5w1h Profile

WHOWHATWHENWHEREWHY&HOW

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( )5W1He&p

events & promotions


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Company Profile1

Advel Group is a New Delhi Based Business house, with initiatives spanning Advertising, Printing Solutions, Brand Consultancy, Marketing, Web, IT, Online Promotions & BTL communications. Currently five companies function under the group.

A 30 year old company with interests in Print Media, Outdoor Advertising, Television, Radio Media services with clientele comprising of reputed Corporate, Education and FMCG clients.Services on offer: Media Planning & Buying, Innovative Out of Home Solutions (OOH), Merchandising & Fabrication Solutions.

An end to end Events & Below the Line service provider executing projects on Pan India basis. 5W1H e&p manages: Events, Experimental Marketing, Branding Solutions, Brand Promotions, Seminar & Conferences, Door to Door or any BTL activation on national level. 5W1H e&p has a thrust on innovative outdoor solutions as well.

Websarga Solutions takes care of the new media primarily Web, IT services & Online promotions. Providing breakthrough front end and back end solutions covering web design, Online Marketing & Promotions, SEO/SMO, Software development, Hosting Solutions, Media Streaming & much more.

A one-stop creative, communications and knowledge provider. Sales focused and response oriented. Convinced by the fact that conventional advertising helps just to drain the wallet. We share the clients intentions and goals, and our solutions are built around the 'purpose’.

The printing arm provides complete printing and packaging solutions deploying the most advanced methods and technologies.

Media Planning in Print &

Electronic

Media Buying & release

Events

BTL Solutions

Web Design

Online Promotions

Web Development & IT Services

Hosting Solutions

Consultancy

p r i n t e r s

Offset Printing Solutions

Fabrication Solutions

Creative AdvertisingManagement

Branding Solutions

About the Group

p r i n t e r s


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5W1H Events & Promotions, the BTL arm of the Advel Group aims to deliver cost-effective, scalable and measurable

results to the clients in form of varied Below the Line communication activities. With its H.O. at New Delhi, 5W1H e&p

is equipped with a team of over 30 in office professionals who add to strong network of 350 all over India. Our

Nationwide network is spread across 75 cities in 10 states covering not just the metros, but Tier II & III cities as well.

About 5W1H e&p

WHAT (NOT) IS IN THE NAME? When, Where, Who, What, Why and How. 5W1H e&p is the one word mantra to signify the essentials of any

communication activity. 5W1H e&p simply means that the solutions we provide are wholesome, unified and 360

degree.

THE QUESTION IS WHAT?Any communication starts not just with the word, but with the spirit. The message forms a key component.

WHAT NEXT?A Communication strategy is well planned with foresight on how the message gets attuned to different contexts.

WHAT ELSE?The message is distinctive and stand apart.

WHENA plan of action always has its timelines. The 5W1H e&p plan is fool proof that says When should you start?

TILL WHEN?When would you start counting the results?

BUT WHY? Every piece of communication has its rationale. Any activity championed by 5W1H e&p convinces you about why you

should go with it. If the results are assured, why not?

WHOAny communication should be spun around the behavior and interests of the TG. 5W1H e&p strategy has crystal clear

clarity on who forms the target, who should approach them etc.

HOWHow would a communication plan work? A 5W1H e&p plan would give you measurable and countable results i.e. to

how much and how many?

Our Philosophy

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Company Profile


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SERVICES:

Experiential Marketing - 5W1H e&p conducts a range of events & activities designed around the objective of

your brand, Product or Services - Such exercises are planned with the philosophy and purpose to engage and excite

your prospective customer.

Seminars, Exhibitions, Trade Shows & Conferences - Looking for footfalls or leads? Want to leverage your

products and services to those who matter? 5W1H e&p has the expertise and know how to conduct Seminars,

Exhibitions, Trade Shows and Conferences all over India. Be it an admission driven Seminar, an International

Networking Conference, a Trade Show or any B2C or B2B interface, come to 5W1H e&p .

School & College Activations - Lead, data base generation and branding oriented activities based on schools

and colleges. Specific theme seminars, sponsorship events etc would also be conducted in schools and colleges.

Merchandising - We specialize in shop & out - of - shop merchandising.

Fabrication - We offer a range of POP & POS solutions right from design to execution.

Mall & Retail Activations - Curiosity arousing events in Malls to engage the target face to face. This include

Specific contests, announcements, games etc.

Road Shows - Spectacle on the street! Exciting Road shows to announce the brand promise.

Contests & Competitions - Involve your target group in an unforgettable way through contests and

competitions woven around your brand. Promote viral publicity and ensure more participation.

Direct to Customer - Door to door marketing, direct sales, brand awareness, lead generations, survey and

sampling.

Sampling - An full proof tool to give a real life exposure of your quality products & branding.

Leaflet, Catalogue - A powerful tool to be distributed during the events and seminars, to familiarize with the core

message & brand.

Vehicle campaign - Sets the brand floating across the target areas. Again it creates a mouth to mouth publicity.

Response Management - Effective support for customer relation management and telemarketing.

Any other supporting activity - Cinema Slides, Sales Slides, Presentation Slides, Freebies, Tokens, Gifts,

Sampling

Events and other promotions - 5W1H conducts crowd pulling activities where the target can’t resist coming to

you to creates a buzz and floats your name across. Such events ensure enthusiastic participation and generates good

referrals

Outdoors - Out doors arrest the attention of the target visually by pleasant, hard to miss out of home displays like

hoardings, ambient media

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What We DoWHOWHATWHENWHEREWHY&HOW

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Company Profile3

Response – An activity with 5W1H e&p and its response levels are just like the Siamese twins!

End to End BTL Solutions

Why 5W1H e&p

End to End BTL Solutions

The entire concept executionResult focused

execution

IdeationInnovative, result oriented concepts

Detailed planning forsingle/multiple activations

ConceptCreative

ExecutionResult

Planning

Holistic – From concept-content- execution-print-online-ATL-360 degree solutions

Group Resource Support

Advel Group Resource Support

In House Offset Printing Solutions

Providing Online Design, Development, Promotions Consultancy & IT Solutions

Providing Hosting, E-Commerce & Media Streaming Solutions

Additional CreativeSupport in traditionalas well a new media

In House accredited agency Print & ElectronicMedia Solutions

ResultMedia

Printers

</ >hostlogue

A well knit network all across India in over 75 cities. Equipped to manage activities of any scale. Having presence in all metros, Tier I, II & III cities & towns.

Our Network & Reach

Our NetworkOur Reach


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Company Profile5

Showcase

Mall Activation:Accuvue (johnson & johnson)

• Objective of the activity to popularize the brand and generates trials for Acuvue Lenses.

• 12 Malls were covered across 3 cities - Kolkata, Hyderabad, Bangalore

• 2000+ customers registrations

Hospital Branding: Dettol

• A Hygenic Awareness Drive at Hospitals & Chemist associating with Dettol

• Branding at 1600 Hospitals & 1200 Chemists in Delhi-NCR, Kolkata, Mumbai, Hyderabad & Vijaywada

• Outdoor Branding for Dettol and Individual Hospitals & Chemists

Launches & Press Conference: Pearls

• Launch party for signing up of Brett Lee as Brand Ambassador of Pearls Group

• Press Conference and Journalist meet attended by more than 30 TV Channels and 15 Newspapers & magazines representatives.

Road Show: Mangalayatan University

• 3 Canters covering 11States & 75 cities & townin 30 months

• Targeting Schools, Colleges, Coaching Centres, Markets

• Quiz contest conducted, 75,000 data generated

Road Show: Johnson & Johnson

• 10 day activity in Bangalore, Kolkata, Hyderbad covering all major markets, colleges and malls

• Customer data generated and routed to the JJVC opticians the local areas


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Showcase

Corporate Activation: JJVC

• Eye Care camps at Corporates with min employee strength of 500+ for generating trials for Acuvue Lenses

• Eye Check-up, Eye spa, Counselling session for all employee of the Corporate by Optometrists

• Starting from Corporates of Delhi, now the activity is being conducted at the Top 6 metros

Door to Door Activity: Apollo Hospitals & Allahabad Bank

• D2D activity covering all Grade A, B areas of Delhi

• Personal approaching Households and informing on the scheme and benefits with Apollo health Cards & leads for new accounts for Allahabad Bank

• Campaign won “Apollo Innovation & Quality Awards” for neighborhood Preferred Card CTD Campaign

In Store & Out Store Activity: Acuvue

• Ongoing Brand Promotion exercise being done for

Johnson & Johnson Acuvue Lenses in Multiple cities

• Eye Check up, Counselling & Fees Trial by optometrist

• Data shared with the client

Delhi Golf Club Activity: Thomas Cook

• Promotions of a High end Luxury Cruise Liner promoted by Thomas Cook

• Tie up with Delhi Golf Club for promotion of the Packages offered

• A weekend long activity at the Golf Club, touching base with their patrons

Exhibitions: Acuvue

•execution for various exhibitions & conferences.

• Fabrication done for 1 day to week long exhibitions & conferences at Pragati Maidan, Hotel Ashoka, Hotel ITC Maurya & Birla Auditorium at Jaipur.

A range of POP & POS solutions right from design to


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Company Profile7

Showcase

Youth Events & Contests: Mangalayatan University & Acuvue

• A social initiative conducted targeting Youth, sponsored by Mangalayatan University

• More than 5000 participants, and they were acknowledged by certificates

• Free Eye Care camp conduced in various colleges.

Merchandising & POS: Acuvue

• Merchandising, POS material production and deployment with a Pan India coverage of the Top 30 cities

• For Acuvue the activity was done covering the Top 5 metros and 5 tier 1 cities

Out of Home (OOH): Mangalayatan University

• Hoarding & Bus Branding Activity

• Coverage states - 16 & Nepal

• Coverage city -65 cities

• Hoarding sites - 164, Bus Branding -38

Dealers Meets: johnson & johnson

• Multiple Dealer Meets in 5 cities - Delhi, Kolkata, Bangalore, Hyderabad and Chandigarh

• Participation by250+ dealers

Sales Promotions: Choc On

• A launch and paid sampling drive for the newly launched Choclate bar Choc On

• Started at Delhi with 50 locations and spread to Punjab, Haryana , Dehradun

• A total 100+ man power used for promotions in 3 months


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Showcase

Seminar: Mangalayatan University & Resonance (Kota)

• Career Counseling seminar - Coverage 40 cities in states for Mangalayatan University (Aligarh) & Resonance (Kota)

• Data generated - 10000 students of 12th standard & college

• Total attendance - 12000

12

Internet Café Activation: University

• Objective - Branding Activity in Cyber Cafes focussed on the students

• Activity - Posters & Mouse Pads at Cafes

• Innovation Café Soft- A cyber café management software was developed and installed at individual cafes coverage 13 states, 53 cities, 3500 cyber cafe

Mangalayatan

College Camps: care

• Acuvue lenses trials & promotions conducted at college campuses.

johnson & johnson vision

Eye Care Camps: care

• Eye Care Camps conducted at various colleges, Schools and Hospitals promoting generic eye care, conducting eye tests and promoting the brands

johnson & johnson vision

Other: ModArt, CrackPMT.com, Elsevier

• Leaflet Distribution •Banners Deployment

• News Paper Inserts •Postering

• Stickers •Canopy

• Van Publicity •Retail Sales Promotion

Acuvue, Resonance, Mangalayatan,


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Company Profile9

Clients

Some of our prestigious clients

GREATER NOIDA, DELHI NCR

MANGALAYATANUNIVERSITY

Touching Hearts, Building Confidence.

BANSAL CLASSESP R I V AT E L I M I T E D

IDEAL FOR IITJEE SCHOLARS

BHARTI A

ROYAL ORCHID FORT RESORT- MUSSOORIE

shedleauns ieitnurtoppO

Institute of Engineering and Technology (VIET) UPTU CODE: 096 &

Institute of Technology (VIT) UPTU CODE: 286

Under the aegis of Vishveshwarya Group of Institutions11 Years of Excellence


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PAN INDIA:

Name Designation Location Target Area KRA

Niraj Kumar Poddar Vertical - Head New Delhi PAN India, Nepal,Sri Lanka & Bangladesh

North - Delhi & NCR, J&K, HP, Punjab, Haryana, Chandigarh, UP, Uttrakhand & Rajasthan

Saurabh Sharma Manager New Delhi PAN India Buss. Development

Gaurav Gupta Asst. Manager New Delhi Delhi & NCR Comm. & Operations

Navin Tiwari Asst. Manager New Delhi Delhi & NCR Operations

Abhay Pandey Sr. Executive New Delhi Delhi & NCR Operations & Resource

Nimish Chaturvedi Asst. Reg. Coordinator Chandigarh Chandigarh, Punjab, Operations & ResourceHaryana, HP & J&K

Sanjay Mathur Asst. Reg. Coordinator Jaipur Rajasthan Operations & Resource

Ramesh Sharma Sr. Executive Kota Rajasthan & MP Operations & Resource

Imran Hussain Sr. Executive Lucknow UP & Uttranchal Operations & Resource

Deepak Gera Associate Shimla HP & J&K Operations & Resource

Vimal Kumar Associate Chandigarh Punjab & Haryana Operations & Resource

Muni Tandon Associate Lucknow UP & Uttranchal Operations & Resource

Team - North 1

Executives/Promoters - Male & Female North Delhi & NCR, OperationsChandigarh, Ludhiana, Jallandhar, Shimla, Jammu, Karnal, Sonipat,

Team - North 2

Executives/Promoters - Male & Female North Lucknow, Varanashi, OperationsAllahabad, Jhansi, Gorakhpur, Agra, Mathura, Bareli, Moradabad, Jaipur, Kota, Jodhpur, Udaipur

East - West Bengal, Orrissa, Bihar, Jharkhand, Assam & NE

Reaz Ahmend Zonal - Head Kolkata East & Bangladesh Operations

Kunal Ghosh Asst. Reg. Coordinator Kolkata Kolkata, WB Comm. & Operations

Vijay Kumar Asst. Reg. Coordinator Patna Bihar Operations

Rakesh Kumar Regional Coordinator Ranchi Jharkhand & Bihar Operations

Hemant Associate Kolkata WB

Ashish Associate Patna Bihar & Jharkhand Operations & Resource

Shahid Associate Patna Bihar & Jharkhand Operations & Resource

Team - East 1

Executives/Promoters - Male & Female WB, Orrissa, Kolkata, Siliguri, OperationsAssam & NE Guwahati, Silchar

Bhubneshwere, Cuttuck,Agartala

Team - East 2

Executives/Promoters - Male & Female Bihar & Jharkhand Patna, Bhagalpur,Mujaffarpur, Gaya,Dhanbad, Ranchi,Jamshedpur, Bokaro, Hajaribag, Ramgarh Cantt.

Marketing & Operations

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Teams WHOWHATWHENWHEREWHY&HOW

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Teams

Name Designation Location Target Area KRA

West & Central - Mumbai, Maharastra, Gujrat, MP & Chattisgarh

Anupam Singh Asst. Reg. Coordinator Mumbai Mumbai, Thane & Pune Comm. & Operations

Alok Pandey Asst. Reg. Coordinator Mumbai Maharastra Comm. & Operations

Rahul Vyas Asst. Reg. Coordinator Indore MP & Chattisgarh Operations

Sandeep Kumar Asst. Reg. Coordinator Raipur Chattisgarh Operations

Abhay Jain Asst. Reg. Coordinator Pune Pune Operations

Vipul Rathod Associate Rajkot Gujrat Operations & Resource

Krunal Desai Associate Ahmedabad Gujrat Operations & Resource

Sandeep Nahar Associate Indore MP, Chattisgarh & Bidarvha Operations & Resource

Kamaal Sheikh Associate Mumbai Mumbai & Pune Operations

Team - West 1

Executives/Promoters - Male & Female Mumbai Mumbai, Thane, OperationsNavi Mumbai & Pune

Team - West 2

Executives/Promoters - Male & Female Maharastra Nagpur Operations

Team - Central India 3

Executives/Promoters - Male & Female Central India Indore, Bhopal, OperationsGwalior, Jabalpur, Raipur, Bhilai & Bilaspur

South - AP, Tamilnadu, Karnataka, Kerala

Surya V. Reg. Coordinator Hyderabad AP, Karnataka Communication

Md. Khutub Coordinator Hyderabad Hyderabad & AP Operations

Ravi Surangini S. Sr. Executive Vijaywada Vijaywada & Guntur Operations

Sanjeev Kumar Asst. Reg. Coordinator Bangalore Karnataka Operations

Suraj Kumar Sr. Executive Chennai Chennai Operations

Shekhar Chlawadi S. Sr. Executive Bangalore Bangalore Operations

Narendr Mishra Associate Bangalore Karnataka Operations

P. Sista Associate Hyderabad AP Operations

N. Shreedhar Associate Chennai TN, Kerala & Sri Lanka Operations

Team - South 1

Executives/Promoters - Male & Female AP Hyderabad, Vijaywada Operations& Guntur

Team - South 2

Executives/Promoters - Male & Female TN Chennai, Coimbtore Operations

Team - South 3

Executives/Promoters - Male & Female Karnakata & Bangalore, Mysore,Kerala Kochin, Kozhikode,

Trivandrum

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( )5W1He&p

events & promotionsH.O.: 12, Community Centre, 3rd Floor, Mayapuri Phase 1, New Delhi 110064

Tel.: 011 47661000 [100 lines] Fax: 011 45566353 E-mail: [email protected] Web: www.5w1h.in

Offices at: New Delhi, Kota-Rajasthan, Lucknow, Jaipur, Kolkata, Mumbai, Patna, Indore, Hyderabad, Vijayawada

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5w1h Profile