Upload
marisa
View
65
Download
0
Embed Size (px)
DESCRIPTION
A Global Leader in Telecom Outsourcing TM. Broadband Wireless World Forum February 19,2001 George Wozencraft. Competition. Target Subscriber Base. Services and Content. Without integrated expertise across the broadband spectrum... . - PowerPoint PPT Presentation
Citation preview
Broadband Wireless World Forum
February 19,2001February 19,2001George WozencraftGeorge Wozencraft
A Global Leader in Telecom Outsourcing TM
WFI Confidential & Proprietaryhttp://www.wfinet.com
Without integrated expertise across the broadband
spectrum... ...target markets are not
reached - and value cannot be maximized
CompetitionCompetition
TechnologyTechnology
Services and ContentServices and Content
Target Subscriber BaseTarget Subscriber Base
Coordinating the Effort
WFI Confidential & Proprietaryhttp://www.wfinet.com
Capital efficiency
Modularity
FiberFiber
xxDSLDSL
SatelliteSatellite
Fixed WirelessFixed Wireless
(ISM, UNII, (ISM, UNII, MMDS, LMDS)MMDS, LMDS)
ResidentialResidential SOHOSOHO BusinessBusiness
CableCable
Success will depend on location and the economic availability of competitive alternatives
Created exclusively for data communications in a broadband world, fixed wireless offers numerous advantages, including:
Speed to marketHigh capacity
Positioning Fixed Wireless
WFI Confidential & Proprietaryhttp://www.wfinet.com
A Systematic Approach Links Key Elements for More Meaningful Results
Dimensioning Wireless Networks is a Complex Undertaking
Market Definition:
Market Segmentation Analysis
Bandwidth Demand Modeling
Service Offerings Analysis
Competitive Analysis
Target Area Analysis
Network Design:
Technology Selection
Link Budget
Cell Radius
Capacity
Access Network
Core Network
Transport
Ring Design
Site Acq. / Pre-qualification
Business Plan:
CapEx Planning
OpEx Planning
Revenue Projections
Overview
WFI Confidential & Proprietaryhttp://www.wfinet.com
Market Analysis - Customer Segmentation
Residential Segmentation: May include multiple variables (household income, size,
composition, etc.) Segmentation linked to block group (locale)
Business Segmentation: May include multiple variables (SIC, estimated bandwidth
demand, # of employees, revenues, etc.) Segmentation linked to block group or specific buildings
Penetration Estimates developed by: Customer segment Service requirement Locale (block group or building)
WFI Confidential & Proprietaryhttp://www.wfinet.com
Residential Segmentation - Sample MapSan Diego, CA
WFI Confidential & Proprietaryhttp://www.wfinet.com
Business Segmentation - Sample MapSan Diego, CA
WFI Confidential & Proprietaryhttp://www.wfinet.com
Service Offerings Analysis
Identify potential types of services by segment
Residential Services Segmentation by access speed, other variables Potential enhanced services
Business Services Standard offers (internet access, e-mail accounts, etc.) Access speed Value-added services (web-hosting, ASP, etc.)
Services drive network requirements
Bandwidth requirements vary depending upon services offered
Estimated bandwidth demand per subscriber drives link budgets, cell coverage, hub design
WFI Confidential & Proprietaryhttp://www.wfinet.com
Competitive Analysis
Identify presence and location of: Estimated DSL coverage at street level Known fiber Probable T1 / T3
Map projected bandwidth requirements Bandwidth requirements located down to building and parcel
level
Overlay bandwidth requirements alongside competitive alternatives Identify areas where competitive alternatives exist Identify potentially exploitable gaps in competitive service
offerings
WFI Confidential & Proprietaryhttp://www.wfinet.com
Competitive Presence & Bandwidth Demand
WFI Confidential & Proprietaryhttp://www.wfinet.com
Demand Modeling
Service offerings and QoS differentiate broadband players -- coverage is secondary Bandwidth requirements
– project by segment / SIC, subscriber type, service offer, QoS– project down to the parcel and / or individual building level
Network design must account for growth– number of subscribers– bandwidth growth per subscriber, over time
Broadband network design should be modular Target areas of highest potential demand first Balance target customer bandwidth demand with overall market
penetration
Prioritize Capacity over Coverage
WFI Confidential & Proprietaryhttp://www.wfinet.com
Market-level Target Areas
WFI Confidential & Proprietaryhttp://www.wfinet.com
Local Target Areas with Competitive and Bandwidth Demand Overlays
WFI Confidential & Proprietaryhttp://www.wfinet.com MDU/MTU
WAPISM/UNII/MMDS
• Wireline• Fixed Wireless B/H
Single FamilyHigh-Use
Residential
Small to MediumBusiness
Up to 1.5 Mbps
W-LAN
Micro-node
Micro-node
802.11(b)
TECHNOLOGY & TYPES OF SUBSCRIBER UNITS
LAN Hub
W-LAN
Single User:Peek User Demand < 15 Mbps
ISM/MMDSLMDS
MMDS/ISM
ISM: 3-11MbpsUNII: ~20 MbpsMMDS: ~20 Mbps
ISM: 3-11Mbps
ISM: 3-11Mbps
LMDS: ~34-38 Mbps MMDS: ~20 Mbps
MMDS: ~20 Mbps
ISM/
UNII/
MMDS
Medium to Large Businesses
Network Architecture
WFI Confidential & Proprietaryhttp://www.wfinet.com
Vendor Selection and RFP Process Technical Considerations
Spectrum Capacity Reliability Standards
Operational Capabilities Time-to-Market / Availability Volume Capabilities
Vendor Financing Availability Terms
RFP Process is a Key Element
WFI Confidential & Proprietaryhttp://www.wfinet.com
BENCHMARK FIXED WIRELESS PROJECTIONS METRICS
Bandwidth Demand/ Building
Target Subscribers/
BuildingBuilding
Penetration
In-Building Subscriber
Penetration1
Annual Increase in Target Buildings
(Yrs. 1-5)
Monthly Target Subscriber Revenue
PTP >10 Mbps 1-6 5% - 15% 40% - 45% 30% $1,500 - $2,000
PMP2 <10 Mbps 1-10 5% - 25% 30% - 55% 20% $60 - $400
MicroNode 1-2 Mbps 1-5 N/A 5% - 10% 10% $60-$100
Notes: 1 - Applicable for buildings with more than one potential subscriber2 - Deployed as a residential or business solution
Selecting the Right Technology
WFI Confidential & Proprietaryhttp://www.wfinet.com
Fixed wireless forecasts consider: Potential service offerings and pricing Revenue and EBITDA projections Technology costs Operating expenses Core network installation and expenses Capital expenditures All pertinent income statement, cash flow, and balance sheet
issues
Research Align Strategic
Objectives
Invest Recognize Return
Value/Share NPVIRR
Thorough projections foster successful partnerships and accelerate progress
Critical Analysis Speeds Success
WFI Confidential & Proprietaryhttp://www.wfinet.com
Market AnalysisTechnical Assessment Network Design and Projections
Business Plan
Objective Tie together elements completed in technical assessment, market analysis,
and technical designs and financial projections
Benefits Serves as an internal road map as well as a guidebook for assembling
pertinent information for parties new to the Company and/or the fixed wireless business
Increase speed to market, springboard to deployment and/or expansion
The Business Plan
WFI Confidential & Proprietaryhttp://www.wfinet.com
Summary
. . . manages the complexity and leads to more favorable results.
Dimensioning wireless networks is a complex
undertaking.
Market
Technical
Design
Financial
MarketTechnical
DesignFinancial
Linking the key elements . . .
The Business of Making Wireless Work
A Global Leader in Telecom Outsourcing TM