AAF Dodd-Frank Battleground FINAL

D O D D - F R A N K

S U R V E Y

January 18-20, 2016

2METHODOLOGY

The following survey was conducted by

OnMessage Inc. in 30 congressional districts.

Telephone interviews were conducted on

January 18-20, 2016. This survey consists of

1200 likely voters and was stratified to reflect

historic voter trends. The margin of error for this

survey is +/-2.82%.

3METHODOLOGYThe survey was separated into the following three groupings to gain an understanding of the views of

different parts of the population.

Conservative AdvantageCompetitive Conservative Stronghold

CA-10CA-21CO-6IL-12MN-2NH-1NV-3

NY-21NY-24VA-2

CA-25CA-39FL-15IA-4IN-2KY-6

MT-ALNY-23PA-3

TX-23

AL-1AR-2CA-4CO-5FL-11GA-5IL-15OK-4PA-9TX-17

425 129

125

28

34

I M AG E T E S T SR E P U B L I C A N S I N C O N G R E S S

53

Net: -19

Very FavSomewhat FavSomewhat UnfavVery Unfav

Never Heard OfNo Opinion

27 128

12329

23 119

22728

25 1310

2725

COMPETITIVENET: -17

CONSERVATIVE ADVANTAGENET: -23

CONSERVATIVE STRONGHOLDNET: -17

35

52

32

55

35

52

521 118

125

35

29

I M AG E T E S T SD E M O C R AT S I N C O N G R E S S

60

Net: -31



23 128

124

33

24 107

226

31

17 108

24

41

COMPETITIVENET: -26



31

57

31

57

25

65

Regulation Series

4050 50

36 3726

COMPETITIVE CONSERVATIVE ADVANTAGE CONSERVATIVE STRONGHOLD

7

B I G B A N K S V S. B I G G OV E R N M E N T

4733 21

Big Government Big Banks DK/Refuse

Which of the following do you think has had more of a negative impact on your personal financial situation over the last decade big government or big

Wall Street Banks .

+14 Big Government over Big Banks

33 3140

48 5441


8

M I S G UIDE D P O L I C Y V S. L AC K O F R E G U L AT IO N

35 4812 3 3

MisguidedFederal Policy

Lack ofRegulation

Both Neither DK/Refused

Thinking about the financial crisis of 2008, please tell me which of the following comes closest to your opinion.

Some people say that the financial crisis was caused by misguided federal policies which encouraged

banks to offer home loans to people who could not afford to pay them back.

Others say that the financial crisis was caused by a lack of regulation over the financial industry and that Wall Street bankers took advantage of the system by

offering risky loans for their own personal profit.

33 30 3348 48

41

7 13 10

COMPETITIVE CONSERVATIVE ADVANTAGE GOP STRONGHOLD

9

C A U S E O F F I N A N C I A L C R I S I S

30 4510 10 4

GovernmentRegulations

GreedyExecutives

Natural EconomicCycles

All of the Above DK/Refused

Thinking again about financial crisis of 2008, please tell me which of the following was the greatest cause of the crisis

Government regulations that forced banks to make millions of risky home

loans.

Greedy Wall Street executives who gambled on the housing market bubble,

endangering the financial system.

Natural economic cycles that all but guaranteed that a recession would

occur.

Whos to blame? Wall Street greed trumps

misguided federal policies by 15 points,

but hang on.

3514 9

30

12

Agree Disagree DK/Refused

10

65

Please tell me if you agree or disagree with the following statement. Although the Obama Administration claims that lack of regulation caused the

financial crisis of 2008, the real cause was misguided federal policy that encourage banks to offer loans to people who could not pay them back,

leading to a nationwide real estate crash.

M I S G UIDE D P O L I C Y

Somewhat

Strongly26

61 6668

29 28 23

COMPETITIVE CONSERVATIVE ADVANTAGE GOP STRONGHOLD

Agree

Disagree

Dodd-Frank

12

10 276

321016

16

I M AG E T E S T ST H E D O D D - F R A N K W A L L S T R E E TR E F O R M A C T

26

Net: -10



10 29630817

11 267

3212129 265

331018

COMPETITIVENET: -9



16

25

18

24

14

28

59% have no idea what were talking

about.

3321

51317

38

Liberal Moderate Conservative

13

Age/Gender/Race

I M AG E T E S T ST H E D O D D - F R A N K W A L L S T R E E TR E F O R M A C T

FavorableUnfavorable

17 15 19 13 15 182324 27

3220 27 24 19

55 & Under Over 55 Male Female White Hispanic Af.American

Ideology

31 43

1

5

20

Familiar Unfamiliar DK/Refuse

14

36

How familiar would you say you are with the Dodd-Frank Wall Street Reform Act? Would you say you are

FA M I L I A R IT Y W I TH D O D D- F R A N K

Somewhat

Very

63

37 35 37

62 64 62


Familiar

Unfamiliar

13 22 2524 17

Favor Oppose DK/Refused

15

37

As you may know, in 2010 President Obama signed the Dodd-Frank Wall Street Reform Act into law with the goal of increasing federal regulation over

the financial industry following the financial crisis of 2008. Based on everything you have heard, do you favor or oppose the Dodd-Frank Wall

Street Reform Act?

D O D D- F R A N K FAVO R/ O P P O S E

Somewhat

Strongly39

39 4131

38 37 40


Favor

Oppose

The default position is a dead heat with a slight intensity advantage.

73

49

151323

60

Liberal Moderate Conservative

16

Age/Gender/Race

FavorOppose

39 36 38 36 35 4251

37 39 45 32 4041

22

55 & Under Over 55 Male Female White Hispanic Af.American

D O D D- F R A N K FAVO R/ O P P O S E

Ideology

Starts 26 points net favorable among Independents.

514

27 2220

12

Helped Harmed No Difference DK/Refused

17

25

Based on everything you have heard, would you say that the Dodd-Frank Wall Street Reforms helped, harmed, or made no difference to the stability of

our financial industry?

E F F E C T O F D O D D- F R A N K

Somewhat

Strongly

26

26 26 2327 22 282731 25


Helped

Harmed

No Difference

Dodd-Frank Push Series

D O D D- F R A N K P U S H S E R I E SC O M P E T I T I V E

24

22

20

19

25

38

43

44

46

42

8

9

7

7

8

6

7

5

6

6

100 80 60 40 20 20 40 60 80 100

NETLess Likely More Likely

Somewhat More Likely

19

1467

Much Less Likely Somewhat Less Likely Much More Likely

-53The Dodd-Frank Act was aimed at big banks, but its crippling legal and administrative costs have caused many small banks to close or

reduce lending which has harmed local economies and made it increasingly difficult for small businesses and entrepreneurs to thrive.

1365 -52

1665 -49

1264 -52

Dodd Frank created a new type of bailout fund for big banks called Orderly Liquidation Authority. Instead of requiring big banks to go through the same bankruptcy shutdown procedures as all other

companies in America, banks are allowed an exception to the rules through OLA.

Before the Dodd-Frank Act, over 75% of banks offered free checking. However after the Dodd-Frank regulations took affect

only 39% now offer free checking.

Many experts say that the Dodd-Frank Act was aimed at Wall Street but hit Main Street.

Most traditional banks are not willing to make small dollar loans. This leaves many working families with no option to cover unexpected short

term expenses except for the lifeline of taking out a short term loan.1462 -48

D O D D- F R A N K P U S H S E R I E SC O N S E R VAT I V E A D VA N TA G E

27

24

27

24

24

32

35

36

39

41

11

14

11

12

11

11

8

11

10

7

100 80 60 40 20 20 40 60 80 100



20

1865


-47Before the Dodd-Frank Act, over 75% of banks offered free checking. However after the Dodd-Frank regulations took affect only 39% now

offer free checking.

2263 -41

2259 -37

2263 -41

Dodd Frank created a new type of bailout fund for big banks called Orderly Liquidation Authority . Instead of requiring big banks to go

through the same bankruptcy shutdown procedures as all other companies in America, banks are allowed an exception to the rules

through OLA.

Dodd-Frank was supposed to shrink banks that were deemed too big to fail but by driving out smaller banks, the reality is it made big Wall

Street banks even bigger.

The Dodd-Frank Act does not end bailouts for too-big-to-fail banks. In fact, it makes those bailouts a requirement of federal law.

Many experts say that the Dodd-Frank Act was aimed at Wall Street but hit Main Street. 2259 -37

D O D D- F R A N K P U S H S E R I E SC O N S E R VAT I V E S T R O N G H O L D

18

17

18

17

21

43

43

44

45

44

11

11

11

10

9

9

6

8

7

7

100 80 60 40 20 20 40 60 80 100



21

1665


-49Before the Dodd-Frank Act, over 75% of banks offered free checking. However after the Dodd-Frank regulations took affect only 39% now

offer free checking.

1762 -45

1860 -43

1962 -43

The Dodd-Frank Act does not end bailouts for too-big-to-fail banks. In fact, it makes those bailouts a requirement of federal law.

Dodd-Frank was supposed to shrink banks that were deemed too big to fail but by driving out smaller banks, the reality is it made big Wall

Street banks even bigger.

Dodd Frank created a new type of bailout fund for big banks called Orderly Liquidation Authority (OLA). Instead of requiring big banks to

go through the same bankruptcy shutdown procedures as all other companies in America, banks are allowed an exception to the rules

through OLA.

The Dodd-Frank Act did nothing to reform government backed mortgage giants Fannie Mae and Freddie Mac, which many experts say

were the root cause of the Financial Crisis of 2008.2061 -41

Appeals mostly to conservatives.

64213

16

23

Favor Oppose DK/Refused

22

22

Now knowing this, do you favor or oppose the Dodd-Frank Wall Street Reform Act?

D O D D- F R A N K P O S T P U S H

Somewhat

Strongly

65

23 26 18

62 6369


Favor

Oppose

Killing Small Banks Special Rules for Big Banks Punishing Consumers Too big to fail (cons)Collapses support of Dodd-Frank

3923

3862

Pre-Push Post-Push

W H O M OV E D?D O D D - F R A N K P U S H S E R I E S

y

23

COMPETITIVE+24 OPPOSE

4126

3763

Pre-Push Post-Push

CONSERVATIVE ADVANTAGE+26 OPPOSE

3118

40

69

Pre-Push Post-Push

CONSERVATIVE ADVANTAGE+29 OPPOSE

7347

1336

Pre-Push Post-Push

LIBERAL+23 OPPOSE

493023

58

Pre-Push Post-Push

MODERATE+35 OPPOSE

15 7

6083

Pre-Push Post-Push

CONSERVATIVE+23 OPPOSE

D O D D - F R A N K

S U R V E Y

January 18-20, 2016

Documents

AAF Dodd-Frank Battleground FINAL