2017 MSU Internet and Technology User Experience Survey: Results … · 2019-01-10 · 2017 MSU Internet and Technology User Experience Survey now!") was posted on the UARC homepage

2017 MSU Internet and Technology User Experience Survey

Results and Analysis

November 27, 2017 [Revised January 10, 2019]

Graham L. Pierce, Assistant Director

Usability/Accessibility Research and Consulting Michigan State University Kellogg Center 219 S. Harrison Rd., Room 93 East Lansing, MI 48824 [email protected]; 517-353-8977

mailto:[email protected]

2017 MSU Internet and Technology User Experience Survey: Results and Analysis 2

Table of Contents

Overview ..................................................................................................... 3 Availability and Use of Data and Supporting Materials ............................................................................................3 Questions and Feedback ....................................................................................................................................3 Acknowledgments .............................................................................................................................................3

Solicitation ................................................................................................... 4 Email Text ........................................................................................................................................................4 Responses By Time ...........................................................................................................................................5

Survey Text ................................................................................................. 6 2017 Results .............................................................................................. 11

Sample Size ................................................................................................................................................... 11 1. MSU Alumni ................................................................................................................................................ 12 3. International Status ..................................................................................................................................... 12 4. Live During Academic Year ........................................................................................................................... 12 5. Technology Expertise ................................................................................................................................... 13 6. Technology Usage ....................................................................................................................................... 14 7. Technology Used to Access MSU Content ........................................................................................................ 15 8-9. Satisfaction with MSU's Online Presence ...................................................................................................... 15 10-11. Access MSU from Mobile Device .............................................................................................................. 16 12. Social Media Usage .................................................................................................................................... 17 13. MSU Social Media ...................................................................................................................................... 18 14. Online MSU Activities ................................................................................................................................. 18 15. Difficulty Determining Official MSU Content ................................................................................................... 19 16. Mobile MSU Importance .............................................................................................................................. 20 17-18. Online Content & Mobile Devices in Classroom .......................................................................................... 21 19. Disability Status ........................................................................................................................................ 21

2017 Charts ............................................................................................... 22 5. Technology Expertise ................................................................................................................................... 23 6. Technology Usage ....................................................................................................................................... 25 7. Technology Used to Access MSU Content ........................................................................................................ 27 8. Satisfaction with msu.edu ............................................................................................................................. 28 9. Satisfaction with MSU Social Media ................................................................................................................ 29 10. Access msu.edu from Mobile Device ............................................................................................................. 30 11. Access MSU Social Media from Mobile Device ................................................................................................ 31 12. Social Media Usage .................................................................................................................................... 32 13. MSU Social Media ...................................................................................................................................... 33 14. Online MSU Activities ................................................................................................................................. 34 15. Difficulty Determining Official MSU Content ................................................................................................... 34 16. Mobile MSU Importance .............................................................................................................................. 36 17. Online Content in Classroom ....................................................................................................................... 38 18. Mobile Devices in Classroom ....................................................................................................................... 39

Change Over Time (2011-2017) ................................................................... 40 Technology Expertise ....................................................................................................................................... 41 Technology Usage ........................................................................................................................................... 43 Technology Used to Access MSU Content ............................................................................................................ 45 Satisfaction with MSU's Online Presence ............................................................................................................. 47 Access MSU from Mobile Device ........................................................................................................................ 48 Social Media Usage .......................................................................................................................................... 49 Engage with MSU Social Media .......................................................................................................................... 51 Online MSU Activities ....................................................................................................................................... 52 Difficulty Determining Official MSU Content ........................................................................................................ 53 Mobile MSU Importance ................................................................................................................................... 54 Online Content & Mobile Devices in Classroom .................................................................................................... 56


Overview In the spring of 2017, Michigan State University Usability/Accessibility Research and Consulting (MSU UARC) conducted the fifth Michigan State University Internet and Technology User Experience Survey (previously known as the MSU Internet Use and Opinion Survey and the MSU Internet and Mobile Technology Survey). The intent of the survey was to gather information on how the MSU community uses computers and mobile technology. Prior rounds were conducted in 2011, 2012, 2015, and 2016, and it is hoped that the survey will continue to be conducted annually in the future, to monitor changes in technology use and opinions in the MSU community.

Availability and Use of Data and Supporting Materials Raw data collected from this survey, tables and charts presented in this report, open-ended responses, additional data and analyses, the original survey instrument, and this report are freely available to the public at https://usability.msu.edu/techsurvey/ (identifying information and duplicate responses have been removed). While this report presents basic findings from the survey, it is hoped that others will conduct analyses and generate reports, presentations, and other materials that meet their particular needs. Data, tables, charts, and other materials can be used by any individual or group for any purpose, so long as the survey is properly cited. The author appreciates being notified when results of the survey are used (though doing so is not required), in order to gauge its usefulness to the community.

Direct references to this report (including use of any charts, tables, etc. provided herein) should cite it as follows:

Pierce, G. L. (2017). 2017 Michigan State University Internet and Technology User Experience Survey: Results and Analysis. East Lansing, MI: Michigan State University, Usability/Accessibility Research and Consulting. Retrieved from https://usability.msu.edu/techsurvey/

Any research, publications, presentations, or other work based on supplemental materials or raw data should cite it as follows:

Pierce, G. L. (2017). 2017 Michigan State University Internet and Technology User Experience Survey [Data file and supplemental materials]. East Lansing, MI: Michigan State University, Usability/Accessibility Research and Consulting. Retrieved from https://usability.msu.edu/techsurvey/

Questions and Feedback Any questions about this report or the survey should be directed to Graham L. Pierce, Assistant Director, Michigan State University Usability/Accessibility Research and Consulting at [email protected]. Feedback and suggestions for changes to future rounds of the survey are appreciated.

Acknowledgments Thanks to Sarah J. Swierenga, Jennifer Ismirle, Katherine Ball, Brenda Hill, Danielle Fowler, and the members of the MSU Web Development CAFE for their assistance and feedback.

2019 Revision After the publication of this report, it was determined that a mistake occurred during data processing. This revised technical report (and the associated data file) have been corrected.

https://usability.msu.edu/techsurvey/

mailto:[email protected]?subject=2017%20MSU%20Internet%20and%20Technology%20User%20Experience%20Survey%20Feedback


Solicitation The survey was emailed to 64,923 individuals at Michigan State University (all MSU faculty, staff, and students) on April 18, 2017. Recipients were encouraged to share the survey with others, and the text of the official email can be found below. A callout ("Take the 2017 MSU Internet and Technology User Experience Survey now!") was posted on the UARC homepage from April 18 through June 12. Data collection continued through July 1, 2017. MSU International Studies and Programs unit and center communicators were sent a separate email invitation on May 9. In all, 1,638 responses were collected (results were checked for duplicate and incomplete submissions, but none were found).

Email Text Michigan State University Usability/Accessibility Research and Consulting (UARC) is conducting its fifth MSU Internet and Technology User Experience Survey. This five-minute anonymous survey will help us understand how the MSU community uses technology, and gives you the opportunity to have your voice heard about what the university should target in the future. To take this brief survey, please visit https://usability.msu.edu/itux

Everyone in the MSU community is encouraged to participate - please tell your friends, family, and colleagues to complete the survey! Link to it on social media using go.msu.edu/itux

Results from our prior surveys are available at https://usability.msu.edu/techsurvey and the results of the 2017 survey will be published there later this year.

For more information, please contact Graham L. Pierce, Assistant Director, MSU UARC, at [email protected].

Thank you, Michigan State University Usability/Accessibility Research and Consulting (UARC) Phone: (517) 353-8977 Fax: (517) 432-9541 Email: [email protected]

https://usability.msu.edu/itux

https://usability.msu.edu/itux


Responses By Time

Period Responses % of Total One day 1352 78% Two days 1517 87% One week 1654 95% One month 1734 100% 70 days 1739 100%


Survey Text A simple text version of the questionnaire is presented below. Note that while the text is identical to the original online version, format and presentation differ. A copy of the original survey can be found in the supporting materials.

MSU Internet and Technology User Experience Survey

You are invited to participate in our fifth survey of the MSU community regarding Internet and technology usage. This five-minute anonymous survey will provide you with the opportunity to tell us how you use technology and which features and technologies the university should target in the future. Individuals must be 18 years or older to participate in this survey, and all responses are voluntary.

For more information, please contact Graham L. Pierce, Assistant Director, MSU Usability/Accessibility Research and Consulting at [email protected].

1. Are you a Michigan State University alumnus? *[Required] [Radio buttons] • Yes • No

2. Which of the following best describes your current relationship with Michigan State University? (Check all that apply.) *[Required]

[Checkboxes] � Enrolled Freshman � Enrolled Sophomore � Enrolled Junior � Enrolled Senior � Enrolled Grad Student � Current MSU Staff � Current MSU Faculty, Visiting Scholar, Academic Specialist, or Postdoc � Prospective Student (currently in high school, considering MSU for college) � Not currently employed by or enrolled at MSU

3. Which of the following best describes your international status? *[Required] [Radio buttons] • US citizen/permanent resident currently living in the US • Citizen/permanent resident of another country currently living in the US (e.g.,

international student, work visa, etc.) • US citizen/permanent resident currently living outside the US (e.g., study abroad,

sabbatical, etc.) • Citizen/permanent resident of another country currently living outside the US

4. Where do you live during the academic year? *[Required] [Radio buttons] • On campus • Off campus, in the Lansing area • Off campus, outside the Lansing area


5. Rate your level of expertise with the following: [Radio buttons for each item: Helpless, Below average, Average, Above average, Expert] • Desktop computer • Laptop computer • Tablet (e.g., iPad, etc.) • Smartphone (e.g., iPhone, etc.) or phablet • Feature phone (cell phone without Internet) • Wearable device (e.g., Apple Watch, Google Glass, etc.) • Pen and paper • Computer mouse or trackball • External/physical keyboard on touchscreen device • Touchscreen • Trackpad or touchpad • Voice input (e.g., Siri, etc.)

6. Rate your usage of the following: [Radio buttons for each item: Never, Rarely, Sometimes, Often, All the time] • Desktop computer • Laptop computer • Tablet (e.g., iPad, etc.) • Smartphone (e.g., iPhone, etc.) or phablet • Feature phone (cell phone without Internet) • Wearable device (e.g., Apple Watch, Google Glass, etc.) • Pen and paper • Computer mouse or trackball • External/physical keyboard on touchscreen device • Touchscreen • Trackpad or touchpad • Voice input (e.g., Siri, etc.)

7. Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)

[Checkboxes] � Desktop computer � Laptop computer � Tablet (e.g., iPad, etc.) � Smartphone (e.g., iPhone, etc.) or phablet � Feature phone (cell phone without Internet) � Wearable device (e.g., Apple Watch, Google Glass, etc.) � Computer mouse or trackball � External/physical keyboard on touchscreen device � Touchscreen � Trackpad or touchpad � Voice input (e.g., Siri, etc.)

8. How satisfied are you with official msu.edu sites and pages? [Radio buttons] • Not at all satisfied • Below average • Average • Above average • Extremely satisfied

Why? __________


9. How satisfied are you with MSU's online presence, outside of msu.edu (e.g., social media)? [Radio buttons] • Not at all satisfied • Below average • Average • Above average • Extremely satisfied

Why? __________

10. How often do you access official msu.edu sites and pages from a mobile device? [Radio buttons] • Never • Rarely • Sometimes • Often • All the time

11. How often do you access official MSU social media content from a mobile device? [Radio buttons] • Never • Rarely • Sometimes • Often • All the time

12. What social media sites do you regularly use? (Check all that apply; leave blank if none.) [Checkboxes] � Ello � Facebook � Flickr � Google+ � Instagram � Koofers/allMSU � LinkedIn � Pinterest � Reddit � Snapchat � Tumblr � Twitter � Vine � Yik Yak � YouTube � WhatsApp � Other: __________


13. What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply; leave blank if none.)

[Checkboxes] � Facebook � Flickr � Google+ � Instagram � LinkedIn � Pinterest � Slideshare � Twitter � YouTube � Other: __________

14. What online activities related to MSU do you regularly engage in? (Check all that apply; leave blank if none.)

[Checkboxes] � Find contact information for people or departments at MSU � Find out about events on MSU's campus (excluding sports) � Look up administrative information/use administrative systems (e.g., Human

Resources, Contracts and Grants, IRBs, etc.) � Look up information about MSU athletics/sports � Look up MSU admissions information � Look up MSU course information/schedules � Look up MSU department or program information � Look up MSU maps or directions � Look up information from MSU Libraries (online resources, library catalog, etc.) � Look up campus dining hall information (menus, etc.) � Online class activities (e.g., Desire2Learn, etc.) � Read news about MSU � Other: __________

15. How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)?

[Radio buttons] • Never • Rarely • Sometimes • Often • All the time

16. Rate the importance of having the following information and features on an MSU mobile site.

[Radio buttons for each item: Not important, Below average, Average, Above average, Extremely important] • Campus bus schedules and information • Campus dining hall information (menus, etc.) • Class and academic information • Directory (contact info/person search) • Library information (catalog, etc.) • Maps, location information, and GPS wayfinding • Off-campus businesses and restaurants


17. To what degree should MSU classes rely on or make use of online content? [Radio buttons] • Not at all • A little • A moderate amount • A lot • To the greatest extent possible

How should it be used? __________

18. To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc.

[Radio buttons] • Not at all • A little • A moderate amount • A lot • To the greatest extent possible

How should they be used? __________

19. Do you have any disabilities or impairments that have any impact on your use of computers or mobile devices (including vision, hearing, physical/dexterity, learning, reading, and cognitive impairments, etc.)?

[Radio buttons] • Yes • No

[Optional] If yes, what disabilities impact your use of computers or mobile devices? __________

[Submit button]

2012 MSU Internet Use and Opinion Survey: Results and Analysis 11

2017 Results While interested individuals are encouraged to conduct their own analyses, the tables below provide an overview of the results of each question. The data is unweighted, and has been broken down into three sets of columns: The first five columns are the subgroups of "student" (enrolled freshmen, sophomore, junior, senior, and graduate/professional), based on responses to question 2 ("Group" variable). The second set of columns includes the total for all students (sum of the first five columns), current staff, and current faculty (once again based on the "Group" variable). Individuals who responded as being in more than one group are not included in any group statistics. The final column, Total, includes all data collected in the survey. Note that the Total column contains more cases than the sum of students, staff, and faculty, as it includes respondents that classified themselves as being in multiple groups, as well as respondents that fall into the "other" group (prospective students and those not currently employed by or enrolled at MSU). The number of cases in the "other" category was too small to conduct reliable analyses, and was therefore not broken out separately.

The dataset was checked for duplicate/identical responses and substantially incomplete/unfinished surveys in order to remove them from the dataset and exclude them from analyses, but none were found. The original versions of all tables can be found in the supporting materials.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Table cells are colored to make it easier for readers to quickly see patterns, but color does not present unique information, and tables can be fully understood without it. The coloration is on a red-green scale, where the lowest values are dark red and the highest values are dark green, and the color bar above demonstrates the color scaling. Color scaling is absolute (0-100%), and does not depend on the range of responses to any particular question.

Sample Size

Fresh Soph Junior Senior Grad Student Staff Faculty Total

Survey respondents 191 138 159 160 378 1026 369 221 1739


1. MSU Alumni "Are you a Michigan State University alumnus?"


MSU Alumnus or former student 12.6% 6.5% 5.7% 12.5% 25.7% 15.5% 43.4% 51.1% 28.2%

3. International Status "Which of the following best describes your international status?"

International Status Fresh Soph Junior Senior Grad Student Staff Faculty Total

US citizen/permanent resident currently living in the US 90.6% 95.7% 96.2% 96.9% 86.2% 91.5% 98.9% 98.2% 94.5%

Citizen/permanent resident of another country currently living in the US (e.g., international student, work visa, etc.) 7.9% 3.6% 3.1% 3.1% 11.9% 7.3% 0.5% 1.4% 4.6%

US citizen/permanent resident currently living outside the US (e.g., study abroad, sabbatical, etc.) 0.0% 0.7% 0.6% 0.0% 0.5% 0.4% 0.5% 0.0% 0.3%

Citizen/permanent resident of another country currently living outside the US 1.6% 0.0% 0.0% 0.0% 1.3% 0.8% 0.0% 0.5% 0.5%

4. Live During Academic Year "Where do you live during the academic year?"

Living Location Fresh Soph Junior Senior Grad Student Staff Faculty Total

On campus 92.7% 68.8% 38.4% 25.0% 7.9% 39.3% 0.8% 0.5% 24.2% Off campus, in the Lansing area 4.2% 26.8% 56.6% 68.8% 52.9% 43.4% 56.9% 69.7% 50.6% Off campus, outside the Lansing area 3.1% 4.3% 5.0% 6.3% 39.2% 17.3% 42.3% 29.9% 25.2%


5. Technology Expertise "Rate your level of expertise with the following"

Above average or greater

Device Fresh Soph Junior Senior Grad Student Staff Faculty Total

Desktop Computer 70.5% 65.2% 76.1% 78.1% 75.9% 73.9% 69.8% 71.5% 72.8% Laptop Computer 78.9% 73.9% 83.0% 81.8% 79.3% 79.5% 61.9% 69.1% 73.8% Smartphone/Phablet 80.5% 73.2% 77.2% 80.6% 66.4% 73.8% 49.9% 46.6% 64.3% Feature Phone 38.3% 43.1% 52.9% 52.2% 44.6% 45.7% 35.5% 21.7% 40.0% Tablet 61.1% 52.2% 56.0% 54.1% 52.1% 54.7% 44.4% 41.1% 50.4% Touchscreen 78.4% 71.7% 80.5% 73.8% 64.6% 72.0% 49.3% 42.0% 62.3% Voice Input 44.2% 44.5% 42.1% 39.4% 34.7% 39.7% 22.5% 19.6% 33.0% Pen & Paper 82.7% 87.7% 88.1% 89.4% 85.4% 86.3% 85.3% 86.7% 86.1% External Keyboard on Touchscreen Device 64.4% 61.6% 70.4% 67.5% 61.8% 64.5% 55.0% 51.8% 61.0% Computer Mouse 72.3% 70.3% 78.6% 73.8% 74.1% 73.9% 72.5% 66.4% 72.8% Wearable Device 18.5% 17.4% 19.0% 16.4% 13.5% 16.2% 8.0% 7.3% 13.0% Trackpad or Touchpad 66.5% 62.3% 69.2% 64.4% 64.4% 65.2% 38.1% 39.4% 55.3%

Helpless




6. Technology Usage "Rate your usage of the following"

Often or more



Never




7. Technology Used to Access MSU Content "Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)"


Desktop Computer 35.1% 35.5% 45.3% 55.6% 51.3% 45.9% 83.2% 68.8% 58.5% Laptop Computer 95.3% 95.7% 96.9% 97.5% 97.1% 96.6% 69.1% 90.0% 89.3% Smartphone/Phablet 90.6% 94.2% 94.3% 90.6% 84.1% 89.3% 72.9% 76.5% 83.9% Feature Phone 0.0% 0.7% 0.0% 0.0% 0.3% 0.2% 1.1% 0.5% 0.5% Tablet 14.7% 13.8% 22.0% 26.3% 32.0% 23.9% 48.0% 43.0% 32.5% Touchscreen 31.9% 34.1% 47.8% 43.1% 34.1% 37.2% 26.6% 23.5% 33.9% Voice Input 1.6% 2.9% 0.6% 1.3% 2.1% 1.8% 6.2% 4.5% 3.6% External Keyboard on Touchscreen Device 11.0% 10.9% 21.4% 21.3% 22.2% 18.3% 24.4% 21.3% 20.6% Computer Mouse 15.7% 20.3% 31.4% 31.3% 34.7% 28.2% 43.4% 38.5% 34.0% Wearable Device 0.0% 2.2% 0.6% 0.0% 0.3% 0.5% 1.1% 0.5% 0.6% Trackpad or Touchpad 24.1% 27.5% 39.6% 38.1% 32.3% 32.2% 15.4% 19.5% 26.9%

8-9. Satisfaction with MSU's Online Presence "How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (e.g., social media)?"


Content Fresh Soph Junior Senior Grad Student Staff Faculty Total

msu.edu 53.7% 43.5% 43.4% 39.4% 44.0% 44.9% 49.5% 48.0% 46.7% MSU social media 45.5% 41.3% 35.4% 37.1% 36.0% 38.6% 39.9% 33.0% 38.1%

Not at all




10-11. Access MSU from Mobile Device "How often do you access official msu.edu sites and pages from a mobile device?" and "How often do you access official MSU social media content from a mobile device?"

Often or more



Never


msu.edu 1.1% 0.0% 1.3% 0.0% 4.5% 2.1% 10.1% 7.3% 4.7% MSU's online presence outside of msu.edu 11.1% 13.1% 11.9% 13.8% 23.1% 16.3% 29.2% 32.7% 21.8%


12. Social Media Usage "What social media sites do you regularly use? (Check all that apply.)"

Site Fresh Soph Junior Senior Grad Student Staff Faculty Total

Facebook 81.2% 89.9% 86.8% 90.6% 87.0% 86.8% 76.2% 65.2% 81.0% Twitter 52.9% 50.0% 44.0% 35.0% 34.4% 41.5% 26.8% 23.1% 35.2% Google+ 8.4% 4.3% 10.1% 11.3% 13.2% 10.3% 26.6% 19.9% 15.8% Pinterest 26.2% 27.5% 23.9% 36.9% 25.1% 27.3% 31.2% 15.4% 26.4% LinkedIn 11.5% 21.0% 32.1% 39.4% 39.7% 30.7% 38.5% 43.4% 34.3% Koofers/allMSU 15.2% 21.7% 23.3% 18.1% 1.3% 12.7% 0.3% 0.9% 8.3% Instagram 73.8% 68.1% 60.4% 58.8% 45.5% 58.2% 23.6% 10.4% 42.9% Tumblr 17.8% 17.4% 15.1% 16.3% 6.1% 12.8% 3.8% 2.7% 9.3% Reddit 18.8% 13.8% 17.6% 18.1% 14.3% 16.2% 4.3% 3.6% 12.1% Yik Yak 1.0% 0.7% 3.1% 1.3% 0.0% 1.0% 0.0% 0.5% 0.8% Vine 3.7% 2.9% 3.8% 1.3% 0.5% 2.0% 0.3% 0.5% 1.4% Ello 0.0% 0.0% 0.0% 0.0% 0.3% 0.1% 0.3% 0.5% 0.2% Snapchat 79.1% 76.8% 71.1% 74.4% 36.8% 61.2% 11.7% 6.3% 41.2% YouTube 65.4% 58.7% 66.0% 60.6% 59.8% 61.8% 49.1% 57.0% 58.1% WhatsApp 5.8% 4.3% 10.1% 8.1% 16.1% 10.4% 3.5% 10.9% 8.7% Flickr 0.5% 0.7% 1.3% 0.6% 1.3% 1.0% 6.5% 4.1% 2.6% Other 4.2% 1.4% 2.5% 3.8% 3.7% 3.3% 3.8% 4.5% 3.5%


13. MSU Social Media "What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply.)"

Site Fresh Soph Junior Senior Grad Student Staff Faculty Total

Facebook 60.7% 68.1% 75.5% 68.8% 58.5% 64.4% 50.4% 41.2% 58.1% Twitter 38.2% 34.8% 37.1% 23.1% 22.0% 29.2% 18.7% 15.4% 24.7% Google+ 2.6% 0.7% 3.8% 3.8% 4.8% 3.5% 8.1% 6.3% 5.4% Pinterest 0.5% 0.7% 2.5% 0.6% 0.3% 0.8% 2.2% 0.5% 1.3% LinkedIn 3.7% 5.1% 10.7% 12.5% 11.9% 9.4% 15.4% 8.1% 10.9% Instagram 35.6% 37.0% 27.7% 25.0% 15.6% 25.5% 9.5% 4.5% 18.5% Flickr 0.0% 0.0% 0.0% 0.0% 0.3% 0.1% 2.4% 0.9% 0.7% YouTube 8.4% 5.1% 7.5% 4.4% 5.8% 6.2% 12.5% 6.8% 7.6% Slideshare 0.0% 0.0% 0.6% 0.0% 0.3% 0.2% 0.8% 0.0% 0.3% Other 5.2% 2.9% 1.3% 3.1% 1.9% 2.7% 4.3% 3.6% 3.3%

14. Online MSU Activities "What online activities related to MSU do you regularly engage in? (Check all that apply.)"

Activity Fresh Soph Junior Senior Grad Student Staff Faculty Total

Contact info for people or departments 58.1% 60.1% 70.4% 71.9% 69.0% 66.5% 93.5% 91.9% 76.4% Maps or directions 57.6% 57.2% 62.3% 53.1% 43.1% 52.2% 65.9% 59.3% 55.8% Department or program information 55.5% 57.2% 67.3% 56.3% 60.8% 59.6% 52.6% 65.2% 59.1% Course information/schedules 90.1% 90.6% 96.2% 88.8% 83.3% 88.4% 23.0% 58.8% 68.0% Read news 13.6% 15.9% 24.5% 19.4% 14.8% 17.0% 55.8% 43.9% 30.6% Information about athletics/sports 39.8% 37.0% 41.5% 40.6% 27.8% 35.4% 49.1% 36.7% 39.2% Find out about events on campus (non-sports) 58.6% 59.4% 56.0% 53.8% 41.5% 51.3% 62.6% 60.2% 55.8% Admissions information 27.7% 20.3% 24.5% 17.5% 14.3% 19.7% 13.8% 10.9% 17.1% Admin info/systems (HR, CGA, IRB, etc.) 34.6% 33.3% 47.2% 38.8% 52.6% 43.7% 85.1% 86.9% 59.1% Online class activities 78.5% 84.8% 89.9% 86.9% 72.2% 80.1% 17.9% 51.6% 60.8% Library information (catalog, etc.) 33.5% 30.4% 49.7% 52.5% 65.3% 50.3% 23.6% 63.8% 46.3% Campus dining hall information (menus, etc.) 77.5% 60.1% 49.7% 45.0% 13.0% 42.0% 37.9% 20.4% 37.7% Other 1.0% 0.0% 1.9% 0.0% 3.4% 1.8% 4.9% 5.0% 3.1%


15. Difficulty Determining Official MSU Content "How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)?"

Never


Difficulty determining official MSU content 40.2% 39.7% 44.0% 34.4% 42.8% 40.8% 34.8% 37.6% 38.9%

Often or more


Difficulty determining official MSU content 3.2% 0.7% 0.6% 1.3% 4.8% 2.8% 1.6% 1.4% 2.3%


16. Mobile MSU Importance "Rate the importance of having MSU provide easy access to the following information on mobile devices."


Information Fresh Soph Junior Senior Grad Student Staff Faculty Total

Campus bus schedules and information 78.5% 77.4% 78.0% 77.4% 60.9% 71.7% 54.9% 50.7% 64.2% Campus dining hall information (menus, etc.) 72.8% 68.6% 67.9% 67.1% 39.2% 58.4% 53.7% 38.6% 53.8% Class and academic information 90.1% 87.7% 91.8% 90.0% 81.5% 86.9% 61.6% 68.9% 77.8% Directory (contact info/person search) 54.5% 50.7% 60.4% 63.5% 68.3% 61.3% 80.2% 80.6% 68.2% Off-campus businesses and restaurants 29.1% 31.9% 30.2% 23.8% 17.8% 24.7% 22.3% 15.5% 22.5% Library information (catalog, etc.) 44.5% 51.1% 47.2% 56.6% 65.3% 55.3% 46.0% 63.3% 54.8% Maps, location information, and GPS wayfinding 80.5% 76.8% 76.1% 72.5% 68.8% 73.8% 75.6% 73.8% 74.0%

Not important

Information Fresh Soph Junior Senior Grad Student Staff Faculty Total

Campus bus schedules and information 2.1% 0.7% 3.1% 6.3% 17.7% 8.4% 19.2% 20.7% 13.0% Campus dining hall information (menus, etc.) 1.6% 2.2% 2.5% 6.3% 20.4% 9.4% 11.9% 21.9% 12.2% Class and academic information 0.0% 0.0% 0.0% 0.6% 2.4% 1.0% 13.1% 7.5% 5.3% Directory (contact info/person search) 0.0% 0.7% 1.3% 1.9% 2.5% 1.5% 2.2% 3.2% 2.0% Off-campus businesses and restaurants 6.3% 5.8% 6.9% 10.0% 26.0% 14.0% 19.8% 33.3% 18.5% Library information (catalog, etc.) 2.6% 1.5% 3.8% 1.3% 4.3% 3.1% 13.1% 6.0% 5.6% Maps, location information, and GPS wayfinding 1.6% 0.0% 0.6% 1.9% 9.2% 4.0% 5.0% 5.6% 4.9%


17-18. Online Content & Mobile Devices in Classroom "To what degree should MSU classes rely on or make use of online content?" and "To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc."

A lot or greater

To what degree should MSU Fresh Soph Junior Senior Grad Student Staff Faculty Total

Rely on or make use of online content 40.3% 46.4% 45.9% 50.0% 51.2% 47.5% 55.3% 53.1% 50.3% Encourage use of mobile devices during classes 16.8% 15.9% 11.3% 14.5% 18.0% 15.9% 18.3% 16.5% 16.3%

Not at all

To what degree should MSU Fresh Soph Junior Senior Grad Student Staff Faculty Total

Rely on or make use of online content 1.0% 0.0% 0.6% 0.0% 0.0% 0.3% 0.9% 1.4% 0.5% Encourage use of mobile devices during classes 6.8% 16.7% 18.9% 17.6% 22.8% 17.5% 18.6% 24.8% 19.2%

19. Disability Status "Do you have any disabilities or impairments that have any impact on your use of computers or mobile devices (including vision, hearing, physical/dexterity, learning, reading, and cognitive impairments, etc.)?"


Have disability that impacts computer/device use 6.8% 2.9% 3.8% 5.0% 3.5% 4.3% 5.7% 7.3% 5.6%


2017 Charts The charts below graphically present selected data from the prior section. Charts are provided for all questions except questions 1-4 and 19, which are considered demographic. Each chart is accompanied by a brief description of the general patterns that can be seen as well as the data table from which it was built (using the same cell coloration convention as 2017 Results), in order to accommodate the needs of all users of this document. The original versions of all charts and tables can be found in the supporting materials.


5. Technology Expertise "Rate your level of expertise with the following"


Little variation is seen between groups for many technologies, however students were more likely to report higher levels of expertise than staff or faculty with Laptop, Smartphone, Feature Phone, Tablet, Touchscreen, Voice Input, External Keyboard, Wearable Device, and Trackpad. Approximately 40% or more of respondents in all groups report "Above Average" or greater expertise with Desktop, Laptop, Smartphone, Tablet, Touchscreen, Pen & Paper, External Keyboard, Computer Mouse, and Trackpad. Feature Phone and Voice Input are between approximately 20% and 50% for all groups, and less than 15% of each group report "Above Average" or greater expertise with Wearable Devices.

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Students 73.9% 79.5% 73.8% 45.7% 54.7% 72.0% 39.7% 86.3% 64.5% 73.9% 16.2% 65.2%

Staff 69.8% 61.9% 49.9% 35.5% 44.4% 49.3% 22.5% 85.3% 55.0% 72.5% 8.0% 38.1%

Faculty 71.5% 69.1% 46.6% 21.7% 41.1% 42.0% 19.6% 86.7% 51.8% 66.4% 7.3% 39.4%

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Helpless

Little variation is seen between groups for most technologies. Less than 5% of each group reports being "Helpless" with all technologies except Wearable Device, which is around 10% for all groups. Voice Input was the next highest, at around 2-19% for all groups.

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Students 0.2% 0.3% 0.6% 0.9% 0.4% 0.1% 2.4% 0.3% 0.7% 0.2% 8.2% 1.2%

Staff 0.0% 0.0% 2.2% 0.6% 1.1% 0.5% 4.4% 0.0% 0.5% 0.0% 12.1% 3.0%

Faculty 0.0% 0.0% 1.4% 0.5% 1.8% 0.9% 7.8% 0.5% 1.8% 0.0% 13.6% 2.8%

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6. Technology Usage "Rate your usage of the following"

Often or more

Over 75% of each group reports using Smartphone, and Pen & Paper "Often" or more, and less than 25% of each group say the same for Feature Phone, Voice Input, or Wearable Devices. Desktop, Tablet, External Keyboard, and Computer Mouse usage are lower for students than other groups, while Smartphone, Touchscreen, and Trackpad usage is higher. Laptops use is higher for students and faculty than staff, but Desktop use is higher for staff than other groups.

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Students 32.4% 95.5% 95.8% 4.5% 28.0% 75.9% 20.5% 88.9% 38.6% 51.3% 11.9% 66.4%

Staff 82.9% 66.6% 85.0% 10.4% 46.8% 51.8% 17.4% 86.4% 60.7% 91.5% 7.2% 33.0%

Faculty 65.2% 90.5% 84.4% 11.5% 45.2% 50.7% 13.8% 82.6% 58.0% 83.2% 11.4% 40.7%

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Never

Over 50% of each group reports "Never" using Feature Phone or Wearable Device, and approximately 10-30% for Tablet, Voice Input, External Keyboard, and Trackpad. Touchscreen was around 10% for staff and faculty, but below 5% for students. All other technologies are below 10% for all groups. All groups are similar for most technologies, however students were less likely to report "Never" using Smartphone, Touchscreen, Voice Input, and Trackpad.

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Students 6.5% 0.1% 1.2% 59.9% 17.5% 3.7% 18.3% 0.0% 21.6% 7.5% 68.2% 9.6%

Staff 4.6% 3.6% 7.1% 56.6% 12.6% 11.8% 29.6% 0.0% 16.2% 2.5% 81.3% 28.5%

Faculty 9.0% 2.3% 4.6% 67.9% 16.0% 10.5% 26.6% 1.4% 11.9% 5.0% 79.9% 21.3%

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7. Technology Used to Access MSU Content "Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)"

Laptops and Smartphones are reported to be used by at least 50% of all groups to access MSU content, while Desktops were slightly below 50% for Students, but considerably higher for faculty and staff. Desktop usage is highest for staff, while Laptops are used most by students and faculty. Smartphones are used more by students than other groups, and are second only to Laptops for students and faculty. Tablets, Touchscreens, and Computer Mice are used by 20-50% of all groups to access MSU, with Tablets and Computer Mice lower for students and Touchscreens higher for students than other groups. External Keyboards are used by around 20% of each group to access MSU content. Feature Phones, Voice Input, and Wearable Devices are below around 5% for each group.

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Students 45.9% 96.6% 89.3% 0.2% 23.9% 37.2% 1.8% 18.3% 28.2% 0.5% 32.2%

Staff 83.2% 69.1% 72.9% 1.1% 48.0% 26.6% 6.2% 24.4% 43.4% 1.1% 15.4%

Faculty 68.8% 90.0% 76.5% 0.5% 43.0% 23.5% 4.5% 21.3% 38.5% 0.5% 19.5%

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8. Satisfaction with msu.edu "How satisfied are you with official msu.edu sites and pages?"

All groups had distributions that skewed toward higher satisfaction, with similar numbers for "Average" and "Above average." Students were slightly less likely to report "Above average" than the other groups, and all groups peaked at "Average."

Not at all satisfied

Below average Average

Above average

Extremely satisfied

Students 1.9% 6.9% 46.3% 37.9% 7.0%

Staff 0.3% 5.4% 44.8% 42.9% 6.5%

Faculty 0.9% 4.5% 46.6% 41.2% 6.8%

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9. Satisfaction with MSU Social Media "How satisfied are you with MSU's online presence, outside of msu.edu (e.g., social media)?"

All groups had distributions that skewed toward higher satisfaction. Faculty were slightly more likely to report "Average" than the other groups and slightly less likely to report "Extremely satisfied." All groups peaked at "Average."

Not at all satisfied

Below average Average

Above average

Extremely satisfied

Students 1.4% 4.5% 55.5% 31.5% 7.1%

Staff 0.9% 2.8% 56.4% 35.0% 4.8%

Faculty 1.0% 2.5% 63.5% 28.0% 5.0%

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Not at allsatisfied

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10. Access msu.edu from Mobile Device "How often do you access official msu.edu sites and pages from a mobile device?"

All groups had distributions that skewed slightly toward more frequent usage, with similar numbers for "Sometimes" and "Often." Students were more likely to report "Often" than the other groups (and peaked at that value), while faculty were higher than other groups for "Sometimes" (and peaked at that value), and Staff peaked at "Often." Students were also more likely to say "All the time" than other groups, and less likely to say "Never" or "Rarely."

Never Rarely Sometimes Often All the time

Students 2.1% 9.9% 30.1% 41.1% 16.8%

Staff 10.1% 17.4% 32.2% 34.9% 5.4%

Faculty 7.3% 15.5% 40.9% 28.2% 8.2%

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11. Access MSU Social Media from Mobile Device "How often do you access official MSU social media content from a mobile device?"

All groups had distributions that skewed slightly toward less frequent usage. Students reported slightly more usage than other groups.


Students 16.3% 26.7% 28.7% 21.6% 6.6%

Staff 29.2% 26.5% 24.0% 18.0% 2.2%

Faculty 32.7% 26.4% 26.4% 11.8% 2.7%

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12. Social Media Usage "What social media sites do you regularly use? (Check all that apply.)"

Facebook is the most commonly used social media site for all groups, and YouTube ranks second for faculty and staff. LinkedIn ranks third for staff and faculty but lower for students. Students report nearly equal usage of Instagram, Snapchat, and YouTube, trailing only Facebook. The greatest disparity between groups is seen for Snapchat and Instagram, which are used by more around 60% of students, but less than 25% of staff and faculty. Twitter is used by more than 40% of students, but 25% or less of staff and faculty. Usage of Koofers/allMSU, Tumblr, and Reddit was between around 10% and 15% for students, but less than 5% for staff and faculty. Google+ and Pinterest are generally between 10% and 30% for all groups, with Google+ usage lowest for students and Pinterest usage lowest for faculty.

Facebook Twitter Google+ Pinterest LinkedIn Koofers/ allMSU Instagram Tumblr

Students 86.8% 41.5% 10.3% 27.3% 30.7% 12.7% 58.2% 12.8%

Staff 76.2% 26.8% 26.6% 31.2% 38.5% 0.3% 23.6% 3.8%

Faculty 65.2% 23.1% 19.9% 15.4% 43.4% 0.9% 10.4% 2.7%

Reddit Yik Yak Vine Ello Snapchat YouTube WhatsApp Flickr Other

Students 16.2% 1.0% 2.0% 0.1% 61.2% 61.8% 10.4% 1.0% 3.3%

Staff 4.3% 0.0% 0.3% 0.3% 11.7% 49.1% 3.5% 6.5% 3.8%

Faculty 3.6% 0.5% 0.5% 0.5% 6.3% 57.0% 10.9% 4.1% 4.5%

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13. MSU Social Media "What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply.)"

Facebook is used most by all groups to engage with official MSU social media, with usage highest for students (around 65%) and lowest for faculty (around 40%). Twitter is the next highest for all groups, and is higher for students (around 30%) than staff and faculty (15-20%). Students reported using Instagram to engage with MSU more than twice as much as staff or faculty. Pinterest, Flickr, and Slideshare were reported to be used the least for all groups.

Facebook Twitter Google+ Pinterest LinkedIn

Students 64.4% 29.2% 3.5% 0.8% 9.4%

Staff 50.4% 18.7% 8.1% 2.2% 15.4%

Faculty 41.2% 15.4% 6.3% 0.5% 8.1%

Instagram Flickr YouTube Slideshare Other

Students 25.5% 0.1% 6.2% 0.2% 2.7%

Staff 9.5% 2.4% 12.5% 0.8% 4.3%

Faculty 4.5% 0.9% 6.8% 0.0% 3.6%

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14. Online MSU Activities "What online activities related to MSU do you regularly engage in? (Check all that apply.)"

The most common activity reported by faculty and staff was looking for Contact information (90%), followed closely by Administrative information (85%). Course information ranked first for students (90%), followed by Online class activities (80%) and Contact information (65%). The largest differences between groups were seen in Course information, Online class activities, and Library information (lower for staff than other groups), and Administrative information and Reading news (lower for students than other groups).

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Students 66.5% 52.2% 59.6% 88.4% 17.0% 35.4% 51.3% 19.7% 43.7% 80.1% 50.3% 42.0%

Staff 93.5% 65.9% 52.6% 23.0% 55.8% 49.1% 62.6% 13.8% 85.1% 17.9% 23.6% 37.9%

Faculty 91.9% 59.3% 65.2% 58.8% 43.9% 36.7% 60.2% 10.9% 86.9% 51.6% 63.8% 20.4%

15. Difficulty Determining Official MSU Content "How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)?"

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All groups had similar distributions that skewed toward less frequent difficulty.


Students 40.8% 44.4% 12.1% 2.1% 0.7%

Staff 34.8% 50.0% 13.6% 1.4% 0.3%

Faculty 37.6% 45.9% 15.1% 0.5% 0.9%

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16. Mobile MSU Importance "Rate the importance of having MSU provide easy access to the following information on mobile devices."


All groups had similar distributions for all types of information. Students were higher than other groups for Bus schedules and Class information and were lower for Directory, Faculty were lower than other groups for Dining hall information, and Staff were lower than other groups for Library information. Off-campus business information was reported the least often by all groups (15-35%), and was the only information below 40% for any group.

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Students 71.7% 58.4% 86.9% 61.3% 24.7% 55.3% 73.8%

Staff 54.9% 53.7% 61.6% 80.2% 22.3% 46.0% 75.6%

Faculty 50.7% 38.6% 68.9% 80.6% 15.5% 63.3% 73.8%

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Not important

All types of information were rated "Not important" by 35% or less of all groups. Off-campus businesses were highest, at 10-30% for all groups, and Bus schedules and Dining hall information were both between around 10 and 25% for all groups. Faculty were more likely to report Dining hall info and Off-campus businesses than other groups, and students were less likely to report Bus schedules and Class/academic info.

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Students 8.4% 9.4% 1.0% 1.5% 14.0% 3.1% 4.0%

Staff 19.2% 11.9% 13.1% 2.2% 19.8% 13.1% 5.0%

Faculty 20.7% 21.9% 7.5% 3.2% 33.3% 6.0% 5.6%

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info

Map

s/G

PS



17. Online Content in Classroom "To what degree should MSU classes rely on or make use of online content?"

All groups responded "A moderate amount" or "A lot" more often than any other category, and responded "To the greatest extent possible" more often than "A little." Almost none responded "Not At All." Students were slightly more likely to report "A moderate amount" than other groups, faculty were more likely to report "A lot," and staff were more likely to report "To the greatest extent possible" than other groups.

Not at all A little A moderate

amount A lot To the greatest extent possible

Students 0.3% 7.4% 44.8% 34.1% 13.4%

Staff 0.9% 4.9% 39.0% 34.7% 20.6%

Faculty 1.4% 7.0% 38.5% 39.9% 13.1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Not at all A little A moderateamount

A lot To the greatestextent possible



18. Mobile Devices in Classroom "To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc."

All groups responded "To the greatest extent possible" less than any other category (around 5%). The most common response for all groups was "A moderate amount." Students were more likely to report "A little" than other groups and faculty were more likely to report "Not at all."

Not at all A little A moderate

amount A lot To the greatest extent possible

Students 17.5% 32.3% 34.3% 11.2% 4.7%

Staff 18.6% 24.6% 38.5% 11.2% 7.1%

Faculty 24.8% 19.4% 39.3% 13.1% 3.4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Not at all A little A moderateamount

A lot To the greatestextent possible



Change Over Time (2011-2017) Charts are not provided for all questions, but only those that were felt to be of greatest interest to a wide audience and for which data was collected in 2017 and at least one prior year. Each set of charts is preceded by a brief summary and each chart is followed by a description of the general trends that can be seen and the corresponding data table (using the same cell coloration convention as 2017 Results). The original versions of all charts and tables can be found in the supporting materials.

In order to compare change over time, each dataset was weighted to match the proportion of full-time enrolled freshmen, sophomores, juniors, seniors, graduate/professional students, regular support staff, and paid faculty and academic staff in each academic year. Individuals that indicated that they were in none of those categories or classified themselves as falling into multiple categories were not included in these analyses.


Technology Expertise The majority of the MSU community has consistently reported having above average or greater expertise with most of the technologies listed in the survey, and only Wearable Devices and Voice Input were noticeably below 50% in all years. The biggest changes are in Feature Phones (downward trend) and Smartphones and Touchscreens (upward trend). Voice Input and Wearable devices are the only technologies that more than 2% of the MSU community still reports being helpless with.

• 2011-2017 question text: "Rate your level of expertise with the following"


• Stable: Desktop, Laptop, Pen & Paper, Tablet, and Trackpad showed only minor variation over time.

• Increase: Smartphone and Touchscreen both increased from 2011-2015, and then leveled off. A slight increase was seen for Wearable Devices over time, though it remained far below all other technologies.

• Decrease: Feature Phone was stable from 2011-2012, but decreased dramatically from 2012-2015, and then slightly dropped from 2015-2017. Computer Mouse decreased from 2015-2017, and External Keyboard and Voice Input decreased from 2015-2016, then leveled off.

Technology 2011 2012 2015 2016 2017

Desktop Computer 76.2% 79.8% 77.5% 74.8% 72.5% Laptop Computer 77.1% 82.7% 78.8% 78.6% 76.0% Smartphone/Phablet 43.1% 55.1% 68.2% 69.9% 69.0% Feature Phone 76.7% 75.9% 51.2% 47.2% 42.5% Tablet 54.2% 53.2% 52.1% Touchscreen 51.4% 60.9% 69.7% 68.3% 67.3% Voice Input 41.9% 36.1% 36.4% Pen & Paper 88.1% 89.5% 87.4% 87.1% 86.7% Ext. Keyboard with Touchscreen 68.3% 63.0% 62.6% Computer Mouse 82.8% 77.3% 73.0% Wearable Device 10.8% 12.7% 14.8% Trackpad or Touchpad 61.0% 59.1%

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017

Desktop Computer

Laptop Computer

Smartphone/Phablet

Feature Phone

Tablet

Touchscreen

Voice Input

Pen & Paper

Ext. Keyboard with Touchscreen

Computer Mouse

Wearable Device

Trackpad or Touchpad


Helpless

• Stable: Desktop, Laptop, Feature Phone, Tablet, Pen & Paper, External Keyboard, and Computer Mouse all remained near 0% across all years. Voice Input remained around 3% from 2015-2017.

• Decrease: Smartphone and Touchscreen both decreased steadily from 2011-2015, and remained near 0% from 2015-2017. Wearable Device decreased slightly from 2015-2017, but remained substantially higher than any other technology.

Technology 2011 2012 2015 2016 2017


0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017

Desktop Computer

Laptop Computer

Smartphone/Phablet

Feature Phone

Tablet

Touchscreen

Voice Input

Pen & Paper


Computer Mouse

Wearable Device



Technology Usage Smartphone and Feature Phone usage trends have mirrored each other: Both started with around 50% of the MSU community using them often or more in 2011, and while Smartphones have climbed to over 90%, Feature Phones have dropped to under 10%. The percentage reporting that they never use Feature Phones has climbed to 60%, and did not change from 2016-2017. Reported Touchscreen usage has increased over time, but less than would be expected. Over 70% of the MSU community still report never using Wearable Devices, though that percentage has steadily decreased over time. Both Smartphones and Laptop Computers have been reported to be used often or more by the MSU community more frequently than Pen & Paper since 2015.

• 2011-2017 question text: "Rate your usage of the following"

Often or more

• Stable: Desktop, Laptop, and Pen & Paper, External Keyboard, Voice Input, and Trackpad show little variation across years.

• Increase: Smartphone and Touchscreen both increased from 2011-2015 and then remained stable through 2017. A slight increase is seen for Wearable Device from 2015-2017.

• Decrease: Feature Phone decreased from 2011-2015, then remained fairly stable from 2015-2017. Slight decreases are seen for Computer Mouse and Tablet from 2015-2017.

Technology 2011 2012 2015 2016 2017


0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017

Desktop Computer

Laptop Computer

Smartphone/Phablet

Feature Phone

Tablet

Touchscreen

Voice Input

Pen & Paper


Computer Mouse

Wearable Device



Never

• Stable: Desktop, Laptop, Pen & Paper, External Keyboard, Voice Input, and Trackpad all remained relatively stable over time.

• Increase: Feature Phone increased across all years, with a larger jump from 2012-2015. Tablet remained stable from 2015-2016, but increased slightly from 2016-2017.

• Decrease: Touchscreen and Smartphone decreased from 2011-2015, and then remained stable from 2015-2017 (near the floor). Wearable Device decreased slightly from 2015-2017.

Technology 2011 2012 2015 2016 2017


0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017

Desktop Computer

Laptop Computer

Smartphone/Phablet

Feature Phone

Tablet

Touchscreen

Voice Input

Pen & Paper


Computer Mouse

Wearable Device



Technology Used to Access MSU Content Laptop Computers continue to be the most common technology used to access MSU content, and little change can be seen over time. The use of Smartphones to access MSU content has increased substantially over time, and while they haven't reached the level of Laptops, the gap is steadily closing. Tablet use increased steadily from 2011-2015, but dropped in 2016 and 2017. The use of a Computer Mouse dropped below the use of Touchscreens for the first time in 2016, though they are still used to access MSU content by 30% of respondents. Voice input has not taken off in usage, decreasing since being first asked in 2015.

• 2011-2012 question text: "Which of the following do you regularly use to access official msu.edu sites and pages? Check all that apply."

• 2015-2017 question text: "Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)"

• Stable: Desktop and Laptop remained relatively unchanged across all years, though Desktop

has decreased slightly since 2011. Touchscreen increased from 2011-2012, but remained stable from 2012-2016, before decreasing from 2016-2017. Feature Phone, and Wearable Device remained near 0% from 2015-2017. Voice Input and External Keyboard remained relatively stable from 2015-2017.

• Increase: Smartphone increased from 2011-2015 and then remained relatively stable 2015-2017. Tablet increased from 2011-2015 and then decreased slightly from 2015-2017.

• Decrease: Computer Mouse decreased from 2011-2017. Trackpad decreased very slightly from 2011-2012, but dropped considerably by 2016 (it was not included in the 2015 survey), and continued to decrease slightly from 2016-2017.

Technology 2011 2012 2015 2016 2017

Desktop Computer 58.5% 57.9% 53.7% 55.2% 52.2% Laptop Computer 93.8% 93.0% 93.1% 93.2% 92.2% Smartphone/Phablet 35.1% 50.2% 83.4% 85.5% 87.1% Feature Phone 0.6% 0.8% 0.4% Tablet 7.3% 18.9% 35.7% 32.3% 27.4% Touchscreen 34.4% 43.6% 41.1% 41.2% 35.4% Voice Input 5.0% 3.2% 2.6% Ext. Keyboard with Touchscreen 22.6% 19.5% 18.7%

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017

Desktop Computer

Laptop Computer

Smartphone/Phablet

Feature Phone

Tablet

Touchscreen

Voice Input


Computer Mouse

Wearable Device



Computer Mouse 58.0% 55.7% 41.7% 32.8% 30.3% Wearable Device 0.5% 0.8% 0.7% Trackpad or Touchpad 55.1% 53.4% 30.7% 29.0%


Satisfaction with MSU's Online Presence There has been little change over time in satisfaction with MSU's online presence. While satisfaction with MSU social media increased from 2011-2012, it has remained extremely stable since that time, with just under 40% reporting above average or greater satisfaction. Above average or greater satisfaction with msu.edu dropped slightly from 2011-2015, but rebounded somewhat in 2016 and remained stable from 2016-2017.

• 2011-2012 question text: "How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (e.g., Facebook, Twitter, email announcements)"

• 2015-2016 question text: "How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (social media)?"

• 2017 question text: "How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (e.g., social media)?"

• Stable: "Not satisfied with msu.edu" and "Not satisfied with MSU social media" both remained

near 0% across all years. • While "Above average or greater satisfaction with MSU social media" increased from 2011-

2012, it remained stable from 2012-2017. • "Above average or greater satisfaction with msu.edu" gradually decreased from 2011-2015,

then increased slightly in 2016, and remained stable from 2016-2017.


Satisfaction 2011 2012 2015 2016 2017

Above avg or greater satisfaction with msu.edu 48.9% 46.1% 41.6% 46.1% 45.5%

Above avg or greater satisfaction with MSU social media 29.1% 37.7% 38.2% 37.9% 38.8%

Not at all

Satisfaction 2011 2012 2015 2016 2017

Not satisfied with msu.edu 0.9% 1.3% 2.2% 0.9% 1.2% Not satisfied with MSU social media 1.9% 1.4% 1.6% 1.0% 1.3%

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017

Above avg or greatersatisfaction with msu.edu

Not satisfied with msu.edu

Above avg or greatersatisfaction with MSUsocial media

Not satisfied with MSUsocial media


Access MSU from Mobile Device Little change has been seen since 2015 in the number of people reporting that they access msu.edu or MSU social media from mobile devices often or more or never, though there was an increase in those accessing msu.edu from mobile from 2016-207.

• 2015-2017 question text: "How often do you access official msu.edu sites and pages from a mobile device?" and "How often do you access official MSU social media content from a mobile device?"

• Stable: "Access MSU social media from mobile often or more," and "Never access msu.edu

from mobile" remained stable from 2015-2017. • Increase: "Access msu.edu from mobile often or more" remained stable from 2015-2016, but

increased slightly from 2016-2017. • Decrease: "Never access MSU social media from mobile" decreased slightly from 2015-2016,

but remained stable from 2016-2016.


Frequency 2011 2012 2015 2016 2017

Access msu.edu from mobile often or more 51.9% 52.5% 56.8%

Access MSU social media from mobile often or more 26.8% 26.7% 27.2%

Not at all

Frequency 2011 2012 2015 2016 2017

Never access msu.edu from mobile 4.3% 4.0% 3.1% Never access MSU social media from mobile 21.4% 16.9% 18.4%

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017

Access msu.edu frommobile often or more

Never access msu.edu frommobile

Access MSU social mediafrom mobile often or more

Never access MSU socialmedia from mobile


Social Media Usage Facebook continues to dominate social media usage, with little change over time. A general upward trend is seen for most sites, but Yik Yak and Vine usage have consistently decreased over time, and YouTube, Twitter, and Reddit have remained stable for the last three years, Ello and Snapchat dropped to 0%, and Koofers usage has fluctuated over time.

• 2011-2012 question text: "What social media sites do you regularly use? Check all that apply."

• 2015-2016 question text: "What social media sites do you regularly use? (Check all that apply.)"

• 2017 question text: "What social media sites do you regularly use? (Check all that apply; leave blank if none.)"

• Stable: Facebook, YouTube, and Foursquare usage remained generally stable across all years,

though Foursquare decreased slightly to reach 0% in 2016. Tumblr, Reddit, and Ello were stable from 2015-2017. Google+ usage remained similar from 2012-2017, but was slightly higher in 2015.

• Decrease: Yik Yak and Vine usage decreased from 2015-2017. Tumblr usage was stable from 2015-2016, but dropped in 2017.

• Koofers/allMSU usage decreased from 2011-2015, then increased in 2016, before dropping again in 2017.

• Increase: Twitter, Pinterest, and LinkedIn usage increased from 2011-2016, then dropped in 2017. Instagram and Snapchat increased in usage during the years in which they were included in the survey.

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017

Facebook

Twitter

Google+

Pinterest

LinkedIn

Foursquare

Koofers/allMSU

Instagram

Tumblr

Reddit

Yik Yak

Vine

Ello

Snapchat

YouTube


Site 2011 2012 2015 2016 2017

Facebook 85.6% 86.2% 82.7% 84.7% 83.5% Twitter 21.8% 34.2% 43.6% 44.6% 38.9% Google+ 16.0% 19.3% 15.9% 12.7% Pinterest 20.4% 25.0% 29.2% 26.9% LinkedIn 18.9% 21.8% 30.5% 33.7% 31.8% Foursquare 1.6% 4.0% 1.1% 0.0% 0.0% Koofers/allMSU 25.6% 17.1% 8.0% 19.9% 12.7% Instagram 40.1% 46.9% 50.8% Tumblr 15.8% 16.7% 11.9% Reddit 13.9% 13.3% 13.5% Yik Yak 21.4% 14.8% 1.0% Vine 10.8% 6.7% 2.0% Ello 0.3% 0.1% 0.1% Snapchat 41.5% 51.8% 53.9% YouTube 60.1% 65.0% 59.8%


Engage with MSU Social Media Facebook continues to be the most commonly used social media platform to engage with MSU, though it dropped slightly from 2016-2017. Twitter and Instagram usage has converged since 2016, with Twitter decreasing and Instagram increasing. Google+, Pinterest, LinkedIn, Flickr, and YouTube retain small but stable usage to engage with MSU.

• 2016 question text: "What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply.)"

• 2017 question text: "What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply; leave blank if none.)"

• Stable: Google+, Pinterest, LinkedIn, Flickr, and YouTube remained stable from 2016-2017. • Decrease: Facebook and Twitter decreased slightly from 2016-2017. • Increase: Instagram increased slightly from 2016-2017.

Site 2011 2012 2015 2016 2017

Facebook 66.6% 61.9% Twitter 32.3% 27.9% Google+ 4.3% 4.1% Pinterest 1.2% 1.1% LinkedIn 9.4% 9.6% Instagram 20.2% 23.3% Flickr 0.2% 0.5% YouTube 7.6% 7.1%

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017

Facebook

Twitter

Google+

Pinterest

LinkedIn

Instagram

Flickr

YouTube


Online MSU Activities Most online activities related to MSU have been relatively stable over time, with only Administrative Information and Events on Campus showing marked increases (though Events on Campus decreased slightly from 2016-2017), and Maps/Directions and Department/Program Information showing noticeable decreases. Course info/schedules remained stable from 2011-2016, before decreasing in 2017.

• 2011-2012 question text: "What online activities related to MSU do you regularly engage in? Check all that apply."

• 2015-2016 question text: "What online activities related to MSU do you regularly engage in? (Check all that apply.)"

• 2017 question text: "What online activities related to MSU do you regularly engage in? (Check all that apply; leave blank if none.)"

• Stable: Course Info, Contact Info, Admissions, and Athletics/Sports have all remained

relatively stable over time. • Increase: Events on Campus and Admin both remained stable from 2011-2012 and 2015-

2016, but increased from 2012-2015. Events on Campus dropped slightly in 2017 and Admin increased in 2017.

• Decrease: Maps or Directions, Online Class Activities, Read News, and Dept. or Program Info have all decreased over time.

Activity 2011 2012 2015 2016 2017

Contact info 76.2% 76.6% 79.8% 73.4% 72.5% Maps or directions 73.7% 72.9% 63.9% 64.2% 56.9% Dept. or program info 71.4% 67.4% 64.0% 64.9% 59.4% Course info/sched 77.7% 79.6% 78.6% 78.7% 77.9% Read news 34.0% 34.3% 33.1% 29.6% 25.7% Athletics/sports 41.3% 40.1% 44.4% 44.5% 38.9% Events on campus 37.0% 36.7% 55.6% 60.3% 55.9% Admissions 16.4% 17.2% 24.1% 21.1% 18.8% Admin 35.0% 33.3% 47.6% 48.0% 52.0% Online class activities 74.6% 73.3% 71.1%

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017

Contact info

Maps or directions

Dept. or program info

Course info/sched

Read news

Athletics/sports

Events on campus

Admissions

Admin

Online class activities


Difficulty Determining Official MSU Content There continues to be a very slight increase in the number of people reporting that they never had difficulty determining when they were using official MSU content, and no change has been seen in the number that had difficulties often or more.

• 2015-2016 question text: "How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)?"

• Stable: "Often or more difficulty determining official MSU content" remained stable from

2015-2017. • Increase: "Never difficulty determining official MSU content" showed a very slight increase

from 2015-2017.

Never

2011 2012 2015 2016 2017

Never difficulty determining official MSU content 34.5% 36.7% 39.3%

Often or more

2011 2012 2015 2016 2017

Often or more difficulty determining official MSU content 2.0% 1.9% 1.9%

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017

Never difficultydetermining official MSUcontent

Often or more difficultydetermining official MSUcontent


Mobile MSU Importance The demand for MSU providing mobile access to most information has remained relatively stable over time, with only Class/Academic Info and Off-Campus Businesses/Food showing a noticeable change.

• 2011-2012 question text: "Rate the importance of having the following information on an MSU mobile site."

• 2015-2017 question text: "Rate the importance of having MSU provide easy access to the following information on mobile devices."


• Stable: While year-to-year fluctuations are present, Maps/GPS, Directory, and Library Info have all remained relatively stable over time.

• Increase: Bus Schedules, Dining Hall Info, and Class/Academic Info increased from 2011-2015, and remained relatively stable from 2015-2017.

• Decrease: Off-Campus Businesses was stable from 2011-2012 and 2015-2017, but decreased markedly from 2012-2015.

Information 2011 2012 2015 2016 2017

Bus schedules/info 62.4% 63.3% 71.2% 70.1% 70.1% Dining hall info 50.3% 56.5% 63.0% 61.3% 60.1% Class/academic info 70.2% 73.4% 81.9% 84.6% 83.6% Directory 64.4% 66.5% 68.2% 63.6% 64.6% Off-campus businesses/food 37.0% 38.8% 25.9% 26.2% 25.3% Library info 51.3% 56.3% 50.3% 52.1% 53.4% Maps/GPS 77.8% 79.1% 75.1% 74.1% 75.4%

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017

Bus schedules/info

Dining hall info

Class/academic info

Directory

Off-campus businesses/food

Library info

Maps/GPS


Not important

• Increase: Off Campus Businesses and Bus Schedules increased from 2011-2015, and remained stable from 2015-2017.

• Stable: All other information remained relatively stable from 2011-2017.

Information 2011 2012 2015 2016 2017

Bus schedules/info 6.4% 6.8% 10.4% 11.3% 9.0% Dining hall info 10.3% 9.4% 9.1% 8.4% 8.7% Class/academic info 4.4% 4.2% 4.4% 3.5% 2.9% Directory 2.3% 2.6% 3.0% 2.4% 1.6% Off-campus businesses/food 9.2% 10.3% 13.5% 13.8% 14.3% Library info 5.0% 5.8% 5.1% 5.5% 4.4% Maps/GPS 2.1% 2.8% 2.3% 3.1% 3.1%

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017

Bus schedules/info

Dining hall info

Class/academic info

Directory

Off-campus businesses/food

Library info

Maps/GPS


Online Content & Mobile Devices in Classroom There has been very little change over time in opinions on the use of online content in classes and the use of mobile devices in the classroom, though the percentage of respondents opposed to the use of mobile devices in class decreased from 2011-2015, before stabilizing from 2015-2017.

• 2011-2017 question text: "To what degree should MSU classes rely on or make use of online content?" and "To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc."

• Stable: "Should use online content a lot or more" and "Should use mobile devices in class a

lot or more" and remained relatively stable from 2011-2017. "Should not use online content" remained around 1% in all years.

• Decrease: "Should not use mobile devices in class" decreased slightly from 2011-2015, but remained stable from 2015-2017.

A lot or greater

MSU classroom technology 2011 2012 2015 2016 2017

Should use online content a lot or more 49.3% 48.1% 48.8% 46.6% 48.9% Should use mobile devices in class a lot or more 15.8% 16.2% 16.9% 15.2% 15.8%

Not at all

MSU classroom technology 2011 2012 2015 2016 2017

Should not use online content 1.2% 0.9% 1.3% 1.1% 0.5% Should not use mobile devices in class 28.5% 24.7% 20.1% 22.0% 18.1%

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017

Should use online content alot or more

Should not use onlinecontent

Should use mobile devicesin class a lot or more

Should not use mobiledevices in class

Documents

2017 MSU Internet and Technology User Experience Survey: Results … · 2019-01-10 · 2017 MSU Internet and Technology User Experience Survey now!") was posted on the UARC homepage