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A Content Analysis Approach to Measuring Subconscious Motives. Ronald F. Piccolo Rollins College Gary P. Latham University of Toronto. Psychosocial Processes. Language as a Window into Human Nature. Story 1. Story 2. External Validity. Thank You. - PowerPoint PPT Presentation
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A Content Analysis Approach to Measuring Subconscious Motives
Ronald F. PiccoloRollins College
Gary P. LathamUniversity of Toronto
Psychosocial Processes
i we posemo negemo work achieve leisure money0
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Language as a Window into Human Nature
Norm Control Race Headset
Achievement 1.37 (.84) 1.72 (1.65) 4.58 (2.71) 3.04 (2.36)
Positive Emotion 2.74 (1.27) 2.77 (2.52) 3.69 (2.23) 4.43 (2.51)
Negative Emotion 1.63 (.91) 2.16 (1.60) 1.82 (1.66) 1.41 (1.56)
Work 2.00 (1.40) 2.01 (2.74) 1.89 (1.57) 5.79 (3.66)
n 720,000+ 54 56 67
Achievement Positive Emotion Negative Emotion Work0
1
2
3
4
5
6
1.37
2.74
1.632.00
1.72
2.77
2.16 2.01
4.58
3.69
1.82 1.89
3.04
4.43
1.41
5.79
Norm Control Race Headset
Story 1
Achievement Work0
1
2
3
4
1.37
2.002.08 1.73
3.45
1.852.03
2.34
Norm Control Race Headset
Story 2
External Validity
Ach--Positive Emotion Ach--Performance Orientation
-.15
.00
.15
.30 0.27
-0.12
0.27
0.21
0.27
0.04
Control Race Headset
Achievement Achievement
Thank You