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MEDIA KIT The Magazine of Independent Film MAGAZINE Filmmakers. Industry. Audiences. 2016

2016 M A G A Z I N E - Filmmaker · filmmakers in New York City and around the world. IFP guides filmmakers in the art, technology and business of independent filmmaking through its

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Page 1: 2016 M A G A Z I N E - Filmmaker · filmmakers in New York City and around the world. IFP guides filmmakers in the art, technology and business of independent filmmaking through its

MEDIA KITThe Magazine of

Independent Film M A G A Z I N EFilmmakers. Industry. Audiences.

2016

Page 2: 2016 M A G A Z I N E - Filmmaker · filmmakers in New York City and around the world. IFP guides filmmakers in the art, technology and business of independent filmmaking through its

Introduction

Since 1992, FILMMAKER

Magazine has consistently delivered a

must-read publication for those involved in

American independent cinema. Published

by IFP and dedicated to filmmakers and

those who appreciate independent films,

FILMMAKER Magazine offers

comprehensive information on every facet

of the production cycle. The magazine is an

established, unique and authoritative voice,

providing the highest quality coverage on

the business and craft of independent

filmmaking as well as the technologies that

drive content creation.

The Independent Filmmaker Project ( IFP) operates the Made in NYMed ia Center by IFP and is the p remier advocacy organization forindependent filmmakers , champ ioning the future of s tory telling in

the d igita l age by fos ter ing a v ib rant and sus tainab le independentfilmmaking community. IFP has suppor ted over 7,000 films and

offered resources to more than 20,000 filmmakers over its 35 yearhis tory, develop ing 350 new feature and documentary films each

year. IFP rep resents a growing network of 10,000filmmakers in New York City and around the wor ld .

IFP guides filmmakers in the ar t, technology and bus iness ofindependent filmmaking through its year-round programming and

with the introduction of its s tate-of-the-ar t Med ia Center, a 20,000 square foot build ing in Brook lyn, NY. In add ition to its

year-round workshops , seminars , conferences and mentorships ,IFP’s p rograms include Independent Film Week, Env is ion, the

Gotham Independent Film Awards and the IndependentFilmmaker Labs . IFP also pub lishes FILMMAKER Magazine.

Founded in 1979, IFP is the larges t and mos t es tab lishednot-for-p rofit ded icated to independent film.

More information at:www.ifp .org | www.filmmakermagazine.com | gotham.ifp .org

2

Page 3: 2016 M A G A Z I N E - Filmmaker · filmmakers in New York City and around the world. IFP guides filmmakers in the art, technology and business of independent filmmaking through its

AssetsFILMMAKER

MagazineFILMMAKER is printed

quarterly and delivers high quality editorial on the craft and business of filmmaking.

The magazine is available domestically

and internationally.

Social Media Mobile

Custom Event Activations

IFP o ff ers spo nsored eventsand act i v at io ns at i ts

s ig nature p ro pert ies : Made inNY Med ia Center by IFP,

Go tham Independent Fi lm Awards, IFP

Independent Fi lm Week.

E-NewslettersFilmmaker Magazine.com

Breaking news, director interviews, film

reviews, festival coverage, professional advice & more.

F I L MMAKEReng ag es a bro ad

aud ience o n so cialmed ia wi th hig hly curated po sts that reach a larg e

co mmuni ty.

F I L MMAKER i s o p t imized f o r mo b i le, al lo wing

readers to co nnect wi th o ur co ntent f ro m thei r

hand-held dev ice.

The essential resource for content creators seeking to connect with like-minded people and attend events

and programs to hone their craft.

Sent weekly.Coverage of new

releases , upcoming festivals, deadlines and

l inks to newly -published content,

straight to your inbox.

3

IFP.org

Page 4: 2016 M A G A Z I N E - Filmmaker · filmmakers in New York City and around the world. IFP guides filmmakers in the art, technology and business of independent filmmaking through its

Reach

32,000 Readers22,000 E-mail Subscribers

300,000+ Facebook Likes72,000+ Twitter Followers

Print $18Digital $10

E-Newsletter Free

EAST COAST

4

WEST COAST

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OTHER US CITIES& INTERNATIONAL

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TOP 10 COUNTRIESUSAUnited Kingdom CanadaIndia Australia

Germany France

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CIRCULATION SOCIAL MEDIA SUBSCRIPTION PRICE

Page 5: 2016 M A G A Z I N E - Filmmaker · filmmakers in New York City and around the world. IFP guides filmmakers in the art, technology and business of independent filmmaking through its

Editorial Content: Director Interviews

At the heart of each issue is the magazine’s long-form,in-depth and meticulouslyedited conversations withtoday’s top independent film directors and auteurs.

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80 FILMMAKER FALL 2010

PARTING SHOT

ALEJANDRO GONZÁLEZ IÑÁRRITU

In his features Amores Perros, 21 Grams and Babel, Alejandro González Iñárritu has grippingly depicted flawed characters seek-ing redemption while enduring the worst of what life has to offer.

Whether by a cruel God, a screenwriter’s pen, or the indignities of an editor’s mouse pad, Iñárritu’s heroes live in a world in which random tragedy is more certainty than chance. At times, his films have almost seemed to be Rube Goldberg machines of miserabilism, and, at first glance, his new Biutiful would appear to be no different. Javier Bar-dem plays Uxbal, a small-time operator working the mean streets of Barcelona, hustling money in schemes ranging from running illegal immigrants to disinterring his father’s grave. For Uxbal, the moral

paucity of these endeavors is highlighted by the introspection result-ing from his terminal cancer diagnosis. As his health fades, we watch

as he attempts to set his affairs in order, connecting with his two small children and estranged bipolar wife. Bardem imbues Uxbal with a haunting gravity, and while Biutiful has as many tragedies per reel as Iñárritu’s other works, the tone is more generous and the plotting less

schematic. Iñárritu’s meditation on mortality succeeds by realizing that some things in life just don’t resolve, that metaphors aren’t always

easy, but that we all find ways to finally make peace with ourselves. — Scott Macaulay, Photograph by Henny Garfunkel

080_Parting_Shot.indd 80080_Parting_Shot.indd 80 10/5/10 9:51 AM10/5/10 9:51 AM

127 HOURS DIRECTOR AND CO-WRITER 127 HOURS DIRECTOR AND CO-WRITER DANNY BOYLEDANNY BOYLE..

028-033_127_Hours.indd 28028-033_127_Hours.indd 28 10/5/10 9:11 AM10/5/10 9:11 AM

Page 6: 2016 M A G A Z I N E - Filmmaker · filmmakers in New York City and around the world. IFP guides filmmakers in the art, technology and business of independent filmmaking through its

Editorial Content: Director Interviews

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Page 7: 2016 M A G A Z I N E - Filmmaker · filmmakers in New York City and around the world. IFP guides filmmakers in the art, technology and business of independent filmmaking through its

Editorial Content: Columns

7

Reports from A-list festivals such as Cannes, Sundance and Berlin, as

well as underground discoveries like the Borscht Film Collaborative and

the True/False Film Festival. FILMMAKER’s correspondents travel the globe crit iquing not just the films

but the festivals themselves.

Festival Circuit

Contributing Editor Anthony Kaufman explores and analyzes the latest

independent film business trends and developments.

Industry Beat

Page 8: 2016 M A G A Z I N E - Filmmaker · filmmakers in New York City and around the world. IFP guides filmmakers in the art, technology and business of independent filmmaking through its

Editorial Content: Columns

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Not just film but music, literature, art and underground culture. In each issue, FILMMAKER curates eight things to keep you in the know.

Extra CurricularCritic and USC professor Holly Willis

finds innovative courses, inspiring professors and noteworthy trends in

film schools across the nation.

Super 8

The latest trends in film editing are explored and analyzed by filmmaker

and crit ic Nicholas Rombes.

Time and Tempo

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Page 9: 2016 M A G A Z I N E - Filmmaker · filmmakers in New York City and around the world. IFP guides filmmakers in the art, technology and business of independent filmmaking through its

Editorial Content

Detailed appraisals of the latestcameras, articles on how to find a

producer or negotiate a distributiondeal — deeply informed and well-researched, written by working

directors, producers andcinematographers.

Brief conversations with today’snewest directors.

PH

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104 F IL M M A K E R | F A L L 2 0 1 4

she t old Filmmaker at SXSW, “ I t hink t hat t he

I n addit ion t o House of Car ds, Shei l — who

began her lif e as a c inep hil e beh ind t he coun-

t er at New Yor k’s K im ’s V ideo — can b e seen in

Davi d Byr ne and Anna Calvi’s “ St r ange

Weat her ” vide o, as wel l as i n Dr ak e Dor em u s’

upcom ing sci- f i f ilm Equals. — S. M .

9

Line Items

Parting Shot

ReportsSet v is it, new distribution ventures, news from the production world —FILMMAKER’s front-of-the-book

section contains punchy missives on a variety of filmmaking topics.

Page 10: 2016 M A G A Z I N E - Filmmaker · filmmakers in New York City and around the world. IFP guides filmmakers in the art, technology and business of independent filmmaking through its

Audience

$200,000 and above: 13%$100,000 -$200,000: 18%$75,000 - $100,000: 14%$50,000 - $75,000: 21%$30,000 - $50,000: 12%

Under $30,000: 22%

18-24: 6%25-34: 20%35-44: 33%45-54: 22%55-64: 11%

65 and over: 8%

300,000 +Pages Views

Monthly

250,000 +Unique Visitors Monthly

1,600,000Impressions

Monthly

56% Male44% Female

Film

mak

ers

Film

indu

stry

prof

essio

nals

Crew

+ c

rafts

peo

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Critic

s

Crea

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Com

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ity

Film

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husia

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talen

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Awar

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body

vot

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AGE

GENDER

INCOME

10

EDUCATIONHigh School: 13%

College: 44%Masters: 37%Doctorate: 6%

Page 11: 2016 M A G A Z I N E - Filmmaker · filmmakers in New York City and around the world. IFP guides filmmakers in the art, technology and business of independent filmmaking through its

Testimonials

TODD FIELD

MIRANDA JULY

IRA SACHS

Writer/Director/ Producer—

In The Bedroom,Little Children

“I love that FILMMAKER bucks box office trends and celebrates and lifts up diverse independent filmmakers — it’s not just lovely,

it’s necessary."

“FILMMAKER was one of the very first magazines to write about my work (when I was still making short films) and they still are the only film magazine that manages

to predict the future again and again. They also stay up to the minute on newtechnology, distribution methods — and have always bucked the sexism in theindustry. Recently a new series on a major network asked me for a list of young

women directors — when I ran out of names I turned toThe '25 New Faces’ and quickly discovered some

shining talent to add to the list.”

“FILMMAKER keeps me in touchwith virtually every strand of

filmmaking that makes up the independent world today — fromemerging student filmmakers to masters from abroad. I learn so much from each issue, and each issue inspires me to learn more.”

“FILMMAKER began around the same time I started film school

— the fall of 1992. Iremember the early passion in

the magazine — those first issues were exciting and

informative. Years later much has changed in the world of film...

however, the magazine is as pure and vital as ever. Its enormous contribution to our film culture

cannot be overestimated.”1111

Director—Me and You and Everyone We Know, Somebody

Former CEO, Focus Features—Brokeback

Mountain, TakingWoodstock

Writer/Director/Producer—

Tiny FurnitureGirls

Writer/Director—Love is Strange, Keep the Lights On

“Reading FILMMAKERreminds me that I’m a partof something and that

the kinds of films—andartists—that I love

do matter. Forme, it’s truly

essential.”

MIRANDA JULYLENA DUNHAM

JAMESSCHAMUS

IRA SACHS

TODD FIELD

Page 12: 2016 M A G A Z I N E - Filmmaker · filmmakers in New York City and around the world. IFP guides filmmakers in the art, technology and business of independent filmmaking through its

Editorial Team

Scott MacaulayThe Editor-in-Chief and Co-Founder ofFILMMAKER, Scott Macaulay is also an active film producer and Co-President of the NY-based Forensic Films. His credits

include Gummo, julien donkey-boy, Raising Victor Vargas, What Happened Was, The Chateau, Off the Black and

many other films.

12

Vadim RizovIs the Managing Editor of FILMMAKER Magazine and a regular contributor to publications, including

The AV Club, Sight & Sound and Little White

Lies.

AnthonyKaufmanIs a film programmer and

film journalist who has written for the New York

Times, Los Angeles Times, Wall Street Journal, Variety, Village Voice and Screen

Daily. He is one of the Founding Editors of

Indiewire, where he currently writes the documentary

column Reality Checks. He is also the Co-Author ofHope for Film: From the

Frontlines of theIndependent Cinema

Revolutions and the Editor of Steven Soderbergh:

Interviews.

SarahSalovaaraIs a filmmaker, writer and film programmer living in

New York. She is the Contributing Web Editor

of FILMMAKERMagazine.

Ray PrideIs the longtime Film Critic

of Chicago’s Newcity Magazine as well as

News Editor ofMovieCityNews.com.

Brandon HarrisIs a film professor at

SUNY Puchase and has written for the New Yorker,

The New Republic, The Guardian, Vice and N+1. His film Redlegs, a New

York Times Critics Pick, is available on Amazon

and iTunes.

NicholasRombesIs Author of the novel

The Absolution of Roberto Acestes Laing and Ramones from the

33 1/3 Series,and director of the film

The Removals. He teaches in Detroit.

DavidLeitnerHas over 60 director,

DP, and producercredits in documentaries and dramas, including eight Sundance Film

Festival premieres. He is an author, columnist and

speaker, and a contributor to the textbook classic

The Filmmaker’s Handbook.

Lauren WissotIs a film critic and

journalist, filmmaker and programmer, and a

contributing editor at FILMMAKER magazine.She serves as Director of Programming for theHot Springs Documentary

Film Festival and programming consultant

for the Santa Fe Independent Film Festival.

Page 13: 2016 M A G A Z I N E - Filmmaker · filmmakers in New York City and around the world. IFP guides filmmakers in the art, technology and business of independent filmmaking through its

Print SpecsSIZE/POSITION SPECS

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Full page 8.375"w x 10.875"h (.125" trim)

Inside Front Cover 8.375"w x 10.875"h (.125" trim)

Inside Back Cover 8.375"w x 10.875"h (.125" trim)

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PARTIALS

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Digital Specs: FilmmakerMagazine.com

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FilmmakerMagazine.com digital spaces can display static, flash and rich media banner ads.

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Digital Specs: IFP.org

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Digital Specs: E-Newsletters

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FILMMAKER Magazine

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Print Editorial CalendarSPRING ISSUE: PRODUCTION

WINTER ISSUE: AWARDS & FESTIVALS

FALL ISSUE: POST-PRODUCTION

SUMMER ISSUE: 25 NEW FACES

Pub Date: April 2016Ad Close: March 7

Materials Due: March 9

Pub Date: July 2016Ad Close: June 13

Materials Due: June 15

Pub Date: October 2016Ad Close: Sept 2

Materials Due: Sept 7

Pub Date: January 2017Ad Close: Nov 18

Materials Due: Nov 22

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#1

Graphic Design in Documentary • Two-Headed Directing

David Fincher’s GONE GIRL Mike Leigh’s MR. TURNER Ruben Östlund’s FORCE MAJEURE Justin Simien’s DEAR WHITE PEOPLE Jesse Moss’s THE OVERNIGHTERS Alex Ross Perry’s LISTEN UP PHILIP

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FilmmakerMagazine.com

Fall 2014, Vol. 23, #1$5.95 U.S. / $7.95 Canada

Edward Snowden is

IN LAURA POITRAS’S

Counterintelligence

THRILLING DOCUMENTARY ON SPYING, THE NSAAND THE FUTURE OF JOURNALISM.

CITIZENFOUR

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1 FILMMAKER SUMMER 2012

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FilmmakerMagazine.com

Winter 2014, Vol. 22, #2$5.95 U.S. / $7.95 Canada

DOUBLE VISIONDenis Villeneuve multiplies Jake Gyllenhaal in the

mind-warping psychological thriller, ENEMY.

Godfrey Reggio’s VisitorsJeremy Saulnier’s Blue RuinRitesh Batra’s The Lunchbox

Alain Guiraudie’s Stranger by the LakeTeller’s Tim’s Vermeer

Th e Women of Sundance 2014Self-distributing via VOD

Grant Writing for Beginners • Box-Offi ce Hits and Misses

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ZOE COOPERNational Advertising ExecutiveP: 2 1 2 – 4 6 5 – 8 2 0 0 x 2 0 5z c o o p e r @ i f p . o r g

FILMMAKER Magazine/IFP30 JOHN STREETB R O O K L Y NN Y 1 1 2 0 1