orpheum, State & Pantages)History Theatre, Saint PaulIn the Own Words Veterans Museum, PerhamLandmark Center, Saint PaulMall of America, BloomingtonMN Childrens Museum, Saint PaulMN Historical Society (26 sites)MN Opera, MinneapolisMN Wildlife Science Center, Forest LakeNational Eagle Center, WabashaNation Park Service/Wilderness Inquiry, MinneapolisNiagara Cave, HarmonyNorth Star Scouting Museum, North St PaulOld Log Theatre, ExcelsiorOutward Bound, Twin CitiesPadelford Riverboat Company, Saint PaulPearl of the Lake Paddleboat, Lake CityPositive Energy Outdoors, DuluthPreston Tourism & AttractionsRAD Zoo of OwatonnaRichfield Bus Company, BloomingtonScience Museum of Minnesota, Saint PaulSea Life Minnesota Aquarium, BloomingtonStages Theater Company, HopkinsTarget Center, MinneapolisTarget Field Youth & Educational Tours, MinneapolisThree Rivers Park District, Hennepin CountyTriple Espresso, MinneapolisVertical Endeavors, Saint Paul and Duluth (and now Mpls)Wabasha Street Caves, Saint PaulWater Park of America, BloomingtonWild Mountain and Taylors Falls Recreation, Taylors FallsWolf Ridge ELC, FinlandXCEL Energy Center, Saint PaulYMCA Camp St Croix, Hudson
SPEAKERS/PROGRAMSAmazing Jeffo!Critters & CompanyFish on Kids BooksIn the Heart of the Beast Puppet TheatreKeepers of the Sacred Tradition of Pipemakers, PipestoneOakshott InstitutePaul Imholte, StringmanZahradka Art & Illustration
FUNDRAISINGClubs Choice FundraisingGertens Greenhouse FundraisingGreater Midwest Fundraising/MVP Fundraising CardsGreen 4 Good FundraisingPositive Motion Fundraising
2011WEBSITE REPORT
Homepage: www.MNFieldTripLibrary.orgClick on the image below to go to the website
24 CONFERENCES BECAME 24 WEBPAGESAfter each of 2011’s 24 conferences (actually, 35 if you include 2010), a new webpage was created, each with a unique list of exhibit partners who participated in the MN Field Trip Library plus dual hotlinks for each partner (logo and URL), and drawing winners for each giveaway venue. Visitors who were at a specific conference come to the “winners’ webpage to see if they won a giveaway.After a conference webpage has been completed and uploaded, an email is generated and sent to all the contacts from that particular conference. This practice has brought many visitors, who also have referred many other visitors...
At this point, giveaway winners await the call or email from the “giver” to discuss their giveaway.It’s been quite a bit of work, but it has paid off in more ways than one, as you’ll now see...
SEARCH ENGINE OPTIMIZATION THAT GOT BETTER WITH EVERY CONFERENCEThe search engine BOTs love websites that upload lots of frequent and new information, plus website traffic that is consistently increasing in visitors. And that’s what we do.
So instead of one list of partners, in 2011, every partner was listed and hotlinked in 24 separate webpages... one for each conference. This kicked the Bots into high gear, and which in turn generates very good search rankings for partners... whether it’s by Google, Yahoo, Bing or any other of the many search engines on the web.
And on it goes for the MN Field Trip Library web activities for the 24 conferences scheduled in 2012.
ALREADY A VALUED “HUB” IN ONE YEAR... After only a little more than a year, and with 51 interactive webpages featuring dynamic information about MN Field Trip Library Partners for planners, the goal has been to not only attract and engage, it also has been to provide ongoing reasons to return again and again. In light of this, the website has become a “hub” for relevant field trip information:- The current and upcoming conference schedule- Contact information and hotlinks to Library Partners- Drawing giveaway winners- A webpage representing each conference- Ideas for field trips, group programs, and fundraising- A resource for grants and financial assistance- Convenient hotlinks to current & archived Digital Guides- A webpage for the current monthly Field Trip Alerts- Field Trip EXPO schedules and registration pathway- EXPO information, exhibitors, winners, and reports- Library Program and materials information for Partners- Photo galleryThe plan has been to keep the content (information, photos, and graphics) fresh and unique... As an example, through 2011 you’ve seen new and colorful photography from partners on a monthly and quarterly basis. There’s only one unspoken rule... it has to engage planners.
EVERY 2012 CONFERENCE WILL BRING MORE OPPORTUNITY!
As a result, the productivity of the Digital Guide, the Field Trip Alerts, and the popularity of the annual MN Field Trip EXPO we expect will also grow accordingly...Estimated total attendance in 2012: 38,500+ with an Summary Totals for the 24 Minnesota conferences & events in 2011:15 Education Conferences (in MN)3 Scouting Conferences in MN (all 3 in MN, though 2 of them include packs and troops from western Wisconsin)3 Homeschooling Conferences (3 in MN)1 Christian Expo (in MN)1 Recreation & Parks Conference - MN1 Minnesota Annual Tourism ConferenceEstimated total attendance in 2012: 38,500+Estimated increase in the Master Database to a total of 9,500+
JANUARY 2012 - MN ANNUAL TOURISM CONFERENCE - RochesterFEBRUARY 2012 - MN Association of Elementary School Principals - Bloomington - Voyageurs Area Council Conference - Duluth - MN Association for the Education of Young Children and School Age Children - Saint Paul - MN Association of Alternative Programs - Rochester - MN Music Educators Association - MinneapolisMARCH 2012 - MN Conference on Science Education (MnSTA) - Duluth - MN Conference for Social Studies - St CloudAPRIL 2012- University of Scouting/Northern Star Council - SPRING - MN Association of Christian Home Educators (MACHE) - St Paul- MN PTA Convention - Saint PaulMAY 2012 - Conference for MN Teachers of Math - Location TBDJUNE 2012- MN Catholic Home Educators Association - Location TBD- MN Environmental Educator Conference - Itasca State ParkAUGUST 2012- MN Catholic Education Assn Annual Conference - RochesterSEPTEMBER 2012- MN Recreation & Park Association - Brainerd- MN Homeschoolers Alliance - New Brighton Community CenterOCTOBER 2012- Education Minnesota - Saint Paul- MN Community Education Association - Location TBD - University of Scouting - Fall / North Star Council - Location TBDNOVEMBER 2012 - MN Non-Public School Accrediting Association - Location TBD- MN Association of Charter Schools - Location TBD - Art Educators of MN - Location TBD - Twin Cities Christian Community Fair - MinneapolisDECEMBER 2012 - MN Middle School Association - Bloomington
Calvary Lutheran Youth Mission Trip • Golden Valley
LOOKING AHEAD
