Admitted Student Questionnaire Detailed Report...Student Questionnaire by all admitted, by enrolling, and by non-enrolling students. An accompanying "highlights report" provides tables

ADMITTED STUDENT QUESTIONNAIRE

South River College 2008

DETAILED REPORT

THE COLLEGE BOARD

This report was prepared for the College Board by Applied Educational Research, Inc.

1 South River College - ASQ 2008

INTRODUCTION

This "detailed report" contains comprehensive analyses of responses to the Admitted Student Questionnaire by all admitted, by enrolling, and by non-enrolling students. An accompanying "highlights report" provides tables and graphs designed to draw attention to key findings.

This report also provides a summary of responses to local, college-specific questons, if such questions were used.

QUESTIONNAIRE RESPONSE RATES

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS

NON-ENROLLING STUDENTS

Number of students surveyed 1193 501 692 Number of respondents 465 323 142 Percent responding 39% 64% 21%

WEIGHTING OF RESPONSES, TREATMENT OF MISSING DATA, DEFINITIONS

For all analyses in this report, responses for enrolling students have been weighted by 1.5511, and responses for non-enrolling students have been weighted by 4.8732. These weights were determined as follows:

Total number of enrolling students 501

——————————————————————————————————————— = ——————— = 1.5511 Number of enrolling students responding 323

Total number of non-enrolling students 692

——————————————————————————————————————————— = ——————— = 4.8732 Number of non-enrolling students responding 142

The effect of this weighting is to express all results as estimates for total groups of admitted, enrolling, and non-enrolling students.

The weighted numbers and the percentages of students who provided the data used in a given table are shown on a line labeled: N(%). Numbers of cases shown in all tables are rounded values of the weighted totals. Percentages are based on weighted numbers of cases before rounding.

The weighted numbers of cases in particular tables may be less than the total numbers of students surveyed (as shown above) when the question on which a table is based was not answered by some students. In addition, responses with codes of zero on the questionnaire (“Can’t Compare” for questions 1 through 20, “Don’t Know” for questions 21 through 26, “Not Offered or Not Used” for questions 27 through 40, and “Does Not Apply” for questions 78 through 81) have been treated as though the question was not answered.

In this report, percentages greater than 0 but less than 0.5% are shown as *%. Percentages based on small numbers (fewer than 25 weighted cases) are bracketed [ ]. Percentages in some tables do not add to 100% due to rounding.


RATINGS OF COLLEGE CHARACTERISTICS

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


QUALITY OF FACULTY -- IMPORTANCE

N(%) 1189(99%+) 501(100%) 688(99%)

Very important 84% 83% 85% Somewhat important 15% 17% 14% Not important *% *% 1% 100% 100% 100%

-- HOW WE COMPARE N(%) 1113(93%) 467(93%) 646(93%) Best 18% 37% 5% Better than most 30% 43% 21% About the same 49% 20% 70% Poorer than most 2% 1% 3% Worst 1% 0% 1% 100% 100% 100%

QUALITY OF MAJORS OF INTEREST-- IMPORTANCE

N(%) 1191(99%+) 499(99%+) 692(100%)

Very important 88% 86% 90% Somewhat important 11% 14% 9% Not important 1% 1% 1% 100% 100% 100% -- HOW WE COMPARE N(%) 1149(96%) 484(97%) 665(96%) Best 20% 37% 9% Better than most 41% 35% 45% About the same 33% 26% 38% Poorer than most 5% 1% 8% Worst 1% 1% 1% 100% 100% 100%

OVERALL ACADEMIC REPUTATION -- IMPORTANCE

N(%)1191(99%+)

501(100%) 690(99%+)

Very important 65% 74% 58% Somewhat important 35% 25% 42% Not important 1% *% 1% 100% 100% 100% -- HOW WE COMPARE N(%) 1152(97%) 488(97%) 664(96%) Best 22% 39% 9% Better than most 28% 36% 22% About the same 42% 21% 57% Poorer than most 8% 3% 11% Worst *% 0% 1% 100% 100% 100%


RATINGS OF COLLEGE CHARACTERISTICS (continued)

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


QUALITY OF ACADEMIC FACILITIES-– IMPORTANCE

N(%)1185(99%)

497(99%) 688(99%)


VARIETY OF COURSES -- IMPORTANCE

N(%)1190(99%+)

500(99%+) 690(99%+)


ACCESS TO FACULTY -- IMPORTANCE

N(%)1025(86%)

500(99%+) 525(76%)




ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


UNDERGRADUATE EMPHASIS -– IMPORTANCE

N(%)1171(98%)

496(99%) 675(98%)

Very important 60% 72% 50% Somewhat important 37% 24% 47% Not important 3% 4% 3% 100% 100% 100% -- HOW WE COMPARE N(%) 1115(93%) 468(93%) 647(93%) Best 16% 33% 5% Better than most 30% 39% 24% About the same 50% 26% 67% Poorer than most 3% 3% 3% Worst 1% *% 1% 100% 100% 100%

PROMINENT INTERCOLLEGIATE ATHLETICS -- IMPORTANCE

N(%)1021(86%)

496(99%) 525(76%)


COST OF ATTENDANCE -– IMPORTANCE

N(%)1187(99%)

497(99%) 690(99%+)




ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


ATHLETIC PROGRAMS AVAILABLE -– IMPORTANCE

N(%)1191(99%+)

501(100%) 690(99%+)

Very important 18% 24% 14% Somewhat important 31% 38% 27% Not important 50% 38% 59% 100% 100% 100% -- HOW WE COMPARE N(%) 934(78%) 392(78%) 542(78%) Best 8% 11% 5% Better than most 18% 28% 10% About the same 65% 52% 74% Poorer than most 9% 8% 10% Worst 1% 1% *% 100% 100% 100%

EXTRA-CURRICULAR ACTIVITIES AVAILABLE –- IMPORTANCE

N(%)1191(99%+)

501(100%) 690(99%+)

Very important 36% 45% 29% Somewhat important 59% 50% 66% Not important 5% 5% 5% 100% 100% 100% -- HOW WE COMPARE N(%) 1125(94%) 482(96%) 643(93%) Best 12% 26% 1% Better than most 35% 34% 37% About the same 49% 38% 58% Poorer than most 3% 2% 4% Worst *% *% *% 100% 100% 100%

ACCESS TO OFF-CAMPUS ACTIVITIES-– IMPORTANCE

N(%)1187(99%)

497(99%) 690(99%+)

Very important 34% 39% 31% Somewhat important 56% 47% 62% Not important 10% 14% 7% 100% 100% 100% -- HOW WE COMPARE N(%) 1104(93%) 451(90%) 653(94%) Best 33% 30% 36% Better than most 25% 35% 18% About the same 33% 29% 35% Poorer than most 9% 6% 11% Worst *% *% 1% 100% 100% 100%



ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


AVAILABILITY OF RELIGIOUS ACTIVITIES -– IMPORTANCE

N(%)1185(99%)

499(99%+) 686(99%)

Very important 21% 26% 18% Somewhat important 22% 25% 20% Not important 56% 49% 61% 100% 100% 100% -- HOW WE COMPARE N(%) 897(75%) 360(72%) 537(78%) Best 18% 26% 13% Better than most 25% 34% 19% About the same 53% 38% 63% Poorer than most 3% 2% 4% Worst *% *% 0% 100% 100% 100%

QUALITY OF SOCIAL LIFE -– IMPORTANCE

N(%)1187(99%)

501(100%) 686(99%)

Very important 65% 64% 65% Somewhat important 32% 35% 31% Not important 3% 1% 5% 100% 100% 100% -- HOW WE COMPARE N(%) 1096(92%) 462(92%) 634(92%) Best 15% 28% 5% Better than most 42% 47% 39% About the same 37% 22% 49% Poorer than most 5% 3% 8% Worst *% 0% *% 100% 100% 100%

ATTRACTIVENESS OF CAMPUS –- IMPORTANCE

N(%)1189(99%+)

499(99%+) 690(99%+)




ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


SURROUNDINGS -- IMPORTANCE

N(%)1191(99%+)

501(100%) 690(99%+)


PART OF THE COUNTRY -- IMPORTANCE

N(%)1188(99%+)

498(99%) 690(99%+)

Very important 44% 50% 39% Somewhat important 44% 37% 49% Not important 13% 13% 12% 100% 100% 100% -- HOW WE COMPARE N(%) 1111(93%) 464(93%) 647(93%) Best 37% 39% 35% Better than most 23% 29% 19% About the same 34% 28% 37% ` 5% 3% 7% Worst 1% *% 2% 100% 100% 100%

QUALITY OF ON-CAMPUS HOUSING –- IMPORTANCE

N(%)1187(99%)

501(100%) 686(99%)




ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


EASE OF GETTING HOME -- IMPORTANCE

N(%)1191(99%+)

501(100%) 690(99%+)


DIVERSE STUDENT BACKGROUNDS -– IMPORTANCE

N(%)1189(99%+)

499(99%+) 690(99%+)



OPINIONS OF INFLUENTIAL PEOPLE AND INSTITUTIONS

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


OPINION OF PARENTS -- IMPORTANCE

N(%)1177(99%)

501(100%) 676(98%)


OPINION OF GUIDANCE COUNSELOR-– IMPORTANCE

N(%)1168(98%)

496(99%) 672(97%)


OPINION OF HIGH SCHOOL TEACHERS-- IMPORTANCE

N(%)1171(98%)

498(99%) 673(97%)



OPINIONS OF INFLUENTIAL PEOPLE AND INSTITUTIONS (continued)

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


OPINION OF FRIENDS -- IMPORTANCE

N(%)1172(98%)

499(99%+) 673(97%)


OPINION OF POTENTIAL EMPLOYERS-– IMPORTANCE

N(%)1165(98%)

495(99%) 670(97%)


OPINION OF GRAD/PROF SCHOOLS -– IMPORTANCE

N(%)1165(98%)

495(99%) 670(97%)



SOURCES OF INFORMATION

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


HIGH SCHOOL VISITS -- HOW WE COMPARE

N(%)387(32%)

200(40%) 187(27%)

Best 20% 27% 13% Better than most 28% 25% 30% About the same 36% 36% 37% Poorer than most 13% 9% 17% Worst 3% 3% 3% 100% 100% 100%

COLLEGE-SPONSORED MEETINGS IN HOME AREA -- HOW WE COMPARE

N(%)

314(26%)

175(35%) 139(20%) Best 17% 25% 7% Better than most 26% 33% 17% About the same 43% 32% 55% Poorer than most 14% 9% 21% Worst 1% 1% 0% 100% 100% 100%

COLLEGE PUBLICATIONS -- HOW WE COMPARE

N(%)1100(92%)

460(92%) 640(92%)

Best 12% 19% 7% Better than most 51% 43% 56% About the same 35% 35% 34% Poorer than most 3% 3% 3% Worst *% 1% 0% 100% 100% 100%

COLLEGE VIDEOS/CD-ROMS -- HOW WE COMPARE

N(%)286(24%)

133(27%) 153(22%)


COLLEGE WEB SITE -- HOW WE COMPARE

N(%)1145(96%)

491(98%) 654(95%)

Best 13% 22% 6% Better than most 32% 42% 24% About the same 52% 33% 66% Poorer than most 3% 3% 2% Worst 1% *% 1% 100% 100% 100%


SOURCES OF INFORMATION (continued)

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


FINANCIAL AID COMMUNICATIONS -- HOW WE COMPARE

N(%)964(81%)

398(79%) 566(82%)


ELECTRONIC COMMUNICATIONS -- HOW WE COMPARE

N(%)984(82%)

419(84%) 565(82%)


CAMPUS VISIT -- HOW WE COMPARE

N(%)867(73%)

466(93%) 401(58%)


ON-CAMPUS INTERVIEW -- HOW WE COMPARE

N(%)467(39%)

249(50%) 218(32%)


POST-ADMISSION COMMUNICATION -- HOW WE COMPARE

N(%)1114(93%)

479(96%) 635(92%)

Best 31% 51% 15% Better than most 27% 30% 26% About the same 38% 16% 55% Poorer than most 3% 2% 4% Worst *% *% 0% 100% 100% 100%



ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


CONTACT WITH FACULTY -- HOW WE COMPARE

N(%)707(59%)

292(58%) 415(60%)


CONTACT WITH COACHES -- HOW WE COMPARE

N(%)253(21%)

159(32%) 94(14%)


CONTACT WITH GRADUATES -- HOW WE COMPARE

N(%)473(40%)

266(53%) 207(30%)

Best 30% 40% 17% Better than most 32% 31% 33% About the same 36% 27% 46% Poorer than most *% 0% 1% Worst 2% 1% 2% 100% 100% 100%

CONTACT WITH STUDENTS -- HOW WE COMPARE

N(%)684(57%)

418(83%) 266(38%)



COLLEGE IMAGES

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


COLLEGE IMAGES MARKED N(%) 1193(100%) 501(100%) 692(100%) Career-oriented 32% 47% 21% Personal 36% 46% 29% Conservative 14% 11% 16% Social 37% 54% 25% Intense 39% 39% 39% Isolated 7% 3% 9% Relaxed 19% 27% 14% Snobbish 8% 10% 6% Fun 36% 53% 24% Impersonal 2% 2% 2% Prestigious 42% 57% 31% Back-up school 7% 5% 8% Liberal 28% 44% 17% Challenging 50% 70% 37% Not well-known 25% 11% 35% Friendly 43% 56% 33% Average 7% 3% 10% Close-knit 31% 45% 20% Partying 9% 8% 9% Intellectual 45% 67% 29% Athletics 22% 24% 21% Comfortabls 35% 50% 24% Exciting 44% 57% 35% Other 10% 11% 9%


COLLEGE APPLICATIONS AND ADMISSIONS

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


NUMBER OF COLLEGES APPLIED TO N(%) 1184(99%) 497(99%) 687(99%) One 5% 11% 0% Two 3% 5% 1% Three 7% 12% 4% Four 9% 14% 6% Five 8% 10% 7% Six 24% 11% 33% Seven 9% 10% 9% Eight 8% 6% 10% Nine 8% 7% 9% Ten or more 18% 14% 20% 100% 100% 100%

NUMBER OF COLLEGES ADMITTED TO N(%) 1184(99%) 497(99%) 687(99%) One 7% 17% 0% Two 8% 13% 4% Three 11% 20% 5% Four 16% 18% 14% Five 8% 7% 10% Six 28% 8% 43% Seven 8% 5% 10% Eight 5% 4% 6% Nine 4% 5% 3% Ten or more 4% 3% 5% 100% 100% 100%


COLLEGE COSTS AND FINANCIAL AID

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


AID APPLICATION -– OUR COLLEGE

N(%)1180(99%)

493(98%) 687(99%)

Applied - our college 77% 76% 77% Did not apply - our college 23% 24% 23% 100% 100% 100% AID APPLICATION -- OTHER COLLEGE

N(%)1157(97%)

476(95%) 681(98%)

Applied - other college 72% 59% 81% Did not apply - other college 28% 41% 19% 100% 100% 100%

FINANCIAL AID AWARD -- OUR COLLEGE

N(%)1144(96%)

480(96%) 664(96%)

Aid offered – our college 68% 67% 69% Aid not offered - our college 32% 33% 31% 100% 100% 100% FINANCIAL AID AWARD -- OTHER COLLEGE

N(%)1142(96%)

465(93%) 677(98%)

Aid offered – our college 72% 59% 81% Aid not offered - our college 28% 41% 19% 100% 100% 100%

NO-NEED AID OFFER -- OUR COLLEGE

N(%)1166(98%)

485(97%) 681(98%)

No-need aid offered - us 48% 39% 54% No-need aid not offered - us 52% 61% 46% 100% 100% 100% NO-NEED AID OFFER -- OTHER COLLEGE

N(%)1143(96%)

462(92%) 681(98%)

No-need aid offered – other 69% 56% 78% No-need aid not offered – other 31% 44% 22% 100% 100% 100%

AID/COST IMPORTANCE N(%) 1156(97%) 474(95%) 682(99%) Aid/cost significant in choice 69% 59% 75% Aid/cost not significant 31% 41% 25% 100% 100% 100%

No-need aid was described as a scholarship offered "specifically in recognition of your athletic, musical, or academic talent."


RATINGS OF COSTS AND AID FEATURES BY TOTAL SAMPLE -- AID APPLICANTS AND NON-APPLICANTS

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


TOTAL COST WITHOUT AID -- HOW WE COMPARE

N(%)1123(94%)

464(93%) 659(95%)

Highest 37% 34% 39% Higher than most 25% 32% 20% About the same 33% 29% 36% Lower than most 4% 3% 5% Lowest 1% 1% 1% 100% 100% 100%

NET COST AFTER AID -- HOW WE COMPARE

N(%)1027(86%)

413(82%) 614(89%)


TOTAL DOLLAR AMOUNT OF AID -- HOW WE COMPARE

N(%)855(72%)

338(67%) 517(75%)


PORTION OF AID THAT WAS GRANT-- HOW WE COMPARE

N(%)829(69%)

321(64%) 508(73%)


AMOUNT OF NO-NEED AID -- HOW WE COMPARE

N(%)693(58%)

259(52%) 434(63%)

Highest 11% 21% 5% Better than most 12% 22% 7% About the same 21% 20% 22% Lower than most 39% 15% 54% Lowest 16% 23% 12% 100% 100% 100%

No-need aid was described as a scholarship offered “specifically in recognition of your athletic, musical, or academic talent.”


RATINGS OF COSTS AND AID FEATURES BY AID APPLICANTS ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


TOTAL COST WITHOUT AID -- HOW WE COMPARE

N(%)878(74%)

359(72%) 519(75%)


NET COST AFTER AID -- HOW WE COMPARE

N(%)855(72%)

344(69%) 511(74%)


TOTAL DOLLAR AMOUNT OF AID -- HOW WE COMPARE

N(%)792(66%)

312(62%) 480(69%)


PORTION OF AID THAT WAS GRANT-- HOW WE COMPARE

N(%)753(63%)

292(58%) 461(67%)


AMOUNT OF NO-NEED AID -- HOW WE COMPARE

N(%)592(50%)

224(45%) 368(53%)

Highest 11% 22% 4% Better than most 13% 24% 7% About the same 20% 19% 21% Lower than most 41% 13% 58% Lowest 15% 22% 11% 100% 100% 100%

No-need aid was described as a scholarship offered specifically in recognition of your athletic, musical, or academic talent.”

The tables on this page are based only on students applying for aid.


FINANCIAL AID STATUS AND AWARDS

ALL ADMITTED STUDENTS

ENROLLING (OUR

COLLEGE)

NON-ENROLLING (COLLEGE ATTENDING)

FINANCIAL AID APPLICATION AT COLLEGE ATTENDING

N(%) 1009(85%) 440(88%) 569(82%)

Did not apply for/receive aid 24% 25% 23% Applied for but did not receive aid 10% 14% 7% Reported aid amounts received 66% 61% 69% 100% 100% 100%

WORK N(%) 482(40%) 182(36%) 300(43%) $1 to $499 *% 0% 1% $500 to $999 5% 5% 5% $1000 to $1999 24% 40% 14% $2000 to $2999 57% 24% 78% $3000 to $3999 4% 8% 1% $4000 to $4999 9% 23% 0% $5000 to $7499 *% 0% 1% $7500 to $9999 0% 0% 0% $10,000 to $19,999 0% 0% 0% $20,000 or more 0% 0% 0% 100% 100% 100%

STUDENT LOAN N(%) 519(44%) 193(39%) 326(47%) $1 to $499 0% 0% 0% $500 to $999 *% 0% 1% $1000 to $1999 3% 0% 5% $2000 to $2999 3% 5% 2% $3000 to $3999 28% 30% 27% $4000 to $4999 7% 11% 5% $5000 to $7499 51% 37% 60% $7500 to $9999 3% 4% 2% $10,000 to $19,999 2% 4% 0% $20,000 or more 3% 9% 0% 100% 100% 100%

NEED-BASED SCHOLARSHIP/GRANT N(%) 477(40%) 193(39%) 284(41%) $1 to $499 0% 0% 0% $500 to $999 0% 0% 0% $1000 to $1999 4% 6% 4% $2000 to $2999 2% 3% 1% $3000 to $3999 39% 4% 63% $4000 to $4999 3% 0% 5% $5000 to $7499 6% 11% 2% $7500 to $9999 6% 7% 5% $10,000 to $19,999 17% 31% 7% $20,000 or more 23% 38% 13% 100% 100% 100%


FINANCIAL AID AWARDS (continued)


ENROLLING (OUR

COLLEGE)


MERIT-BASED SCHOLARSHIP N(%) 466(39%) 160(32%) 306(44%) $1 to $499 *% 1% 0% $500 to $999 0% 0% 0% $1000 to $1999 5% 6% 5% $2000 to $2999 4% 8% 1% $3000 to $3999 1% 1% 2% $4000 to $4999 37% 3% 55% $5000 to $7499 12% 20% 8% $7500 to $9999 5% 8% 4% $10,000 to $19,999 24% 36% 18% $20,000 or more 11% 18% 8% 100% 100% 100%

TOTAL AWARD N(%) 683(57%) 279(56%) 404(58%) $1 to $499 *% 1% 0% $500 to $999 *% 1% 0% $1000 to $1999 1% 4% 0% $2000 to $2999 0% 0% 0% $3000 to $3999 6% 3% 8% $4000 to $4999 1% 1% 2% $5000 to $7499 3% 3% 3% $7500 to $9999 3% 4% 2% $10,000 to $19,999 46% 22% 62% $20,000 to $29,999 20% 30% 13% $30,000 to $39,999 10% 14% 7% $40,000 or more 9% 18% 3% 100% 100% 100%


METHODS OF FINANCING PARENT CONTRIBUTION


ENROLLING (OUR

COLLEGE)


PARENT CONTRIBUTION -- ALL STUDENTS

N(%) 1193(100%) 501(100%) 692(100%)

From current income 67% 64% 70% From past savings 37% 42% 34% From parent educational loans 17% 18% 15% From other parent loans 14% 14% 13% Help from relatives, friends 11% 16% 8% Employer’s tuition benefit 2% 2% 2%

Percentages may add to more than 100% due to multiple responses.


AVERAGE HIGH SCHOOL GRADES AND ADMISSION TEST SCORES

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


AVERAGE HIGH SCHOOL GRADES N(%) 1141(96%) 481(96%) 660(95%) A (90-100) 72% 65% 78% B (0-89) 26% 33% 21% C (70-79) 2% 2% 1% D or below (69 or below) 0% 0% 0% 100% 100% 100%

SAT CRITICAL READING SCORE N(%) 961(81%) 410(82%) 551(80%) 750 and above 16% 23% 11% 700 to 740 14% 14% 14% 650 to 690 14% 14% 15% 600 to 640 14% 15% 13% 550 to 590 26% 12% 36% 500 to 540 7% 9% 6% 450 to 490 7% 10% 4% 400 to 440 1% 3% 0% 350 to 390 *% *% 0% 300 to 340 0% 0% 0% 250 to 290 1% 2% 0% Below 250 0% 0% 0% 100% 100% 100%

SAT MATHEMATICAL SCORE N(%) 966(81%) 415(83%) 551(80%) 750 and above 15% 19% 11% 700 to 740 12% 11% 13% 650 to 690 15% 18% 14% 600 to 640 14% 14% 14% 550 to 590 11% 12% 11% 500 to 540 26% 14% 35% 450 to 490 4% 8% 1% 400 to 440 3% 4% 2% 350 to 390 0% 0% 0% 300 to 340 0% 0% 0% 250 to 290 0% 0% 0% Below 250 0% 0% 0% 100% 100% 100%

SAT WRITING SCORE N(%) 948(79%) 401(80%) 547(79%) 750 and above 16% 20% 13% 700 to 740 15% 16% 15% 650 to 690 14% 16% 13% 600 to 640 31% 18% 41% 550 to 590 9% 11% 9% 500 to 540 6% 9% 4% 450 to 490 5% 6% 4% 400 to 440 2% 2% 2% 350 to 390 *% *% 0% 300 to 340 1% 2% 0% 250 to 290 0% 0% 0% Below 250 0% 0% 0% 100% 100% 100%


AVERAGE HIGH SCHOOL GRADES AND ADMISSION TEST SCORES (continued)

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


ACT COMPOSITE SCORE N(%) 296(25%) 130(26%) 166(24%) 30 and above 46% 46% 47% 25 to 29 35% 34% 36% 20 to 24 15% 17% 15% 15 to 19 3% 3% 2% 10 to 14 0% 0% 0% 5 to 9 0% 0% 0% Below 5 0% 0% 0% 100% 100% 100%


BACKGROUND INFORMATION

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


GENDER N(%) 1163(97%) 484(97%) 679(98%) Female 68% 59% 75% Male 32% 41% 25% 100% 100% 100%

ETHNIC BACKGROUND N(%) 1141(96%) 477(95%) 664(96%) American Indian, Alaskan Native 1% *% 1% Asian, Pacific Islander 7% 8% 6% Mexican-American, Chicano 2% 4% 2% Puerto Rican 1% 3% *% Latin American, Other Hispanic 4% 4% 3% Black, African-American 3% 5% 2% White 80% 73% 85% Other 3% 3% 2% 100% 100% 100%

STATE RESIDENCE N(%) 1165(98%) 484(97%) 681(98%) Same state as our college 23% 26% 20% Other state 77% 74% 80% 100% 100% 100%

DISTANCE FROM HOME N(%) 1130(95%) 464(93%) 666(96%) Less than 50 miles 16% 21% 13% 51 to 100 miles 17% 18% 16% 101 to 300 miles 38% 26% 46% 301 to 500 miles 7% 5% 9% More than 500 miles 21% 30% 15% 100% 100% 100%

TYPE OF HIGH SCHOOL N(%) 1156(97%) 483(96%) 673(97%) Public 68% 62% 72% Independent, not religious 11% 13% 10% Independent, Catholic 15% 16% 14% Other independent, religious 6% 9% 4% 100% 100% 100%

PARENTS' INCOME N(%) 962(81%) 399(80%) 563(81%) Less than $30,000 27% 16% 34% $30,000 to $39,999 4% 6% 2% $40,000 to $59,999 8% 11% 7% $60,000 to $79,999 11% 10% 12% $80,000 to $99,999 9% 11% 8% $100,000 to $149,999 17% 16% 18% $150,000 to $199,999 8% 9% 7% $200,000 or higher 16% 20% 13% 100% 100% 100%


SAMPLE QUESTIONNAIRE

ADMITTED STUDENT QUESTIONNAIRE

South River College

2008

HIGHLIGHTS REPORT

THE COLLEGE BOARD

This report was prepared for the College Board by Applied Educational Research, Inc.

CONTENTS

INTRODUCTION 1

PART A: STUDENT BACKGROUND INFORMATION 2 A-1: Demographic Characteristics and Type of High School

A-2: Geographic Distribution

A-3 Average High School Grades and Admission Test Scores

PART B: PERCEPTIONS OF COLLEGE CHARACTERISTICS AND INFLUENCES 6 B-1: Importance of College Characteristics and Influential People

B-2: Ratings of Our College Compared to Other Colleges

B-3: Characteristics for Which Our College was Rated Differently by Enrolling and Non-Enrolling Students

B-4: Opinions of Influential People or Institutions

B-5: College Characteristics Associated with Yield

B-6: Opinions Associated with Yield

B-7: College Images

PART C: INFORMATION SOURCES 16 C-1: Exposure to Information Sources

C-2: Ratings of Information We Provided

C-3: Information Ratings by Enrolling and Non-Enrolling Students

PART D: OTHER COLLEGES 20 D-1: Numbers of Applications and Admissions to Other Colleges

D-2: Application and Admissions Overlap with Other Colleges – Top Twelve Competitors

D-3: Win/Loss Analysis – For Colleges with Greatest Numbers of Cross-Admissions with Our College

PART E: FINANCIAL AID AND COLLEGE COSTS 24 E-1: Financial Aid Applications and Awards

E-2: Self-Reported Influence of Financial Aid or College Costs on College Choice

E-3: Ratings of Costs and Financial Aid Features by Enrolling and Non-Enrolling Students

E-4: Yields in Relation to Ratings of College Costs

E-5: Yields in Relation to Ratings of Financial Aid

E-6: Influence of Financial Aid or College Costs on Student Choices to Attend Our Major Competitors

E-7: Aid Percentage by Type

E-8: Methods of Financing Parental Contribution

E-9: Influence of Financial Aid or College Costs on Student Choices to Attend Our Major Competitors

APPENDICES 35 Overlap with Other Colleges

Technical Notes



INTRODUCTION

This "highlights report" contains tables and graphs displaying a number of key findings based on overall analyses of student responses to the Admitted Student Questionnaire. The accompanying "detailed report" presents more complete tabulations of questionnaire responses.

QUESTIONNAIRE RESPONSE RATES ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


Number of students surveyed 1193 501 692 Number of respondents 465 323 142

Percent responding 39% 65% 21%







The effect of this weighting is to express all surveyed results as estimates for the total groups of admitted, enrolling, and non-enrolling students. In this report the weighted numbers and the percentages of students who provided the data used in a given table are shown on a line labeled: N(%).


SPECIAL MESSAGES

The response rate for enrolling students in this study equals or exceeds those typically found in studies of this type. Rates in the neighborhood of 55 to 83 percent have frequently been attained in ASQ studies.

The response rate for non-enrolling students in this study equals or exceeds those typically found in studies of this type. Rates in the neighborhood of 21 to 45 percent have frequently been attained in ASQ studies.

The response rates for enrolling and non-enrolling students differ by 25 percentage points or more. Although weighting has been used to correct for differential response rates, differences of this size increase the likelihood that reported yields may fail to approximate the true figures.


PART A: STUDENT BACKGROUND INFORMATION


EXHIBIT A-1: DEMOGRAPHIC CHARACTERISTICS AND TYPE OF HIGH SCHOOL

• How were admitted, enrolling, and non-enrolling students distributed by gender, ethnic background, parents' income, and type of high school attended?

• What yields were realized for these student subgroups?

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


YIELD

TOTAL POPULATION N(%) 1193(100%) 501(100%) 692(100%) 42%

GENDER N(%) 1163(97%) 484(97%) 679(98%)

Female 68% 59% 75% 36% Male 32% 41% 25% 54% 100% 100% 100%

RACE/ETHNIC BACKGROUND N(%) 1141(96%) 477(95%) 664(96%) American Indian, Alaskan Native 1% *% 1% [0%] Asian, Pacific Islander 7% 8% 6% 52% Mexican-American, Chicano 2% 4% 2% 62% Puerto Rican 1% 3% *% [86%] Latin American, Other Hispanic 4% 4% 3% 50% Black, African-American 3% 5% 2% 66% White 80% 73% 85% 38% Other 3% 3% 2% 57% 100% 100% 100%

PARENTS' INCOME N(%) 962(81%) 399(80%) 563(81%) Less than $30,000 27% 16% 34% 26% $30,000 to $39,999 4% 6% 2% 64% $40,000 to $59,999 8% 11% 7% 54% $60,000 to $79,999 11% 10% 12% 38% $80,000 to $99,999 9% 11% 8% 50% $100,000 to $149,999 17% 16% 18% 39% $150,000 to $199,999 8% 9% 7% 47% $200,000 or higher 16% 20% 13% 54% 100% 100% 100%

TYPE OF HIGH SCHOOL N(%) 1156(97%) 483(96%) 673(97%) Public 68% 62% 72% 38% Independent, not religious 11% 13% 10% 48% Independent, Catholic 15% 16% 14% 46% Other independent, religious 6% 9% 4% 60% 100% 100% 100%


EXHIBIT A-2: GEOGRAPHIC DISTRIBUTION

• How were admitted, enrolling, and non-enrolling students distributed by in-state or out-of-state residence, distance of our college from home, Enrollment Planning Service markets, and three-digit zip codes?

• What yields were realized for differing subgroups?

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


YIELD

RESIDENCE N(%) 1165(98%) 484(97%) 681(98%)

Same state as our college 23% 26% 20% 49% Other state 77% 74% 80% 39% 100% 100% 100%

DISTANCE FROM HOME N(%) 1130(95%) 464(93%) 666(96%)

Less than 50 miles 16% 21% 13% 52% 51 to 100 miles 17% 18% 16% 44% 101 to 300 miles 38% 26% 46% 28% 301 to 500 miles 7% 5% 9% 29% More than 500 miles 21% 30% 15% 57% 100% 100% 100%

TOP 12 ENROLLMENT PLANNING SERVICE (EPS) MARKETS N(%) 1053(88%)

428(85%) 625(90%)

Lakes & White Mountains 16% *% 26% 0% Hartford & Tolland Co 4% 4% 4% 42% Springfield & Hampshire Co 3% 4% 3% 48% Boston & Cambridge 3% 6% 1% 84% Fitchburg & North Worcester Co 3% 4% 2% 54% New Haven & Middlesex Co 3% 3% 2% 49% Lowell, Concord & Wellesley 2% 3% 2% 46% Essex Co 2% 2% 2% [41%] Quincy & Plymouth Co 2% 2% 2% [40%] Waterbury & Litchfield Co 2% 3% 1% [66%] Merrimack Valley 2% 2% 2% [33%] Milton, Lexington & Waltham 2% 1% 2% [25%] All other markets 55% 65% 49% 48% 100% 100% 100%

TOP 12 THREE-DIGIT ZIP CODES N(%) 1005(84%) 388(77%) 617(89%)

035 16% 0% 27% 0% 060 3% 3% 4% 32% 021 3% 7% 1% 85% 010 3% 3% 4% 30% 064 3% 5% 2% 62% 024 3% 2% 3% 25% 019 2% 2% 2% [37%] 030 2% 2% 1% [48%] 115 2% *% 2% [10%] 018 2% 3% 1% [67%] 023 1% 2% 1% [50%] 017 1% 2% 1% [50%] All other zip codes 58% 70% 51% 46% 100% 100% 100%


EXHIBIT A-3: AVERAGE HIGH SCHOOL GRADES AND ADMISSION TEST SCORES

• What high school grades and admission test scores were attained by admitted, enrolling, and non-enrolling students?

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


YIELD

AVERAGE HIGH SCHOOL GRADES N(%) 1141(96%) 481(96%) 660(95%)

A (90-100) 72% 65% 78% 38% B (80-89) 26% 33% 21% 54% C (70-79) 2% 2% 1% [56%] D or below (69 or below) 0% 0% 0% -- 100% 100% 100%

SAT CRITICAL READING SCORE N(%) 961(81%) 410(82%) 551(80%)

Mean Score: 631 636 627 700 and above 30% 37% 25% 52% 650 to 690 14% 14% 15% 41% 600 to 640 14% 15% 13% 45% 550 to 590 26% 12% 36% 20% 500 to 540 7% 9% 6% 52% 450 to 490 7% 10% 4% 62% 400 to 440 1% 3% 0% [100%] 350 to 390 *% *% 0% [100%] 300 to 340 0% 0% 0% -- Below 300 1% 2% 0% [100%] 100% 100% 100%

SAT MATHEMATICAL SCORE N(%) 966(81%) 415(83%) 551(80%)

Mean Score: 623 631 616

700 and above 27% 31% 24% 49% 650 to 690 15% 18% 14% 50% 600 to 640 14% 14% 14% 43% 550 to 590 11% 12% 11% 45% 500 to 540 26% 14% 35% 23% 450 to 490 4% 8% 1% 90% 400 to 440 3% 4% 2% 57% 350 to 390 0% 0% 0% -- 300 to 340 0% 0% 0% -- Below 250 0% 0% 0% -- 100% 100% 100%


EXHIBIT A-3: AVERAGE HIGH SCHOOL GRADES AND ADMISSION TEST SCORES (continued)

• What high school grades and admission test scores were attained by admitted, enrolling, and non-enrolling students?

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


YIELD

SAT WRITING SCORE N(%) 948(79%) 401(80%) 547(79%)

Mean Score: 644 641 646

700 and above 31% 36% 28% 48% 650 to 690 14% 16% 13% 48% 600 to 640 31% 18% 41% 24% 550 to 590 9% 11% 9% 48% 500 to 540 6% 9% 4% 63% 450 to 490 5% 6% 4% 54% 400 to 440 2% 2% 2% [46%] 350 to 390 *% *% 0% [100%] 300 to 340 1% 2% 0% [100%] Below 250 0% 0% 0% -- 100% 100% 100%

ACT COMPOSITE SCORE N(%) 296(25%) 130(26%) 166(24%)

Mean Score: 28.6 28.5 28.6 30 and above 46% 46% 47% 43% 25 to 29 35% 34% 36% 42% 20 to 24 15% 17% 15% 47% 15 to 19 3% 3% 2% [53%] 10 to 14 0% 0% 0% -- Below 10 0% 0% 0% -- 100% 100% 100%


PART B: PERCEPTIONS OF COLLEGE CHARACTERISTICS AND INFLUENCES ON COLLEGE CHOICE


EXHIBIT B-1: IMPORTANCE OF COLLEGE CHARACTERISTICS AND INFLUENTIAL PEOPLE

• What college characteristics did our admitted students rate as very important to them in choosing the college that they would attend?

• How frequently did admitted students rate opinions of influential people and institutions as very important?

• What yields were realized for students who rated each of these characteristics or opinions as very important?

• Which of these factors rated as very important by admitted students were rated differently by enrolling and non-enrolling students?

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS

NON- ENROLLING STUDENTS

YIELD

COLLEGE CHARACTERISTICS MOST OFTEN RATED AS VERY IMPORTANT

Quality of majors of interest 88% 86% 90% 41% Quality of faculty 84% 83% 85% 41% Quality of academic facilities 69% 62% 75% 37% Cost of attendance 66% 58% 72% 37% Overall academic reputation 65% 74% 58% 48% + Quality of social life 65% 64% 65% 42% Quality of on-campus housing 60% 55% 63% 39% Undergraduate emphasis 60% 72% 50% 51% + Access to faculty 68% 72% 64% 52% Variety of courses 52% 63% 43% 51%

RATINGS OF OPINIONS AS VERY IMPORTANT Parents 67% 63% 69% 40% Grad/prof schools 47% 58% 38% 53% + Potential employers 45% 58% 34% 56% High school teachers 16% 20% 14% 52% + Guidance counselor 12% 18% 9% 60% Friends 12% 17% 9% 58%

The ten college characteristics listed in the first panel above are those most frequently rated "very important" by admitted students -- shown in decreasing order of frequency. See the detailed report for summaries of student ratings of other college characteristics.

For both characteristics and opinions, percentages shown for student groups are the percentages reporting that the given factor was "very important." Yields are the yields attained for those students who rated a given factor as "very important."

+ and - Indicate factors for which percentages of enrolling students and non-enrolling students indicating "very important" differ by statistically significant amounts. Factors reported as "very important" by significantly larger percentages of enrolling students are marked + (p < .05) or ++ (p < .01). Those reported as "very important" by larger percentages of non-enrolling students are marked - (p < .05) or -- (p < .01).


EXHIBIT B-2: RATINGS OF OUR COLLEGE

• For which characteristics was our college most often rated "better than most" or "best" in comparison to other colleges that students considered?

• For which college characteristics was our college most often rated "about the same" in comparison to other colleges?

• For which college characteristics was our college most often rated "poorer than most" or "worst" in comparison to other colleges?

CHARACTERISTICS MOST OFTEN RATED BETTER OR BEST

0% 20% 40% 60% 80% 100%

Access off-campus activities

Part of the country

Quality of majors of interest

Attractiveness of campus

CHARACTERISTICS MOST OFTEN RATED ABOUT THE SAME

0% 20% 40% 60% 80% 100%

Avail. of religious activities

Variety of courses

Prominent athletics

Athletic programs available

CHARACTERISTICS MOST OFTEN RATED POORER OR WORST

0% 20% 40% 60% 80% 100%

Prominent athletics

Surroundings

Ease of getting home

Cost of attendance


EXHIBIT B-3: CHARACTERISTICS FOR WHICH OUR COLLEGE WAS RATED DIFFERENTLY BY ENROLLING AND NON-ENROLLING STUDENTS

• For which college characteristics were we rated differently by enrolling and non-enrolling students?

The graphs on this page and the next two pages show the six characteristics for which average ratings of enrolling and non-enrolling students differed by the largest amounts.

QUALITY OF FACULTY

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Better or Best About the Same Poorer or Worst

How we compare

Percent

OVERALL ACADEMIC REPUTATION

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How we compare

Percent

COST OF ATTENDANCE

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How we compare

Percent


EXHIBIT B-3: CHARACTERISTICS FOR WHICH OUR COLLEGE WAS RATED DIFFERENTLY BY ENROLLING AND NON-ENROLLING STUDENTS (continued)

EASE OF GETTING HOME

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How we compare

Percent

VARIETY OF COURSES

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How we compare

Percent

UNDERGRADUATE EMPHASIS

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How we compare

Percent


EXHIBIT B-4: OPINIONS OF INFLUENTIAL PEOPLE OR INSTITUTIONS

• For which influential people or institutions did perceive opinions of our college differ for enrolling and non-enrolling students?

The graphs on this page and the next page show the three influences for which average ratings of opinions by enrolling and non-enrolling students differed by the largest amounts.

OPINION OF FRIENDS

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How we compare

Percent

OPINION OF GUIDANCE COUNSELOR

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How we compare

Percent

OPINION OF HIGH SCHOOL TEACHER

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How we compare

Percent


EXHIBIT B-5: COLLEGE CHARACTERISTICS ASSOCIATED WITH YIELD

• For which college characteristics were student ratings most associated with yield?

This exhibit shows numbers and yields for admitted students, grouped by their ratings of (a) importance of selected college characteristics, and (b) how our college compared to other colleges in terms of these characteristics. Results are shown for the four characteristics for which the combination of these two ratings best predicted yield.

QUALITY OF FACULTY

Importance of Characteristic

Total Very Important Somewhat or Not

Important How We Compare No. Yield No. Yield No. Yield

Better/Best 467 70% 71 63% 538 69% About the Same 461 14% 84 33% 545 17%

Poorer/Worst 19 [13%] 10 [13%] 29 13% Total 947 41% 165 45% 1112 42%

0102030405060708090100

Poorer or Worst About the Same Better or Best

How we compare

Yield

Very Important

Somewhat/NotImportant

VARIETY OF COURSES




Better/Best 302 75% 127 64% 429 72% About the Same 235 30% 377 21% 612 25% Poorer/Worst 47 19% 33 26% 80 22%

Total 584 52% 537 32% 1121 42%

0102030405060708090100


How we compare

Yield

Very Important



EXHIBIT B-5: COLLEGE CHARACTERISTICS ASSOCIATED WITH YIELD (continued)

COST OF ATTENDANCE




Better/Best 196 73% 83 34% 279 61% About the Same 161 40% 187 49% 348 45% Poorer/Worst 386 17% 81 74% 467 27%

Total 743 37% 351 51% 1094 41%

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How we compare

Yield

Very Important


OVERALL ACADEMIC REPUTATION





Poorer/Worst 70 11% 24 [30%] 94 16% Total 741 49% 412 30% 1153 42%

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How we compare

Yield

Very Important



EXHIBIT B-6: OPINIONS ASSOCIATED WITH YIELD

• For which opinions of influential people or institutions were student ratings most associated with yield?

This exhibit shows numbers and yields for admitted students, grouped by their ratings of (a) importance of selected opinions, and (b) how our college compared to other colleges in terms of these opinions. Results are shown for the two opinions for which the combination of these two ratings best predicted yield.

OPINION OF HIGH SCHOOL TEACHERS

Importance of Opinion



Better/Best 132 60% 343 73% 475 69% About the Same 20 [0%] 442 21% 462 20% Poorer/Worst 11 [14%] 36 13% 47 13%

Total 163 50% 821 43% 984 44%

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How we compare

Yield

Very Important


OPINION OF FRIENDS

Importance of Opinion




Poorer/Worst 19 [0%] 97 23% 116 19% Total 115 55% 876 43% 991 44%

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How we compare

Yield

Very Important



EXHIBIT B-7: COLLEGE IMAGES

• What images are most frequently associated with our college?

• What yields were realized for students who associated each image with our college?

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


YIELD

COLLEGE IMAGES N(%) 1193(100%) 501(100%) 692(100%) 42% + Challenging 50% 70% 37% 58% + Intellectual 45% 67% 29% 62% + Exciting 44% 57% 35% 54% + Friendly 43% 56% 33% 55% + Prestigious 42% 57% 31% 57% + Intense 39% 39% 39% 42% + Social 37% 54% 25% 61% + Fun 36% 53% 24% 62% Personal 36% 46% 29% 53% + Comfortable 35% 50% 24% 60% + Career-oriented 32% 47% 21% 62% + Close-knit 31% 45% 20% 61%

The twelve images listed above are the ones most frequently marked by all admitted students - shown in decreasing order of frequency. See the detailed report for a summary of student responses relating to other college images.

+ and - Indicate the images for which the percentages of enrolling students and non-enrolling students checking the image differ by statistically significant amounts. Images checked by significantly larger percentages of enrolling students are marked +. Images checked by larger percentages of non-enrolling students are marked -.


PART C: INFORMATION SOURCES


EXHIBIT C-1: EXPOSURE TO INFORMATION SOURCES

• How often were different sources of information about our college used by enrolling and non-enrolling students?

• What yields were realized for students who used each information source?

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


YIELD

INFORMATION SOURCES N(%) 1193(100%) 501(100%) 692(100%) 42% High school visits 32% 40% 27% 52% College-sponsored meetings 26% 35% 20% 56% College publications 92% 92% 92% 42% College videos 24% 27% 22% 47% College web site 96% 98% 95% 43% Financial aid communications 81% 79% 82% 41% Electronic communication 82% 84% 82% 43% Visit to campus 73% 93% 58% 54% On-campus interview 39% 50% 32% 53% Post-admission communication 93% 96% 92% 43% Contact with faculty 59% 58% 60% 41% Contact with coaches 21% 32% 14% 63% Contact with graduates 40% 53% 30% 56% Contact with students 57% 83% 38% 61%

0 20 40 60 80 100

Contact with students

Contact with graduates

Contact with coaches

Contact with faculty

Post-admission communication

On-campus interview

Visit to campus

Electronic communication

Financial aid communications

College web site

College videos

College publications

College-sponsored meetings

High school visits

Percent using


EXHIBIT C-2: RATINGS OF INFORMATION WE PROVIDED

• How did all admitted students rate the information we provided as compared with that provided by other colleges?

The following graph shows the percentage of students in each rating category for each source of information (excluding those who did not use a given source). The information sources are listed in decreasing order of the percentage o students rating them "Excellent".

0% 20% 40% 60% 80% 100%

College videos



College-sponsored meetings

College web site

High school visits



Electronic communication




Visit to campus

On-campus interview


EXHIBIT C-3: INFORMATION RATINGS BY ENROLLING AND NON-ENROLLING STUDENTS

• How did admitted, enrolling and non-enrolling students rate the information we provided?

• What yields were realized for groups with differing views of information we provided?

The five sources listed in the table below are the ones for which average ratings given by enrolling and non-enrolling students differ by the greatest amounts.

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


YIELD

VISIT TO CAMPUS N(%) 867(73%) 466(93%) 401(58%) 54%

HOW WE RATE Better or best 69% 85% 50% 67% About the same 26% 13% 41% 27% Poorer or worst 5% 1% 9% 14% 100% 100% 100%

POST-ADMISSION COMMUNICATION N(%) 1114(93%) 479(96%) 635(92%) 43%


CONTACT WITH COACHES N(%) 253(21%) 159(32%) 94(14%) 63%


CONTACT WITH FACULTY N(%) 707(59%) 292(58%) 415(60%) 41%


COLLEGE-SPONSORED MEETINGS N(%) 314(26%) 175(35%) 139(20%) 56%


Students marking "Not Offered or Not used" for a source are not included.


PART D: OVERLAP WITH OTHER COLLEGES


EXHIBIT D-1: NUMBERS OF APPLICATIONS AND ADMISSIONS TO OTHER COLLEGES

• To how many colleges did our admitted students apply and to how many were they admitted?

• What yields were realized for students with different numbers of applications and admissions offers?

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


YIELD

APPLICATIONS (NUMBER OF COLLEGES)

N(%) 1184(99%) 497(99%) 687(99%)

Average Number: 6.6 5.7 7.3

One (us only) 5% 11% 0% 100% Two 3% 5% 1% 73% Three 7% 12% 4% 69% Four 9% 14% 6% 63% Five 8% 10% 7% 49% Six 24% 11% 33% 19% Seven 9% 10% 9% 46% Eight 8% 6% 10% 30% Nine 8% 7% 9% 37% Ten or more 18% 14% 20% 33% 100% 100% 100%

ADMISSIONS (NUMBER OF COLLEGES)

N(%) 1184(99%) 497(99%) 687(99%)

Average Number: 5.1 4.0 5.9

One (us only) 7% 17% 0% 100% Two 8% 13% 4% 73% Three 11% 20% 5% 74% Four 16% 18% 14% 48% Five 8% 7% 10% 34% Six 28% 8% 43% 12% Seven 8% 5% 10% 26% Eight 5% 4% 6% 32% Nine 4% 5% 3% 57% Ten or more 4% 3% 5% 26% 100% 100% 100%

• What percentage of our non-enrolling students plan to attend another college in the next year?

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


YIELD

PLAN TO ATTEND COLLEGE IN THE NEXT TWELVE MONTHS

N(%) -- -- 682(99%)

Yes -- -- 74% -- No -- -- 26% -- -- -- 100%


EXHIBIT D-2: APPLICATION AND ADMISSION OVERLAP WITH OTHER COLLEGES -- TOP TWELVE COLLEGES

• To which other colleges do our admitted students submit the greatest number of applications?

• To which other colleges are our admitted students most frequently accepted?

NUMBER OF CROSS-

APPLICATIONS

PERCENTAGE OF ALL ADMITTED STUDENTS

CROSS-APPLICATIONS -- TOP TWELVE COLLEGES

U New Hampshire 209 17% St Anselm C 175 15% Colby-Sawyer C 167 14% Rivier C 166 14% Lyndon SC 165 14% Boston C 142 12% Harvard C 134 11% Stanford U 84 7% Princeton U 77 6% Quinnipiac U 72 6% Boston U 71 6% Northeastern U 71 6%

NUMBER OF CROSS-

ADMISSIONS

PERCENTAGE OF ALL ADMITTED STUDENTS

CROSS-ADMISSIONS -- TOP TWELVE COLLEGES

U New Hampshire 202 17% St Anselm C 175 15% Colby-Sawyer C 167 14% Rivier C 166 14% Lyndon SC 165 14% Boston C 74 6% Quinnipiac U 63 5% U Vermont 57 5% U Mass Amherst 47 4% Boston U 47 4% Duke U 45 4% Northeastern U 43 4%

Numbers of cross-applications shown above are the numbers of our admitted students applying to the listed college. These numbers do not include joint applicants who were not admitted to our college.

See the Appendix for a more complete list of cross-applications and cross-admissions.


EXHIBIT D-3: WIN/LOSS ANALYSIS -- FOR COLLEGES WITH GREATEST NUMBERS OF CROSS-ADMISSIONS WITH OUR COLLEGE

• For the twelve colleges with which we share the greatest numbers of jointly admitted students:

- What percent of jointly admitted students do we enroll?

- What percent of jointly admitted students do they enroll?

- What percent of these students attend other colleges?

• Among students choosing either our college or the listed competitor, what percentage do we enroll?

NO. OF CROSS-ADMITS

WIN

PERCENT

PERCENTAGE OF CROSS-ADMITS ENROLLED BY

OURCOLLEGE

LISTED COLLEGE

OTHER COLLEGE

TOP TWELVE COLLEGES IN CROSS-ADMISSIONS

U New Hampshire 202 28% 4% 12% 84% St Anselm C 175 [100%] 4% 0% 96% Colby-Sawyer C 167 [100%] 1% 0% 99% Rivier C 166 [100%] 0% 0% 99% Lyndon SC 165 -- 0% 0% 100% Boston C 74 45% 21% 26% 52% Quinnipiac U 63 [24%] 8% 25% 68% U Vermont 57 [100%] 27% 0% 73% U Mass Amherst 47 [75%] 24% 8% 68% Boston U 47 [73%] 36% 13% 51% Duke U 45 77% 51% 15% 34% Northeastern U 43 47% 27% 30% 42%

"Win Percent" is the percentage that we enrolled of those students attending either our college or the listed college.


PART E: FINANCIAL AID AND COLLEGE COSTS


EXHIBIT E-1: FINANCIAL AID APPLICATIONS AND AWARDS

• What yields were realized for need-based aid applicants and for students awarded need-based aid by our college?

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


YIELD

AID APPLICATION STATUS N(%) 1180(99%) 493(98%) 687(99%) 42% Applied for aid 77% 76% 77% 42% Did not apply for aid 23% 24% 23% 43% 100% 100% 100%

AID AWARD STATUS N(%) 1144(96%) 480(96%) 664(96%) 42% Awarded aid by us 68% 67% 69% 41% Not awarded aid by us 32% 33% 31% 44% 100% 100% 100%

NO-NEED AID AWARD STATUS N(%) 1166(98%) 485(97%) 681(98%) 42% Awarded no-need aid by us 48% 39% 54% 34% Not awarded no-need aid by us 52% 61% 46% 48% 100% 100% 100%

• How do yields vary with different patterns of financial aid awards by our college and other colleges?

Students admitted only to our college are not included in the table below.

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


YIELD

AID STATUS - STUDENTS WITH MULTIPLE ADMISSIONS OFFERS

N(%) 1042(87%) 388(77%) 654(95%) 37%

Not awarded aid 21% 23% 19% 42% Aid award - us only 4% 9% 1% 90% Aid award - other(s) only 9% 7% 11% 29% Aid award - us and other(s) 66% 60% 70% 34% 100% 100% 100%

NO-NEED AID AWARD STATUS N(%) 1060(89%) 386(77%) 674(97%) 36% Not awarded aid 23% 27% 21% 42% Aid award - us only 5% 11% 1% 82% Aid award - other(s) only 28% 34% 25% 44% Aid award - us and other(s) 44% 28% 53% 23% 100% 100% 100%



EXHIBIT E-2: SELF-REPORTED INFLUENCE OF FINANCIAL AID OR COLLEGE COSTS ON COLLEGE CHOICE

• To what extent did admitted students report that financial aid awards or the cost of attending was a significant factor influencing their enrollment decision?

• What yields were attained for students who reported that college costs or financial aid awards were significant factors in college choice?

• How do these results vary for students who applied for aid and for those who did not apply for aid?

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


YIELD

ALL ADMITTED STUDENTS N(%) 1156(97%) 474(95%) 682(99%) 41% Aid or cost significant 69% 59% 75% 35% Aid and cost not significant 31% 41% 25% 53% 100% 100% 100%

AID APPLICANTS AT OUR COLLEGE N(%) 885(74%) 361(72%) 524(76%) 41% Aid or cost significant 81% 72% 87% 36% Aid and cost not significant 19% 28% 13% 60% 100% 100% 100%

NON-AID APPLICANTS AT OUR COLLEGE N(%) 271(23%) 113(23%) 158(23%) 42% Aid or cost significant 29% 19% 37% 28% Aid and cost not significant 71% 81% 63% 48% 100% 100% 100%

In this table "Applicants"/"Non-Applicants" refers to admitted students who did or did not apply for need-based aid at our college.


EXHIBIT E-3: RATINGS OF COSTS AND FINANCIAL AID FEATURES BY ENROLLING AND NON-ENROLLING STUDENTS

• How were our costs and financial aid awards rated by enrolling and non-enrolling students in comparison to costs and financial aid awards of other colleges seriously considered?

Percentages in each group total to 100 percent. Students for whom a given question did not apply are not included.

TOTAL COSTS WITHOUT AID

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Higher or Highest About the Same Lower or Lowest

How we compare

Percent

NET COSTS AFTER AID

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How we compare

Percent

TOTAL DOLLAR AMOUNT OF AID OFFERED

0102030405060708090100


How we compare

Percent


EXHIBIT E-3: RATINGS OF COSTS AND FINANCIAL AID FEATURES BY ENROLLING AND NON-ENROLLING STUDENTS (continued)

GRANT PORTION OF AID PACKAGE

0102030405060708090100


How we compare

Percent

AMOUNT OF NO-NEED AID

0102030405060708090100


How we compare

Percent


EXHIBIT E-4: YIELDS IN RELATION TO RATINGS OF COLLEGE COSTS

• What yields were realized for students rating our costs high, about the same, or low in relation to most other colleges considered?

• How do these yields vary for students who reported that aid and/or costs were significant factors in their choice and those who did not?

Results for total costs are based on responses of all students. Results for net costs are based only on responses of students offered aid by us.

TOTAL COSTS WITHOUT FINANCIAL AID Aid/Cost Influence on Choice

Total Important Not ImportantHow We Compare No. Yield No. Yield No. Yield

Higher/Highest 517 35% 168 69% 685 44% About the Same 213 31% 148 40% 361 35%

Lower/Lowest 39 44% 15 [30%] 54 40% Total 769 35% 331 54% 1100 41%

0102030405060708090100

Lower or Lowest About the Same Higher or Highest

How we compare

Yield

Aid/CostImportant

Aid/Cost NotImportant

NET COSTS AFTER FINANCIAL AID -- RATED BY STUDENTS OFFERED AID Aid/Cost Influence on Choice

Total Important Not Important How We Compare No. Yield No. Yield No. Yield


Lower/Lowest 138 61% 35 39% 173 57% Total 595 36% 132 50% 727 39%

0102030405060708090100


How we compare

Yield

Aid/CostImportant



EXHIBIT E-5: YIELDS IN RELATION TO RATINGS OF FINANCIAL AID

• What yields were realized for students rating our financial aid offers high, about the same, or low in relation to those of other colleges?

• How do these yields vary for students who reported that aid and/or costs were significant factors in their choice and those who did not?

Results are based on responses of students offered aid by us.

TOTAL DOLLAR AMOUNT OF AID OFFERED

Aid/Cost Influence on Choice Total Important Not Important

How We Compare No. Yield No. Yield No. Yield



0102030405060708090100


How we compare

Yield

Aid/CostImportant


GRANT PORTION OF AID PACKAGE

Aid/Cost Influence on Choice Total Important Not Important

How We Compare No. Yield No. Yield No. Yield



0102030405060708090100


How we compare

Yield

Aid/CostImportant



EXHIBIT E-6: AMOUNT AND TYPE OF FINANCIAL AID AWARDED

• Among students who reported receiving financial aid, what was the average amount of financial aid awarded by the college the student is planning to attend?

AVERAGE AID AWARDED BY OUR

COLLEGE (ENROLLING)

AVERAGE AID AWARDED BY COLLEGE ATTENDING

(NON-ENROLLING)

STUDENTS REPORTING WORK AWARDED

N(%) 182(36%) 303(44%)

Work amount $2397 $2215 STUDENTS REPORTING LOAN AWARDED

N(%) 190(38%) 328(47%)

Loan amount $7727 $4666

STUDENTS REPORTING NEED-BASED GRANT AWARDED

N(%) 197(39%) 288(42%)

Need-based grant amount $16791 $8126 STUDENTS REPORTING MERIT GRANT AWARDED

N(%) 158(32%) 309(45%)

Merit amount $11030 $7635 STUDENTS REPORTING TOTAL AWARDED

N(%) 278(55%) 408(59%)

Total amount $24859 $17728

The averages reported in this table are based on students reporting an amount greater than zero for the given category.


EXHIBIT E-7: AID PERCENTAGE BY TYPE

• What percentage of financial aid was awarded as work, student loan, need-based grant, or merit-based grant?

PERCENT DOLLARS AWARDED IN

CATEGORY

AID AWARDED BY OUR COLLEGE (ENROLLING)

AID AWARDED BY COLLEGE ATTENDING

(NON-ENROLLING)

AID COMPONENTS N(%) 294(59%) 425(61%) Work

6% 10%

Student loan 21% 22% Need-based scholarship/grant 48% 34% Merit-based scholarship/grant 25% 34% 100% 100%

The percentages displayed in the table above are based on the sum of the amounts entered for the four aid categories, not on the amount entered as “Total”.

Respondents are included in this table if they reported a non-zero amount for any type of financial aid.


EXHIBIT E-8: METHODS OF FINANCING PARENTAL CONTRIBUTION

• How do parents plan to finance their contribution to the student’s education?

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


YIELD

SOURCES FOR PARENTS’ CONTRIBUTION N(%) 1026(86%) 429(86%) 597(86%) From current income 78% 74% 81% 40% From past savings 43% 49% 39% 47% From parent educational loans 19% 21% 18% 47% From other parent loans 16% 16% 15% 43% Help from relatives, friends 13% 19% 10% 58% Employer’s tuition benefit 2% 2% 2% [38%]

Percentages add to more than 100% due to multiple responses.


EXHIBIT E-9: INFLUENCE OF FINANCIAL AID OR COLLEGE COSTS ON STUDENT CHOICES TO ATTEND OUR MAJOR COMPETITORS

• Which colleges enroll the largest numbers of our non-enrolling admitted students?

• What percentages of our non-enrolling students attending these colleges indicated that financial aid or college costs were significant factors in their decision to enroll in the college they will attend?

Students who did not respond to the question on significance of cost or aid are not included in this table.

NUMBER OF OUR NON-ENROLLING

STUDENTS ATTENDING LISTED

COLLEGE

PERCENT FOR WHOM AID OR COSTS WERE SIGNIFICANT FACTORS IN CHOICE

TOP TWELVE COLLEGES ATTENDED BY OUR NON-ENROLLING STUDENTS U New Hampshire 23 [100%] Harvard C 20 [56%] Boston C 19 [20%] Georgetown U 16 [50%] Quinnipiac U 15 [100%] Northeastern U 13 [100%] Albright C 13 [100%] Duquesne U 13 [70%] Villanova U 12 [33%] Stanford U 11 [20%] Clark U 10 [50%] U Mass Dartmouth 10 [100%]


APPENDICES


OVERLAP WITH OTHER COLLEGES

NO. OF CROSS-APPLIC

NO. OF CROSS-ADMITS

NUMBER OF CROSS-ADMITS ENROLLED BY OUR

COLLEGE LISTED COLLEGE

U New Hampshire 209 202 9 23 St Anselm C 175 175 6 0 Colby-Sawyer C 167 167 2 0 Rivier C 166 166 2 0 Lyndon SC 165 165 0 0 Boston C 142 74 16 19 Harvard C 134 39 8 20 Stanford U 84 25 5 11 Princeton U 77 28 13 4 Quinnipiac U 72 63 5 15 Boston U 71 47 17 6 Northeastern U 71 43 12 13 Brown U 66 31 16 6 U Mass Amherst 63 47 11 4 U Pennsylvania 61 23 14 4 Georgetown U 59 39 8 16 U Vermont 58 57 16 0 Cornell U 55 39 13 0 Duke U 54 45 23 7 Dartmouth C 54 25 13 0 Villanova U 51 31 8 12 Tufts U 50 11 5 0 Northwestern U IL 41 28 10 10 U Connecticut 41 34 19 9 Columbia U Columb C 40 17 10 0 U Calif Berkeley 38 34 13 2 Washington U St. L. 38 24 16 0 Sacred Heart U 38 31 7 0 Williams C 37 14 11 4 Fordham U 36 27 9 0 Providence C 34 26 11 0 Stonehill C 34 30 18 0 Yale U 34 4 0 4 U Southern Calif 33 24 8 9 U Notre Dame 33 20 3 10 U Rhode Island 32 30 6 0 Clark U 31 24 8 10 Emerson C 31 23 17 4 Keene SC 29 29 11 4 Rutgers Rutgers C 27 22 3 9 Vassar C 27 7 3 0 Bates C 26 15 0 5 Bridgewater SC 26 26 16 5 Colby C 25 14 2 0 Carnegie Mellon U 24 8 0 4


OVERLAP WITH OTHER COLLEGES (continued)

NO. OF CROSS-APPLIC

NO. OF CROSS-ADMITS

NUMBER OF CROSS-ADMITS ENROLLED BY OUR

COLLEGE LISTED COLLEGE

Wesleyan U 24 19 6 10 SUNY Binghamton 24 24 4 0 MIT 24 16 8 2 Skidmore C 24 11 3 0 U Calif Los Angeles 23 15 8 0 New York U 23 20 3 0 U New England 23 23 6 0 U Michigan 23 17 9 4 Fairfield U 23 16 12 0 Colgate U 22 17 1 4 Roger Williams U 22 20 6 0 Amherst C 21 8 1 2 U Mass Dartmouth 21 21 6 10

Others (with 20 or fewer common applicants

2076 1665 673

TOTAL 5232 3945


TECHNICAL NOTES

Weighting, Rounding, and Missing Data

For all analyses, responses of enrolling and non-enrolling students have been weighted. See the introduction for a discussion of the weights used. Numbers of cases shown in all tables are rounded values of the weighted totals. Percentages are based on weighted numbers of cases before rounding.

Yield refers to the percentage of all admitted students who were enrolling students. Because of the weighting procedures used, reported yields are estimates of yields realized for the total population of admitted students. They are not based simply on the ratio of enrolling respondents to all admitted respondents.

For some tables, the reported numbers of cases may be smaller than the numbers given for the total population in Exhibit A-1. This occurs when some respondents have omitted the question or questions on which a table is based. In the analyses summarized in this report, responses with codes of zero on the questionnaire ("Can't Compare" for questions 1 through 20, "Don't Know" for questions 21 through 26, "Not Offered or Not Used" for questions 27 through 40, "Does Not Apply" for questions 78 through 81) have been treated as though the question was not answered.

Potential for Response Bias or Inaccuracies in Self-Reported Data

The weighting procedure employed for the analyses reported here assumes that non-respondents would have given answers similar to those of respondents. If this assumption is not accurate, the results reported may be inaccurate to some degree due to "response bias."

All information summarized in this report is based on responses provided by students on the Admitted Student Questionnaire. This is true not only of students' answers concerning factors influencing college choices, but also of student background data, such as sex, ethnic background, test scores, etc. For some respondents, self-reported data may differ from information available from other sources (such as an institution's own admissions records).

For either or both of these reasons, distributions reported here for admitted, enrolling, and non-enrolling students on such variables as gender, ethnic background, high school GPA, or admissions test scores may differ to some degree from summaries of such data available from other sources. The presence of response bias or of inaccuracies in self-reported information can be assessed by comparing tables in Part A of this report with comparable tables based on other sources of data for admitted students.

Conducting Comparable Analyses Using Computer-Readable Files of Raw Data

Colleges receiving computer-readable files of student responses to the questionnaire should note that it is necessary to weight responses using case weights provided in the data records, if they wish to produce results that are comparable to the ones in this report.

Selection of Variables for Display in this Report

In certain tables, the displayed results are for selected subsets of larger groups of variables. The following procedures were used in forming these subsets:

• Exhibit B-1: The first panel of this exhibit shows the ten college characteristics most often rated as very important by admitted students.

• Exhibit B-2: Graphs are shown for (a) the four college characteristics for which our college was most often rated "better" or "best" by admitted students, (b) the four characteristics for which our college was most often rated "about the same," and (c) the four characteristics for which our college was most often rated "poorer" or "worst."


• Exhibit B-3: Graphs are shown for the six college characteristics for which the average ratings of our college by enrolling and non-enrolling students differed by the largest amounts. In computing averages, responses were coded: Best=5, Better=4, About the Same=3, Poorer=2, Worst=1.

• Exhibit B-4: Graphs are shown for the three types of opinions for which the average ratings of our college by enrolling and non-enrolling students differed by the largest amounts. Coding was the same as for Exhibit B-3.

• Exhibit B-5: The four college characteristics shown in this exhibit are the ones for which ratings of importance and ratings of our college together best predicted yield. Importance ratings were coded: Very Important=1, Somewhat Important or Not Important=0. Ratings of our college were code: Better or Best=3, About the Same=2, Poorer or Worst=1. Coding for yield was: Enrolling student=1, Non-enrolling student=0. The four characteristics are the ones for which the highest multiple correlations were found when yield was regressed on the two ratings and on their interaction.

• Exhibit B-6: The two opinions shown in this exhibit are the ones for which ratings of importance and ratings of our college together best predicted yield. All responses were coded as in Exhibit B-5. The two opinions are the ones for which the highest multiple correlations were found when yield was regressed on the two ratings and on their interaction.

• Exhibit B-7: The twelve college images shown are the ones most frequently marked by admitted students.

• Exhibit C-3: The five information sources shown are the ones for which average ratings by enrolling and non-enrolling students of the information we provided differed by the largest amounts. Response coding was the same as for Exhibit B-3.

• Exhibits D-2 and D-3: The first panel of Exhibit D-2 shows the twelve other colleges most frequently listed by respondents as colleges to which they applied. The second panel of Exhibit D-2 and Exhibit D-3 show the twelve colleges most frequently listed by respondents as colleges to which they were admitted.

• Exhibit E-6: The twelve colleges listed are the ones most often listed by non-enrolling students as the colleges they plan to attend.

Data Suppression Based on Low Response Rates or Small Numbers of Cases

In Exhibits B5, B6, E4, and E5, points based on fewer than 10 weighted cases are not plotted.

Table E6 is suppressed when the response rate for non-enrolling students is less than 25%. In the Appendix, all colleges with more than 10 cross-admits (weighted cases) are normally listed. However, if the overall response rate for the study is less than 50%, the cutoff for inclusion in the appendix is raised to 20.

The weighted numbers of cases in particular tables may be less than the total numbers of students surveyed (as shown above) when the question on which a table is based was not answered by some students. In addition, responses with codes of zero on the questionnaire (“Can’t Compare” for questions 1 through 20, “Don’t Know” for questions 21 through 26, “Not Offered or Not Used” for questions 27 through 40, and “Does Not Apply” for questions 78 through 81) have been treated as though the question was not answered.



ADMITTED STUDENT QUESTIONNAIRE PLUS

North River University

2008

DETAILED REPORT

THE COLLEGE BOARD

This report was prepared for the College Board

by Applied Educational Research, Inc.

ASQ+2008 1

INTRODUCTION

This "detailed report" contains comprehensive analyses of responses to the Admitted Student Questionnaire Plus by all admitted, by enrolling, and by non-enrolling students. The report covers ratings of our college only, and does not include analyses of ratings of other colleges. An accompanying "highlights report" provides tables and graphs designed to draw attention to key findings.


ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


Number of students surveyed 1716 769 947 Number of respondents 621 383 238 Percent responding 36% 50% 25%







The effect of this weighting is to express all results as estimates for total groups of admitted, enrolling, and non-enrolling students.

The weighted numbers and the percentages of students who provided the data used in a given table are shown on a line labeled: N(%). Numbers of cases shown in all tables are rounded values of the weighted totals. Percentages are based on weighted numbers of cases before rounding.

The weighted numbers of cases in particular tables may be less than the total numbers of students surveyed (as shown above) when the question on which a table is based was not answered by some students. In addition, responses with codes of zero on the questionnaire ("Can't Rate" for questions 21 through 36 and "Not Used" for questions 40 through 53) have been treated as though the question was not answered.


ASQ+2008 2

RATINGS OF COLLEGE CHARACTERISTICS

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


ACADEMIC REPUTATION -- IMPORTANCE

N(%) 1716(100%) 769(100%) 947(100%)

Very important 81% 80% 81% Somewhat important 18% 19% 17% Not important 1% 1% 1% 100% 100% 100%

ACADEMIC REPUTATION -- HOW WE RATE

N(%) 1533(89%) 689(90%) 844(89%)

Excellent 54% 58% 51% Very good 35% 31% 38% Good 11% 10% 12% Poor/fair 0% 0% 0% 100% 100% 100%

AVAILABILITY OF MAJORS -- IMPORTANCE

N(%) 1714(99%+) 767(99%+) 947(100%)

Very important 87% 86% 87% Somewhat important 13% 13% 12% Not important 1% 1% *% 100% 100% 100%

AVAILABILITY OF MAJORS -- HOW WE RATE

N(%) 1544(90%) 690(90%) 854(90%)


SPECIAL ACADEMIC PROGRAMS -- IMPORTANCE

N(%) 1713(99%+) 769(100%) 944(99%+)


SPECIAL ACADEMIC PROGRAMS -- HOW WE RATE

N(%) 1367(80%) 631(82%) 736(78%)


ASQ+2008 3


ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


PERSONAL ATTENTION -- IMPORTANCE

N(%) 1714(99%+) 767(99%+) 947(100%)


PERSONAL ATTENTION -- HOW WE RATE

N(%) 1364(79%) 633(82%) 731(77%)


ACADEMIC FACILITIES -- IMPORTANCE

N(%) 1716(100%) 769(100%) 947(100%)


ACADEMIC FACILITIES -- HOW WE RATE

N(%) 1384(81%) 645(84%) 739(78%)

Excellent 59% 64% 56% Very good 34% 34% 34% Good 7% 2% 10% Poor/fair *% *% *% 100% 100% 100%

RECREATIONAL FACILITIES -- IMPORTANCE

N(%) 1711(99%+) 767(99%+) 944(99%+)


RECREATIONAL FACILITIES -- HOW WE RATE

N(%) 1381(80%) 659(86%) 722(76%)

Excellent 56% 68% 45% Very good 34% 28% 39% Good 9% 3% 15% Poor/fair 1% *% 1% 100% 100% 100%

ASQ+2008 4


ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


ON-CAMPUS HOUSING -- IMPORTANCE

N(%) 1707(99%) 767(99%+) 940(99%)


ON-CAMPUS HOUSING -- HOW WE RATE

N(%) 1324(77%) 643(84%) 681(72%)


SURROUNDINGS -- IMPORTANCE

N(%) 1709(99%+) 769(100%) 940(99%)


SURROUNDINGS -- HOW WE RATE

N(%) 1447(84%) 671(87%) 776(82%)


CAMPUS ATTRACTIVENESS -- IMPORTANCE

N(%) 1703(99%) 763(99%) 940(99%)


CAMPUS ATTRACTIVENESS -- HOW WE RATE

N(%) 1451(85%) 685(89%) 766(81%)


ASQ+2008 5


ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


COST OF ATTENDANCE -- IMPORTANCE

N(%) 1716(100%) 769(100%) 947(100%)


COST OF ATTENDANCE -- HOW WE RATE

N(%) 1470(86%) 671(87%) 799(84%)


QUALITY OF SOCIAL LIFE -- IMPORTANCE

N(%) 1710(99%+) 769(100%) 941(99%)


QUALITY OF SOCIAL LIFE -- HOW WE RATE

N(%) 1306(76%) 617(80%) 689(73%)


OFF-CAMPUS OPPORTUNITIES -- IMPORTANCE

N(%) 1716(100%) 769(100%) 947(100%)


OFF-CAMPUS OPPORTUNITIES -- HOW WE RATE

N(%) 1290(75%) 585(76%) 705(74%)


ASQ+2008 6


ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


EXTRACURRICULAR ACTIVITIES -- IMPORTANCE

N(%) 1711(99%+) 767(99%+) 944(99%+)


EXTRACURRICULAR ACTIVITIES -- HOW WE RATE

N(%) 1377(80%) 645(84%) 732(77%)


MERIT SCHOLARSHIPS AVAILABLE -- IMPORTANCE

N(%) 1714(99%+) 767(99%+) 947(100%)


MERIT SCHOLARSHIPS AVAILABLE -- HOW WE RATE

N(%) 1203(70%) 553(72%) 650(69%)


PREPARATION FOR CAREER -- IMPORTANCE

N(%) 1711(99%+) 767(99%+) 944(99%+)


PREPARATION FOR CAREER -- HOW WE RATE

N(%) 1178(69%) 583(76%) 595(63%)


ASQ+2008 7


ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


ACCESS TO FACULTY -- IMPORTANCE

N(%) 1706(99%) 769(100%) 937(99%)


ACCESS TO FACULTY -- HOW WE RATE

N(%) 1286(75%) 596(78%) 690(73%)


ASQ+2008 8


ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


HIGH SCHOOL VISITS -- HOW WE RATE

N(%) 557(32%) 253(33%) 304(32%)


COLLEGE-SPONSORED MEETINGS IN HOME AREA-- HOW WE RATE

N(%) 594(35%) 304(40%) 290(31%)


COLLEGE PUBLICATIONS -- HOW WE RATE

N(%) 1263(74%) 587(76%) 676(71%)


COLLEGE VIDEOS/CD-ROMS -- HOW WE RATE

N(%) 447(26%) 229(30%) 218(23%)


COLLEGE WEB SITE -- HOW WE RATE

N(%) 1391(81%) 636(83%) 755(80%)


ASQ+2008 9


ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


FINANCIAL AID COMMUNICATIONS -- HOW WE RATE

N(%) 1121(65%) 545(71%) 576(61%)


ELECTRONIC COMMUNICATIONS -- HOW WE RATE

N(%) 1230(72%) 569(74%) 661(70%)


CAMPUS VISIT -- HOW WE RATE

N(%) 1083(63%) 582(76%) 501(53%)


ON-CAMPUS INTERVIEW -- HOW WE RATE

N(%) 430(25%) 226(29%) 204(22%)


POST-ADMISSION COMMUNICATION -- HOW WE RATE

N(%) 1335(78%) 613(80%) 722(76%)


ASQ+2008 10


ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


CONTACT WITH FACULTY -- HOW WE RATE

N(%) 724(42%) 379(49%) 345(36%)


CONTACT WITH COACHES -- HOW WE RATE

N(%) 168(10%) 81(11%) 87(9%)


CONTACT WITH GRADUATES -- HOW WE RATE

N(%) 573(33%) 281(37%) 292(31%)


CONTACT WITH STUDENTS -- HOW WE RATE

N(%) 977(57%) 514(67%) 463(49%)


ASQ+2008 11

COLLEGE IMAGES

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


COLLEGE IMAGES MARKED N(%) 1716(100%) 769(100%) 947(100%) Isolated 7% 5% 9% Prestigious 47% 49% 44% Fun 52% 72% 36% Intellectual 52% 56% 49% Career-oriented 39% 42% 36% Not well-known 7% 6% 7% Comfortable 35% 50% 22% Back-up school 12% 4% 19% Selective 40% 41% 39% Athletics 52% 60% 46% Friendly 46% 59% 34% Partying 31% 39% 25% Average 7% 7% 7% Challenging 49% 54% 44% Personal 23% 30% 17% Manageable academics 47% 39% 54% Highly respected 33% 43% 26% National 33% 37% 31% Diverse 41% 54% 30% Other 5% 2% 7%

ASQ+2008 12

COLLEGE APPLICATIONS AND ADMISSIONS


ENROLLING STUDENTS


NUMBER OF COLLEGES APPLIED TO N(%) 1716(100%) 769(100%) 947(100%) One 6% 12% 1% Two 5% 10% 1% Three 9% 12% 8% Four 12% 12% 12% Five 12% 10% 14% Six 12% 14% 10% Seven 9% 9% 9% Eight 9% 5% 13% Nine 5% 4% 6% Ten or more 21% 12% 27% 100% 100% 100%

NUMBER OF COLLEGES ADMITTED TO N(%) 1716(100%) 769(100%) 947(100%) One 7% 15% 1% Two 11% 17% 6% Three 14% 18% 10% Four 19% 18% 19% Five 15% 11% 18% Six 12% 8% 14% Seven 9% 6% 11% Eight 5% 2% 6% Nine 3% 1% 5% Ten or more 6% 3% 9% 100% 100% 100%

ASQ+2008 13

COLLEGE COSTS AND FINANCIAL AID

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


AID/COST IMPORTANCE N(%) 1380(80%) 627(82%) 753(80%) Aid/cost significant in choice 63% 61% 64% Aid/cost not significant 37% 39% 36% 100% 100% 100%

AID APPLICATION -- OUR COLLEGE

N(%) 1427(83%) 635(83%) 792(84%)

Applied - our college 64% 60% 67% Did not apply - our college 36% 40% 33% 100% 100% 100% FINANCIAL AID OFFER -- OUR COLLEGE

N(%) 1419(83%) 636(83%) 783(83%)

Aid offered – our college 40% 40% 40% Aid not offered - our college 60% 60% 60% 100% 100% 100% NO-NEED AID OFFER -- OUR COLLEGE

N(%) 1413(82%) 627(82%) 786(83%)

No-need aid offered - us 47% 58% 38% No-need aid not offered - us 53% 42% 62% 100% 100% 100%

AID PACKAGE INCLUDED -- OUR COLLEGE

N(%) 1383(81%) 619(80%) 764(81%)

Grants or scholarships 62% 77% 51% One or more loans 50% 53% 46% Work package or campus job 25% 27% 23%

RATING OF NET COST OF ATTENDING OUR COLLEGE

N(%) 1390(81%) 621(81%) 769(81%)

8 Very high 20% 14% 25% 7 12% 11% 14% 6 14% 13% 15% 5 13% 15% 11% 4 14% 15% 14% 3 11% 16% 7% 2 7% 9% 6% 1 Very low 8% 8% 7% 100% 100% 100%


ASQ+2008 14

COSTS AND AID FEATURES, AID APPLICANTS

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


FINANCIAL AID OFFER -- OUR COLLEGE

N(%) 903(53%) 379(49%) 524(55%)

Aid offered – our college 62% 67% 58% Aid not offered - our college 38% 33% 42% 100% 100% 100% NO-NEED AID OFFER -- OUR COLLEGE

N(%) 895(52%) 367(48%) 528(56%)

No-need aid offered - us 50% 58% 45% No-need aid not offered - us 50% 42% 55% 100% 100% 100%

AID PACKAGE INCLUDED -- OUR COLLEGE

N(%) 889(52%) 368(48%) 521(55%)

Grants or scholarships 72% 85% 62% One or more loans 70% 77% 65% Work package or campus job 37% 42% 33%

RATING OF NET COST OF ATTENDING OUR COLLEGE

N(%) 899(52%) 371(48%) 528(56%)

8 Very high 19% 14% 24% 7 13% 11% 15% 6 15% 13% 16% 5 13% 15% 11% 4 12% 11% 12% 3 11% 17% 7% 2 8% 8% 7% 1 Very low 9% 10% 8% 100% 100% 100%

The tables on this page are based only on students applying for aid at our college.

ASQ+2008 15

FINANCIAL AID STATUS AND AWARDS


ENROLLING

(OUR COLLEGE)


FINANCIAL AID APPLICATION AT COLLEGE ATTENDING

N(%) 1257(73%) 576(75%) 681(72%)

Did not apply for/receive aid 33% 34% 31% Applied for but did not receive aid 16% 14% 17% Reported aid amounts received 52% 52% 52% 100% 100% 100%

WORK N(%) 261(15%) 114(15%) 147(16%) $1 to $499 4% 0% 7% $500 to $999 6% 6% 6% $1000 to $1999 50% 58% 44% $2000 to $2999 23% 15% 30% $3000 to $3999 11% 19% 4% $4000 to $4999 4% 0% 7% $5000 to $7499 1% 0% 2% $7500 to $9999 0% 0% 0% $10,000 to $19,999 1% 2% 0% $20,000 or more 0% 0% 0% 100% 100% 100%

STUDENT LOAN N(%) 406(24%) 214(28%) 192(20%) $1 to $499 0% 0% 0% $500 to $999 2% 0% 3% $1000 to $1999 10% 9% 10% $2000 to $2999 10% 8% 12% $3000 to $3999 42% 49% 34% $4000 to $4999 7% 9% 5% $5000 to $7499 14% 12% 17% $7500 to $9999 3% 5% 2% $10,000 to $19,999 5% 6% 3% $20,000 or more 6% 1% 12% 100% 100% 100%

NEED-BASED SCHOLARSHIP/GRANT N(%) 333(19%) 150(20%) 183(19%) $1 to $499 0% 0% 0% $500 to $999 1% 1% 2% $1000 to $1999 5% 8% 3% $2000 to $2999 3% 7% 0% $3000 to $3999 10% 10% 9% $4000 to $4999 11% 12% 11% $5000 to $7499 13% 11% 15% $7500 to $9999 7% 6% 8% $10,000 to $19,999 20% 21% 20% $20,000 or more 29% 24% 32% 100% 100% 100%

ASQ+2008 16

FINANCIAL AID AWARDS (continued)


ENROLLING

(OUR COLLEGE)


MERIT-BASED SCHOLARSHIP N(%) 599(35%) 312(41%) 287(30%) $1 to $499 0% 0% 0% $500 to $999 1% 1% 1% $1000 to $1999 5% 1% 10% $2000 to $2999 11% 12% 9% $3000 to $3999 3% 5% 1% $4000 to $4999 5% 3% 7% $5000 to $7499 15% 14% 16% $7500 to $9999 6% 4% 7% $10,000 to $19,999 31% 36% 26% $20,000 or more 23% 24% 22% 100% 100% 100%

TOTAL AWARD N(%) 783(46%) 370(48%) 413(44%) $1 to $499 0% 0% 0% $500 to $999 *% 0% 1% $1000 to $1999 2% 1% 3% $2000 to $2999 3% 2% 4% $3000 to $3999 3% 6% 2% $4000 to $4999 3% 2% 4% $5000 to $7499 8% 11% 6% $7500 to $9999 7% 8% 7% $10,000 to $19,999 28% 27% 29% $20,000 to $29,999 18% 20% 16% $30,000 to $39,999 16% 15% 17% $40,000 or more 9% 7% 11% 100% 100% 100%

ASQ+2008 17

METHODS OF FINANCIAL PARENT CONTRIBUTION


ENROLLING

(OUR COLLEGE)


PARENT CONTRIBUTION -- ALL STUDENTS

N(%) 1716(100%) 769(100%) 947(100%)

From current income 62% 61% 63% From past savings 46% 45% 47% From parent educational loans 12% 10% 14% From other parent loans 11% 10% 12% Help from relatives, friends 10% 10% 10% Employer’s tuition benefit 2% 3% 2%

Percentages may add to more than 100% due to multiple responses.

ASQ+2008 18

AVERAGE HIGH SCHOOL GRADES AND ADMISSION TEST SCORES

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


AVERAGE HIGH SCHOOL GRADES N(%) 1388(81%) 609(79%) 779(82%) A (90-100) 82% 80% 84% B (80-89) 16% 20% 14% C (70-79) 1% *% 2% D or below (69 or below) *% 0% *% 100% 100% 100%

SAT CRITICAL READING SCORE N(%) 1196(70%) 521(68%) 675(71%) 750 and above 19% 16% 21% 700 to 740 16% 12% 18% 650 to 690 18% 21% 16% 600 to 640 19% 17% 21% 550 to 590 13% 13% 14% 500 to 540 9% 12% 7% 450 to 490 3% 6% 2% 400 to 440 1% 2% 1% 350 to 390 *% *% 0% 300 to 340 *% *% 0% 250 to 290 0% 0% 0% Below 250 *% *% 0% 100% 100% 100%

SAT MATHEMATICAL SCORE N(%) 1203(70%) 521(68%) 682(72%) 750 and above 28% 15% 38% 700 to 740 17% 15% 19% 650 to 690 21% 22% 21% 600 to 640 15% 22% 9% 550 to 590 9% 13% 5% 500 to 540 6% 7% 5% 450 to 490 2% 3% 1% 400 to 440 2% 2% 2% 350 to 390 0% 0% 0% 300 to 340 *% 1% 0% 250 to 290 0% 0% 0% Below 250 0% 0% 0% 100% 100% 100%

SAT WRITING SCORE N(%) 1176(69%) 502(65%) 674(71%) 750 and above 20% 14% 24% 700 to 740 16% 15% 17% 650 to 690 21% 18% 24% 600 to 640 16% 21% 13% 550 to 590 12% 17% 8% 500 to 540 9% 8% 11% 450 to 490 3% 4% 3% 400 to 440 1% 2% 0% 350 to 390 1% 2% 1% 300 to 340 0% 0% 0% 250 to 290 0% 0% 0% Below 250 *% *% 0% 100% 100% 100%

ASQ+2008 19

AVERAGE HIGH SCHOOL GRADES AND ADMISSION TEST SCORES (continued)

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


ACT COMPOSITE SCORE N(%) 621(36%) 308(40%) 313(33%) 30 and above 51% 43% 60% 25 to 29 31% 37% 24% 20 to 24 16% 18% 14% 15 to 19 2% 3% 2% 10 to 14 0% 0% 0% 5 to 9 0% 0% 0% Below 5 0% 0% 0% 100% 100% 100%

ASQ+2008 20

BACKGROUND INFORMATION

ALL

ADMITTED STUDENTS

ENROLLING STUDENTS


GENDER N(%) 1390(81%) 614(80%) 776(82%) Female 55% 63% 48% Male 45% 37% 52% 100% 100% 100%

ETHNIC BACKGROUND N(%) 1370(80%) 613(80%) 757(80%) American Indian, Alaskan Native 1% 1% 2% Asian, Pacific Islander 16% 11% 20% Mexican-American, Chicano 1% 1% 1% Puerto Rican 1% 2% 1% Latin American, Other Hispanic 7% 5% 8% Black, African-American 7% 8% 7% White 62% 68% 58% Other 4% 5% 3% 100% 100% 100%

STATE RESIDENCE N(%) 1386(81%) 614(80%) 772(82%) Same state as our college 32% 41% 24% Other state 68% 59% 76% 100% 100% 100%

DISTANCE FROM HOME N(%) 1375(80%) 603(78%) 772(82%) Less than 50 miles 17% 17% 16% 51 to 100 miles 10% 16% 6% 101 to 300 miles 18% 17% 18% 301 to 500 miles 15% 15% 15% More than 500 miles 40% 35% 44% 100% 100% 100%

TYPE OF HIGH SCHOOL N(%) 1387(81%) 614(80%) 773(82%) Public 77% 77% 78% Independent, not religious 10% 9% 11% Independent, Catholic 9% 8% 9% Other independent, religious 4% 7% 2% 100% 100% 100%

PARENTS' INCOME N(%) 1209(70%) 533(69%) 676(71%) Less than $30,000 8% 8% 8% $30,000 to $39,999 3% 4% 3% $40,000 to $59,999 11% 11% 11% $60,000 to $79,999 9% 12% 7% $80,000 to $99,999 15% 9% 19% $100,000 to $149,999 21% 22% 20% $150,000 to $199,999 11% 11% 10% $200,000 or higher 22% 22% 22% 100% 100% 100%



Highlights Report – 2008

FINAL REPORT

THE COLLEGE BOARD



ASQ+2008

CONTENTS

INTRODUCTION 1

PART I: TOTAL SAMPLE ANALYSES 2

A: STUDENT BACKGROUND INFORMATION 3

A-1: Demographic Characteristics and Type of High School

A-2: Geographic Distribution

A-3: Average High School Grades and Admission Test Scores

B: PERCEPTIONS OF COLLEGE CHARACTERISTICS AND IMAGES 8

B-1: Importance of College Characteristics

B-2: Ratings of Our College

B-3: Ratings of Our College by Enrolling and Non-Enrolling Students

B-4: Importance and Rating of College Characteristics

B-5: College Images

B-6: College Images Frequently Associated with Our College

C: INFORMATION SOURCES 15

C-1: Exposure to Information Sources

C-2: Ratings of Our College’s Information Sources

C-3: Information Ratings by Enrolling and Non-Enrolling Students

D: FINANCIAL AID AND COLLEGE COSTS 19

D-1: Financial Aid Applications and Awards

D-2: Self-Reported Influence of Financial Aid or College Costs on

College Choice

D-3: Self-Reported Influence of Financial Aid or College Costs on

College Choice, by EPS Market

D-4: Ratings of Cost by Enrolling and Non-Enrolling Students

D-5: Influence on Yield of Financial Aid or College Cost; Rating of the

Cost of Attending Our College

D-6: Amount and Type of Financial Aid Awarded

D-7: Aid Percentage by Type

D-8: Methods of Financing Parental Contribution

E: OVERLAP WITH OTHER COLLEGES 28

E-1: Numbers of Applications and Admissions to Other Colleges

E-2: Application and Admission Overlap with Other Colleges – Top Twelve

Competitors

E-3: Colleges Attended by Non-Enrolling Students

E-4: Win/Loss Analysis – for Colleges with Greatest Numbers of Cross-

Admissions with Our College

E-5: Top Choice Colleges

E-6: Preference Rank of Colleges Attended by All Admitted Students

E-7: Application, Admission and Enrollment by Institutional Sector

ASQ+2008

CONTENTS (continued)

F: HIGH-ACHIEVING STUDENTS 36

F-1: Importance and Rating of College Characteristics

F-2: College Images

F-3: Financial Aid Applications and Awards

F-4: Amount and Type of Financial Aid Awarded

F-5: Win/Loss Analysis – for Colleges with Greatest Numbers of Cross-

Admissions with Our College

APPENDICES 42

Overlap with other colleges

Technical notes


1 ASQ+2008

INTRODUCTION

This section of the final report contains tables and graphs displaying a number of key

findings based on overall analyses of responses to the Admitted Student Questionnaire

Plus.



For all analyses in this report, responses for enrolling students have been weighted

by 2.0078, and responses for non-enrolling students have been weighted by 3.9790.

These weights were determined as follows:


——————————————————————————————————————— = ——————— = 2.0078

Number of enrolling students responding 383


——————————————————————————————————————————— = ——————— = 3.9790

Number of non-enrolling students responding 238

The effect of this weighting is to express all results as estimates for the total

groups of admitted, enrolling, and non-enrolling students. In this report the

weighted numbers and the percentages of students who provided the data used in a given

table are shown on a line labeled: N(%).

In this report, percentages greater than 0 but less than 0.5% are shown as *%.

Percentages based on small numbers (fewer than 25 weighted cases) are bracketed [ ].

Percentages in some tables do not add to 100% due to rounding.

SPECIAL MESSAGES

The response rate for enrolling students is lower than 60%. In most ASQ studies,

response rates of at least 60% are attained. Results should be interpreted with

caution, since non-respondents may differ in important ways from respondents.

The response rate for non-enrolling students in this study equals or exceeds those

typically found in studies of this type. Rates in the neighborhood of 25 to 50

percent have frequently been attained in ASQ studies.

The response rates for enrolling and non-enrolling students differ by 25 percentage

points or more. Although weighting has been used to correct for differential response

rates, differences of this size increase the likelihood that reported yields may fail

to approximate the true figures.

ALL

ADMITTED

STUDENTS

ENROLLING

STUDENTS

NON-

ENROLLING

STUDENTS

Number of students surveyed 1716 769 947

Number of respondents 621 383 238

Percent responding 36% 50% 25%

2 ASQ+2008

PART I: TOTAL SAMPLE ANALYSES

3 ASQ+2008

I-A: STUDENT BACKGROUND INFORMATION

4 ASQ+2008

EXHIBIT A-1: DEMOGRAPHIC CHARACTERISTICS AND TYPE OF HIGH SCHOOL

How were admitted, enrolling, and non-enrolling students distributed by gender,

ethnic background, parents' income, and type of high school attended?

What yields were realized for these student subgroups?

ALL

ADMITTED

STUDENTS

ENROLLING

STUDENTS

NON-

ENROLLING

STUDENTS

YIELD

TOTAL POPULATION N(%) 1716(100%) 769(100%) 947(100%) 45%

GENDER N(%) 1390(81%) 614(80%) 776(82%)

Female 55% 63% 48% 51%

Male 45% 37% 52% 36%

100% 100% 100%

RACE/ETHNIC BACKGROUND N(%) 1370(80%) 613(80%) 757(80%)

American Indian, Alaskan Native 1% 1% 2% [31%]

Asian, Pacific Islander 16% 11% 20% 30%

Mexican-American, Chicano 1% 1% 1% [32%]

Puerto Rican 1% 2% 1% [66%]

Latin American, Other Hispanic 7% 5% 8% 34%

Black, African-American 7% 8% 7% 48%

White 62% 68% 58% 49%

Other 4% 5% 3% 56%

100% 100% 100%

PARENTS' INCOME N(%) 1209(70%) 533(69%) 676(71%)

Median Income: $109016 $111551 $106790

Less than $30,000 8% 8% 8% 43%

$30,000 to $39,999 3% 4% 3% 56%

$40,000 to $59,999 11% 11% 11% 44%

$60,000 to $79,999 9% 12% 7% 59%

$80,000 to $99,999 15% 9% 19% 29%

$100,000 to $149,999 21% 22% 20% 47%

$150,000 to $199,999 11% 11% 10% 45%

$200,000 or higher 22% 22% 22% 44%

100% 100% 100%

TYPE OF HIGH SCHOOL N(%) 1387(81%) 614(80%) 773(82%)

Public 77% 77% 78% 44%

Independent, not religious 10% 9% 11% 38%

Independent, Catholic 9% 8% 9% 42%

Other independent, religious 4% 7% 2% 75%

100% 100% 100%

5 ASQ+2008

EXHIBIT A-2: GEOGRAPHIC DISTRIBUTION

How were admitted, enrolling, and non-enrolling students distributed by in-state or

out-of-state residence, distance of our college from home, Enrollment Planning

Service markets, and three-digit zip codes?

What yields were realized for differing subgroups?

ALL

ADMITTED

STUDENTS

ENROLLING

STUDENTS

NON-

ENROLLING

STUDENTS

YIELD

RESIDENCE N(%) 1386(81%) 614(80%) 772(82%)

Same state as our college 32% 41% 24% 58%

Other state 68% 59% 76% 38%

100% 100% 100%

DISTANCE FROM HOME N(%) 1375(80%) 603(78%) 772(82%)

Less than 50 miles 17% 17% 16% 45%

51 to 100 miles 10% 16% 6% 67%

101 to 300 miles 18% 17% 18% 42%

301 to 500 miles 15% 15% 15% 44%

More than 500 miles 40% 35% 44% 38%

100% 100% 100%

TOP 12 ENROLLMENT PLANNING

SERVICE (EPS) MARKETS

N(%)

1043(61%)

508(66%)

535(56%)

Dade Co 7% 6% 7% 44%

Research Triangle 5% 3% 6% 37%

Fairfax Co 4% 3% 6% 33%

Broward, Martin & Palm Beach Co 4% 3% 4% 42%

West Piedmont 4% 7% 1% 92%

Cherokee, Cobb & Douglas Co 4% 3% 4% 38%

Montgomery Metropolitan 3% 3% 4% 41%

Mid Lands 3% 6% 0% 100%

DeKalb & Gwinnett Co 3% 2% 3% 39%

Central Maryland (w/o Baltimore) 2% 3% 2% 61%

Low Country 2% 5% 0% 100%

West Central Florida 2% 3% 2% 60%

All other markets 57% 52% 62% 45%

100% 100% 100%

TOP 12 THREE-DIGIT ZIP CODES N(%) 964(56%) 458(60%) 506(53%)

331 6% 6% 7% 42%

300 6% 4% 8% 29%

296 4% 8% 1% 92%

208 3% 3% 4% 37%

220 3% 2% 4% 32%

275 3% 1% 5% 14%

117 3% 3% 2% 57%

281 2% 1% 4% [16%]

294 2% 5% 0% [100%]

292 2% 4% 0% [100%]

201 2% 3% 1% [78%]

105 2% 1% 3% [24%]

All other zip codes 62% 61% 62% 47%

100% 100% 100%

6 ASQ+2008

EXHIBIT A-3: AVERAGE HIGH SCHOOL GRADES AND ADMISSION TEST SCORES

What high school grades and admission test scores were attained by admitted,

enrolling, and non-enrolling students?

ALL

ADMITTED

STUDENTS

ENROLLING

STUDENTS

NON-

ENROLLING

STUDENTS

YIELD

AVERAGE HIGH SCHOOL GRADES N(%) 1388(81%) 609(79%) 779(82%)

A (90-100) 82% 80% 84% 43%

B (80-89) 16% 20% 14% 53%

C (70-79) 1% *% 2% [11%]

D or below (69 or below) *% 0% *% [0%]

100% 100% 100%

SAT CRITICAL READING SCORE N(%) 1196(70%) 521(68%) 675(71%)

Mean Score: 652 636 664

Median Score: 650 640 660

700 and above 35% 29% 39% 36%

650 to 690 18% 21% 16% 50%

600 to 640 19% 17% 21% 39%

550 to 590 13% 13% 14% 41%

500 to 540 9% 12% 7% 58%

450 to 490 3% 6% 2% 73%

400 to 440 1% 2% 1% [52%]

350 to 390 *% *% 0% [100%]

300 to 340 *% *% 0% [100%]

Below 300 *% *% 0% [100%]

100% 100% 100%

SAT MATHEMATICAL SCORE N(%) 1203(70%) 521(68%) 682(72%)

Mean Score: 676 647 699


700 and above 45% 30% 57% 29%

650 to 690 21% 22% 21% 44%

600 to 640 15% 22% 9% 64%

550 to 590 9% 13% 5% 65%

500 to 540 6% 7% 5% 54%

450 to 490 2% 3% 1% [82%]

400 to 440 2% 2% 2% [39%]

350 to 390 0% 0% 0% --

300 to 340 *% 1% 0% [100%]

Below 300 0% 0% 0% --

100% 100% 100%

7 ASQ+2008

EXHIBIT A-3: AVERAGE HIGH SCHOOL GRADES AND ADMISSION TEST SCORES (continued)

ALL

ADMITTED

STUDENTS

ENROLLING

STUDENTS

NON-

ENROLLING

STUDENTS

YIELD

SAT WRITING SCORE N(%) 1176(69%) 502(65%) 674(71%)

Mean Score: 654 635 669


700 and above 36% 29% 41% 35%

650 to 690 21% 18% 24% 35%

600 to 640 16% 21% 13% 53%

550 to 590 12% 17% 8% 61%

500 to 540 9% 8% 11% 36%

450 to 490 3% 4% 3% 51%

400 to 440 1% 2% 0% [100%]

350 to 390 1% 2% 1% [73%]

300 to 340 0% 0% 0% --

Below 300 *% *% 0% [100%]

100% 100% 100%

ACT COMPOSITE SCORE N(%) 621(36%) 308(40%) 313(33%)

Mean Score: 28.9 28.1 29.6

Median Score: 30.9 28.0 31.7

30 and above 51% 43% 60% 41%

25 to 29 31% 37% 24% 60%

20 to 24 16% 18% 14% 57%

15 to 19 2% 3% 2% [52%]

10 to 14 0% 0% 0% --

Below 10 0% 0% 0% --

100% 100% 100%

8 ASQ+2008

I-B: PERCEPTIONS OF COLLEGE CHARACTERISTICS AND COLLEGE IMAGES

9 ASQ+2008

EXHIBIT B-1: IMPORTANCE OF COLLEGE CHARACTERISTICS

What college characteristics did our admitted students rate as very important to

them in choosing the college that they would attend?

What yields were realized for students who rated each of these characteristics as

very important?

Which of these factors were relatively more important to enrolling or non-enrolling

students than to the other group?

ALL

ADMITTED

STUDENTS

ENROLLING

STUDENTS

NON-

ENROLLING

STUDENTS

YIELD

IMPORTANCE OF COLLEGE

CHARACTERISTICS

Availability of majors 87% 86% 87% 44%

Academic reputation 81% 80% 81% 45%

Quality of academic facilities 75% 72% 77% 43%

Personal attention 68% 68% 69% 45%

- Cost of attendance 65% 59% 69% 41%

Preparation for career 59% 58% 60% 44%

+ Extra-curricular opportunities 53% 59% 48% 50%

Access to faculty 53% 52% 54% 44%

Quality of social life 50% 52% 49% 46%

Attractiveness of campus 48% 52% 45% 48%

Merit scholarships available 46% 47% 46% 45%

Quality of on-campus housing 46% 48% 44% 47%

Surroundings 45% 45% 44% 45%

Avail of recreational facilities 43% 47% 40% 49%

Special academic programs 38% 35% 40% 42%

Access to off-campus activities 31% 35% 28% 50%

The table above lists all the college characteristics in decreasing order of the

percentage of all admitted students marking the characteristic "very important."

Percentages shown for student groups are the percentages reporting that the given

factor was "very important." Yields are the yields attained for those students who

rated a given factor as "very important."

+ and - Indicate factors for which percentages of enrolling students and non-

enrolling students indicating "very important" differ by statistically

significant amounts. Factors reported as "very important" by

significantly larger percentages of enrolling students are marked + (p <

.05) or ++ (p < .01). Those reported as "very important" by larger

percentages of non-enrolling students are marked - (p < .05) or -- (p <

.01). See the Technical Note for an explanation of statistical

significance.

10 ASQ+2008

EXHIBIT B-2: RATINGS OF OUR COLLEGE

For which characteristics was our college most often rated "very good" or

"excellent"?

100 80 60 40 20 0 20 40 60 80 100

Cost of attendance

Surroundings

Quality of on-campus housing

Avail. of merit scholarships

Personal attention

Access to faculty

Preparation for career

Access to off-campus activ

Quality of social life


Academic reputation

Availability of majors

Special academic programs

Extra-curricular opportunities

Recreational facilities

Quality of academic facilities

PERCENT

Poor/Fair Good Very good Excellent

11 ASQ+2008

EXHIBIT B-3: RATINGS OF OUR COLLEGE BY ENROLLING AND NON-ENROLLING STUDENTS

How did admitted, enrolling and non-enrolling students rate the characteristics of

our college?

What yields were realized for students with differing opinions of the

characteristics of our college?

The four characteristics shown in the table below are those for which average ratings

of enrolling and non-enrolling students differ by the greatest amounts.

ALL

ADMITTED

STUDENTS

ENROLLING

STUDENTS

NON-

ENROLLING

STUDENTS

YIELD

COST OF ATTENDANCE N(%) 1470(86%) 671(87%) 799(84%) 46%

HOW WE RATE

Excellent 26% 35% 20% 60%

Very Good 22% 27% 18% 56%

Good 24% 23% 26% 43%

Poor/Fair 27% 15% 37% 25%

100% 100% 100%

MEAN RATING 2.5 2.8 ++ 2.2

QUALITY OF SOCIAL LIFE N(%) 1306(76%) 617(80%) 689(73%) 47%

HOW WE RATE

Excellent 44% 61% 28% 66%

Very Good 41% 36% 45% 41%

Good 13% 3% 21% 11%

Poor/Fair 3% 0% 5% 0%

100% 100% 100%

MEAN RATING 3.3 3.6 ++ 3.0

PREPARATION FOR CAREER N(%) 1178(69%) 583(76%) 595(63%) 49%

HOW WE RATE

Excellent 45% 60% 30% 66%

Very Good 35% 31% 38% 44%

Good 17% 6% 28% 19%

Poor/Fair 3% 2% 4% 33%

100% 100% 100%

MEAN RATING 3.2 3.5 ++ 2.9

PERSONAL ATTENTION N(%) 1364(79%) 633(82%) 731(77%) 46%

HOW WE RATE

Excellent 44% 58% 32% 61%

Very Good 35% 30% 38% 40%

Good 18% 13% 23% 32%

Poor/Fair 3% 0% 6% 0%

100% 100% 100%

MEAN RATING 3.2 3.5 ++ 3.0

Scale: 4=Excellent, 3=Very Good, 2=Good, 1=Poor/Fair. Statistically significant

differences are indicated by +/-.

12 ASQ+2008

EXHIBIT B-4: IMPORTANCE AND RATING OF COLLEGE CHARACTERISTICS

On which of the characteristics considered very important by all admitted students

was our college rated relatively high? On which were we relatively low?

A. Less important and our college rated

higher

B. Very important and our college rated

higher

Attractiveness of campus Quality of academic facilities

Avail of recreational facilities Availability of majors

Access to off-campus activities Personal attention

Special academic programs Academic reputation

Merit scholarships available Extra-curricular opportunities

Quality of social life

C. Less important and our college rated

lower

D. Very important and our college rated

lower

Quality of on-campus housing Cost of attendance

Surroundings Access to faculty

Preparation for career

In this display "Characteristics considered very important" were those rated "Very

Important" by at least 50% of the respondents. Characteristics for which our college

was "rated high" were those for which the mean rating of our college was higher than

the mean rating for all other colleges. The characteristics are listed in decreasing

order of the difference between the mean rating of our college and the mean rating of

all other colleges.

13 ASQ+2008

EXHIBIT B-5: COLLEGE IMAGES

What images are most frequently associated with our college?

What yields were realized for students who associated each image with our college?

ALL

ADMITTED

STUDENTS

ENROLLING

STUDENTS

NON-

ENROLLING

STUDENTS

YIELD

COLLEGE IMAGES N(%) 1716(100%) 769(100%)

947(100%)

45%

++ Fun 52% 72% 36% 62%

++ Intellectual 52% 56% 49% 48%

+ Athletics 52% 60% 46% 51%

++ Challenging 49% 54% 44% 50%

-- Manageable academics 47% 39% 54% 37%

Prestigious 47% 49% 44% 47%

++ Friendly 46% 59% 34% 58%

++ Diverse 41% 54% 30% 59%

Selective 40% 41% 39% 46%

+ Career-oriented 39% 42% 36% 48%

++ Comfortable 35% 50% 22% 64%

++ National 33% 37% 31% 50%

++ Highly respected 33% 43% 26% 58%

Partying 31% 39% 25% 56%

++ Personal 23% 30% 17% 58%

-- Back-up school 12% 4% 19% 14%

Average 7% 7% 7% 45%

- Isolated 7% 5% 9% 32%

Not well-known 7% 6% 7% 40%

The images listed above are shown in decreasing order of frequency.

+ and - Indicate the images for which the percentages of enrolling students and

non-enrolling students checking the image differ by statistically

significant amounts.

Images checked by significantly larger percentages of enrolling students

are marked + (p < .05) or ++ (p < .01). Images checked by larger

percentages of non-enrolling students are marked - (p < .05) or --

(p < .01).

14 ASQ+2008

EXHIBIT B-6: COLLEGE IMAGES FREQUENTLY ASSOCIATED WITH OUR COLLEGE

Which images are more frequently associated with our college by enrolling students?

Which images are more frequently marked by non-enrolling students?

0

10

20

30

40

50

60

70

80

90

100

0 10 20 30 40 50 60 70 80 90 100

Perc

enta

ge o

f en

rolli

ng

stu

den

ts m

ark

ing

imag

e

Percentage of non-enrolling students marking image

Only images with a difference of at least 10% are shown in this graph.

Images above the diagonal were marked more often by enrolling students, while those

below the diagonal were marked more frequently by non-enrolling students.

Back-up school

Athletics

Fun

Highly respected

Personal

Partying

Manageable

Challenging Comfortable

Friendly

Diverse

15 ASQ+2008

I-C: INFORMATION SOURCES

16 ASQ+2008

EXHIBIT C-1: EXPOSURE TO INFORMATION SOURCES

How often were different sources of information about our college used by enrolling

and non-enrolling students?

What yields were realized for students who used each information source?

ALL

ADMITTED

STUDENTS

ENROLLING

STUDENTS

NON-

ENROLLING

STUDENTS

YIELD

INFORMATION SOURCES N(%) 1716(100%) 769(100%)

947(100%)

45%

College web site 81% 83% 80% 46%

Post-admission communication 78% 80% 76% 46%

College publications 74% 76% 71% 47%

Electronic communication 72% 74% 70% 46%

++ Financial aid communications 65% 71% 61% 49%

++ Visit to campus 63% 76% 53% 54%

++ Contact with students 57% 67% 49% 53%

++ Contact with faculty 42% 49% 36% 52%

College-sponsored meetings 35% 40% 31% 51%

Contact with graduates 33% 37% 31% 49%

High school visits 32% 33% 32% 45%

College videos/CD-ROMs 26% 30% 23% 51%

On-campus interview 25% 29% 22% 53%

Contact with coaches 10% 11% 9% 48%

Yield figures shown above are for students using a given information source.

17 ASQ+2008

EXHIBIT C-2: RATINGS OF OUR COLLEGE'S INFORMATION SOURCES

How did admitted students rate our college on the quality of information provided

by each source?

The following graph shows the percentage of students in each rating category for each

source of information (excluding those who did not use a given source). The

information sources are listed in decreasing order of the percentage of students

rating them "Excellent" or "Very Good".

100 80 60 40 20 0 20 40 60 80 100

High school visits

College-sponsored mtgs

Financial aid communic

College videos/DVDs





Electronic communications


Post-admission contact

College web site

Visit to campus

On-campus interview

PERCENT

Poor/Fair Good Very Good Excellent

* Rated by fewer than 25% of the respondents (see Exhibit C-1).

18 ASQ+2008

EXHIBIT C-3: INFORMATION RATINGS BY ENROLLING AND NON-ENROLLING STUDENTS

How did admitted, enrolling and non-enrolling students rate the information we

provided?

What yields were realized for groups with differing views of information we

provided?

The four sources listed in the table below are the ones used by at least 25% of the

respondents for which average ratings given by enrolling and non-enrolling students

differ by the greatest amounts.

ALL

ADMITTED

STUDENTS

ENROLLING

STUDENTS

NON-

ENROLLING

STUDENTS

YIELD

POST-ADMISSION COMMUNICATION N(%) 1335(78%) 613(80%) 722(76%) 46%

HOW WE RATE

Excellent 41% 52% 32% 58%

Very Good 31% 32% 31% 47%

Good 23% 15% 29% 30%

Poor/Fair 5% 1% 8% 9%

100% 100% 100%

MEAN RATING 3.1 3.3 ++ 2.9

VISIT TO CAMPUS N(%) 1083(63%) 582(76%) 501(53%) 54%

HOW WE RATE

Excellent 56% 65% 45% 63%

Very Good 27% 26% 28% 52%

Good 15% 9% 22% 31%

Poor/Fair 3% 1% 6% 12%

100% 100% 100%

MEAN RATING 3.3 3.6 ++ 3.1

CONTACT WITH STUDENTS N(%) 977(57%) 514(67%) 463(49%) 53%

HOW WE RATE

Excellent 36% 41% 30% 60%

Very Good 31% 35% 26% 60%

Good 26% 22% 29% 46%

Poor/Fair 8% 1% 14% 10%

100% 100% 100%

MEAN RATING 3.0 3.2 ++ 2.7

CONTACT WITH FACULTY N(%) 724(42%) 379(49%) 345(36%) 52%

HOW WE RATE

Excellent 31% 33% 29% 55%

Very Good 34% 43% 24% 66%

Good 23% 19% 26% 45%

Poor/Fair 12% 5% 20% 21%

100% 100% 100%

MEAN RATING 2.8 3.0 ++ 2.6

Students marking "Not used" are not included. Scale: 4=Excellent, 3=Very Good,

2=Good, 1=Poor/Fair. Statistically significant differences are marked by +/-.

19 ASQ+2008

I-D: FINANCIAL AID AND COLLEGE COSTS

20 ASQ+2008

EXHIBIT D-1: FINANCIAL AID APPLICATIONS AND AWARDS

What yields were realized for need-based aid applicants and for students awarded

need-based aid by our college?

For those students receiving financial aid from our college, what kinds of

financial aid did they receive?

ALL

ADMITTED

STUDENTS

ENROLLING

STUDENTS

NON-

ENROLLING

STUDENTS

YIELD

NEED-BASED AID APPLICATION N(%) 1427(83%) 635(83%) 792(84%) 45%

Applied for need-based aid 64% 60% 67% 42%

Did not apply for aid 36% 40% 33% 49%

100% 100% 100%

NEED-BASED AID AWARD N(%) 903(53%) 379(49%) 524(55%) 42%

Awarded need-based aid by us 62% 67% 58% 45%

Not awarded aid by us 38% 33% 42% 36%

100% 100% 100%

NO-NEED AID AWARD N(%) 1413(82%) 627(82%) 786(83%) 44%

Awarded no-need aid by us 47% 58% 38% 54%

Not awarded no-need aid by us 53% 42% 62% 36%

100% 100% 100%

FINANCIAL AID PACKAGE INCLUDED N(%) 889(52%) 368(48%) 521(55%) 41%

Grants or scholarships 72% 85% 62% 49%

One or more loans 70% 77% 65% 46%

Work package or campus job 37% 42% 33% 47%

Figures in parentheses are percentages responding to the question. Percentages for

need-based aid award and financial aid package are based only on those applying for

aid.

21 ASQ+2008

EXHIBIT D-2: SELF-REPORTED INFLUENCE OF FINANCIAL AID OR COLLEGE COSTS ON COLLEGE CHOICE

To what extent did admitted students report that financial aid awards or the cost

of attending was a significant factor influencing their enrollment decision?

How did the significance of cost of attending or financial aid affect yields?

How do these results vary for students who applied for need-based aid and for those

who did not apply for aid?

ALL

ADMITTED

STUDENTS

ENROLLING

STUDENTS

NON-

ENROLLING

STUDENTS

YIELD

ALL ADMITTED STUDENTS N(%) 1380(80%) 627(82%) 753(80%) 45%

Aid or cost significant 63% 61% 64% 44%

Aid and cost not significant 37% 39% 36% 48%

100% 100% 100%

AID APPLICANTS AT OUR COLLEGE N(%) 864(50%) 369(48%) 495(52%) 43%



100% 100% 100%

AID NON-APPLICANTS AT OUR

COLLEGE

N(%) 504(29%) 246(32%) 258(27%) 49%



100% 100% 100%

In this table "Applicants"/"Non-Applicants" refers to admitted students who did or did

not apply for need-based aid at our college.

22 ASQ+2008

EXHIBIT D-3: SELF-REPORTED INFLUENCE OF FINANCIAL AID OR COLLEGE COSTS ON COLLEGE CHOICE, BY EPS MARKET

For students in our top twelve EPS markets, what percentage reported that financial

aid or the cost of attending was a significant factor in their enrollment decision?

N

COST/AID

SIGNFICANT

TOP 12 ENROLLMENT PLANNING SERVICE (EPS) MARKETS

Dade Co 67 64%

Research Triangle 45 71%

Fairfax Co 47 65%

Broward, Martin & Palm Beach Co 40 58%

West Piedmont 40 78%

Cherokee, Cobb & Douglas Co 36 59%

Montgomery Metropolitan 31 69%

Mid Lands 33 73%

DeKalb & Gwinnett Co 26 67%

Central Maryland (w/o Baltimore) 19 [63%]

Low Country 26 68%

West Central Florida 20 [61%]

23 ASQ+2008

EXHIBIT D-4: RATINGS OF COST BY ENROLLING AND NON-ENROLLING STUDENTS

How did enrolling and non-enrolling students rate the cost of attending our college

(after subtracting financial aid offers)?

What yields were attained for students rating the cost of attending our college

high, moderately high, moderately low, or low?

ALL

ADMITTED

STUDENTS

ENROLLING

STUDENTS

NON-

ENROLLING

STUDENTS

YIELD


Cost rated high (7-8) 33% 24% 39% 33%

Cost rated moderately high (5-6) 27% 28% 26% 46%

Cost rated moderately low (3-4) 26% 31% 22% 53%

Cost rated low (1-2) 15% 17% 13% 51%

100% 100% 100%

Mean rating of net cost of

attending our college

5.1

4.7

--

5.4

Scale: 1=Very Low, 8=Very High. A significant difference between enrolling and non-

enrolling students in the mean rating of net cost is indicated by +/- (p < .05) or

++/-- (p < .01).

24 ASQ+2008

EXHIBIT D-5: INFLUENCE ON YIELD OF FINANCIAL AID OR COLLEGE COST; RATING OF THE COST OF ATTENDING OUR COLLEGE

What was the relationship between the rating of the cost of attending our college

and the significance of aid or cost in the enrollment decision?

What yields were attained for students rating the cost of attending our college

high, moderately high, moderately low, or low?

YIELD --

ALL ADMITTED

STUDENTS

YIELD

STUDENTS' RATING OF COST/AID

SIGNIFICANT NOT SIGNIF.

ALL ADMITTED STUDENTS N 1333(78%) 848 485

Cost rated high (7-8) 34% 19% 54%

Cost rated moderately high (5-6) 49% 44% 57%

Cost rated moderately low (3-4) 52% 61% 38%

Cost rated low (1-2) 52% 60% 27%

Total 45% 44% 48%

Scale: 1=Very Low 8 = Very High.

0

10

20

30

40

50

60

70

80

90

100

(Low) 1–2 3–4 5–6 7–8 (High)

Rating of cost of attending our college

Yield Percent

Aid/Cost Significant Aid/Cost Not Significant

25 ASQ+2008

EXHIBIT D-6: AMOUNT AND TYPE OF FINANCIAL AID AWARDED

Among students who reported receiving financial aid, what was the average amount of

financial aid awarded by the college the student is planning to attend?

AVERAGE AID

AWARDED BY OUR

COLLEGE

(ENROLLING)

AVERAGE AID

AWARDED BY

COLLEGE

ATTENDING

(NON-ENROLLING)

STUDENTS REPORTING

WORK AWARDED

N(%) 114(15%) 147(16%)

Work amount $ 2255 $ 1902

STUDENTS REPORTING

LOAN AWARDED

N(%) 214(28%) 192(20%)

Loan amount $ 4716 $ 6454

STUDENTS REPORTING

NEED-BASED GRANT AWARDED

N(%) 150(20%) 183(19%)

Need-based grant amount $12525 $16689

STUDENTS REPORTING

MERIT GRANT AWARDED

N(%) 312(41%) 287(30%)

Merit grant amount $14234 $13963

STUDENTS REPORTING

TOTAL AWARDED

N(%) 370(48%) 413(44%)

Total award amount $19684 $20720

The averages reported in this table are based on students reporting an amount greater

than zero for the given category.

26 ASQ+2008

EXHIBIT D-7: AID PERCENTAGE BY TYPE

What percentage of financial aid was awarded as work, student loan, need-based

grant, or merit-based grant?

PERCENT DOLLARS AWARDED IN CATEGORY

AID AWARDED BY

OUR COLLEGE

(ENROLLING)

AID AWARDED BY

COLLEGE ATTENDING

(NON-ENROLLING)

AID COMPONENTS N(%) 397(52%) 437(46%)

Work 3% 3%

Student loan 13% 14%

Need-based scholarship/grant 25% 36%

Merit-based scholarship/grant 59% 47%

100% 100%

The percentages displayed in the table above are based on the sum of the amounts

entered for the four aid categories, not on the amount entered as ―Total‖.

Respondents are included in this table if they reported a non-zero amount for any type

of financial aid.

27 ASQ+2008

EXHIBIT D-8: METHODS OF FINANCING PARENTAL CONTRIBUTION

How do parents plan to finance their contribution to the student’s education?

ALL

ADMITTED

STUDENTS

ENROLLING

STUDENTS

NON-

ENROLLING

STUDENTS

YIELD

SOURCES FOR PARENTS’ CONTRIBUTION N(%) 1296(76%) 589(77%) 707(75%) 45%

From current income 82% 80% 84% 44%

From past savings 61% 59% 62% 44%

From parent educational loans 16% 13% 18% 38%

From other parent loans 14% 13% 16% 40%

Help from relatives, friends 14% 14% 13% 46%

Employer’s tuition benefit 3% 4% 2% 61%

Percentages add to more than 100% due to multiple responses.

28 ASQ+2008

I-E: OVERLAP WITH OTHER COLLEGES

29 ASQ+2008

EXHIBIT E-1: NUMBERS OF APPLICATIONS AND ADMISSIONS TO OTHER COLLEGES

To how many colleges did our admitted students apply and to how many were they

admitted?

What yields were realized for students with different numbers of applications and

admissions offers?

ALL

ADMITTED

STUDENTS

ENROLLING

STUDENTS

NON-

ENROLLING

STUDENTS

YIELD

APPLICATIONS

(NUMBER OF COLLEGES)

N(%) 1716(100%) 769(100%)

947(100%)

Average Number: 6.5 5.4 -

-

7.4

One (us only) 6% 12% 1% 93%

Two 5% 10% 1% 86%

Three 9% 12% 8% 56%

Four 12% 12% 12% 45%

Five 12% 10% 14% 37%

Six 12% 14% 10% 53%

Seven 9% 9% 9% 45%

Eight 9% 5% 13% 25%

Nine 5% 4% 6% 38%

Ten or more 21% 12% 27% 27%

100% 100% 100%

ADMISSIONS

(NUMBER OF COLLEGES)

N(%) 1716(100%) 769(100%)

947(100%)

Average Number: 4.9 3.8 -

-

5.7

One (us only) 7% 15% 1% 92%

Two 11% 17% 6% 71%

Three 14% 18% 10% 58%

Four 19% 18% 19% 44%

Five 15% 11% 18% 34%

Six 12% 8% 14% 32%

Seven 9% 6% 11% 29%

Eight 5% 2% 6% 24%

Nine 3% 1% 5% 17%

Ten or more 6% 3% 9% 20%

100% 100% 100%

Significant differences between enrolling and non-enrolling students are indicated by

+/- (p < .05) or ++/-- (p < .01).

What percentage of our non-enrolling students plan to attend another college in the

next year?

ALL

ADMITTED

STUDENTS

ENROLLING

STUDENTS

NON-

ENROLLING

STUDENTS

YIELD

PLAN TO ATTEND COLLEGE IN THE

NEXT TWELVE MONTHS

N(%) -- -- 947(100%)

Yes -- -- 99% --

No -- -- 1% --

-- -- 100%

30 ASQ+2008

EXHIBIT E-2: APPLICATION AND ADMISSION OVERLAP WITH OTHER COLLEGES -- TOP TWELVE COLLEGES

To which other colleges do our admitted students submit the greatest number of

applications?

To which other colleges are our admitted students most frequently accepted?

NUMBER OF CROSS-

APPLICATIONS

PERCENTAGE OF

ALL ADMITTED

STUDENTS

CROSS-APPLICATIONS -- TOP TWELVE

COLLEGES

Duke U 471 27%

U Miami 392 23%

Georgia Tech 309 18%

U South Car 297 17%

Harvard C 210 12%

Washington U St. L. 189 11%

Princeton U 183 11%

Cornell U 177 10%

Yale U 169 10%

U Florida 165 10%

U Pennsylvania 155 9%

U North Car Chap Hl 146 9%

NUMBER OF CROSS-

ADMISSIONS

PERCENTAGE OF

ALL ADMITTED

STUDENTS

CROSS-ADMISSIONS -- TOP TWELVE COLLEGES

U Miami 386 22%

Duke U 385 22%

Georgia Tech 306 18%

U South Car 297 17%

Cornell U 117 7%

U Florida 116 7%

Washington U St. L. 108 6%

Marymount U 106 6%

Clemson U 105 6%

U North Car Chap Hl 104 6%

U Michigan 96 6%

U Virginia 88 5%

Numbers of cross-applications shown above are the numbers of our admitted students

applying to the listed college. These numbers do not include joint applicants who

were not admitted to our college.

See the Appendix for a more complete list of cross-applications and cross-admissions.

31 ASQ+2008

EXHIBIT E-3: COLLEGES ATTENDED BY NON-ENROLLING STUDENTS

Which colleges enroll the largest numbers of our non-enrolling admitted students?

NUMBER OF OUR NON-

ENROLLING STUDENTS

ATTENDING LISTED

COLLEGE

PERCENTAGE OF ALL

NON-ENROLLING

STUDENTS

TOP TWENTY COLLEGES ATTENDED BY OUR


MIT 32 3%

U Michigan 26 3%

U Notre Dame 25 3%

U Virginia 25 3%

Princeton U 23 2%

U Georgia 23 2%

Harvard C 22 2%

U Texas Austin 20 2%

Emory U 20 2%

U Illinois Urbana 20 2%

Yale U 20 2%

Vanderbilt U 19 2%

U Florida 17 2%

U Pennsylvania 17 2%

North Car SU 16 2%

Rice U 16 2%

Cornell U 16 2%

George Mason U 15 2%

New York U 13 1%

Carnegie Mellon U 13 1%

32 ASQ+2008

EXHIBIT E-4: WIN/LOSS ANALYSIS -- FOR COLLEGES WITH GREATEST NUMBERS OF CROSS-ADMISSIONS WITH OUR COLLEGE

For the twenty colleges with which we share the greatest numbers of jointly

admitted students:




Among students choosing either our college or the listed competitor, what

percentage do we enroll?

NO. OF

CROSS-

ADMITS

WIN

PERCENT

PERCENTAGE OF CROSS-ADMITS

ENROLLED BY

OUR

COLLEGE

LISTED

COLLEGE

OTHER

COLLEGE

TOP TWENTY COLLEGES IN

CROSS-ADMISSIONS

U Miami 386 100% 59% 0% 41%

Duke U 385 98% 47% 1% 52%

Georgia Tech 306 100% 9% 0% 91%

U South Car 297 96% 93% 4% 2%

Cornell U 117 67% 27% 13% 60%

U Florida 116 75% 43% 15% 42%

Washington U St. L. 108 72% 29% 11% 60%

Marymount U 106 100% 28% 0% 72%

Clemson U 105 91% 66% 6% 27%

U North Car Chap Hl 104 77% 38% 11% 50%

U Michigan 96 42% 19% 27% 54%

U Virginia 88 50% 27% 28% 45%

Vanderbilt U 88 54% 25% 21% 54%

Emory U 86 61% 36% 23% 41%

Boston U 85 89% 27% 3% 70%

Penn State U Park 84 93% 50% 4% 46%

U Maryland Coll Park 77 83% 46% 9% 45%

Johns Hopkins U 76 74% 34% 12% 54%

Northwestern U IL 75 [100%] 26% 0% 74%

Florida SU 74 86% 55% 9% 36%

"Win Percent" is the percentage that we enrolled of those students attending either

our college or the listed college.

33 ASQ+2008

EXHIBIT E-5: TOP CHOICE COLLEGES

What percentage of students listed our college among their top three choices? As

first choice?

PERCENT LISTING

ENROLLING NON-ENROLLING

AMONG TOP

THREE

AS FIRST

CHOICE

AMONG TOP

THREE

AS FIRST

CHOICE

North River U 90% 45% 76% 20%

For the twenty colleges with which we share the greatest numbers of jointly

admitted students:

- Which were most often listed among the respondents' top three choices?

- How often were they listed as the students' first choice college?

The following table lists the same twenty colleges shown in Exhibit E-4. In this

table the colleges are listed in ascending order of win percent; that is, the colleges

at the top of the list enroll a larger percentage of the students admitted to both our

college and the listed college than colleges listed lower. The table also displays the

percentage of all admitted students listing each college among their top three

choices, and the percentage listing each college as their first choice.

COLLEGE

NO. OF

CROSS-

ADMITS

OUR WIN

PERCENT

PERCENTAGE OF CROSS-

ADMITS LISTING

COLLEGE

AMONG TOP

THREE

AS FIRST

CHOICE

U Michigan 96 42% 70% 31%

U Virginia 88 50% 63% 38%

Vanderbilt U 88 54% 58% 28%

Emory U 86 61% 63% 22%

Cornell U 117 67% 70% 13%

Washington U St. L. 108 72% 47% 10%

Johns Hopkins U 76 74% 58% 12%

U Florida 116 75% 72% 20%

U North Car Chap Hl 104 77% 61% 16%

U Maryland Coll Park 77 83% 52% 13%

Florida SU 74 86% 42% *%

Boston U 85 89% 44% 5%

Clemson U 105 91% 71% 17%

Penn State U Park 84 93% 52% 12%

U South Car 297 96% 98% 77%

Duke U 385 98% 96% 50%

U Miami 386 100% 94% 53%

Marymount U 106 100% 100% 31%

Northwestern U IL 75 [100%] 45% 2%

Georgia Tech 306 100% 93% 15%

34 ASQ+2008

EXHIBIT E-6: PREFERENCE RANK OF COLLEGES ATTENDED BY ALL ADMITTED STUDENTS

What proportion of the enrolling and non-enrolling students enroll in the college

they listed as their first choice (from among those to which they were admitted)?

Their second choice? Their third choice? A college that was not among their top

three choices?

0

10

20

30

40

50

60

70

80

90

100

First Second Third Lower than third

Pe

rce

nt

Enro

llin

g

Preference Rank

Enrolling Non-Enrolling

35 ASQ+2008

EXHIBIT E-7: APPLICATION, ADMISSION AND ENROLLMENT BY INSTITUTIONAL SECTOR

What percentage of our admitted students apply to any college in a given sector?

What percentage have been admitted to any college in a given sector?

CROSS-APPLICANTS CROSS-ADMITS

TOTAL

ENROLLING

NON-

ENROLLING

TOTAL

ENROLLING

NON-

ENROLLING

TOTAL N 1699 762 938 1693 756 938

FOUR-YEAR PUBLIC

Doctoral 70% 63% 75% 67% 59% 74%

Other four-year 27% 31% 23% 25% 29% 22%

FOUR-YEAR PRIVATE

Doctoral 64% 48% 77% 54% 37% 68%

Master’s 21% 19% 23% 19% 17% 21%

Baccalaureate 19% 19% 20% 17% 15% 18%

OTHER 86% 96% 77% 86% 97% 77%

Which types of colleges are chosen by non-enrolling students for whom aid or cost

is significant? For whom aid/cost is not significant?

TOTAL


AID/COST

SIGNIFICANT

AID/COST NOT

SIGNIFICANT

TOTAL N 921 474 447

FOUR-YEAR PUBLIC

Doctoral 34% 37% 30%

Other four-year 8% 11% 4%

FOUR-YEAR PRIVATE

Doctoral 41% 31% 53%

Master’s 4% 4% 3%

Baccalaureate 7% 9% 6%

OTHER 6% 8% 5%

TOTAL 100% 100% 100%

36 ASQ+2008

I-F: HIGH-ACHIEVING STUDENTS

37 ASQ+2008

EXHIBIT F-1: IMPORTANCE AND RATING OF COLLEGE CHARACTERISTICS

On which of the characteristics considered very important by high-achieving

students was our college rated relatively high? On which were we relatively low?

This figure summarizes the overall importance and rating given to each characteristic

by high-achieving students (students whose self-reported admissions test scores were

in the top 25% for all admitted students).

A. Less important and

our college rated higher

B. Very important and

our college rated higher

Avail of recreational facilities Availability of majors

Quality of academic facilities

C. Less important and

our college rated lower

D. Very important and

our college rated lower

Surroundings Preparation for career

Access to off-campus activities Personal attention

Merit scholarships available Cost of attendance

Quality of social life Academic reputation

Quality of on-campus housing

Extra-curricular opportunities

Special academic programs

Access to faculty


In this display "Characteristics considered very important" were those rated "Very

Important" by at least 50% of the high-achieving respondents (N=209). Characteristics

for which our college was "rated high" were those for which the mean rating of our

college was higher than the mean rating for all other colleges.

38 ASQ+2008

EXHIBIT F-2: COLLEGE IMAGES

What images do high-achieving students most frequently associate with our college?

What yields were realized among high-achieving students who associated each image

with our college?

ALL

ADMITTED

STUDENTS

ENROLLING

STUDENTS

NON-

ENROLLING

STUDENTS

YIELD

COLLEGE IMAGES N(%) 209(12%) 57(7%) 152(16%) 27%

+ Intellectual 69% 82% 63% 33%

Athletics 67% 80% 62% 33%

+ Challenging 66% 83% 60% 34%

+ Manageable academics 63% 82% 56% 35%

++ Prestigious 59% 92% 47% 43%

+ Selective 59% 86% 48% 40%

Highly respected 50% 55% 48% 30%

++ Fun 49% 84% 36% 47%

Partying 47% 65% 41% 38%

Career-oriented 39% 23% 45% 16%

National 35% 33% 36% 26%

Diverse 30% 36% 28% 33%

++ Friendly 25% 51% 15% 56%

Comfortable 23% 29% 20% 35%

Personal 15% 16% 14% 30%

- Back-up school 14% 0% 19% 0%

Isolated 13% 13% 13% 27%

Average 3% 0% 4% [0%]

Not well-known 0% 0% 0% --

The images listed above are shown in decreasing order of frequency.

+ and - Indicate the images for which the percentages of enrolling students and

non-enrolling students checking the image differ by statistically

significant amounts.

Images checked by significantly larger percentages of enrolling students

are marked + (p < .05) or ++ (p < .01). Images checked by larger

percentages of non-enrolling students are marked - (p < .05) or --

(p < .01).

39 ASQ+2008

EXHIBIT F-3: FINANCIAL AID APPLICATIONS AND AWARDS

To what extent did high-achieving admitted students report that financial aid

awards or the cost of attending was a significant factor influencing their

enrollment decision?

What yields were realized for need-based aid applicants and for students awarded

need-based aid by our college?

For those students receiving financial aid from our college, what kinds of

financial aid did they receive?

ALL

ADMITTED

STUDENTS

ENROLLING

STUDENTS

NON-

ENROLLING

STUDENTS

YIELD




100% 100% 100%

NEED-BASED AID APPLICATION N(%) 207(12%) 55(7%) 152(16%) 27%

Applied for need-based aid 78% 73% 79% 25%


100% 100% 100%

NEED-BASED AID AWARD N(%) 158(9%) 40(5%) 118(12%) 26%

Awarded need-based aid by us 63% 77% 58% 31%

Not awarded aid by us 35% 23% 40% 16%

100% 100% 100%

NO-NEED AID AWARD N(%) 202(12%) 53(7%) 149(16%) 26%

Awarded no-need aid by us 25% 15% 28% 16%

Not awarded no-need aid by us 75% 85% 72% 30%

FINANCIAL AID PACKAGE INCLUDED N(%) 158(9%) 40(5%) 118(12%) 26%

Grants or scholarships 55% 69% 51% 31%

One or more loans 60% 78% 54% 33%

Work package or campus job 41% 63% 34% 38%

Figures in parentheses are percentages responding to the question. Percentages for

need-based aid award and financial aid package are based only on those applying for

aid.

40 ASQ+2008

EXHIBIT F-4: AMOUNT AND TYPE OF FINANCIAL AID AWARDED

Among students who reported receiving financial aid, what was the average amount of

financial aid awarded by the college the student is planning to attend?

AVERAGE AID AWARDED

BY OUR COLLEGE

(ENROLLING)

AVERAGE AID AWARDED

BY COLLEGE

ATTENDING (NON-

ENROLLING)

STUDENTS REPORTING

WORK AWARDED

N(%) 20(3%) 30(3%)

Work amount $ 1641 $ 1565

STUDENTS REPORTING

LOAN AWARDED

N(%) 18(2%) 22(2%)

Loan amount $ 3172 $ 2690

STUDENTS REPORTING

NEED-BASED GRANT AWARDED

N(%) 14(2%) 40(4%)

Need-based grant amount $26763 $19547

STUDENTS REPORTING

MERIT GRANT AWARDED

N(%) 12(2%) 60(6%)

Merit grant amount $19223 $19030

STUDENTS REPORTING

TOTAL AWARDED

N(%) 30(4%) 77(8%)

Total award amount $22999 $24482

The averages reported in this table are based on students reporting an amount greater

than zero for the given category.

41 ASQ+2008

EXHIBIT F-5: WIN/LOSS ANALYSIS -- FOR COLLEGES WITH GREATEST NUMBERS OF CROSS-ADMISSIONS WITH OUR COLLEGE

For the fifteen colleges with which we share the greatest numbers of jointly

admitted students:




Among high-achieving students choosing either our college or the listed competitor,

what percentage do we enroll?

NO. OF

CROSS-

ADMITS

WIN

PERCENT

PERCENTAGE OF CROSS-ADMITS

ENROLLED BY

OUR

COLLEGE

LISTED

COLLEGE

OTHER

COLLEGE

TOP FIFTEEN COLLEGES IN

CROSS-ADMISSIONS

Duke U 112 100% 45% 0% 55%

Cornell U 64 [49%] 14% 15% 71%

Washington U St. L. 41 [100%] 27% 0% 73%

Georgia Tech 38 [100%] 15% 0% 85%

Northwestern U IL 38 [100%] 14% 0% 86%

U Virginia 36 [49%] 25% 26% 49%

Johns Hopkins U 29 [100%] 20% 0% 80%

Princeton U 27 [0%] 0% 55% 45%

U Michigan 27 [37%] 20% 35% 45%

Rice U 24 [25%] [0%] [28%] [63%]

U North Car Chap Hl 22 [67%] [26%] [12%] [62%]

U Miami 22 [100%] [29%] [0%] [71%]

Carnegie Mellon U 21 -- [0%] [0%] [100%]

Vanderbilt U 20 [39%] [0%] [14%] [77%]

Harvard C 20 [0%] [0%] [57%] [43%]

"Win Percent" is the percentage that we enrolled of those students attending either

our college or the listed college.

42 ASQ+2008

APPENDICES

43 ASQ+2008

OVERLAP WITH OTHER COLLEGES

NO. OF

CROSS-

APPLIC

NO. OF

CROSS-

ADMITS

NUMBER OF CROSS-

ADMITS ENROLLED BY

OUR

COLLEGE

LISTED

COLLEGE

Duke U 471 385 182 3

U Miami 392 386 230 0

Georgia Tech 309 306 28 0

U South Car 297 297 278 13

Harvard C 210 41 2 22

Washington U St. L. 189 108 32 12

Princeton U 183 43 2 23

Cornell U 177 117 31 16

Yale U 169 35 2 20

U Florida 165 116 50 17

U Pennsylvania 155 61 15 17

U North Car Chap Hl 146 104 40 12

Stanford U 142 21 2 8

Clemson U 139 105 69 7

Emory U 131 86 31 20

U Virginia 124 88 24 25

U Michigan 122 96 18 26

MIT 119 41 0 32

Georgetown U 118 61 17 12

Johns Hopkins U 111 76 26 9

Vanderbilt U 109 88 22 19

Marymount U 106 106 30 0

Northwestern U IL 103 75 20 0

Columbia U Columb C 90 21 4 3

Boston U 88 85 23 3

Penn State U Park 86 84 42 3

U Maryland Coll Park 83 77 35 7

Dartmouth C 82 32 4 3

U Georgia 81 71 25 23

Brown U 80 35 0 12

Boston C 80 48 23 0

Rice U 80 61 12 16

New York U 79 62 14 13

Virginia Tech 78 66 21 7

Florida SU 77 74 41 7

Carnegie Mellon U 76 66 8 13

North Car SU 73 73 35 16

U Southern Calif 72 40 9 7

U Notre Dame 71 50 10 25

George Mason U 68 43 10 15

George Washington U 68 51 22 4

U Calif Berkeley 63 32 7 6

Purdue U 60 60 4 7

U Texas Austin 59 59 6 20

James Madison U 57 33 25 0

44 ASQ+2008


NO. OF

CROSS-

APPLIC

NO. OF

CROSS-

ADMITS

NUMBER OF CROSS-

ADMITS ENROLLED BY

OUR

COLLEGE

LISTED

COLLEGE

U Illinois Urbana 56 54 8 20

C of Charleston 54 52 45 0

U Calif San Diego 50 37 2 7

Texas A&M U 49 41 5 7

Rutgers Rutgers C 47 45 10 0

Drexel U 45 42 8 10

U Calif Los Angeles 45 27 5 6

U Wis Madison 44 40 12 7

Auburn U 43 43 26 0

Fordham U 42 42 23 0

U Delaware 42 40 23 7

U Chicago 41 30 11 3

Case Westrn Resrve U 40 40 5 7

SUNY Binghamton 40 38 8 4

Tufts U 40 23 9 0

Wake Forest U 40 38 17 3

U South Florida 39 39 19 3

American U 39 30 16 7

U Central Florida 39 39 23 10

U Connecticut 37 23 17 7

Sweet Briar C 37 37 22 0

Arizona SU 35 29 12 7

Cal Tech 35 3 0 3

Tulane U 34 34 19 0

U Maryland Balt Co 34 34 14 0

U Alabama 32 32 7 13

Florida Intrntl U 32 29 19 7

Rensselaer Polytec I 31 31 6 7

Towson U 31 24 13 4

Harvey Mudd C 31 24 5 0

Villanova U 30 17 14 3

Syracuse U 30 26 6 0

Ind U Bloomington 29 29 19 3

Virginia Commnwlth U 29 22 12 4

SUNY Buffalo 26 23 0 0

Winthrop U 26 26 26 0

Loyola C Maryland 25 13 6 0

U Mass Amherst 25 21 11 4

U Pittsburgh 25 25 13 3

Northeastern U 25 17 11 0

Furman U 24 20 13 0

West Va U 23 20 6 0

Brandeis U 23 23 4 3

U Washington 23 23 4 0

45 ASQ+2008


NO. OF

CROSS-

APPLIC

NO. OF

CROSS-

ADMITS

NUMBER OF CROSS-

ADMITS ENROLLED BY

OUR

COLLEGE

LISTED

COLLEGE

U Vermont 23 23 0 3

U Tenn Knoxville 23 23 6 0

U Colorado Boulder 22 22 6 0

Amherst C 22 15 4 6

C William and Mary 22 16 7 0

Swarthmore C 21 9 4 0

U Rhode Island 21 21 0 0

Lehigh U 21 11 2 0

Others (with 20 or fewer common

applicants

2025 1837 663

TOTAL 9605 7387

46 ASQ+2008

TECHNICAL NOTES


For all analyses, responses of enrolling and non-enrolling students have been

weighted. See the introduction for a discussion of the weights used. Numbers of

cases shown in all tables are rounded values of the weighted totals. Percentages are

based on weighted numbers of cases before rounding.

Yield refers to the percentage of all admitted students (or to the percentage of all

admitted students who marked a particular response) who were enrolling students.

Because of the weighting procedures used, reported yields are estimates of yields

realized for the total population of admitted students. They are not based simply on

the ratio of enrolling respondents to all admitted respondents.

For some tables, the reported numbers of cases may be smaller than the numbers given

for the total population in Exhibit A-1. This occurs when some respondents have

omitted the question or questions on which a table is based. In the analyses

summarized in this report, responses with codes of zero on the questionnaire ("Can't

Rate" for questions 21 through 36, "Not Used" for questions 40 through 53) have been

treated as though the question was not answered.


The weighting procedure employed for the analyses reported here assumes that non-

respondents would have given answers similar to those of respondents. If this

assumption is not accurate, the results reported may be inaccurate to some degree due

to "response bias."

All information summarized in this report is based on responses provided by students

on the Admitted Student Questionnaire Plus. This is true not only of students'

answers concerning factors influencing college choices, but also of student background

data, such as sex, ethnic background, test scores, etc. For some respondents, self-

reported data may differ from information available from other sources (such as an

institution's own admissions records).

For either or both of these reasons, distributions reported here for admitted,

enrolling, and non-enrolling students on such variables as gender, ethnic background,

high school GPA, or admissions test scores may differ to some degree from summaries of

such data available from other sources. The presence of response bias or of

inaccuracies in self-reported information can be assessed by comparing tables in Part

A of this report with comparable tables based on other sources of data for admitted

students.


Colleges receiving computer-readable files of students responses to the questionnaire

should note that it is necessary to weight responses, using case weights provided in

the data records, if they wish to produce results that are comparable to the ones in

this report.

Statistical significance

Statistically significant differences between enrolling and non-enrolling students

have been noted on the displays as appropriate, based on the results of chi-square

tests or tests of the differences between means. Differences favoring enrolling

students have been marked + (p < .05) or ++ (p < .01). Those favoring non-enrolling

students have been marked - (p < .05) or -- (p < .01). Please note that as the number

of students involved in a test of significance increases, so does the likelihood that

a small numeric difference will be statistically significant. Small differences may

be statistically significant but not important.

47 ASQ+2008


In certain tables, the displayed results are for selected subsets of larger groups of

variables. The following procedures were used in forming these subsets:

Exhibit B-3: The four characteristics in this table are those for which the average

ratings of our college by enrolling and non-enrolling students differed by the largest

amounts. In computing averages, responses were coded: Excellent = 4, VeryGood=3,

Good=2, Poor/Fair=1.

Exhibit B-6: The college images shown are the ones marked at least 10% more often by

one group of students (i.e., enrolling or non-enrolling) than by the other.

Exhibit C-3: The four information sources shown are the ones used by at least 25% of

the respondents for which average ratings by enrolling and non-enrolling students of

the information we provided differed by the largest amounts. Response coding was the

same as for Exhibit B-3.

Exhibit E-2: The first panel of Exhibit E-2 shows the twelve other colleges most

frequently listed by respondents as colleges to which they applied. The second panel

of Exhibit E-2 shows the twelve colleges most frequently listed by respondents as

colleges to which they were admitted.

Exhibit E-3: This exhibit shows the twenty colleges listed most often by non-

enrolling students as the college they plan to attend.

Exhibits E-4 and E-5: These exhibits show the twenty colleges highest in cross-

admissions with our college. Exhibit E-4 lists these colleges in descending order of

the number of cross-admits. Exhibit E-5 lists the same colleges in ascending order of

our college's win percentage versus the other college.

Exhibits F-1 to F-4: These exhibits are based on students whose self-reported

admissions test scores are in the top 25 percent for all admitted students. If more

students supply SAT scores than the ACT composite score, ACT scores for those without

an SAT score are converted to a total SAT score before the 75th percentile is

determined for the entire distribution of SAT scores. Conversely, if the majority of

students supply ACT scores, total SAT is converted to ACT for those students without

the latter, before determining the ACT score at the 75th percentile.

Exhibit F-4: This exhibit shows the fifteen colleges most often listed by high-

achieving non-enrolling students as the college they plan to attend.

Data Suppression Based on Low Response Rates or Small Numbers of Cases

In Exhibit D-5, points based on fewer than 10 weighted cases are not plotted.

In the Appendix, all colleges with more than 10 cross-admits (weighted cases) are

normally listed. However, if the overall response rate for the study is less than

50%, the cutoff for inclusion in the appendix is raised to 20.

48 ASQ+2008




Competitor Analysis - 2008

FINAL REPORT

THE COLLEGE BOARD



ASQ+2008

CONTENTS

PART II: COMPETITOR ANALYSIS 1

G: OVERVIEW OF COMPARISON GROUPS 2 G-1: Definition and Description of Comparison Groups

G-2: Comparing Our College and Selected Others on Academic and Social Factors

G-3: Comparing Our College and Selected Others on Academic and Setting Factors

G-4: Comparing Our College and Selected Others on Social and Setting Factors

H: Danube University 7 H-1: Application and Admission Overlap with This Competitor

H-2: Demographic Profile of Students Rating This Competitor

H-3: Summary of Comparison with This Competitor

H-4: Comparative Importance and Rating of College Characteristics

H-5: Yield for College Characteristics Rated Very Important

H-6: College Characteristics

H-7: Ratings of Characteristics for Our College and This Competitor

H-8: Magnitude and Direction of Ratings Differences Between Our College and This Competitor

H-9: College Images

H-10: College Images Frequently Associated with Our College and This Competitor

H-11: Exposure to Sources of Information

H-12: Sources of Information Rated Excellent

H-13: Financial Aid and Cost

I: Volga State University 21 I-1: Application and Admission Overlap with This Competitor

I-2: Demographic Profile of Students Rating This Competitor

I-3: Summary of Comparison with This Competitor

I-4: Comparative Importance and Rating of College Characteristics

I-5: Yield for College Characteristics Rated Very Important

I-6: College Characteristics

I-7: Ratings of Characteristics for Our College and This Competitor

I-8: Magnitude and Direction of Ratings Differences Between Our College and This Competitor

I-9: College Images

I-10: College Images Frequently Associated with Our College and This Competitor

I-11: Exposure to Sources of Information

I-12: Sources of Information Rated Excellent

I-13: Financial Aid and Cost

ASQ+2008

CONTENTS (continued)

J: Zambezi College 35 J-1: Application and Admission Overlap with This Competitor

J-2: Demographic Profile of Students Rating This Competitor

J-3: Summary of Comparison with This Competitor

J-4: Comparative Importance and Rating of College Characteristics

J-5: Yield for College Characteristics Rated Very Important

J-6: College Characteristics

J-7: Ratings of Characteristics for Our College and This Competitor

J-8: Magnitude and Direction of Ratings Differences Between Our College and This Competitor

J-9: College Images

J-10: College Images Frequently Associated with Our College and This Competitor

J-11: Exposure to Sources of Information

J-12: Sources of Information Rated Excellent

J-13: Financial Aid and Cost

K: College of the Amazon 49 K-1: Application and Admission Overlap with This Competitor

K-2: Demographic Profile of Students Rating This Competitor

K-3: Summary of Comparison with This Competitor

K-4: Comparative Importance and Rating of College Characteristics

K-5: Yield for College Characteristics Rated Very Important

K-6: College Characteristics

K-7: Ratings of Characteristics for Our College and This Competitor

K-8: Magnitude and Direction of Ratings Differences Between Our College and This Competitor

K-9: College Images

K-10: College Images Frequently Associated with Our College and This Competitor

K-11: Exposure to Sources of Information

K-12: Sources of Information Rated Excellent

K-13: Financial Aid and Cost

L: Frasier College 63 L-1: Application and Admission Overlap with This Competitor

L-2: Demographic Profile of Students Rating This Competitor

L-3: Summary of Comparison with This Competitor

L-4: Comparative Importance and Rating of College Characteristics

L-5: Yield for College Characteristics Rated Very Important

L-6: College Characteristics

L-7: Ratings of Characteristics for Our College and This Competitor

L-8: Magnitude and Direction of Ratings Differences Between Our College and This Competitor

L-9: College Images

L-10: College Images Frequently Associated with Our College and This Competitor

L-11: Exposure to Sources of Information

L-12: Sources of Information Rated Excellent

L-13: Financial Aid and Cost

ASQ+2008

TECHNICAL NOTES 77

SAMPLE QUESTIONNAIRE 80

ASQ+2008 1

II: COMPETITOR ANALYSES

ASQ+2008 2

II-G: OVERVIEW OF COMPARISON GROUPS

ASQ+2008 3

EXHIBIT G-1: DEFINITION AND DESCRIPTION OF COMPARISON GROUPS

These "competitor analyses" contain tables and graphs for each of five comparisons between our college and another college or group of colleges. The five comparisons, and their names as they will appear in the displays, are as follows:

Danube University [Danube U Volga State University [Volga SU Zambezi College [Zambezi C College of the Amazon [C Amazon Frasier College [Frasier C

Throughout this section of the final report the comparison being made will be referred to as "the competitor," whether it consists of a single college or a group of colleges. In the latter case, the unit of analysis is the individual comparison between our college and any other individual college.

When the competitor consists of more than one college a respondent may have rated up to two individual colleges in the group and thus be represented by more than one comparison in the total. In such a case the ratings of our college would be identical for each of the two comparisons. When our colleges is being compared to a single other college, the number of respondents and the number of comparisons will be the same.

The number of students rating each competitor and the total number of comparisons are as follows:

N of Respondents

N of Comparisons

Danube U 188 188 Volga SU 68 68 Zambezi C 75 75 C Amazon 112 112 Frasier C 130 130

ASQ+2008 4

EXHIBIT G-2: COMPARING OUR COLLEGE AND SELECTED OTHERS ON ACADEMIC AND SOCIAL FACTORS

• For our college and the comparison set, what is the relationship between academic and social factors derived from the college characteristics?

• Is the relationship between the factors the same for our college as for the others being compared?

ACADEMIC CHARACTERISTICS SOCIAL CHARACTERISTICS Availability of majors Personal attention Academic reputation Recreational facilities Academic facilities Extracurricular activities Special programs Social life

2.00

2.50

3.00

3.50

4.00

2.00 2.50 3.00 3.50 4.00

SOCIAL CH

ARA

CTERISTICS

ACADEMIC CHARACTERISTICS

MEAN RATING

Danube UFrasier C

North River U

Zambezi CC Amazon

Volga SU

ASQ+2008 5

EXHIBIT G-3: COMPARING OUR COLLEGE AND SELECTED OTHERS ON ACADEMIC AND SETTING FACTORS

• For our college and the comparison set, what is the relationship between academic and setting factors derived from the college characteristics?


ACADEMIC CHARACTERISTICS SETTING CHARACTERISTICS Availability of majors Off-campus opportunities Academic reputation Surroundings Academic facilities Campus attractiveness Special programs On-campus housing

2.00

2.50

3.00

3.50

4.00

2.00 2.50 3.00 3.50 4.00

SETTING CHARA

CTERISTICS

ACADEMIC CHARACTERISTICS

MEAN RATING

Danube U

Frasier C North River U

Zambezi C

C Amazon

Volga SU

ASQ+2008 6

EXHIBIT G-4: COMPARING OUR COLLEGE AND SELECTED OTHERS ON SOCIAL AND SETTING FACTORS

• For our college and the comparison set, what is the relationship between social and setting factors derived from the college characteristics?


SOCIAL CHARACTERISTICS SETTING CHARACTERISTICS Personal attention Off-campus opportunities Recreational facilities Surroundings Extracurricular activities Campus attractiveness Social life On-campus housing

2.00

2.50

3.00

3.50

4.00

2.00 2.50 3.00 3.50 4.00

SETTING CHARA

CTERISTICS

SOCIAL CHARACTERISTICS

MEAN RATING

Danube U

Frasier CNorth River U

Zambezi C

C Amazon

Volga SU

ASQ+2008 Danube U 7

II-H: Danube University

ASQ+2008 Danube U 8

EXHIBIT H-1: APPLICATION AND ADMISSION OVERLAP WITH THIS COMPETITOR

• How many of our admitted students applied to this competitor?

• How many were admitted?

• How many included this competitor among their top three choices

• How many enrolled at this competitor?

Number of students applying

354 21% (of respondents)

Number of students admitted


Number of students including this competitor among their top three choices


Number of students enrolling at this competitor

67 7% (of our Non-Enrolling)

Number of students rating this competitor

188

Number of ratings for this competitor or group

188

ASQ+2008 Danube U 9

EXHIBIT H-2: DEMOGRAPHIC PROFILE OF STUDENTS RATING THIS COMPETITOR

• What is the demographic profile of the subset of students comparing our college to this competitor?

0 10 20 30 40 50 60 70 80 90 100

Female

Non-white

Public high school

Income < $40,000

Income > $100,000

State resident

Live < 100 miles away

Live > 300 miles away

A average

Test scores in top 25%

Cost/aid important

PERCENT

Students rating this competitor All admitted students

• For each of the characteristics shown, what is the yield among students rating this competitor (what percentage enroll at our college)?

CHARACTERISTIC N YIELD

Total 188 46% Female 95 48% Non-white 72 32% Public high school 134 42% Income < $40,000 21 [31%] Income $100,000+ 47 55% State resident 124 45% Live < 100 miles away 95 42% Live > 300 miles away 33 39% A average 145 42% Test scores in top 25% 18 [0%] Cost/aid important 138 47%

ASQ+2008 Danube U 10

EXHIBIT H-3: SUMMARY OF COMPARISON WITH THIS COMPETITOR

This exhibit displays up to five college characteristics, five images, and four information sources showing the largest differences between our college and this competitor.

COLLEGE CHARACTERISTICS (% Excellent)

Our college rated higher Competitor rated higher

Us Them Us Them

Personal attention 51% - 20% Cost of attendance 28% - 44% Academic facilities 64% - 44% Campus attractiveness 48% - 57% Major availability 62% - 51% Extracurr opportunities 58% - 67% Off-campus activities 47% - 37% Faculty access 45% - 54% Merit scholarships 48% - 37% Recreational facilities 59% - 62%

COLLEGE IMAGES (% marking image)

Marked more often for our college Marked more often for competitor

Us Them Us Them

Manageable academics 50% - 24% Partying 23% - 56% Career-oriented 51% - 26% Isolated 5% - 25% National 48% - 29% Fun 54% - 73% Intellectual 63% - 47% Athletics 56% - 73% Diverse 58% - 43% Average 5% - 19%


More contact with our college More contact with competitor

(% using ours - % using competitor's)

Contact with students 75% - 64% Contact with graduates 43% - 53% Post-admit communic 93% - 86% On-campus interview 16% - 26% Elect communication 93% - 86% High school visits 43% - 52% Meetings 46% - 40% Contact with coaches 4% - 9%

SOURCES OF INFORMATION (% Excellent of those using source)


Us Them Us Them

Post-admit communic 46% - 27% High school visits 16% - 26% Elect communication 45% - 26% Contact with students 35% - 37% On-campus interview 65% - 51% Publications 47% - 34%

Note: Each panel shows the percentage for our college followed by the percentage for the competitor.


EXHIBIT H-4: IMPORTANCE AND RATING OF COLLEGE CHARACTERISTICS

• How does the mean rating of our college on each of the characteristics compare to the mean rating of this competitor?

A. Less important and our college rated higher

B. Very important and our college rated higher

Access to off-campus activities Personal attention Special academic programs Quality of academic facilities Merit scholarships available Preparation for career Academic reputation Availability of majors

C. Less important and our college not higher

D. Very important and our college not higher

Attractiveness of campus Access to faculty Quality of on-campus housing Extra-curricular opportunities Avail of recreational facilities Cost of attendance Surroundings Quality of social life

In this display "Characteristics considered very important" were those rated "Very Important" by at least 50% of the respondents. Characteristics for which our college was "rated high" were those for which the mean rating of our college was higher than the mean rating for this competitor. Within each quadrant the characteristics are listed in decreasing order of the difference between the mean rating of our college and the mean rating of the competitor.


EXHIBIT H-5: YIELD FOR COLLEGE CHARACTERISTICS RATED VERY IMPORTANT

• Which characteristics were considered most important by students rating this competitor?

• What yields were realized for students who rated each of these characteristics very important?

PERCENT RATING VERY IMPORTANT


ENROLLING STUDENTS


YIELD

TOTAL POPULATION N 188 87 101 46%

COLLEGE CHARACTERISTICS Cost of attendance 85% 85% 85% 46% Availability of majors 81% 93% 72% 52% Quality of academic facilities 80% 79% 82% 45% Academic reputation 77% 90% 67% 54% Access to faculty 67% 75% 59% 52% Personal attention 65% 65% 66% 46% Merit scholarships available 65% 63% 67% 45% Extra-curricular opportunities 59% 69% 51% 54% Quality of social life 57% 64% 52% 51% Preparation for career 53% 53% 54% 46% Quality of on-campus housing 48% 59% 40% 56% Special academic programs 48% 41% 55% 39% Attractiveness of campus 47% 49% 45% 50% Surroundings 47% 49% 45% 50% Avail of recreational facilities 46% 52% 41% 53% Access to off-campus activities 33% 46% 22% 64%

NOTE: When the competitor consists of more than one college the yields shown in this table are depressed, because each student could have rated up to two colleges but could only have enrolled at one.


EXHIBIT H-6: COLLEGE CHARACTERISTICS

• For which characteristics is one college rated Very Good or Excellent more often than the competitor?

0

10

20

30

40

50

60

70

80

90

100

0 10 20 30 40 50 60 70 80 90 100

Percen

t for our co

llege

Percent for competitor

The characteristics in this figure are those for which at least 10% more students rated either college Very Good or Excellent.

Our college is rated more favorably than the competitor on the characteristics shown above the diagonal.

Social life

Fac accessPersonal attention

Campus


EXHIBIT H-7: RATINGS OF CHARACTERISTICS FOR OUR COLLEGE AND THIS COMPETITOR

• How does the distribution of ratings of our college differ from the ratings of the competitor?

• What is the mean rating of each college characteristic for our college and for this competitor?

The four characteristics listed below are the ones for which average ratings of our college and this competitor differ by the greatest amounts. The basis for each distribution is the number of ratings, and only includes the 188 students rating both our college and the competitor for each characteristic.

RATING OF OUR COLLEGE

RATING OF THIS COMPETITOR

PERSONAL ATTENTION NR(%) 160(85%) 160(85%) RATING Excellent 51% 20% Very Good 29% 41% Good 18% 29% Poor/Fair 2% 11%

MEAN RATING ++ 3.3 2.7

ATTRACTIVENESS OF CAMPUS NR(%) 167(89%) 167(89%) RATING Excellent 48% 57% Very Good 25% 33% Good 16% 9% Poor/Fair 11% 1%

MEAN RATING -- 3.1 3.5

ACCESS TO FACULTY NR(%) 146(78%) 146(78%) RATING Excellent 45% 54% Very Good 32% 41% Good 21% 4% Poor/Fair 3% 0%


COST OF ATTENDANCE NR(%) 182(97%) 182(97%) RATING Excellent 28% 44% Very Good 31% 22% Good 24% 22% Poor/Fair 17% 13%

MEAN RATING - 2.7 3.0

NR = Number of ratings (may be greater than number of students when the competitor includes more than one college). Statistically significant differences are marked by +/− (p < .05) or ++/−− (p < .01).

Scale: 4=Excellent 3=Very Good 2=Good 1=Poor/Fair


EXHIBIT H-8: MAGNITUDE AND DIRECTION OF RATINGS DIFFERENCES BETWEEN OUR COLLEGE AND THIS COMPETITOR

• For each of the college characteristics, what percentage of the students rated our college superior, equal, or inferior to this competitor? What percentage rated us highly superior or inferior?

This exhibit displays the rating of our college minus the competitor's rating on each characteristic. The three shaded columns of percentages add to 100%. The two outside columns of percentages (better by more than one point on the four-point rating scale) are a subset of the adjacent columns (better). The characteristics are listed in decreasing order of the percentage of students rating them very important (see Exhibit H-5).

COLLEGE CHARACTERISTICS

N

OUR COLLEGE BETTER BY >1 POINT

OUR COLLEGE BETTER

RATED THE SAME

COMPE-TITOR BETTER

COMPE-TITOR BETTER BY >1 POINT

More important characteristics Cost of attendance 182 11% 28% 37% 35% 25% Major availability 186 8% 29% 48% 23% 7% Academic facilities 161 4% 31% 59% 10% 2% Academic reputation 188 5% 25% 57% 17% 5% Faculty access 146 0% 10% 59% 30% 8% Personal attention 160 25% 43% 43% 15% 3% Merit scholarships 148 11% 29% 48% 22% 9% Extracurr opportunities 157 0% 11% 61% 28% 7% Less important characteristics Quality social life 155 1% 11% 66% 23% 7% Preparation for career 134 13% 22% 58% 21% 5% On-campus housing 133 6% 21% 46% 33% 9% Special acad programs 170 6% 20% 60% 19% 6% Campus attractiveness 167 6% 17% 43% 40% 20% Surroundings 172 12% 30% 26% 44% 10% Recreational facilities 158 0% 13% 69% 19% 5% Off-campus activities 153 13% 36% 37% 27% 9%


EXHIBIT H-9: COLLEGE IMAGES

• Which images are more frequently associated with our college? With the competitor? Which are frequently associated with both?

COLLEGE IMAGES

% MARKING IMAGE FOR:

DIFFERENCE

OUR COLLEGE THIS

COMPETITOR

+ Manageable academics 50% 24% 27% + Career-oriented 51% 26% 25% National 48% 29% 18% Intellectual 63% 47% 16% + Diverse 58% 43% 15% Challenging 61% 53% 8% Not well-known 5% 0% 5% Personal 32% 30% 2% Prestigious 49% 50% -1% Friendly 50% 52% -2% Back-up school 14% 19% -5% Highly respected 51% 59% -8% Comfortable 34% 43% -9% Selective 48% 59% -10% Average 5% 19% -13% Athletics 56% 73% -17% Fun 54% 73% -19% - Isolated 5% 25% -20% - Partying 23% 56% -33%

Images for which the percentages marked for our college and this competitor differ by a statistically significant amount are indicated by +/− (p < .05) or ++/−− (p < .01.


EXHIBIT H-10: COLLEGE IMAGES FREQUENTLY ASSOCIATED WITH OUR COLLEGE AND THIS COMPETITOR

• Which images are more closely associated with one college than with the other?

0

10

20

30

40

50

60

70

80

90

100

0 10 20 30 40 50 60 70 80 90 100

Percen

t for our co

llege

Percent marking image for competitorO

nly images with differences of at least 10% are shown in this graph.

Images above the diagonal are more closely associated with our college, while those below the diagonal are more closely associated with the competitor.

Manageable

Intellectual

National Selective

Partying

Average

Career-oriented

Diverse

Isolated

Athletics

Fun


EXHIBIT H-11: EXPOSURE TO SOURCES OF INFORMATION

• What percentage of the students was exposed to each of the sources of information for our college and for this competitor?

INFORMATION SOURCES

EXPOSED TO THIS SOURCE AT:

DIFFERENCE OUR COLLEGE THIS

COMPETITOR

Contact with students 75% 64% 11% Post-admission communication 93% 86% 8% Electronic communication 93% 86% 6% College-sponsored meetings 46% 40% 6% Financial aid communications 85% 81% 4% College publications 86% 83% 3% College web site 97% 95% 2% Visit to campus 73% 72% 1% Contact with faculty 47% 46% 0% College videos/CD-ROMs 28% 28% 0% Contact with coaches 4% 9% -4% High school visits 43% 52% -9% On-campus interview 16% 26% -10% Contact with graduates 43% 53% -10%

Sources for which the percentages using the source at our college and at this competitor differ by a statistically significant amount are indicated by +/− (p < .05) or ++/−− (p < .01).


EXHIBIT H-12: SOURCES OF INFORMATION RATED EXCELLENT

• What percentage of the students rated each of the sources of information Excellent for our college and for this competitor?

0 10 20 30 40 50 60 70 80 90 100

School visits

Meetings

Publications

College videos/CD-ROMs

College web site


Elect communication

Campus visit

On-campus interview






Percent rating sources "Excellent"

Other college Our college


EXHIBIT H-13: FINANCIAL AID AND COST

• What was the respondents' financial aid status at our college and this competitor?

AT OUR COLLEGE

AT THIS COMPETITOR

Applied for need-based aid 67% 60% Offered need-based aid 76% 57% Offered no-need award 58% 21% Aid included grants/scholarships 84% 68% Aid included loans 75% 45% Aid included work 45% 29% Mean rating of cost 4.8 ++ 4.0

• What was the financial aid status at our college and this competitor for respondents for whom aid or cost was/was not a significant factor?

AT OUR COLLEGE

AT THIS COMPETITOR

AID/COST SIGNIF.

AID/COST NOT SIGNIF.

AID/COST SIGNIF.


Applied for need-based aid 62% 5% 55% 5% Offered need-based aid 71% 6% 51% 6% Offered no-need award 50% 8% 18% 3% Aid included grants/scholarships 76% 7% 60% 8% Aid included loans 69% 6% 39% 6% Aid included work 40% 6% 26% 3% Mean rating of cost 4.5 5.3 4.0 4.2

Scale for rating of cost: 1 = very low, 8 = very high.

Significant differences in means rating of cost are marked by +/− (p < .05) or ++/−− (p < .01).

Percentages for need-based award and financial aid package are based only on those applying for aid.

ASQ+2008 Volga S 21

II-I: Volga State University

ASQ+2008 Volga S 22

EXHIBIT I-1: APPLICATION AND ADMISSION OVERLAP WITH THIS COMPETITOR



• How many included this competitor among their top three choices?











68


68

ASQ+2008 Volga S 23

EXHIBIT I-2: DEMOGRAPHIC PROFILE OF STUDENTS RATING THIS COMPETITOR


0 10 20 30 40 50 60 70 80 90 100

Female

Non-white

Public high school

Income < $40,000

Income > $100,000

State resident



A average


Cost/aid important

PERCENT




Total 66 77% Female 39 84% Non-white 29 56% Public high school 47 73% Income < $40,000 9 [63%] Income $100,000+ 20 [86%] State resident 40 82% Live < 100 miles away 28 87% Live > 300 miles away 9 [69%] A average 44 65% Test scores in top 25% 6 [0%] Cost/aid important 43 71%

ASQ+2008 Volga S 24

EXHIBIT I-3: SUMMARY OF COMPARISON WITH THIS COMPETITOR




Us Them Us Them

Recreational facilities 72% - 31% Cost of attendance 30% - 40% Major availability 82% - 44% Surroundings 41% - 45% On-campus housing 52% - 15% Campus attractiveness 64% - 30% Academic facilities 66% - 34%

COLLEGE IMAGES (% marking image) Marked more often for our college Marked more often for competitor

Us Them Us Them

Prestigious 66% - 29% Back-up school 3% - 41% Personal 37% - 14% Average 9% - 23% National 55% - 34% Partying 34% - 45% Career-oriented 51% - 31% Diverse 39% - 44% Highly respected 48% - 30% Isolated 10% - 13%

SOURCES OF INFORMATION More contact with our college More contact with competitor


Contact with students 86% - 57% On-campus interview 21% - 36% Contact with faculty 69% - 47% Fin aid communications 82% - 84% Campus visit 97% - 75% Post-admit communic 96% - 78%



Us Them Us Them

Contact with coaches 76% - 24% Campus visit 41% - 60% Contact with faculty 40% - 7% College videos/CD-ROMs 14% - 24% Post-admit communic 56% - 29% Contact with graduates 24% - 33% Elect communication 41% - 18% Fin aid communications 24% - 26%


ASQ+2008 Volga S 25

EXHIBIT I-4: IMPORTANCE AND RATING OF COLLEGE CHARACTERISTICS




Avail of recreational facilities Quality of on-campus housing Availability of majors Attractiveness of campus Quality of academic facilities Personal attention Access to faculty Merit scholarships available Preparation for career Extra-curricular opportunities Academic reputation Special academic programs Surroundings Quality of social life Access to off-campus activities



Cost of attendance


ASQ+2008 Volga S 26

EXHIBIT I-5: YIELD FOR COLLEGE CHARACTERISTICS RATED VERY IMPORTANT





ENROLLING STUDENTS


YIELD


COLLEGE CHARACTERISTICS Availability of majors 90% 87% [100%] 74%

Academic reputation 90% 87% [100%] 74%

Cost of attendance 87% 83% [100%] 73%

Personal attention 79% 79% [82%] 76%

Quality of academic facilities 78% 72% [100%] 70%

Merit scholarships available 70% 67% [82%] 73%

Attractiveness of campus 64% 64% [64%] 77%

Surroundings 61% 60% [64%] 75%

Avail of recreational facilities 58% 56% [64%] 74%

Access to faculty 58% 64% [40%] 84%

Special academic programs 57% 43% [100%] 59%

Extra-curricular opportunities 57% 54% [64%] 74%

Quality of on-campus housing 56% 56% [58%] 76%

Access to off-campus activities 55% 47% [82%] 65%

Quality of social life 54% 52% [60%] 74%

Preparation for career 53% 50% [64%] 72%


ASQ+2008 Volga S 27

EXHIBIT I-6: COLLEGE CHARACTERISTICS


0

10

20

30

40

50

60

70

80

90

100

0 10 20 30 40 50 60 70 80 90 100

Percen

t for our co

llege




Housing

Fac access

Career prep Majors

Merit scholarships Personal attention

Rec facil

Campus

Extracurric Reputation

Acad facil

ASQ+2008 Volga S 28

EXHIBIT I-7: RATINGS OF CHARACTERISTICS FOR OUR COLLEGE AND THIS COMPETITOR






AVAIL OF RECREATIONAL FACILITIES NR(%) 59(89%) 59(89%) RATING Excellent 72% 31% Very Good 28% 46% Good 0% 16% Poor/Fair 0% 7%


AVAILABILITY OF MAJORS NR(%) 66(100%) 66(100%) RATING Excellent 82% 44% Very Good 12% 23% Good 6% 33% Poor/Fair 0% 0%




QUALITY OF ACADEMIC FACILITIES NR(%) 58(88%) 58(88%) RATING Excellent 66% 34% Very Good 34% 43% Good 0% 22% Poor/Fair 0% 0%




ASQ+2008 Volga S 29

EXHIBIT I-8: MAGNITUDE AND DIRECTION OF RATINGS DIFFERENCES BETWEEN OUR COLLEGE AND THIS COMPETITOR


This exhibit displays the rating of our college minus the competitor's rating on each characteristic. The three shaded columns of percentages add to 100%. The two outside columns of percentages (better by more than one point on the four-point rating scale) are a subset of the adjacent columns (better). The characteristics are listed in decreasing order of the percentage of students rating them very important (see Exhibit I-5).


N


OUR COLLEGE BETTER

RATED THE SAME

COMPE-TITOR BETTER


More important characteristics Major availability 66 22% 50% 43% 7% 0% Academic reputation 62 6% 40% 57% 3% 0% Cost of attendance 64 13% 19% 40% 42% 15% Personal attention 58 24% 39% 46% 15% 8% Academic facilities 58 15% 44% 53% 4% 0% Merit scholarships 57 20% 30% 62% 8% 0% Campus attractiveness 61 16% 50% 37% 13% 0% Surroundings 56 22% 32% 32% 36% 18% Less important characteristics Recreational facilities 59 19% 54% 43% 2% 0% Faculty access 55 12% 31% 66% 3% 3% Special acad programs 60 7% 32% 65% 3% 0% Extracurr opportunities 60 11% 29% 71% 0% 0% On-campus housing 49 17% 51% 36% 13% 4% Off-campus activities 49 18% 25% 48% 27% 6% Quality social life 51 4% 23% 69% 8% 0% Preparation for career 54 18% 28% 64% 8% 4%

ASQ+2008 Volga S 30

EXHIBIT I-9: COLLEGE IMAGES


COLLEGE IMAGES


DIFFERENCE

OUR COLLEGE THIS

COMPETITOR

+ Prestigious 66% 29% 37% + Personal 37% 14% 23% National 55% 34% 22% Career-oriented 51% 31% 20% Highly respected 48% 30% 18% Comfortable 58% 40% 18% Intellectual 55% 37% 18% Manageable academics 38% 23% 15% Friendly 66% 53% 12% Athletics 44% 32% 12% Challenging 43% 32% 11% Selective 39% 30% 9% Fun 59% 51% 8% Not well-known 11% 6% 5% Isolated 10% 13% -3% Diverse 39% 44% -5% Partying 34% 45% -11% Average 9% 23% -14% - Back-up school 3% 41% -38%

Images for which the percentages marked for our college and this competitor differ by a statistically significant amount are indicated by +/− (p < .05) or ++/−− (p < .01).

ASQ+2008 Volga S 31

EXHIBIT I-10: COLLEGE IMAGES FREQUENTLY ASSOCIATED WITH OUR COLLEGE AND THIS COMPETITOR


0

10

20

30

40

50

60

70

80

90

100

0 10 20 30 40 50 60 70 80 90 100

Percen

t for our co

llege

Percent marking image for competitor

Only images with differences of at least 10% are shown in this graph.


Personal

Intellectual

Partying

Prestigious

Challenging

Back-up school

Highly respected

Average

Career-oriented

National Comfortable

Friendly

Athletics

Manageable

ASQ+2008 Volga S 32

EXHIBIT I-11: EXPOSURE TO SOURCES OF INFORMATION


INFORMATION SOURCES



COMPETITOR

+ Contact with students 86% 57% 29% Contact with faculty 69% 47% 22% + Visit to campus 97% 75% 22% + Post-admission communication 96% 78% 18% College web site 100% 90% 10% College videos/CD-ROMs 52% 44% 8% College-sponsored meetings 70% 63% 7% Electronic communication 93% 86% 7% Contact with coaches 16% 13% 4% Contact with graduates 48% 45% 3% High school visits 55% 55% 1% College publications 93% 93% 0% Financial aid communications 82% 84% -2% On-campus interview 21% 36% -15%


ASQ+2008 Volga S 33

EXHIBIT I-12: SOURCES OF INFORMATION RATED EXCELLENT


0 10 20 30 40 50 60 70 80 90 100

School visits

Meetings

Publications


College web site


Elect communication

Campus visit

On-campus interview








ASQ+2008 Volga S 34

EXHIBIT I-13: FINANCIAL AID AND COST


AT OUR COLLEGE

AT THIS COMPETITOR

Applied for need-based aid 75% 50% Offered need-based aid 65% 62% Offered no-need award 64% 47% Aid included grants/scholarships 88% 75% Aid included loans 56% 48% Aid included work 18% 21% Mean rating of cost 4.9 4.4


AT OUR COLLEGE

AT THIS COMPETITOR

AID/COST SIGNIF.


AID/COST SIGNIF.


Applied for need-based aid 57% 18% 39% 11% Offered need-based aid 50% 15% 53% 9% Offered no-need award 49% 15% 35% 11% Aid included grants/scholarships 72% 16% 59% 16% Aid included loans 47% 9% 48% 0% Aid included work 13% 5% 21% 0% Mean rating of cost 4.6 -- 6.6 4.4 5.2




ASQ+2008 Zambezi C 35

II-J: Zambezi College


EXHIBITJ-1: APPLICATION AND ADMISSION OVERLAP WITH THIS COMPETITOR














75


75


EXHIBIT J-2: DEMOGRAPHIC PROFILE OF STUDENTS RATING THIS COMPETITOR


0 10 20 30 40 50 60 70 80 90 100

Female

Non-white

Public high school

Income < $40,000

Income > $100,000

State resident



A average


Cost/aid important

PERCENT




Total 75 32% Female 36 31% Non-white 17 [31%] Public high school 54 30% Income < $40,000 1 [100%] Income $100,000+ 43 34% State resident 7 [100%] Live < 100 miles away 5 [100%] Live > 300 miles away 48 22% A average 58 29% Test scores in top 25% 4 [100%] Cost/aid important 42 46%


EXHIBIT J-3: SUMMARY OF COMPARISON WITH THIS COMPETITOR




Us Them Us Them

Campus attractiveness 81% - 42% Quality social life 35% - 58% Academic facilities 55% - 37% Major availability 62% - 83% Surroundings 33% - 20% On-campus housing 17% - 27% Recreational facilities 48% - 40% Special acad programs 34% - 44% Preparation for career 48% - 41% Cost of attendance 19% - 26%



Us Them Us Them

Diverse 60% - 42% Isolated 0% - 48% Athletics 47% - 34% Personal 21% - 45% National 36% - 24% Fun 64% - 82% Prestigious 56% - 49% Selective 30% - 46% Manageable academics 53% - 47% Partying 36% - 49%




Meetings 34% - 11% Contact with students 56% - 77% Campus visit 85% - 68% High school visits 16% - 23% Contact with graduates 44% - 28% College videos/CD-ROMs 13% - 19% Contact with faculty 59% - 53% Contact with coaches 2% - 6%



Us Them Us Them

Elect communication 29% - 13% Contact with students 33% - 53% Contact with faculty 35% - 22% College web site 20% - 27% Fin aid communications 12% - 0% Campus visit 44% - 48% Publications 12% - 15%



EXHIBIT J-4: IMPORTANCE AND RATING OF COLLEGE CHARACTERISTICS




Attractiveness of campus Cost of attendance Access to off-campus activities Quality of academic facilities Avail of recreational facilities Personal attention Access to faculty Surroundings Extra-curricular opportunities



Quality of social life Availability of majors Quality of on-campus housing Academic reputation Special academic programs Preparation for career Merit scholarships available



EXHIBIT J-5: YIELD FOR COLLEGE CHARACTERISTICS RATED VERY IMPORTANT





ENROLLING STUDENTS


YIELD

TOTAL POPULATION N 75 24 51 32% COLLEGE CHARACTERISTICS Academic reputation 96% [100%] 93% 33% Availability of majors 85% [92%] 82% 34% Quality of academic facilities 62% [62%] 62% 32% Personal attention 59% [68%] 55% 36% Cost of attendance 58% [74%] 50% 41% Preparation for career 51% [55%] 49% 34% Extra-curricular opportunities 47% [71%] 36% 48% Quality of social life 44% [47%] 43% 34% Merit scholarships available 40% [44%] 38% 34% Surroundings 40% [42%] 39% 33% Access to faculty 38% [49%] 33% 41% Quality of on-campus housing 35% [29%] 39% 26% Attractiveness of campus 35% [42%] 32% 38% Access to off-campus activities 33% [47%] 27% 45% Special academic programs 29% [34%] 27% [37%] Avail of recreational facilities 27% [14%] 33% [17%]



EXHIBIT J-6: COLLEGE CHARACTERISTICS


0

10

20

30

40

50

60

70

80

90

100

0 10 20 30 40 50 60 70 80 90 100

Percen

t for our co

llege




Housing

Fac access

Off-campus activ

Merit scholarships

Career prep

Rec facil

Campus

Reputation


EXHIBIT J-7: RATINGS OF CHARACTERISTICS FOR OUR COLLEGE AND THIS COMPETITOR








ACCESS TO OFF-CAMPUS ACTIVITIES NR(%) 60(80%) 60(80%) RATING Excellent 33% 27% Very Good 54% 33% Good 10% 29% Poor/Fair 3% 11%


AVAIL OF RECREATIONAL FACILITIES NR(%) 49(65%) 49(65%) RATING Excellent 48% 40% Very Good 52% 29% Good 0% 32% Poor/Fair 0% 0%


QUALITY OF ON-CAMPUS HOUSING NR(%) 42(56%) 42(56%) RATING Excellent 17% 27% Very Good 35% 50% Good 48% 21% Poor/Fair 0% 3%

MEAN RATING - 2.7 3.0




EXHIBIT J-8: MAGNITUDE AND DIRECTION OF RATINGS DIFFERENCES BETWEEN OUR COLLEGE AND THIS COMPETITOR


This exhibit displays the rating of our college minus the competitor's rating on each characteristic. The three shaded columns of percentages add to 100%. The two outside columns of percentages (better by more than one point on the four-point rating scale) are a subset of the adjacent columns (better). The characteristics are listed in decreasing order of the percentage of students rating them very important (see Exhibit J-5).


N


OUR COLLEGE BETTER

RATED THE SAME

COMPE-TITOR BETTER


More important characteristics Academic reputation 75 0% 10% 64% 26% 0% Major availability 72 0% 12% 56% 32% 0% Academic facilities 62 0% 29% 64% 7% 0% Personal attention 58 6% 20% 66% 14% 5% Cost of attendance 68 16% 29% 47% 24% 10% Preparation for career 54 2% 18% 57% 25% 5% Extracurr opportunities 64 2% 8% 86% 6% 0% Quality social life 62 2% 13% 54% 33% 11% Less important characteristics Merit scholarships 48 4% 21% 52% 27% 0% Surroundings 67 10% 29% 45% 26% 7% Faculty access 59 10% 16% 59% 24% 0% On-campus housing 42 3% 11% 61% 28% 18% Campus attractiveness 66 14% 44% 56% 0% 0% Off-campus activities 60 16% 37% 51% 12% 0% Special acad programs 68 0% 3% 84% 13% 0% Recreational facilities 49 4% 45% 45% 9% 0%


EXHIBIT J-9: COLLEGE IMAGES


COLLEGE IMAGES


DIFFERENCE

OUR COLLEGE THIS

COMPETITOR

Diverse 60% 42% 18% + Athletics 47% 34% 14% National 36% 24% 12% Prestigious 56% 49% 7% Manageable academics 53% 47% 6% Career-oriented 43% 39% 4% Not well-known 4% 4% 0% Challenging 45% 45% 0% Back-up school 22% 24% -2% Intellectual 57% 61% -3% Highly respected 31% 37% -6% Comfortable 41% 49% -7% Friendly 54% 65% -10% Average 16% 27% -10% Partying 36% 49% -14% Selective 30% 46% -16% Fun 64% 82% -18% Personal 21% 45% -24% - Isolated 0% 48% -48%



EXHIBIT J-10: COLLEGE IMAGES FREQUENTLY ASSOCIATED WITH OUR COLLEGE AND THIS COMPETITOR


0

10

20

30

40

50

60

70

80

90

100

0 10 20 30 40 50 60 70 80 90 100

Percen

t for our co

llege




Partying

Isolated

Diverse

Selective

Average

Friendly

National

Personal

Fun

Athletics


EXHIBIT J-11: EXPOSURE TO SOURCES OF INFORMATION


INFORMATION SOURCES



COMPETITOR

+ College-sponsored meetings 34% 11% 23% Visit to campus 85% 68% 17% Contact with graduates 44% 28% 17% Contact with faculty 59% 53% 6% Post-admission communication 100% 97% 3% Electronic communication 81% 81% 0% College publications 80% 80% 0% College web site 100% 100% 0% Financial aid communications 63% 63% 0% On-campus interview 21% 22% 0% Contact with coaches 2% 6% -4% College videos/CD-ROMs 13% 19% -6% High school visits 16% 23% -8% Contact with students 56% 77% -21%



EXHIBIT J-12: SOURCES OF INFORMATION RATED EXCELLENT


0 10 20 30 40 50 60 70 80 90 100

School visits

Meetings

Publications


College web site


Elect communication

Campus visit

On-campus interview









EXHIBIT J-13: FINANCIAL AID AND COST


AT OUR COLLEGE

AT THIS COMPETITOR



AT OUR COLLEGE

AT THIS COMPETITOR AID/COST

SIGNIF. AID/COST

NOT SIGNIF. AID/COST SIGNIF.


Applied for need-based aid 37% 17% 34% 17% Offered need-based aid 30% 8% 26% 8% Offered no-need award 45% 4% 21% 0% Aid included grants/scholarships 61% 8% 33% 29% Aid included loans 44% 18% 23% 20% Aid included work 19% 8% 6% 9% Mean rating of cost 6.1 ++ 4.7 6.3 ++ 3.3




ASQ+2008 College of the Amazon 49

II-K: College of the Amazon


EXHIBIT K-1: APPLICATION AND ADMISSION OVERLAP WITH THIS COMPETITOR














112


112


EXHIBIT K-2: DEMOGRAPHIC PROFILE OF STUDENTS RATING THIS COMPETITOR


0 10 20 30 40 50 60 70 80 90 100

Female

Non-white

Public high school

Income < $40,000

Income > $100,000

State resident



A average


Cost/aid important

PERCENT




Total 111 46% Female 52 53% Non-white 53 45% Public high school 71 51% Income < $40,000 24 [31%] Income $100,000+ 41 43% State resident 68 60% Live < 100 miles away 57 52% Live > 300 miles away 22 [8%] A average 90 45% Test scores in top 25% 21 [9%] Cost/aid important 71 47%


EXHIBIT K-3: SUMMARY OF COMPARISON WITH THIS COMPETITOR




Us Them Us Them

Campus attractiveness 60% - 37% Cost of attendance 26% - 58% Academic facilities 60% - 43% Faculty access 33% - 62% Academic reputation 55% - 49% Extracurr opportunities 50% - 71% Special acad programs 52% - 46% Quality social life 33% - 52% Personal attention 38% - 33% Preparation for career 25% - 43%



Us Them Us Them

Highly respected 67% - 25% Fun 41% - 65% Athletics 61% - 33% Average 8% - 30% Challenging 64% - 45% Friendly 38% - 57% Intellectual 78% - 62% Back-up school 14% - 32% Career-oriented 47% - 31% Partying 29% - 42%




On-campus interview 39% - 14% Meetings 29% - 43% Post-admit communic 98% - 80% Contact with coaches 16% - 19% Contact with faculty 47% - 30% College videos/CD-ROMs 22% - 24% Elect communication 81% - 67% High school visits 42% - 44%



Us Them Us Them

On-campus interview 64% - 43% Contact with faculty 44% - 56% Fin aid communications 38% - 28% Contact with coaches 20% - 30% Meetings 21% - 12% College web site 41% - 34%



EXHIBIT K-4: IMPORTANCE AND RATING OF COLLEGE CHARACTERISTICS




Attractiveness of campus Academic reputation Special academic programs Quality of academic facilities Personal attention Availability of majors



Preparation for career Cost of attendance Merit scholarships available Access to faculty Extra-curricular opportunities Surroundings Quality of on-campus housing Access to off-campus activities Quality of social life Avail of recreational facilities



EXHIBIT K-5: YIELD FOR COLLEGE CHARACTERISTICS RATED VERY IMPORTANT





ENROLLING STUDENTS


YIELD

TOTAL POPULATION N 112 53 59 47% COLLEGE CHARACTERISTICS Academic reputation 94% 92% 95% 46% Availability of majors 90% 88% 91% 46% Quality of academic facilities 69% 75% 64% 51% Cost of attendance 67% 79% 57% 55% Personal attention 61% 84% 40% 65% Access to faculty 51% 54% 48% 52% Special academic programs 49% 38% 59% 36% Quality of social life 48% 62% 35% 61% Preparation for career 48% 61% 36% 60% Attractiveness of campus 45% 55% 37% 57% Merit scholarships available 43% 51% 36% 56% Extra-curricular opportunities 42% 60% 26% 68% Surroundings 36% 48% 26% 62% Quality of on-campus housing 35% 45% 27% 60% Access to off-campus activities 24% 28% 22% 53% Avail of recreational facilities 24% 38% 10% 78%



EXHIBIT K-6: COLLEGE CHARACTERISTICS


0

10

20

30

40

50

60

70

80

90

100

0 10 20 30 40 50 60 70 80 90 100

Percen

t for our co

llege




Housing

Social life

Merit scholarships

Surroundings

2 Spec prog

Extracurric

1 Acad facil

Campus

Career prep

Reputation

Cost

1,2

Fac access


EXHIBIT K-7: RATINGS OF CHARACTERISTICS FOR OUR COLLEGE AND THIS COMPETITOR






COST OF ATTENDANCE NR(%) 110(99%) 110(99%) RATING Excellent 26% 58% Very Good 16% 14% Good 22% 17% Poor/Fair 35% 10%


ACCESS TO FACULTY NR(%) 85(77%) 85(77%) RATING Excellent 33% 62% Very Good 34% 34% Good 18% 3% Poor/Fair 14% 2%


PREPARATION FOR CAREER NR(%) 88(79%) 88(79%) RATING Excellent 25% 43% Very Good 37% 45% Good 39% 8% Poor/Fair 0% 4%


MERIT SCHOLARSHIPS AVAILABLE NR(%) 83(75%) 83(75%) RATING Excellent 37% 50% Very Good 23% 24% Good 21% 17% Poor/Fair 19% 9%





EXHIBIT K-8: MAGNITUDE AND DIRECTION OF RATINGS DIFFERENCES BETWEEN OUR COLLEGE AND THIS COMPETITOR


This exhibit displays the rating of our college minus the competitor's rating on each characteristic. The three shaded columns of percentages add to 100%. The two outside columns of percentages (better by more than one point on the four-point rating scale) are a subset of the adjacent columns (better). The characteristics are listed in decreasing order of the percentage of students rating them very important (see Exhibit K-5).


N


OUR COLLEGE BETTER

RATED THE SAME

COMPE-TITOR BETTER


More important characteristics

Academic reputation 109 6% 46% 22% 32% 0% Major availability 112 6% 28% 47% 25% 2% Academic facilities 80 9% 37% 48% 15% 0% Cost of attendance 110 11% 16% 24% 60% 40% Personal attention 96 14% 32% 41% 28% 5% Faculty access 85 4% 12% 35% 53% 23% Special acad programs 93 10% 29% 52% 19% 0% Quality social life 99 0% 32% 37% 31% 8%

Less important characteristics

Preparation for career 88 4% 9% 50% 41% 18% Campus attractiveness 108 16% 38% 47% 15% 5% Merit scholarships 83 3% 12% 61% 27% 18% Extracurr opportunities 91 0% 7% 65% 28% 10% Surroundings 108 6% 17% 49% 34% 13% On-campus housing 90 2% 16% 46% 38% 10% Off-campus activities 85 0% 5% 86% 9% 5% Recreational facilities 92 5% 25% 52% 24% 10%


EXHIBIT K-9: COLLEGE IMAGES


COLLEGE IMAGES


DIFFERENCE

OUR COLLEGE THIS

COMPETITOR

+ Highly respected 67% 25% 42% Athletics 61% 33% 29% + Challenging 64% 45% 18% + Intellectual 78% 62% 16% + Career-oriented 47% 31% 16% + Prestigious 60% 46% 14% + Personal 31% 18% 13% + Manageable academics 57% 50% 7% Selective 50% 46% 4% National 41% 39% 2% Isolated 3% 5% -2% Comfortable 35% 40% -5% Not well-known 1% 7% -6% Diverse 55% 64% -8% - Partying 29% 42% -14% - Back-up school 14% 32% -18% Friendly 38% 57% -18% - Average 8% 30% -22% - Fun 41% 65% -24%



EXHIBIT K-10: COLLEGE IMAGES FREQUENTLY ASSOCIATED WITH OUR COLLEGE AND THIS COMPETITOR


0

10

20

30

40

50

60

70

80

90

100

0 10 20 30 40 50 60 70 80 90 100

Percen

t for our co

llege




Career-oriented

Intellectual

Prestigious

Challenging

Partying

Highly respected

Average

Back-up school

Personal

FunFriendly

Athletics


EXHIBIT K-11: EXPOSURE TO SOURCES OF INFORMATION


INFORMATION SOURCES



COMPETITOR

+ On-campus interview 39% 14% 25% + Post-admission communication 98% 80% 18% + Contact with faculty 47% 30% 17% Electronic communication 81% 67% 15% College publications 91% 78% 13% Contact with students 67% 62% 5% College web site 97% 92% 5% Contact with graduates 45% 45% 0% Financial aid communications 79% 79% 0% Visit to campus 84% 85% -1% High school visits 42% 44% -2% College videos/CD-ROMs 22% 24% -2% Contact with coaches 16% 19% -3% College-sponsored meetings 29% 43% -14%



EXHIBIT K-12: SOURCES OF INFORMATION RATED EXCELLENT


0 10 20 30 40 50 60 70 80 90 100

School visits

Meetings

Publications


College web site


Elect communication

Campus visit

On-campus interview









EXHIBIT K-13: FINANCIAL AID AND COST


AT OUR COLLEGE

AT THIS COMPETITOR

Applied for need-based aid 70% 68% Offered need-based aid 58% 66% Offered no-need award 46% 36% Aid included grants/scholarships 76% 78% Aid included loans 72% 47% Aid included work 27% 34% Mean rating of cost 5.1 ++ 3.2


AT OUR COLLEGE

AT THIS COMPETITOR

AID/COST SIGNIF.


AID/COST SIGNIF.


Applied for need-based aid 59% 10% 57% 10% Offered need-based aid 50% 6% 58% 7% Offered no-need award 45% 0% 30% 5% Aid included grants/scholarships 69% 6% 69% 8% Aid included loans 64% 6% 42% 3% Aid included work 22% 3% 28% 3% Mean rating of cost 4.9 6.1 3.5 2.5




ASQ+2008 Frasier C 63

II-L: Frasier College


EXHIBIT L-1: APPLICATION AND ADMISSION OVERLAP WITH THIS COMPETITOR














130


130


EXHIBIT L-2: DEMOGRAPHIC PROFILE OF STUDENTS RATING THIS COMPETITOR


0 10 20 30 40 50 60 70 80 90 100

Female

Non-white

Public high school

Income < $40,000

Income > $100,000

State resident



A average


Cost/aid important

PERCENT




Total 117 29% Female 56 38% Non-white 40 20% Public high school 84 28% Income < $40,000 15 [9%] Income $100,000+ 35 41% State resident 12 [44%] Live < 100 miles away 10 [34%] Live > 300 miles away 49 23% A average 92 31% Test scores in top 25% 7 [24%] Cost/aid important 82 32%


EXHIBIT L-3: SUMMARY OF COMPARISON WITH THIS COMPETITOR




Us Them Us Them

Campus attractiveness 72% - 37% Off-campus activities 39% - 74% Personal attention 51% - 32% Academic reputation 36% - 65% Academic facilities 65% - 49% Preparation for career 34% - 49% Merit scholarships 59% - 50% Special acad programs 54% - 69% On-campus housing 40% - 34% Faculty access 28% - 41%



Us Them Us Them

Comfortable 51% - 16% Challenging 39% - 62% Athletics 46% - 19% Highly respected 19% - 41% Average 29% - 5% Prestigious 41% - 60% Back-up school 38% - 18% Intellectual 50% - 68% Not well-known 21% - 1% Manageable academics 41% - 58%




Post-admit communic 94% - 89% High school visits 25% - 54% Fin aid communications 81% - 75% Contact with graduates 21% - 43% College web site 100% - 95% Campus visit 62% - 83% Publications 97% - 92% Contact with coaches 3% - 14%



Us Them Us Them

On-campus interview 90% - 38% Campus visit 40% - 51% Contact with faculty 63% - 41% Contact with students 46% - 54% Elect communication 42% - 29% Fin aid communications 29% - 37% College web site 44% - 39% Post-admit communic 37% - 42%



EXHIBIT L-4: IMPORTANCE AND RATING OF COLLEGE CHARACTERISTICS




Avail of recreational facilities Attractiveness of campus Merit scholarships available Personal attention Quality of on-campus housing Quality of academic facilities Surroundings Quality of social life Extra-curricular opportunities Preparation for career



Access to off-campus activities Academic reputation Access to faculty Cost of attendance Special academic programs Availability of majors



EXHIBIT L-5: YIELD FOR COLLEGE CHARACTERISTICS RATED VERY IMPORTANT





ENROLLING STUDENTS


YIELD



Availability of majors 92% 75% 97% 21% Academic reputation 89% 87% 89% 25% Cost of attendance 81% 77% 82% 25% Quality of academic facilities 71% 75% 70% 27% Preparation for career 69% 70% 69% 26% Extra-curricular opportunities 66% 73% 63% 29% Quality of social life 66% 64% 66% 25% Personal attention 66% 81% 60% 32% Surroundings 62% 75% 57% 32% Special academic programs 59% 62% 58% 27% Quality of on-campus housing 54% 52% 55% 25% Attractiveness of campus 54% 60% 52% 28% Merit scholarships available 49% 52% 48% 27% Access to off-campus activities 47% 39% 50% 21% Access to faculty 46% 67% 39% 38% Avail of recreational facilities 26% 45% 21% 42%



EXHIBIT L-6: COLLEGE CHARACTERISTICS


0

10

20

30

40

50

60

70

80

90

100

0 10 20 30 40 50 60 70 80 90 100

Percen

t for our co

llege




Housing

Social life

Off-campus activSurroundings Personal attention

Rec facil

Campus Career prep

Reputation


EXHIBIT L-7: RATINGS OF CHARACTERISTICS FOR OUR COLLEGE AND THIS COMPETITOR






PERSONAL ATTENTION NR(%) 101(86%) 101(86%)

RATING Excellent 51% 32% Very Good 39% 28% Good 8% 29% Poor/Fair 3% 11%


ATTRACTIVENESS OF CAMPUS NR(%) 128(99%+) 128(99%+)



ACADEMIC REPUTATION NR(%) 130(99%+) 130(99%+) RATING Excellent 36% 65% Very Good 44% 28% Good 20% 7% Poor/Fair 0% 0%


QUALITY OF ON-CAMPUS HOUSING NR(%) 114(97%) 114(97%)






EXHIBIT L-8: MAGNITUDE AND DIRECTION OF RATINGS DIFFERENCES BETWEEN OUR COLLEGE AND THIS COMPETITOR


This exhibit displays the rating of our college minus the competitor's rating on each characteristic. The three shaded columns of percentages add to 100%. The two outside columns of percentages (better by more than one point on the four-point rating scale) are a subset of the adjacent columns (better). The characteristics are listed in decreasing order of the percentage of students rating them very important (see Exhibit L-5).


N


OUR COLLEGE BETTER

RATED THE SAME

COMPE-TITOR BETTER


More important characteristics Major availability 130 5% 19% 52% 28% 7% Academic reputation 130 0% 7% 54% 39% 11% Cost of attendance 122 13% 37% 28% 35% 27% Academic facilities 123 4% 30% 56% 14% 3% Preparation for career 117 8% 26% 45% 28% 5% Extracurr opportunities 120 2% 26% 51% 23% 2% Quality social life 122 11% 29% 48% 22% 2% Personal attention 101 14% 43% 55% 2% 0%

Less important characteristics Surroundings 127 14% 38% 29% 34% 11% Special acad programs 107 0% 12% 69% 19% 0% On-campus housing 114 13% 31% 51% 18% 0% Campus attractiveness 128 22% 52% 30% 18% 8% Merit scholarships 107 7% 27% 59% 15% 2% Off-campus activities 111 12% 19% 31% 50% 2% Faculty access 120 3% 25% 44% 32% 5% Recreational facilities 109 8% 27% 58% 15% 0%


EXHIBIT L-9: COLLEGE IMAGES


COLLEGE IMAGES


DIFFERENCE

OUR COLLEGE THIS

COMPETITOR

+ Comfortable 51% 16% 35% + Athletics 46% 19% 27% Average 29% 5% 24% Back-up school 38% 18% 21% + Not well-known 21% 1% 20% Friendly 59% 50% 9% National 40% 32% 8% Fun 65% 64% 1% Isolated 9% 10% -1% Career-oriented 39% 42% -4% Partying 41% 45% -4% Personal 29% 34% -5% Diverse 53% 63% -10% Selective 39% 52% -12% Manageable academics 41% 58% -17% Intellectual 50% 68% -17% Prestigious 41% 60% -19% Highly respected 19% 41% -22% Challenging 39% 62% -23%



EXHIBIT L-10: COLLEGE IMAGES FREQUENTLY ASSOCIATED WITH OUR COLLEGE AND THIS COMPETITOR


0

10

20

30

40

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60

70

80

90

100

0 10 20 30 40 50 60 70 80 90 100

Percen

t for our co

llege




Manageable

Intellectual

Not well-known

PrestigiousChallenging Selective

Highly respected

Average Back-up school

Diverse Comfortable

Athletics


EXHIBIT L-11: EXPOSURE TO SOURCES OF INFORMATION


INFORMATION SOURCES



COMPETITOR

Post-admission communication 94% 89% 6% Financial aid communications 81% 75% 5% College web site 100% 95% 5% College publications 97% 92% 5% College videos/CD-ROMs 17% 12% 5% Electronic communication 86% 82% 4% Contact with students 61% 62% -2% Contact with faculty 38% 43% -5% College-sponsored meetings 19% 28% -9% On-campus interview 25% 34% -10% Contact with coaches 3% 14% -11% Visit to campus 62% 83% -21% Contact with graduates 21% 43% -22% High school visits 25% 54% -29%



EXHIBIT L-12: SOURCES OF INFORMATION RATED EXCELLENT


0 10 20 30 40 50 60 70 80 90 100

School visits

Meetings

Publications


College web site


Elect communication

Campus visit

On-campus interview









EXHIBIT L-13: FINANCIAL AID AND COST


AT OUR COLLEGE

AT THIS COMPETITOR



AT OUR COLLEGE

AT THIS COMPETITOR AID/COST

SIGNIF. AID/COST

NOT SIGNIF. AID/COST SIGNIF.


Applied for need-based aid 62% 3% 62% 3% Offered need-based aid 68% 0% 93% 0% Offered no-need award 43% 0% 51% 0% Aid included grants/scholarships 68% 0% 93% 0% Aid included loans 87% 0% 79% 4% Aid included work 25% 0% 58% 0% Mean rating of cost 5.1 -- 7.0 4.8 -- 7.0




ASQ+2008 77

TECHNICAL NOTES

ASQ+2008 78

TECHNICAL NOTES

In this report a "competitor" may consist of more than one college, and each respondent may have rated up to two other colleges. In some tables the percentages are based on the total number of ratings for an item, rather than on the total number of students rating the item. For each head-to-head comparison with a competitor in this report, the numbers shown are derived only from the set of students rating one or more of the colleges that comprise the competitor.


For all analyses, responses of enrolling and non-enrolling students have been weighted. See the introduction to the Highlights Report for a discussion of the weights used. Numbers of cases shown in all tables are rounded values of the weighted totals. Percentages are based on weighted numbers of cases before rounding.

Yield refers to the percentage of students rating the competitor who were enrolling students. Because of the weighting procedures used, reported yields are estimates of yields realized for the total population of admitted students. They are not based simply on the ratio of enrolling respondents to all admitted respondents.


The weighting procedure employed for the analyses reported here assumes that non-respondents would have given answers similar to those of respondents. If this assumption is not accurate, the results reported may be inaccurate to some degree due to "response bias."

All information summarized in this report is based on responses provided by students on the Admitted Student Questionnaire Plus. This is true not only of students' answers concerning factors influencing college choices, but also of student background data, such as sex, ethnic background, test scores, etc. For some respondents, self-reported data may differ from information available from other sources (such as an institution's own admissions records).

For either or both of these reasons, distributions reported here for admitted, enrolling, and non-enrolling students on such variables as gender, ethnic background, high school GPA, or admissions test scores may differ to some degree from summaries of such data available from other sources. The presence of response bias or of inaccuracies in self-reported information can be assessed by comparing tables in Part A of the Highlights Report with comparable tables based on other sources of data for admitted students.


Colleges receiving computer-readable files of students responses to the questionnaire should note that it is necessary to weight responses, using case weights provided in the data records, if they wish to produce results that are comparable to the ones in this report.

In order to replicate or to conduct further analyses of the competitor data shown in this report, colleges must identify students rating the competitor as either College A or College B. If the competitor consists of two or more colleges, each respondent may be represented by up to two sets of competitor ratings; the ratings of our college would be identical in each of the comparisons. Computer programs to create subfiles of comparison data are included with the datafile. See the ASQ+ user manual, Making the Most of Your Admitted Student Questionnaire Plus, for details.

Statistical significance

Statistically significant differences between ratings of our college and the competitor have been noted on the displays as appropriate, based on the results of chi-square tests or tests of the differences between means. Differences favoring our college have been marked + (p < .05) or ++ (p < .01). Those favoring the competitor have been marked − (p < .05) or −− (p < .01). Please note that as the number of students involved in a test of significance increases, so does the likelihood that a small numeric difference will be statistically significant. Small differences may be statistically significant but not important.

ASQ+2008 79


In certain tables, the displayed results are for selected subsets of larger groups of variables. The following procedures were used in forming these subsets:

Exhibits G-2, G-3, G-4: The academic, social, and setting factors displayed in these graphs were derived from the 13 fixed characteristics (excluding Cost of Attendance) in the base questionnaire. College-specific characteristics were not included.

Exhibits H-2, I-2, etc.: In the second panel of this display yield refers to the percentage of students with the characteristic shown who were enrolling at our college.

Exhibits H-3, I-3, etc.: The first panel of this display shows the five characteristics with the largest ratings differences favoring our college, and the five characteristics with the largest ratings differences favoring the competitor. Fewer than five characteristics will be shown if fewer than five favor our college (or the competitor). The second panel shows the five images marked more often for our college than for the competitor, and the five marked more often for the competitor.

The third panel shows the four sources of information used more often to learn about our college than to learn about the competitor, and the four used more often to learn about the competitor. The fourth panel shows the four sources rated higher for our college or the competitor.

Exhibits H-6, I-6, etc.: The characteristics shown are the ones rated Very Good or Excellent at least 10% more often for either college.

Exhibits H-7, I-7, etc.: The four characteristics in this table are those for which the mean ratings of our college and the competitor differ by the largest amounts. Statistically significant differences are indicated by +/− (p < .05) or ++/−− (p < .01). In computing averages responses were coded: Excellent = 4, Very Good = 3, Good = 2, Poor/Fair = 1.

Exhibits H-10, I-10, etc.: The images shown are the ones marked at least 10% more often for either college.

ASQ+2008 80


Documents

Admitted Student Questionnaire Detailed Report...Student Questionnaire by all admitted, by enrolling, and by non-enrolling students. An accompanying "highlights report" provides tables