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2019 HR Case Competition & Conference
PURDUE UNIVERSITY Krannert School of Management
Table of Contents
Welcome Letter 1
Schedule of Events 2
Corporate Leadership Council Dinner 3
Welcome Event for Participants 4
Case Competition 5
Teams 6
Judges – Undergraduate Division 7
Judges – Graduate Division 8
Awards & Dinner: Ross-Ade Stadium 9
Keynote Speaker: JoDee Curtis 10
Sponsors 11
Conference Committee 12
HR Conference Schedule 14
Session Leads 18
Notes:
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Notes:
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Welcome to Krannert! Fellow HR Professional,
We would like to personally welcome you to our 9th Annual HR Case
Competition & Conference! We are pleased to offer this continued
education opportunity for human resource professionals and students.
This event would not have been possible without the generous support of
our sponsors and your participation. Thank you for making this day a
success. We also appreciate the professionals who have taken time to
prepare materials and participate in this year’s event.
In addition to serving as a venue to bring together people from across the
globe who are interested in HR, this event also serves to highlight our HR
degrees: MS In Human Resource Management (MSHRM) and Master of
Business Administration. We are especially proud of the success of the
MSHRM, a three-semester management degree with the strongest business
core among graduate HR programs. The program fuses analytical and
technical expertise with strategic leadership capability, preparing students
to solve the world’s toughest challenges. Our hope is the ongoing
professional development such as this event will further enhance the
quality of education and continue to ensure that the Purdue MSHRM
program remains one of the top graduate HR programs in the nation.
During your time here, please take time to explore our campus, meet our
students, and network with other dynamic professionals. We hope that
you gain insights to better engage the individuals you support, adapt to
changing environments, and achieve renewed excitement for the HR
profession. Thank you for joining us and we look forward to your
attendance in years to come!
Boiler Up! Hammer Down!
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2
Session Leads
Vanessa Fields: Senior HR Manager with Keurig Dr Pepper
Vanessa Fields is a Senior HR Manager with Keurig Dr Pepper. A graduate of Ball State University and a leader in her field, Vanessa has been in multiple industries including Retail and Manufacturing. She has approached her roles with a different set of eyes than the traditional HR professional. Truly engaging with every employee, no matter their title, gives a level of trust and credibility that builds and earns relationships rather than simply having a reporting structure.
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Session Leads
Erin is the Director of Consulting Services with Purple Ink. She has 15 years HR
experience, most recently as HR Director for the last five years in the professional
motorsports industry. Prior to that, Erin worked in the healthcare industry for ten
years. She started her HR career working with individuals with disabilities, helping
them become gainfully employed. Erin enjoys the responsibility of all aspects of the
Human Resources function for small single owner companies to large corporations.
Erin’s bachelor’s degree is from Butler University. She earned her MPA from Indiana
University’s School of Public and Environmental Affairs with a focus on Human
Resources. She has a certificate in Alternative Dispute Resolution from IU School of
Law. Erin was selected as one of Indy’s Most Pivotal Leaders for 2019.
She is currently the Director of Diversity and Inclusion for IndySHRM; Carmel Library
Foundation Board member; Foster Success board member; Pass the Torch for
Women mentor and 500 Circle Member; and serves as a Small Group Leader at
College Park Church, where she is a member. She has been an active member of the
Society for Human Resource Management and IndySHRM for 14 years.
Erin Brothers, SHRM-CP, PHR
Achiever | Communication | Strategic | Positivity | Activator
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Corporate Leadership Council Dinner
5:30pm - Hors d’oeuvres
6:00pm - Dinner and Presenter
Lindsay Mechem Rosokha Doctoral Student, Organizational Behavior and Human Resources
Purdue University, Krannert School of Management
Lindsay is a third year Ph.D. student studying Organizational Behavior and Human Resources at
Purdue University in the Krannert School of Management. Her research interests include
leadership, work-nonwork spillover, and performance management. Her research has been
published in Work and Occupations as well as Research in Personnel and Human Resources
Management. Before pursuing her Ph.D., Lindsay worked as a Human Resources Advisor for
ExxonMobil and in Marketing for Stryker, a Fortune 500 medical device company. Lindsay
holds a Master’s degree in Human Resource Management from Purdue University and a
Bachelor’s degree in Psychology from the University of Texas at Austin.
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Event Notice!
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Session Leads
Angie Woods: Owner of TruStone Resource Group
Angie Woods, SPHR, SHRM-SCP, is an experienced human resources leader in
the industries of technology, financial services, pharmaceutical, and
manufacturing. In addition to her twenty-five years in human resources
leadership roles, she holds a BS degree in Business Management and Human
Resources Management from Indiana University (IUPUI campus). She is a
certified Gallup Strengths Coach and she has certifications in DDI Targeted
Selection® behavioral interviewing skills, DiSC and PXT Select® suite of
assessment tools.
Angie is Owner of TruStone Resource Group, a full-service human resources
consulting firm, serving Indianapolis and surrounding areas. She is also a
certified strategic business coach with The Growth Coach of North Indianapolis.
Angie is passionate about leadership and career development, employee
culture and engagement, and diversity/inclusion/belonging initiatives in the
workplace.
SPHR, SHRM-SCP. BS Business Management and HR Management Certifications: Business Coach with Growth Coach of North Indianapolis, Gallup Strengths Coach, DDI Targeted Selection behavioral interviewing skills, DiSC, XT Select suite of assessment tools.
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Session Leads
Thresette Briggs: President & Chief Performance Officer of Performance 3 (3P)
As President & Chief Performance Officer of Performance 3 (P3), a national
leadership and professional development firm, Thresette has over 20 years’ as a
high-performance strategist, collaborating with leaders ranging from small
business owners to corporate America in over 10 industries, providing solutions
through P3’s services and products including Keynote Speaking, Leadership
Training, and individual and group Coaching.
Thresette, a John Maxwell certified Speaker, Trainer, Coach and Facilitator, and
her award-winning national Women’s Business Enterprise deliver solutions for
global, diverse companies with up to 10,000 employees and over $20 billion in
revenue, including clients such as Toyota, Eli Lilly, IndyGo, Indiana Wesleyan
University, Division of Global Ministries, and the Indianapolis Airport Authority.
An author of numerous articles for international publications and a soon to be
released book, Thresette also invented a unique coaching model that was
selected for a patent by the United States Patent and Trademark Office.
Thresette serves in national and community leadership roles that allow fulfill-ment of her passion as an advocate for women business owners, and for helping leaders build legacies. She received her BBA from Wichita State University. her MBA from Indiana Wesleyan University, and is an Adjunct Professor for Indiana
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Case Competition
Welcome!
At the Krannert School of Management, we know that well-trained and dedicated
human resource professionals can maximize the effectiveness of an organization’s
human capital in order to gain a sustainable advantage in an increasingly competitive
world. With that idea in mind, we are pleased to have you here to compete in the 9th
Annual Krannert HR Case Competition.
This will be an opportunity for students to compete while sharing creative solutions
with business leaders from various industries and backgrounds.
The competition will feature both a graduate and undergraduate division, with cash
prizes rewarded to 1st- and 2nd-place teams in each division, as well as the best speaker
and the best Q&A responder among all participants.
Special Thanks
We would like to give special thanks to HR Indiana SHRM for providing the cases for
this year’s competition. We are excited to have them onboard and trust they will find
great value in the ideas that will be presented.
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Undergraduate Teams
Indiana University-Purdue University Indianapolis
Purdue University
Marian University
Universidad Panamericana
Brigham Young University
Graduate Teams
Purdue University
University of Minnesota
Texas A&M Univsersity
University of South Carolina
Villanova University
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Session Leads
Hannah Northup: Owner and Principal of Northup HR
Hannah Northup is on a mission to help small to mid-size businesses grow responsibly by providing HR services to meet their needs. Educated at Ball State University, Hannah has a unique decade long background in Human Resources industries including retail, government, hyper-growth shared services healthcare, and manufacturing. She has approached each role with her vast experience with different eyes than the every day professional in her field. The Owner and Principal HR Consultant for NorthupHR, Hannah is able to assist business professionals focus on what they are passionate about in their business while being their resource for Human Resources. NorthupHR excels in assisting businesses with their everyday HR needs, company assessments, leadership development, onboarding, handbook creation, performance management, training creation and facilitation, employee relations, and many other areas. Hannah currently resides in the Broadripple area of Indianapolis, IN with her husband, two small children and their golden retriever, Molly.
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Session Leads
Stacey McCreery, MBA: Founder & President of ROI Search Group
“Our expertise and process combined with our company culture is what makes us unique by design.” After spending 20 years in several corporate roles, as a former hiring manager and leader, and her extensive tenure as Executive Director of Indiana University Health, the largest healthcare system in Indiana, Stacey McCreery established ROI Search Group. The scope of her work in healthcare was broad and included the mergers and acquisitions of several hospitals, system-wide corporate budgeting and training, as well as the financial integrations of several hospitals and physician groups. It also included financial responsibility for three Indianapolis, Indiana hospitals: Methodist Hospital, University Hospital, and Riley’s Hospital for Children, leading transformation financial efforts, five ERP conversions, and travel nurse staffing. Stacey founded ROI Search Group to offer her vision of what placement could be for organizations. Her proprietary recruiting methods were, in part, garnered from her keen ability to step into the shoes of hiring managers. Her capability to nurture relationships that cull distinct information leads her to ideal candidates for each client. She is an author on Human Resource topics and speaker to various healthcare organizations. Stacey has a Bachelor's Degree from Indiana University and her MBA with healthcare concentration from Keller Graduate School. She is also on Faculty for Indiana University teaching to emerging healthcare leaders in their executive education program and also teaches at the undergraduate program in Public Health. She is incredibly proud to have founded Fishers’ only woman-owned executive recruiting and leadership consulting firm focusing on healthcare and life-sciences exceptional passive talent. For more information or to contact Stacey, please visit ROI Search Group’s website at www.roisearchgroup.comor contact Stacey at (317) 727-9768 or via email at [email protected]. ROI Search Group is a recruiting and consulting firm. With a belief that people are an organization’s most important asset, the approach to both company and candidate screening to acquire the most qualified talent in the life science and healthcare sector is unique by design. Drawing upon seasoned experience, ROISG’s proprietary methods provide a better understanding of client goals, job requirements and company culture.
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Judges - Undergraduate
Riya Pandya
HRRP Advisor
Dell Technologies
Eric Woolf
HR Business Partner
GE Aviation
Krystal King
Employee Relations Advisor
Phillips66
Janae Wellington
HR Executive
Lisa Degnan
Director, Talent Management
Textron 7
Judges - Graduate
Annemarie Heise
HR Business Partner
Ingersoll Rand
Adedayo Adeniyi
Director of Leadership and OD
Purdue University
Elizabeth Gerber
HR Manager
Frito Lay
Cheryl Hughes
Senior Lecturer
Indiana University
Anna Dietrich
HR Manager
Cummins
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Erin Brothers, MPA, Director of Consulting Services,
an environment where people feel the freedom to bring their
whole self to work, knowing their ideas will be heard and their
importance of building relationships and why leveraging them can positively impact culture, engagement, retention, and the
12:00 p.m. –
12:30 p.m.
Lunch & Networking—Krannert Drawing Room (First Floor)
12:30 p.m. –
1:30 p.m.
Krannert
Auditorium
Panel Discussion on Diversity & Inclusion of Corporate Leadership
Cummins
Phillips 66
GE
PepsiCo
Thank you to our speakers!
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11:00 a.m. –
12:00 p.m.
RAWLS 3058
Creating Inclusive Workplaces
Presenter: Erin Brothers, MPA, Director of Consulting Services, Purple Ink
Session Description: Have you heard the term uniqueness +
belonging = inclusion? How do we as HR professionals create an environment where people feel the freedom to bring their
whole self to work, knowing their ideas will be heard and their contributions will be valued? It’s a tall order!
Creating an inclusive workplace goes beyond diversity to fostering inclusion. In this session we will cover diversity and inclusion in the workplace, and how maintain a strong workplace culture.
11:00 a.m. –
12:00 p.m.
RAWLS 3082
Engagement - The Relationship Strategy
Presenter: Vanessa Fields, Senior HR Manager, Keurig Dr. Pepper
Session Description: In this session, you will learn about the importance of building relationships and why leveraging them can positively impact culture, engagement, retention, and the
bottom line.
Location: RAWLS 3082
Certified for 4.00 SHRM and HRCI recertification credits. Don’t forget to pick up your certification code sheet!
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Awards & Dinner
Join Us
We will wrap up the event with networking, hors d'oeuvres, Dinner, and our keynote
speaker, all from the Buchanan Room at Ross-Ade Stadium, overlooking the
Boilermakers’ football field!
5:30 - Networking
6:15 - Dinner & Award Ceremony
7:00 - Keynote Address: JoDee Curtis
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Keynote Speaker
JoDee Curtis is the Founder of Purple Ink and the ink pad, author of JoyPowered™:
Intentionally Creating an Inspired Workspace and co-author
of The JoyPowered™ and The JoyPowered™ Team. JoDee has a passion for helping
organizations and individuals discover their talents and do more of what they do well!
Prior to founding Purple Ink in 2010, JoDee spent 21 years in public accounting as a
practicing CPA and, later, as a Director of HR. JoDee also has experience as a CFO,
thereby bringing a unique financial and overall business approach. JoDee obtained her
bachelor’s degree in business administration from the University of Evansville. She is a
Certified Public Accountant, a SHRM - Senior Certified Professional, and a Gallup-
certified Strengths Coach. She is a faculty member for National SHRM, a member of the
National Speakers Association, serves on the State Council for Indiana SHRM, and is
co-host of The JoyPowered™ Workspace Podcast. JoDee was named the IndySHRM
Professional of the Year in 2013.JoDee is a wife and mother of three humans and two
labradoodles, and she loves to read and travel. She chairs the strategic planning
committee at Our Lady of Mt. Carmel and the board of The O’Connor House and is a
member of Pass the Torch 500 Circle Club for Women and a board member for Forum
Credit Union.
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10:00 a.m. –
11:00 a.m.
RAWLS 3058
Setting the Pace for Change:
Presenter: Thresette Briggs, President & Chief Performance Officer of Performance 3 (P3)
Session Description: Future HR leaders who will be most
successful in the world today - whether in companies, as entrepreneurs, or as community organization leaders - are
those who not only can adapt to and navigate chaotic change, but who have capacity to anticipate it and create readiness for setting its pace, while helping others do the same.
In this workshop participants will complete a personal
assessment of their change agility and use interactive learning activities and self-reflection to identify and enhance individual focus areas.
10:00 a.m. –
11:00 a.m.
RAWLS 3082
Leverage the Strengths of Your Multi-generational Workplace; Increase Engagement, Retention and Maximize Performance Results
Presenter: Angie Woods, SPHR,SHRM-SCP, Owner of TruStone Resource Group
Session Description: Please join us for an interactive discussion of how to leverage the collective power of the unique generations in our workplace today. We’ll explore the
generational strengths, assets and values of Traditionalists, Boomers, Generations X, Y, and Z and what drives, motivates, and inspires individuals within each.
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8:15 a.m. – Breakfast & Registration – RAWLS 3rd Floor Commons
9:00 a.m. –
10:00 a.m.
RAWLS 3058
Attaining and Retaining: Recruiting Styles and Techniques
Presenter: Stacey McCreery, MBA
Founder & President, ROI Search Group
Session Description: The purpose of this session is to discuss creative ways of recruiting and adding value and retention.
What standards are people relaxing, how do we address attracting our best talent and ensuring we retain our high
performers? Learn more.
9:00 a.m. –
10:00 a.m.
RAWLS 3082
People Development - When there is nowhere to go – not even up in an organization
Presenter: Hannah Northup, Owner & Principle of Northup HR
Session Description: Many organizations are struggling with not having anywhere for their employees to move “up the ladder” and yet they don’t want to lose them. How do we develop people in their current roles for the next big thing and are we prepared to potentially let them go for bigger and better opportunities?
In this session, we will discuss this growing issue and help you figure out how to keep your employees engaged while still developing them and learning how to sometimes say goodbye.
Human Resource Conference Purdue University Krannert School of Management,
West Lafayette, IN Friday, November 15, 2019
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Thank You to our Corporate
Sponsors!
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Conference Committee
Brian Chupp
Academic Director MSHRM
Jill Lynn
Associate Program Manager
Director MSHRM & 1 Year
MBA
Morgan Ellis
MBA 2020
Casey Popp
MSHRM 2019
Iscel Manalo
MSHRM 2019
Emily King
MSHRM 2019
Raj Dwarapureddi
MSHRM 2019
Melanie McMillan
MSHRM 2019
Richa Mishra
MSHRM 2020
Case Competition
Friday Conference
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