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2016 Media Kit
Content Overview
For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406
Lifestyle & Travel
Gear, Apparel & FootwearPro Game & Players
History & Heritage
Health, Fitness & Nutrition
Instruction
Celebrating 50 years as the premier provider of tennis lifestyle content, The Tennis Media Company produces Tennis Magazine, Tennis.com and Tennis Tuesday. Appealing to both the fan and the player, each platform offers a comprehensive and authoritative look at one of the nation’s most popular sports.
OUR EDITORIAL COVERAGE INCLUDES
Staff Writers & Expert Contributors
For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406
One of the most prominent female athletes of our time, Chris Evert won 18 Grand Slam titles during her Hall of Fame Career. Chris contributes a regular column in Tennis Magazine, as well as instructional videos and feature stories on Tennis.com and Tennis Tuesday.
CHRIS EVERT Partner & Contributor
A preeminent voice in tennis for more than four decades, Peter Bodo began his career in an early 1970’s edition of Tennis Magazine. Since then, he has written hundreds of essays and more than a half a dozen books, including “The Courts of Babylon.” Peter has covered every major tennis tournament multiple times and is a two-time winner of the WTA Writer of the Year Award.
PETER BODO Senior Writer/Columnist
Stephen Tignor has covered the sport for 15+ years and currently writes a daily blog on Tennis.com in addition to numerous features and cover stories in both Tennis Magazine and Tennis Tuesday. He is the author of the 2011 critically acclaimed book “High Strung,” in which The Associated Press reviewed his approach of “descriptive prose and flair for dramatic writing”as a “true page turner.”
STEPHEN TIGNOR Senior Writer/Columnist
An influential legend, Nick Bollettieri has coached ten players that have gone on to rank No. 1 in the world and is the founder the IMG Bollettieri Tennis Academy. Bollettieri has written numerous books on tennis, contributed to television programs and is recognized for his promotionof the sport.
NICK BOLLETTIERI Instruction Consultant
Billie Jean King | Tracy Austin | Cliff Drysdale | Paul Annacone | Peter Burwash | Alan Fox | Rick Macci | Stan SmithADDITIONAL CONTRIBUTING TENNIS PERSONALITIES:
Tennis Magazine Editorial Calendar
For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406
CLOSING: November 18MATERIALS: November 24ON-SALE: January 5
CLOSING: January 20MATERIALS: January 26ON-SALE: March 8
CLOSING: March 9MATERIALS: March 15ON-SALE: April 26
January/FebruarySEASON PREVIEW
March/AprilRACQUET GUIDE
May/JuneFRENCH OPEN SPECIAL
Burning questions of the season answered, plus analysis of the top 12 men’s and women’s players.
• Instruction: Federer’s Forehand Volley • Instruction: Win-Worthy Doubles Serve• Fitness: Shape Up with David Ferrer
The year’s new racquets reviewed by instructors, players, coaches, stringers and retailers.
• Pro Game: Rising Star, Madison Keys• Travel: Charleston • History and Heritage: The Inner Game Book Review• Nutrition: Power Servings
An intimate portrait of defending French Open champion, Stan Wawrinka.
• Gear: Bag Guide and Shoe Guide • Travel: Madrid and Rome• Instruction: High Backhand Volley• Lifestyle: Summer Survival Guide
CLOSING: April 27MATERIALS: May 3ON-SALE: June 14
CLOSING: June 22MATERIALS: June 28ON-SALE: August 8
CLOSING: September 21MATERIALS: September 27ON-SALE: November 8
July/AugustWIMBLEDON SPECIAL
September/OctoberUS OPEN SPECIAL
November/DecemberHEROES ISSUE
Spotlight on last year’s surprise finalist, Garbine Muguruza, plus the potential changing of the guard in men’s tennis.
• Fitness: Speed Up Your Game• Travel: Newport, Rhode Island • Instruction: Covering a Doubles Lob
Showcase of the young Americans who are ready to take center stage and make some noise in New York.
• Gear: Best Outfits on the Tours • Lifestyle: Diary of Steve Johnson• Travel: Rio de Janiero• Instruction: Kick Serve
Highlighting the influencers of the sport—from the unsung heroes of tennis to the pros who make a difference.
*All editorial content subject to change.
Tennis Magazine On-Sale / Closing /Materials Due
For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406
January/February 11/18/15 11/24/15 1/5/16
March/April 1/19/16 1/26/16 3/8/16
May/June 3/9/16 3/15/16 4/26/16
July/August 4/27/16 5/3/16 6/14/16
September/October 6/22/16 6/28/16 8/8/16
November/December 9/21/16 9/27/16 11/8/16
Issue Ad Close Materials Due On Sale Date
Tennis Magazine Circulation / Demographics
For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406
600,000
Audience
1,400,000
Demographics
Adults 25-54 55%
Male/Female 60/40
Married/Living in Partnered Relationship 75%
Median HHI $177,606
Median Net Worth $1,003,154
College Degree+ 89%
Professional/Managerial 63%
C-Suite Title 21%
Active Tennis Players
Average # of times tennis is played per year 85
Have been playing 10+ years 77%
Upper intermediate or better 81%
Engaged Readers
Have read 3 or 4 of the past 4 issues 85%
Spend 30+ minutes reading the magazine 69%
Rate Base
Source: 2014 IPSOS Affluent Survey / 2014 Audience Survey(Sports Marketing Surveys)
Tennis Magazine Rates
For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406
Marketplace (Net) Travel Section (Net)
NATIONAL RATES (GROSS)
Full Pg $58,050 $56,500 $55,050 $52,150
2/3 Pg 44,400 43,250 42,150 39,950
1/2 Pg 35,500 34,600 33,750 31,950
1/3 Pg 25,100 24,500 23,900 22,600
4/C 1X 3X 6X 12X
Full Pg $48,350 $47,100 $45,950 $43,550
2/3 Pg 36,150 35,300 34,400 32,700
1/2 Pg 29,050 28,250 27,500 26,100
1/3 Pg 20,550 20,100 19,550 18,500
2/C 1X 3X 6X 12X
Full Pg $38,700 $37,750 $36,750 $34,850
2/3 Pg 29,050 28,250 27,500 26,100
1/2 Pg 22,250 21,700 21,150 20,100
1/3 Pg 15,200 14,850 14,450 13,700
Full Pg $30,200 $20,150
1/2 Pg 18,900 12,700
1/3 Pg 13,100 8,800
1/6 Pg 7,550 5,150
1/12 Pg 4,000 2,650
Full Pg $31,850 $21,250
2/3 Pg 26,550 17,800
1/2 Pg 19,900 14,100
1/3 Pg 13,850 9,300
1/6 Pg 7,950 5,400
BW
Size Size4/C 4/CB/W B/W
1X 3X 6X 12X
2nd $65,750 $64,100 $62,450 $59,100
3rd 61,900 60,300 58,800 55,650
4th 77,300 75,400 73,500 69,550
Cover 1X 3X 6X 12X “The sport has attracted a more diverse range of participants in recent years, but the core players remainan active, educated, affluent group.”-Active Marketing Group
For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406
Standard Units
Marketplace Units
MECHANICAL & AD REQUIREMENTS
Size
Size
Bleed
Non-Bleed
Trim Non-Bleed
Full Page 7”x 9.625”
2/3 Vertical 4.875”x9.625”
1/2 Horizontal 7”x4.75”
1/3 Vertical 2.25”x 9.625”
1/3 Square 4.875”x 4.75”
1/6 Vertical 2.25”x 4.75”
1/6 Horizontal 4.875”x 2.25”
1/12 Square 2.25”x 2.25”
These sizes allow for 0.125” trim at top, bottom and sides. Keep live matter 0.25” from trim. Allow 0.1875” safety at gutter of each page for type running across gutter. Perfect alignment of type or design across gutter of two facing pages cannot be supplied for positioning purposes.
All Ad, Marketplace, Travel Sections & Insert Materials Must Be Sent To:Joe Scarpulla at [email protected]
Spread 16.25˝x10.75˝ 16”x10.5” 15”x10”
Full Page 8.25”x10.75” 8”x10.5” 7”x10”
2/3 Vertical 5.5”x10.75” 5.375”x10.5” 4.875”x10”
1/2 Vertical 4”x10.75” 3.875”x10.5” 3.5”x10”
1/2 Horizontal 8.25”x5.375” 8”x5.125” 7”x 4.875”
1/2 H. Spread 16.25”x5.375” 16”x5.125” 15”x 4.875”
1/2 Digest 5.125”x7.5” 5”x7.125” 4.875”x 6.875”
1/3 Vertical 3”x10.75” 2.75”x10.5” 2.25”x10”
1/3 Square N/A N/A 4.875”x 4.875”
1/6 Vertical N/A N/A 2.25”x 4.875”
Tennis Magazine Advertising Specs
Preferred File Format: PDF/X1-A
Special Units/Inserts
Ad Material Extensions
Color Guidance
Other acceptable formats include TIFF or EPS, in which all fonts and images must be embedded. We will not accept any native application files such as Quark or InDesign. Materials should be supplied via email or FTP. Total ink density should not exceed 300%. All required trapping must be included in the file. Use only postscript fonts. Images for 4/C ads must be submitted as high resolution (300 dpi or higher) CMYK files. Ads created in Microsoft Word, Microsoft Publisher or any other word processing program will not be accepted.
All special units, including gatefolds, inserts, regionalsplits and the use of spot colors must be discussed in advance with the Production Department to determine mechanical feasibility and requirements.This information, along with due dates, print orders, sizes and shipping instructions, will also be provided. Please contact: Joe Scarpulla at [email protected] more information.
For ad material extensions or questions, please contact: Joe Scarpulla at [email protected]
Please provide SWOP color proofs for color guidanceon press. The supplied color guidance must meet all SWOP specifications and must include a CMYK color bar for quality control. Unless SWOP approved, Inkjet color proofs are not an accurate representation of color and can only be accepted for content accuracy.
Tennis.com & Social Media
For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406
Source: 2014 IPSOS Affluent Survey / 2014 Audience Survey(Sports Marketing Surveys)
Social Media Followers
394k(55% YOY GROWTH)
130k(25% YOY GROWTH)
Tennis.com is the #1 global tennis destination providing fans with 24-hour match coverage, including breaking news, live scores and commentary. Plus, players can access regularly updated resources including instructional video, gear reviews and training tips/advice.
Traffic Statistics
2MM Monthly Unique Visitors
26MM Monthly Page Views
9:49 Average Time Spent on Site
Audience Profile
Adults 25-54 67%
Male/Female 60/40
Married/Living in Partnered Relationship 78%
Median HHI $175,000
College Degree+ 65%
Active Tennis Players
Average # of times tennis is played per year 78
Have been playing 10+ years 69%
Upper intermediate or better 72%
Source: Social Media Platforms, August 2015, YOY
FASTEST-GROWING SOCIAL MEDIA FOLLOWERS IN THE SPORT
Tennis.com Rates & Specs
For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406
Standard Media Units - 728x90, 300x250
Max File Size: 40k | File Type Accepted: .swf
Max Flash Version: V.10
Max Animation Time: :15
Back up Image File Type: .gif, .jpg
Max Frames/Second: 15-20
Looping Restrictions: 3
Audio Restrictions: By Click
Rich Media - 728x90, 300x250
Initial Load Files Size: 40k
Max Total Load File Size: 1MB | File Type Accepted: .swf
Max Flash Version: V.10
Max Animation Time: :30
Back up Image File Type: .gif, .jpg
Max Expansions & directions:
• 300x250 to 600x400 down upon rollover
• 728x90 to 728x300 down upon rollover
Max Frames/Second: 15-20
Looping Restrictions: Unlimited
Audio/Video Acceptance: Yes
Video Restrictions: By Click
Max Video Weight: 1MB
Max % of Unit for Hotspotting: 25%
Standard Media CPM
728x90 $25.00
300x250 $30.00
300x600 $35.00
Section Takeover w/Skin
$40.00 CPM Integration on supplied skins is added-value
Mobile (Smart Phone)
300x250 $20.00 CPM, exclusive 300x250 on page
320x100 $15.00 CPM, exclusive 320x100 on page
Additional Opportunities - Priced Upon Request
IAB Rising Stars Units
Section Sponsorships
Content Integration
Native Advertising
Custom Ad Units
RATES (NET) MECHANICAL & AD REQUIREMENTS
Tennis Tuesday Weekly Digital Magazine
For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406
Traffic & Delivery Details
200k Monthly Readers
3:35 Average Time Spent on Site
Delivered via Web, Tablet and Mobile
Audience Profile
Adults 25-54 43%
Male/Female 55/45
Married/Living in Partnered Relationship 87%
Median HHI $175,000
College Degree+ 87%
Tennis Tuesday is a highly interactive weekly digital magazine offering compellingon- and off-court insight into professional tennis tours. Plus, resources are at your fingertips to improve your game, including gear reviews and video instruction.
Source: 2014 Ceros Report; 2014 Audience Survey (Sports Marketing Surveys)
Active Tennis Players
Average # of times tennis is played per year 90
Have been playing 10+ years 77%
Upper intermediate or better 82%
Engaged Readers
Read Tennis Tuesday the day it’s released 62%
For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406
Ad Type Net
Full Screen Ad w/link & Optional Video $8,000
Tennis Tuesday Rates & Specs
Standard
File Dimensions: 1024x768 pixels
File Type: jpeg | Resolution: 144 DPI minimum
Video Units
Format: 4x3 or 16x9 Aspect Ratio
Max Resolution: 960x960
Format: MP4, or MPEG, FLV, MOV, H.264
Max file size: 25MB | Max bitrate: 2500KBPS
FTP
ftp.adrive.com
user: [email protected]
password: Tennis123
SPECS
RATES
MEDIA ASSET UPLOAD
Tennis Tuesday Content Calendar
For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406
1/5/16 WTA season preview
1/12/16 ATP season preview
1/19/16 Austrailian Open Preview & Predictions
1/26/16 Australian Open Mid Tourney Awards
2/2/16 Austrailian Open Wrap Up
2/9/16 Racquet Guide Part I of III: Power Racquets
2/16/16 Racquet Guide Part II of III: ‘Tweener Racquets
2/23/16 Racquet Guide Part III of III: Control Racquets
3/1/16 Davis Cup Preview
3/8/16 Indian Wells Preview
3/15/16 Indian Wells Mid Tourney Awards
3/22/16 Miami Open Preview
3/29/16 Annual Beach Bodies Blast
4/5/16 Miami Open Wrap-Up
4/12/16 Clay-court season preview
4/19/16 Fitness Special
4/26/16 Gear Guide: Shoes & Bags
5/3/16 Roger vs. Rafa: The 10-Year Rivalry
5/10/16 Rome preview
5/17/16 French Open Special
5/24/16 French Open Preview & Predictions
5/31/16 French Open Mid Tourney Awards
6/7/16 Third Annual Claysies Awards
6/14/16 Summer Survival Guide
6/21/16 Wimbledon Special
6/28/16 Wimbledon Preview & Predictions
7/5/16 Wimbledon Mid Tourney Awards
7/12/16 Wimbledon Wrap Up
7/19/16 Davis Cup Quarterfinals Wrap Up
7/26/16 Rogers Cup Preview
8/2/16 Olympic Preview
8/9/16 Olympic Mid Tourney Awards
8/16/16 Olympic Wrap Up
8/23/16 US Open Special
8/30/16 US Open Preview & Predictions
9/6/16 US Open Mid Tourney Awards
9/13/16 US Open Wrap Up
9/20/16 Davis Cup Semifinals Wrap Up
9/27/16 Asia tournaments preview
10/4/16 Fall Fashion Special
10/11/16 Fall Travel Special
10/18/16 Health/Injury Prevention Special
10/25/16 WTA Finals preview
11/1/16 WTA Elite Trophy preview
11/8/16 WTA Season Review
11/15/16 ATP Finals preview
11/22/16 Davis Cup Final Preview
11/29/16 ATP Season Review
12/6/16 Heroes: Part I of III
12/13/16 Heroes: Part II of III
12/20/16 Heroes: Part III of III
12/27/16 Year-End Awards
Issue IssueDescription Description