AIRCEL

TELECOMMUNICATION

The word telecommunication was adapted from the French word telecommunication. It is a compound of the Greek prefix tele - meaning 'far off', and the Latin communicare, meaning 'to share'. Telecommunication is the transmission of signals over a distance for the purpose of communication. In modern times, this process almost always involves the sending of electromagnetic waves by electronic transmitters but in earlier years it may have involved the use of smoke signals, drums or semaphore. Today, telecommunication is widespread and devices that assist the process, such as the television, radio and telephone, are common in many parts of the world. There is also a vast array of networks that connect these devices, including computer networks, public telephone networks, radio networks and television networks. Computer communication across the Internet, such as e-mail and instant messaging, is just one of many examples of telecommunication. The basic elements of a telecommunication system are:

• A transmitter that takes information and converts it to a signal for transmission • A transmission medium over which the signal is transmitted • A receiver that receives and converts the signal back into usable information

Often telecommunication systems are two-way and devices act as both a transmitterand receiver or transceiver. For example, a mobile phone is a transceiver.Telecommunication over a phone line is called point-to-point communication becauseit is between one transmitter and one receiver, telecommunication through radiobroadcasts is called broadcast communication because it is between one powerfultransmitter and numerous receivers.

A collection of transmitters, receivers or transceivers that communicate with each other is known as a network. Digital networks may consist of one or more routers that route data to the correct user. An analogue network may consist of one or more switches that establish a connection between two or more users. For both types of network, a repeater may be necessary to amplify or recreate the signal when it is being transmitted over long distances. This is to combat attenuation that can render the signal indistinguishable from noise.

Sometimes you just need one person, who will let you talk and ramble, listen to you complain and look like an idiot, but still love you all the same.

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The shaping of a signal to convey information is known as modulation. Modulation is a key concept in telecommunications and is frequently used to impose the information of one signal on another. Modulation is used to represent a digital message as an analogue waveform. This is known as keying and several keying techniques exist — these include

phase-shift keying, frequency-shift keying, amplitude-shift keying and minimum-shift keying. Bluetooth, for example, uses phase-shift keying for exchanges between devices

HISTORY OF GSM

The GroupSpecial Mobile (GSM ) was created in 1982 by European Conference of postal and Telecommunications Administrations (CEPT) with the objective of developing a standard for a mobile telephone system that could be used across Europe. In 1989, GSM responsibility was transferred to the European Telecommunications Standards Institute (ETSI).The phase I of the GSM specifications were published in 1990. The first GSM network was launched in 1991 by Radiolinja in Finland. By the end of 1993, over a million subscribers were using GSM phone networks The growth of cellular telephone systems started in the early 1980s, particularly in being operated by 70 carriers across 48 countries.

The Global System for Mobile communications (GSM: originally from Group Special Mobile) is the most popular standard for mobile phonesin the world. GSM service is used by over 2 billion people across more than 212 countries and territories. The ubiquity of the GSM standard makes international roaming very common between mobile phone operators, enabling subscribers to use their phones in many parts of the world.

From the point of view of the consumers, the key advantage of GSM systems has been higher digital voice quality and low cost alternatives to making calls such as the Short Message Service (SMS).

The advantage for network operators has been the ability to deploy equipment from different vendors because the open standard allows easy inter-operability. Like other cellular standards GSM allows network operators to offer roaming services which mean subscribers can use their phones all over the world.

GSM is a cellular network, which means that mobile phones connect to it by searching for cells in the immediate vicinity. GSM networks operate in four different frequency ranges. Most GSM networks operate in the 900 MHz or 1800 MHz bands. Some countries in the Americas (including the United States and Canada) use the 850 MHz and 1900 MHz bands because the 900 and 1800 MHz frequency bands were already allocated.

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The GSM logo is used to identify compatible handsets and equipment. There are four different cell sizes in a GSM network • macro • Micro • Pico • Umbrella cells.

The coverage area of each cell varies according to the implementation environment. Macro cells can be regarded as cells where the base station antenna is installed on a mast or a building above average roof top level. Micro cells are cells whose antenna height is under average roof top level; they are typically used in urban areas. Pico cells are small cells whose diameter is a few dozen meters; they are mainly used indoors. Umbrella cells are used to cover shadowed regions of smaller cells and fill in gaps in coverage between those cells.

The network behind the GSM system seen by the customer is large and complicated in order to provide all of the services which are required. It is divided into a number of sections and these are each covered in separate articles.

• The Base Station Subsystem (the base stations and their controllers). • The Network and Switching Subsystem (the part of the network most similar to a fixed network). This is sometimes also just called the core network. • The GPRS Core Network (the optional part which allows packet based Internet connections).

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INTRODUCTION

Aircel Limited

Type Private

Founded 1999

Headquarters Chennai, Tamil Nadu, India

Key people Gurdeep Singh, COO

Industry Telecommunications

ProductsMobileTelecommunication operator

Owner(s) Maxis Communications (74%) [1]

Website http://www.aircel.com/

Aircel is a mobile phone service provider in India. It offers both prepaid and postpaid GSM cellular phone coverage throughout TamilNadu, Andhra Pradesh, Assam, North East India, Orissa, West Bengal, Jammu and Kashmir, Bihar, Karnataka, Kerala, Himachal Pradesh & Mumbai. Aircel was founded by NRI businessman C Sivasankaran. Aircel is a joint venture between Maxis Communications Berhad of Malaysia and Apollo Hospital Enterprise Ltd of India.

It is India’s seventh largest GSM mobile service provider with a subscriber base of over 18 million. It has a market share of 6.3% among the GSM operators in the country. Aircel is present in 17 telecom circles (including Assam, Bihar, Himachal Pradesh, Jammu & Kashmir, Kerala, North East, Orissa, Tamil Nadu, Karnataka, West Bengal and Delhi). Aircel has also obtained permission from Department of Telecommunications (DoT) to provide International Long Distance (ILD) and National Long Distance (NLD) telephony services.

Aircel Business Solutions (ABS), part of Aircel, is an ISO 9000 certified company. ABS is a registered member of WiMAX forum – both in the Indian and International Chapters.

Aircel has won many awards for its services. Aircel got the highest rating for overall customer satisfaction and network quality in 2006 by Voice and Data. Aircel was rated as the top mid-size utility company in Business World’s ‘List of Best Mid-Size Companies’

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in 2007. Moreover, Aircel has been selected as the best regional operator in 2008 by Tele.net.

Aircel is one of the sponsors of the Indian Premier League Cricket Team Chennai Super Kings, which is captained by Mahendra Singh Dhoni. It is also the major sponsors for Chennai Open (the only ATP tennis tournament in India), and Professional Golf Tour of India.

Competitors

Aircel is the seventh largest carrier in India. Its competitors are as follows:

Reliance Communications Airtel Vodafone Essar BSNL Idea Cellular Tata Teleservices Mts India

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Maxis' expansion into Indonesia and India is another milestone in the aspiration to be the regional communications leader of choice. Maxis currently owns 74% equity interest in Aircel, India and 44% equity interest in NTS, Indonesia. These acquisitions give Maxis a strong foothold in two of the world's most attractive high-growth, low-penetration markets.

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Maxis in India

Maxis completed the acquisition of a 74% stake in Aircel. Aircel is the fifth largest GSM mobile service provider in India, serving over 20 million subscribers, and is the fastest growing telecom company in India, achieving a growth of 71% over 2008. Aircel is also the market leader in Tamil Nadu, Chennai, Assam and North East. Aircel has received many awards including Best Regional Operator Award, No.1 in Overall Customer Satisfaction Index and No.1 Overall Mobile Satisfaction Survey. Aircel was also rated amongst the fastest growing Small and Medium Enterprises in the country.

Aircel is now a National Player in India, with operations in 18 of the 23 telecom circles. Aircel offers services in Chennai, Tamil Nadu, West Bengal, Orissa, Assam, North East, Jammu & Kashmir, Himachal Pradesh, Bihar and Kolkata. In addition,  in 2009, Aircel launched services in Kerala, Karnataka, Andhra Pradesh, Delhi, Uttar Pradesh (West), Uttar Pradesh (East), Mumbai and Maharashtra.

Having received mobile licenses to operate in all 23 circles, Aircel is poised to become a Pan-India telecom player with planned expansion of its operations via commercial launch in all remaining circles.

Besides GSM services, Aircel also provides International Long Distance (ILD) and National Long Distance (NLD) telephony services. Moreover, Aircel is amongst the first

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to pioneer WiMax in India, becoming the first operator in India and amongst the few in the world to provide pan-city WiMax coverage in December 2006. The WiMax services are targeted at the SME and enterprise markets, with coverage extended to the top 51 business cities across India.

With a broad range of new propositions for its customers and key initiatives on branding, network coverage, innovative product and service offerings and refreshing customer experiences, Aircel has charted out a path for continued growth and building the most exciting telecom brands in India.

Aircel currently has more than 4,000 employees, with an additional outsourced workforce of 3,000 across the country.

Aircel's current footprint is illustrated below-

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Aircel Broadband:

Unlike anything that comes before, Aircel broadband has been called “the link for which

people have been waiting for” bringing an exclusive, affordable high-speed data

connection that will truly change the way people fly.  Passengers will be able to surf the

Internet, check e-mail, send attachments, and log into their office network using personal

Wi-Fi enabled laptops or mobile handheld devices.

The development for this technology began as the brainchild of Aircel’s President & CEO Jack Blumenstein, and is being implemented with the help of Chairman Ronald T. Le May, the former President and Chief Operating Officer of the Sprint Corporation.

Aircel

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Aircel is the world’s leading provider of airborne communications.  As winner of an exclusive FCC frequency license in 2006, Aircel has built a revolutionary mobile broadband network for commercial and business aviation. In 2008, the Aircel Network and its inflight portal, Gogo, revolutionized the commercial airline passenger flight experience by delivering a robust Internet experience at 35,000 feet.  In addition, the Aircel Network provides airlines with connectivity to operations and a path to enhanced cabin services such as video, audio, television and more.  A similar feature set is available to Business aircraft operators.

About Gogo

Gogo, powered by Aircell, turns a commercial airplane into a Wi-Fi hotspot with true inflight Internet access.  Passengers with Wi-Fi enabled devices, such as laptops, smart phones and PDAs, can surf the Web, check any e-mail, Instant Message, access a corporate VPN and more.

Company Profile

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Ronald T. Le May- President & CEO

Ronald T. LeMay was named President and CEO of Aircel in July 2009, following three years serving as the company’s Chairman of the Board.  During his time as Chairman, Mr. LeMay worked closely with former President and CEO Jack Blumenstein on strategy and operational matters.  In addition, he worked with Mr. Blumenstein in the planning, construction and completion of the Aircell Air-To-Ground (ATG) Mobile Broadband Network.

Mr. LeMay is a 38-year veteran of the communications industry, having served as an officer of Southwestern Bell, AT&T and Sprint. His Sprint career spanned 18 years and included starting up Sprint PCS as its first employee and serving as its CEO.

Mr. LeMay also served as President and COO of Sprint from 1996 until his retirement in 2003, when he became and continues to serve as Industrial Partner for Ripplewood Holdings, a private equity firm and one of Aircel’s investors.  He also served as CEO of Japan Telecom, a Ripplewood portfolio company.

Mr. LeMay holds a Bachelor of Business Administration from Southern Arkansas University and a Juris Doctor from the University of Arkansas.  He has extensive knowledge of communications markets, technologies, strategies and operational matters.

John Wade - Senior Vice President and General Manager - Business Aviation Services

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John Wade joined Aircel in November 2008 as Senior Vice President and General Manager - Business Aviation Services.  In this role, he is responsible for overseeing the success and overall direction of Aircel's rapidly growing Business Aviation Services division. He also assists CEO Jack Blumenstein in developing and meeting the company's Business Aviation corporate and financial goals, with all functions of this unit reporting to him.

Prior to Aircel, Mr. Wade served as Chief Technical Officer and General Manager at inflight mobile phone and Internet provider On-Air. He was responsible for all of On Air’s Internet business, including sales, strategy, customer relationship management and product development.

Mr. Wade has more than 20 years of experience in the avionics and inflight communications industries, having also held positions at inflight Internet and connectivity services provider Tenzing Communications, as well as PRIMEX Aerospace Company, GEC Marconi In-Flight Systems and others.

Mr. Wade received his education at the University of Brighton, U.K., where he earned a First Class B Engineering Honors Degree in Electronic Engineering and graduated at the top of his class.

He is the co-author of two patents and throughout his career has been widely quoted across business publications, as well as chosen to speak at international conferences and conventions.

Robin Salem- Senior Vice President, Strategy & Business Development

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As Senior Vice President of Strategy and Business Development, Mr. Salem is responsible for leading the company’s strategic partnership, alliance-building and business strategy functions. Mr. Salem has significant experience in Wi-Fi and wireless communications, built upon previous positions held in Silicon Valley. Mr. Salem’s most recent experience includes serving as Senior Vice President of Business Development at Nomadix, Inc., a leading Wi-Fi access gateway and web-content service provider.

Earlier in his career, Mr. Salem served as Vice President of Business Development & Strategy for Motorola’s cellular service business, as well as Vice President of Sales and Marketing of CPDI, a leading telecom OSS/BSS and wireless data solution provider.

Mr. Salem holds a Master’s degree in Economics from University of Essex, UK and is a Chartered Accountant from England & Wales.

Mr. Salem’s expertise is focused on business development and strategy as well as Wi-Fi and wireless communications.

Jack W. Blumenstein-Chairman of the Board

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Jack Blumenstein was named Chairman of the Board at Aircell in July 2009, following nearly seven years serving as the company’s President and CEO.  In his role as Chairman, Mr. Blumenstein works closely with President and CEO Ron LeMay on

Mr. Blumenstein has been with Aircel for more than a decade. He joined the Aircel Board of Directors in 1997, he was named Chairman of the Board in 1999 and in August 2002 was appointed President and CEO.

In addition to his responsibilities as Chairman of the Board, Mr. Blumenstein serves as co-President and co-Founder of Blumenstein/Thorne Information Partners, L.L.C. and a private equity investment firm.  He is also a Director of AC Holdco, Datamark, Consolidated Communications Holdings and ShopperTrak.

Mr. Blumenstein is a graduate of Stanford University and holds a law degree from the University of California. He is a past Vice Chairman of the U.S. State Department Delegation to the United Nations World Administrative Telephone and Telegraph conference (WATTC) and has served on the U.S. State Department Advisory Committee on International Communications and Information Policy.

Mr. Blumenstein is an expert speaker on the subjects of business and commercial aircraft communications trends, inflight broadband communications, business management, new venture growth and private equity investing.

MARKETING

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Introduction

Marketing is a pervasive phenomenon in the present-day world. Everyday, people are exposed to marketing of goods, services and ideas. For example, when a salesperson sells TV, a doctor treats a patient or a State Government asks people to get their vehicles checked for pollution, each is marketing something to the targets. The techniques for selling tangible products like TV, washing machine, air conditioner, motor car, etc. may appear to be more aggressive than those meant for selling services and ideas which are of intangible nature.

Definition of Marketing

Product-oriented Definition:

Marketing may be narrowly defined as a process by which goods and services are exchanged and the values determined in terms of money prices. The American Marketing Association has defined marketing as “the performance of business activities that direct the flow of goods and services through producers to consumers”.

Limitations of this definition

Exclusion of non-economic activities: This definition limits marketing to business activities and thus non-business activities like social marketing are not covered.

Lack of customer orientation: It is assumed that customers will buy whatever is offered to them their requirements need not be looked into before actually manufacturing the product. The orientation of definition “we sell what we make” must change to “we make what we sell”.

Customer-oriented Definition:

Marketing is the business process by which products are matched with the markets and transfers of ownership are affected.

System-oriented Definition:Marketing is a total system of interacting business activities designed to plan, price, promote and distribute wants satisfying products to target markets to achieve organizational objectives.

Nature of Marketing

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Marketing is Customer-focused: Marketing intends to satisfy and delight the customer. The activities of marketing must be directed and focused at the customer.

Marketing must Deliverer Value: Marketer has to track customer needs and deliver the product as per their requirements. This is not an end in itself. The corporate strategy must be aimed at delivering greater customer value than competitors.

Marketing is Business: Marketer has not to search customers to seek response to his products. Customer group is decided for whom the product is prepared and presented.

Marketing is Surrounded by Customer Needs: Marketing starts with the identification of customer needs and requirements. These are turned into probable features that might satisfy the basic needs. The portable form of product is made out and presented before the customer for approval.

Marketing is a Part of Total Environment: Total environment may be defined as the combination of all resources and institutions which are directly related to the production and distribution of goods, services, ideas, places and persons for the satisfaction of human needs.

Marketing Systems Affect Company Strategy: Marketing has its own sub-systems which interact with each other to form complete marketing system that is responsive to company marketing strategy. Through the sub-systems, the company monitors and adapts to the total marketing environment.

Marketing as a Discipline: The subject of marketing has emerged out of the business which has derived its existence from economies. After emerging from business, marketing has got its strength from related areas-law, psychology, anthropology, sociology, statistics, mathematics because the related problems strike heavily on consumer behavior, advertising, media, pricing, etc.

Marketing Creates Mutually-beneficial Relationships: The customer is the focus of all marketing activities. But, during the last decade, the focus has shifted to the way of doing business that is the strategy aspects of marketing. Here the means of marketers are their knowledge and experience, and the result is in the form of mutual beneficial relationship.

Scope and functions of marketing

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The scope of marketing can be understood in term of functions that a marketing manager performs. In most of the business enterprises, marketing department is set up under the supervision of marketing manager. The major purpose of this department is to generate revenue for the business by selling want satisfying goods and services to the customers. The marketing manager performs the following functions-

Functions of research

Marketing research: it means the intelligence service of the organization. Marketing research helps in analyzing the buyer’s habits, relative popularity of a product, effectiveness of advertisement media, etc. its major task is to provide the marketing manager with timely and accurate information so that better decisions can be made. Marketing research is the systematic search for and analysis of facts related to a marketing problem.

Product planning and development: a product is something which is offered by a business firm to customers to satisfy their needs. It has great importance in all other areas of marketing management. it is necessary to plan and develop products which meet the specifications of customers. Products are the foundations of any marketing program, the success of marketing department depends upon the nature of the product offered to the customers. The product must be so designed and developed that it meets the requirements of the customers.

Functions of exchange

Buying and assembling: procurement of raw materials, semi-finished or finished products has gained great importance for the modern industrial and commercial enterprises. Raw materials are purchased for production by the industrial enterprises and finished goods are purchased for resale by the commercial enterprises.

Selling: this is an important aspect of marketing under which ownership of goods is transferred from the seller to the buyer. Sale may take the form of- a negotiated sale, an auction sale. In case of negotiated sale, the terms and condition between the buyer and the seller are arrived at by bargaining.

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Functions of physical treatment

Standardization, grading and branding: standardization means setting up of specifications of a product. Grades of agricultural products are based on these specifications and standards. Industrial goods are given brand names by their manufactures to convey to the customers that their goods conform to certain well-defined standards.

Packaging: packaging is traditionally done to protect the goods from damage in transit and to facilitate easy transfer to goods to customers. Packaging has become one of the essential services of modern marketing. It acts as a multi-purpose arrangement. It gives protection to goods on its route from manufacturer to consumer. It even protects the goods during its life with the user. Packaged goods are generally more convenient to handle. Packaging also gives individuality to a product. It makes easier for the consumer to identify a product by looking at its package.

Storage: goods are generally produced in anticipation of the demand. They have to be stored properly in warehouses to protect them from any damage which may caused by ants, moisture, sun, theft, etc. storage of goods in warehouses has become an indispensable service these days. Goods are produced or procured well in advance of the demand. They are stored in warehouses till they are actually sold in the market.

Transportation: modern organizations produced on a large scale to cater to the requirements of customers scattered throughout the country. This calls for transportation of goods from the place of production to the place of consumption. Transportation provides the physical means which facilitate the movement of persons, goods and services from one place to another. Transportation creates time utility in goods and services because speedy transport minimizes the time of their transit. Transport leads to regional specialization.

Functions facilitating exchange

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Salesmanship: personal selling is an important method of selling goods. It is widely used in retail marketing. Salesmanship involves direct and personal contact of the seller or his representative with the purchaser. It is the oldest known form of selling and is the most important and recognized method of selling.

Advertising: advertising has become an important function of marketing in the competitive world. It helps to spread the message about the product and thus promote its sale. It facilitates creation of a non-personal link between the advertiser and the receivers of the message. Business firms use several media of advertisement to sell their products. These include newspapers, magazines, radio, television, etc,

Pricing: determination of price of a product is an important function of a marketing manager. Price of a product is influenced by the cost of product and services offered, profit margin desired, prices fixed by the rival firms and government policy. A good pricing policy helps in determining the varieties of a product to be made or procured so as to satisfy the demands of various kinds of customers.

Financing: financing and marketing functions of a business are inter-linked with each other. The marketing department has an important say on policies of the finance department in regard to cash and credit sales. Financing of customer-purchasing has become an integral part of modern marketing.

Insurance: a large number of risks are involved in exchange of goods and services. Insurance helps to cover these risks. It facilitates the smooth exchange of goods by covering the risks in storage and transportation. Loss or damage to goods or property may arise due to fire, theft, natural calamities like flood or earthquake and so on. People employed in business firms are liable to the risks of the injury or loss of life due to accidents in the work-place. Business firms are able to provide for protection against these risks by insurance companies.

Role of Marketing

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Marketing plays an important role for profit as well as non-profit making organizations. Non-profit earning organizations achieve their objectives through marketing.

For example, various promotional tools are used to make polio drop project popular. Role of marketing in different situations can be explained in following way:

Role in a firm: Modern concept of marketing plays a significant role in achieving objectives of firm. It emphasizes that consumer is the kingpin in the market so all the activities of firm are becoming consumer-oriented. The designing, pricing, quality of product, etc., everything depends upon the need and want of customer.

Role in the economy: Marketing plays an important role in the development of economy. Development of an economy depends upon per capita income and standard of living of people. Through marketing companies can provide better goods and services for international standards.

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AIRCEL TECHNOLOGY

Over the past several years, Aircel has been able to assemble an impressive collection of patents, intellectual property, and cellular know-how.

“Those achievements are clearing the way for us to bring about a new era in airborne telephony,” said Jack Blumenstein, Aircel’s President and CEO, while discussing yet another patent issued to Aircel.

Patents and related telecommunications expertise are among the credentials that reinforce Aircel's reputation as a technology leader.

Wish . . I can wish for something . .

Which will never become my wish again . .

Coz if i always wish for the same kind of things . .

How will i get time for other wishes . . ;) . .

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Pioneering New Technology

Broadband Systems:In 2005, Aircel was awarded the spectrum to permit broadband communications for passengers of commercial airliners. A team of experts in the field of aircraft communication, aircraft installation and telecommunication design was formed, charged with creating the most innovative, effective and robust telecommunication network ever designed to deliver “Internet in the Sky” for commercial airline passengers.

Operating at lightening speeds, the inseat passenger has complete access to the world of the internet, including access to company VPN’s, ISP’s, Web mail, entertainment and shopping websites. For in-cached services, the system also permits lightning speed for upgrading the technology within the airborne system as well as the cached content providing entertainment to the passengers.

Satellite:Aircel was founded in 1991 with the idea that simple and affordable airborne telecommunications could be made available to aircraft owners and operators.

Over the next eight years Aircel perfected its proprietary approach, while simultaneously working through the regulatory requirements of the Federal Communications Commission (FCC) and the Federal Aviation Administration (FAA).

Using its unique, patented approach, which pioneered airborne cellular telecommunication, Aircel entered full commercial operation in 2000. The Aircel network met with resounding acceptance, which has since led to the sales of over 2,500 airborne telecommunication systems.

Integrating Satellite Technology:Worldwide coverage is essential for high-end business aircraft. To offer a global solution, Aircel became a hardware and service provider in September 2002. Aircel satellite transceivers were developed and tested, and have now been selected by major business jet aircraft operators.

Aircel systems allow people to use laptop computers, fax machines, Personal Digital Assistants (PDA’s), and Electronic Flight Bags (EFB’s) on aircraft. Other technological

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innovations include both corded and cordless handsets. With Aircel's link to the Iridium satellite network, people can now talk anywhere in the world.

Integrating Cellular Broadband Services:Aircel offers a nationwide network of cellular sites positioned for providing broadband services for passengers in commercial airliners. Coupled with an airplane system offering in flight entertainment and distributed Wi-Fi technology, Aircel offer a new and innovative means to enhance to the overall customer's in-flight experience.

Integrating both Cellular Broadband and Satellite Services:Aircel will soon offer a combined solution for the worldwide traveler, leveraging the speed and low cost of a cellular broadband service with that of the ubiquitous worldwide coverage using satellite services.

Leading the Way Forward

Satellite Services:In 2003, Aircel received notification from the United States Patent Office that it was allowed a patent on an aircraft telecommunications technology that will permit passengers to use their personal cell phones while an aircraft is in flight. The Aircel technology is a key step toward offering such a service to the world's airlines. The patent also supports multiple communication protocols, such as CDMA (Code Division Multiple Access), GSM (now Global System for Mobile communications), and so forth.

The Aircel approach is dramatically less complex, lower cost, and more flexible than any previously identified solution. Ken Jochim, vice president of engineering and operations at Aircel provided further details, "Aircel's novel approach dramatically reduces the size, weight, and cost of equipment required to provide cellular service onboard an aircraft.

Aircel is constantly innovating, and adapting new technologies to the unique demands of the airborne environment. Current technology developments include onboard server integration with wireless devices, messaging protocols, along with Voice over Internet Protocol (VOIP), the increasingly-popular method of using the Internet as a global telecommunication backbone.

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In addition, Aircel is developing a migration path to use digital protocols for higher bandwidth and expanded features. With all these developments, and strategic partnerships within the industry, Aircel continues to lead the way with airborne telecom technology.

In Flight Entertainment and Broadband Services:In 2006 Aircel was awarded a spectrum license in the 800 MHz air-to-ground frequency band for broadband communication to commercial aircraft. The Aircel team worked with Qualcomm Engineers in the development of an airborne system capable of providing conductivity with a terrestrial network which included challenges of distance and speed to ensure solid conductivity. Within Aircel the team developed in-plane cached services within the airborne system to ensure robust entertainment to the airborne passenger.

The end result is a complete customer experience from entertainment to broadband services. Those that have experienced the system have been wowed by Aircel’s performance and the speed of connection to the Internet.

The Aircel team continues to expand on the success of its launch, building new cell sites, enhancing existing technologies to provide the best in conductivity to its customers.

BIO

Aircel is a mobile phone service provider in India. It offers both prepaid and postpaid GSM cellular phone coverage throughout Kerala, Tamil Nadu, Andhra Pradesh, Assam, North East India, Orissa, West Bengal, Jammu and Kashmir, Bihar, Himachal Pradesh & Mumbai. Aircel was founded by NRI businessman C Sivasankaran. Aircel is a joint venture between Maxis Communications Berhad of Malaysia and Apollo Hospital Enterprise Ltd of India. It is India’s seventh largest GSM mobile service provider with a subscriber base of over 17 million. It has a market share of 6.3% among the GSM operators in the country. As on date, Aircel is present in 11 telecom circles (Assam, Bihar, Himachal Pradesh, Jammu & Kashmir, Kerala, North East, Orissa, Tamil Nadu, Karnataka, West Bengal, Delhi). Additionally, Aircel has also obtained permission from Department of Telecommunications (DoT) to provide International Long Distance (ILD) and National Long Distance (NLD) telephony services.

Aircel has won many awards for its services. Aircel got the highest rating for overall customer satisfaction and network quality in 2006 by Voice and Data. Aircel was rated as the top mid-size utility company in Business World’s List of Best Mid-Size Companies in 2007. Aircel has been selected as the best regional operator in 2008 by Tele.net. Aircel is headed by Shahid Mustafa who was asked to leave Hutchinson Essar Ltd-Mumbai.

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Aircel is one of the sponsors of the Indian Premier League Cricket Team Chennai Super Kings captained by Mahendra Singh Dhoni. It is also the sponsor for Professional Golf Tour of India from 2009 onwards.

History

The idea for Aircel began in 1991 in a barbecue restaurant in Denison, Texas, where company founder Jimmy Ray first made sketches on a paper napkin for an affordable telephone system for airplanes. Jimmy Ray’s subsequent investigation of the market and exploration of alternate technologies resulted in the formation of Aircel.

On August 1, 2007, American Airlines partnered with Aircel to offer broadband on American's flights. On September 13, 2007, Virgin America partnered with Aircel to add broadband capabilities to their flights.

On January 22, 2008, American Airlines completed the first aircraft installation of the Aircel Internet broadband connection. The technology will provide customers an Internet connection, virtual private network (VPN) access and email capabilities.

On August 5, 2008, Delta Airlines announced it was installing Aircel's Gogo Inflight system on all of its airplanes over the subsequent year.

Aircel Certifications

Aircel has gained certification for approval from a growing list of international agencies and influential companies.

All Aircel telecommunication systems are approved by the Federal Aviation Administration (FAA) and the Federal Communications Commission (FCC) of the United States of America. Aircel products are manufactured under a Parts Manufacturing Approval (PMA) issued by the FAA.

The FAA has also granted Aircel numerous Supplemental Type Certificates (STCs) for installation of Aircel products on a wide range of aircraft.

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Aircel Leadership

Aircel has grown to become the world's leading provider of air-to-ground telecommunications. Its products are offered as standard or optional equipment by virtually every aircraft manufacturer in business aviation, and are installed to the world’s three largest fractional ownership fleets, Net Jets, Flight Options and Citation Shares.

Since winning the FCC exclusive air-to-ground broadband frequency license in a 2006 auction, Aircell has successfully developed a groundbreaking new wireless broadband service for domestic airlines, business aircraft and passengers. Aircel's Gogo Inflight Internet service keeps airborne commuters connected to the world below.

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CAREERS

Aircel is the world's leading provider of airborne communications. Aircel is hiring talented professionals who share vision for providing premiere communication services to the aviation markets and making broadband on airplanes a reality. This is a time of rapid growth and opportunity and a chance to deliver a service that makes flying more productive and enjoyable for the 700 million passenger flights. Gogo, powered by Aircel, turns a commercial airplane into a Wi-Fi hotspot with true inflight Internet access. Aircel is hiring talented professionals who share their vision for providing premiere communication services to the aviation markets and making broadband on airplanes a reality.

CIRCLES

Chennai

Tamil Nadu

Assam

Kolkata

Bihar

Orrisa

Himachal Pradesh

Jammu and Kashmir

North East

Networks

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Aircel is providing the first true broadband network with wings, providing coverage on select partnering airlines across the continental United States at speeds similar to what people find on the ground.  Once the aircraft reaches 10,000 feet and the captain gives the okay to turn on portable electronic devices, just sign up and log in.  The network gives the freedom to live life uninterrupted, connecting people to the things in their life that matter most.

Aircel’s coverage map depicts wireless coverage across the continental United States.  On rare occasions, some domestic flights may leave U.S. airspace while some route, resulting in a temporary loss of connection.  Even within a coverage area, there are several factors, such as network changes, traffic volume, service outages, technical limitations, signal strength, equipment, terrain, structures, weather and other conditions which may interfere with actual service, quality and availability.

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COMPANY PRODUCTS

Aircel mainly deals in its core business of cellular connection. It provides variety of products such as-

postpaid mobile connections

prepaid mobile connections

recharge vouchers

value added services

broadband connections

With the help of these products company operate its business in the market and company launches other products but they can be depend on either the competition of customer preference.

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Aircel Prepaid

Aircel offers a tariff plan that fits to people’s usage and budget best.

With easy recharge options, people will never run out of validity again. Add to that Aircel’s widespread network allows people to get the best cellular experience possible.

Circles Andhra Pradesh Assam Bihar Chennai Delhi Himachal Pradesh Jammu & Kashmir Karnataka Kerala Kolkata Maharashtra Mumbai North East Orissa Tamil Nadu UP East UP West West Bengal

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Aircel Postpaid

Aircel offers postpaid plans which are tailor-made to suit the calling needs. People can now explore the world of limitless possibilities by subscribing to an Aircel postpaid plan!

Aircel’s customer care is always ready to help and support to ensure people an exciting and a trouble-free experience. Not only that, people also gets a host of exciting value-added services along with your postpaid connection.

Circles Andhra Pradesh Assam Bihar Chennai Delhi Himachal Pradesh Jammu & Kashmir Karnataka Kolkata Mumbai North East Orissa Tamil Nadu West Bengal

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Aircel VAS

Aircel offers a bouquet of Value Added Services, specially designed to give Aircel subscribers a great experience and convenience. Value added Services includes services like GPRS, WAP Portal and Caller Tunes.

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Aircel Products

Innovation almost solves all the problems! And when innovation and technology joins hand, it brings revolution!

Aircel offers a bouquet of Innovative products that are unique & simple to use with a single minded objective of solving a real problem. Our products are unique in a various ways to keep people one step ahead. Aircel is focused on demonstrating its versatility in creating value to its subscribers through innovative products.

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KEY PEOPLE

Management

Jack Blumenstein, President & CEOJack Blumenstein serves as Aircel’s President and Chief Executive Officer. Mr. Blumenstein joined the Aircel Board of Directors in 1997, became Chairman of the Board in 1999 and assumed his current role as CEO in August 2002.

In addition to his responsibilities as President and CEO of Aircel, Mr. Blumenstein also serves as co-President and co-Founder of Blumenstein/Thorne Information Partners, L.L.C. and a private equity investment firm. He is also a Director of AC Holdco, Datamark, Consolidated Communications Holdings and ShopperTrak.

Mr. Blumenstein is a graduate of Stanford University and holds a law degree from the University of California. He is a past Vice Chairman of the U.S. State Department Delegation to the United Nations World Administrative Telephone and Telegraph conference (WATTC) and has served on the U.S. State Department Advisory Committee on International Communications and Information Policy.

Mr. Blumenstein is an expert speaker on the subjects of business and commercial aircraft communications trends, inflight broadband communications, business management, new venture growth and private equity investing.

Joe Cruz, Executive VP & CTOJoe Cruz has been with the Aircel team since 2003. As Chief Technology Officer, Mr. Cruz is responsible for leading Aircel’s engineering and technology group, which has designed Aircel’s Broadband service. Mr. Cruz’s experience includes senior executive roles in the aviation, satellite and terrestrial communications industries with companies including Ameritech Cellular and LG Electronics.

Mr. Cruz co-founded several technology development companies including Airfone, Railfone, Personal Guardian, Med-Net and Intelli-Sens. He has contributed directly to the development of CDMA technology and CDMA 3G enhancements for broadband data communications and network capacity for mobile voice and data communications. In

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addition, he is one of the founding partners of the CDMA Development Group (CDG) and the CDPD Consortium of companies.

Mr. Cruz earned his degree in Electrical Engineering from the University of the Philippines.

Reid Simpson, Executive VP & CFOReid Simpson joined Aircel in November 2007, further strengthening Aircel’s management team. With more than twenty-seven years of business and financial experience for both public and private companies, Mr. Simpson is responsible for Aircel’s financial strategy and operations, optimizing the company’s capital structure based upon business plans and needs, as well as ensuring a strong finance organization and a strong control and compliance environment.

Prior to joining Aircel, Mr. Simpson worked at Chicago-based e-college where he served as Chief Financial Officer and was instrumental in the successful sale of the company to Pearson PLC in July 2007. Prior to e-college, Mr. Simpson served as Executive Vice President and CFO of CCC Information Services, Inc. Mr. Simpson’s experience also includes CFO and senior financial management positions at a number of public and private software, business information and business services companies.

In addition to his new role at Aircel, Mr. Simpson is currently a Board member and Audit Committee member for Datamark, Inc., a Salt Lake City-based strategic marketing company serving colleges and proprietary schools.

Ronald Le May, Chairman of the BoardRonald T. LeMay was named Chairman of the Board of Aircel in July 2006. As Chairman, Mr. LeMay consults closely with CEO Jack Blumenstein on strategy and operational matters. He also worked with Mr. Blumenstein in the planning and construction of the Aircel Air-To-Ground (ATG) Mobile Broadband Network.

Mr. LeMay is a 36-year veteran of the communications industry, having served as an officer of Southwestern Bell, AT&T and Sprint. His Sprint career spanned 18 years and included starting up Sprint PCS as its first employee. Mr. LeMay served as President and COO of Sprint from 1996 until his retirement in 2003.

Upon retirement, Mr. LeMay became Industrial Partner for Ripplewood Holdings, a private equity firm, and served as CEO of Japan Telecom, a Ripplewood portfolio company. He continues to serve as Industrial Partner for Ripplewood Holdings, one of Aircel's investors.

Mr. LeMay holds a Bachelor of Business Administration from Southern Arkansas University and a Juris Doctor from the University of Arkansas.

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He has extensive knowledge of communications markets, technologies, strategies and operational matters.

KEY STASTICAL ABOUT AIRCEL

Headquarters : Madras Area, India

Industry : Telecommunications

Type : Privately held

Status : Operating

Company size : 5000 employees

2008 Revenue : $100

Founded : 1999

Website : http://www.aircel.co.in/

Common Job Titles : Manager : 25%

Executive : 7%

Senior Executive : 5%

Head : 2%

General Manager : 2%

Top Schools : Delhi University : 8%

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Kendriya Vidayalaya : 4%

Median age : 31 years

Gender : Male : 87%

Female : 13%

Financial performance

Chennai based Aircel is beginning to play a major role in the financial performance of Malaysia’s Maxis Communications over since it was acquired in March 2006 from C Sivasankaran of Sterling Group.

Aircel has substantially increased its contribution in Maxis’ overall revenue as well as in the EBITDA growth, besides the overall subscriber growth during the first quarter of 2007.

Aircel’s contribution in the Maxis overall revenue in the first quarter has gone up sharply to 15% as against 10% in the previous quarters, while the contribution of EBITDA went upto 9% as against 7% a few quarters ago, Maxis said in a communication to investors recently.

In value, Aircel contributed around Rs 390 crore to the group’s turnover of Rs 2600 crore as against Rs 38 crore i.e. more than 10 times over the previous quarter.

Similarly, Aircel’s contribution on EBITDA was around Rs 122 crore as against group’s EBITDA of Rs 1300 crore, Maxis pointed out. The Indian arm was key to this increase in the group’s both revenue and EBITDA.

This was possible as the subscriber base of Aircel has more than doubled to 5.5 million as of March 2007 as compared to 2.6 million a year back, taking Maxis’ total subscriber

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base to 14 million during the quarter. Aircel managed to retain its market share in Chennai and Tamilnadu with 26% and 29% respectively.

In the other five circles the company’s market share rose from 9.3% to 11% in the current quarter. In the last quarter under review alone Aircel has gained 1 million subscribers, Maxis said.

GTR TNFRA, ESSAR IN RACE FOR AIRCEL TOWER ASSETS

Three major telecom companies have joined the race to acquire GSM service provider Aircel Cellular’s passive telecom infrastructure, valued at around $2.5 billion.

Essar Infratel has expressed its interest in acquiring Aircel’s tower portfolio, while Wireless Tata Telecom Infrastructure Ltd (WTTIL) and GTL Infrastructure are in advanced stages.

WTTIL is a Tata Teleservices Ltd (TTSL) subsidiary in which Quippo Telecom Infrastructure, the telecom tower subsidiary of SREI Infrastructure Finance, has merged its over 5,000 towers. Under the merger terms, the promoters of Quippo would hold a 49 per cent in the merged entity. GTL Infrastructure is an independent telecom tower company.

When asked, Quippo Group Vice-Chairman and Managing Director Sunil Kanoria confirmed the development. “We had submitted a non-bidding bid for Aircel’s tower business, and now have begun due diligence procedures. We expect to complete the procedures in the next couple of weeks,” he said.

The three companies are joining others, including NYSE-listed American Towers, Bharti Infratel and Crown Castle, who had earlier shown interest in Aircel’s telecom tower operations.

Aircel Cellular, in which Malaysia's Maxis holds a 74 per cent stake, was looking at either hiving or selling off its towers, so as to become asset-light and concentrate on its

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telecom services. The company has over 11,500 towers in the southern and north-eastern circles.

PERSONALITIES CONNECTED WITH AIRCEL

Vodafone BSNL Reliance

Bharti Airtel Idea Cellular Gaganjeet Bhullar

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Digvijay Singh DLF Vijay Kumar

Jyoti Randhawa BlackBerry Shiv Kapur

Unitech Tata Indicom TV18

Anil Ambani Country Club Om Prakash

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AIRCEL IS MIXING UP MARKETING WITH CORPORATE SOCIAL RESPONSIBILITY

Aircel Conferred with Excellence in Marketing

Mr. Gurdeep Singh, COO, Aircel Limited, Mr. Siddharth Behura, Secretary, DoT and Mr. Gurudas Kamat, Minister of State, Communications and IT

Aircel India’s fifth largest GSM mobile service provider announced that it has been honored with National Telecom Award 2009 for Excellence in Marketing of New Telecom Service. The Award was presented to Aircel by the Hon’ble Minister of State Communications and IT, Mr. Gurudas Kamat.

Mr. Gurdeep Singh COO, Aircel Limited received the award and commented, “We really feel honored to have been chosen for the award and thank CMAI INFOCOM and respected jury for this recognition. This award means a lot to us as this acknowledges our Pan India Presence and further encourages us to become a Mass Iconic Brand that truly believes in earning for itself a satisfied customer base, proud employees and competition that respects us.”

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Aircel, a part of Maxis Communications Berhad, Malaysia, is India’s fifth largest GSM mobile service provider with a subscriber base of over 22 million and is the fastest growing mobile operator in the country.

Aircel launched its GSM Mobile Services in 8 circles this year. Aircel offers Innovative telecom service and Pocket Internet is a live example that enables the Aircel subscribers to connect to the Internet with just the click of a button and offers unlimited browsing, dialer tunes, games, wall papers etc.

Aircel is also associated with the IPL, as it is the sole sponsor of the Chennai Super Kings team. Aircel is on its way up as it offers fresh networks, simplified tariff plans, refreshing value added and customer services.

TYPES OF BUDGET USED IN AIRCEL

Sales Budget

Revenue Budget

Expenditure Budget Administration Budget Advertising and Promotion Budget Other Budget

Capital Expenditure Budget

What is Budget?

A budget is a short-term financial plan which acts as a guide to achieve the pre-determined goals.

Who makes the Budget?

In every organization, there is a separate budgeting team under the treasury department. It makes budget with the help of following things:

Forecasting method Past data

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Future market conditions Analyzing government policies, regulations

Method of Budget

Fixed: In this type of budget, the level of activity is already fixed and there is no chance of increase or decrease in the level of activity.

Flexible: In this type of budget, the level of activity is not fixed. Or in other words, it varies upon the level of activity which can increase or decrease the budget amount with the change in the level of activity.

OBJECTIVES

Primary objective

The main objective of filed survey during the project was to find out the market share of the Aircel.

The main objective of research was to identify potential dealer and development of these dealers. So Aircel can make them their direct dealer.

Find out the problem faced by the dealer in sales and the distribution.

Secondary objective

The Objective was to find out that how far the exhibitions are helpful in branding.

To enhances the knowledge about the marketing and branding activity.

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RESEARCH METHODOLOGY

Introduction

Research methodology is considered as the nerve of the project. Without a proper well-organized research plan, it is impossible to complete the project and reach to any conclusion. Research methodology is the way to systematically solve the research problem. Research methodology not only talks of the methods but also logic behind the methods used in the context of a research study and it explains why a particular method has been used in the preference of the other methods Research design.

RESEARCH DESIGN

A research design is a framework for conducting the marketing research project. It details the procedure necessary for obtaining the required information, and its purpose is to design a study that will test the hypothesis of interest, determine possible answers to research questions and provide the information needed for decision making. Formulating the research design involves the following steps:-

(a) TYPE OF RESEARCH DESIGN:

Descriptive Research.

We are using the descriptive research as we know the problem and by using this type of research we are able to get information regarding the attitude of Aircel customers towards

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dialer tune. These 6 W’s will help us to know the attitude of Aircel customers towards dialer tune:

Q1. Who are the people that are using or not using dialer tune?

Q2.What is the satisfaction level of Aircel customers towards the dialer

tune service?

Q3 Why Aircel customers are away from dialer tune?

Q4 When and how frequently customers change dialer tune?

Q5 Where the respondents should be contacted to obtain the required

Information?

Q6 In what way are we going to obtain information from the

Customers?

DATA COLLECTION INSTRUMENTS

As far as research methodology is concerned the data can be collected in only two forms i.e. –

Primary Data, and Secondary Data

In this research work secondary data has been used.

SECONDARY DATA

In research, secondary data is data collected and possibly processed by people other than the researchers in question common sources in secondary data for social include-

Census, Large surveys and Organization records

In sociology, Primary data is that data which you have collected yourself, and Secondary data is which you have gathered from primary sources to create new researches in terms of historical researches; these two terms have different meanings.

Primary sources: These sources are problem in hand sources such as- interviews

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Secondary sources: These sources are those sources in which we get information from indirect way. Example - magazines, journals.

SECONDARY DATA ANALYSIS

There are two different types of sources that need to be established in order to conduct a good analysis. The first type is primary source which is the initial material that is collected during the research processes. Primary data is the data that the researcher is collecting themselves using methods such as-

Surveys, Direct Observations, Interviews, as well as ODS (Objective Data Sources)

Primary data is reliable way to collect data because the researcher will know where it came from and how it was collected and analyzed since they did it themselves.

Secondary sources on the other hand, sources that are based upon the data that was collected from the primary source. Secondary take the role of analyzing, explaining and combining, the information from the primary source with the additional information. Secondary data annalysis is commonly known as second hand analysis. It is simply the analysis of pre-existing data in different way or to answer to different question than originally intended.

Secondary data annalysis utilizes the data that was collected by someone else in order to further a study that you are interested in completing common sources of secondary data are social science survey and data from government agencies, including-

The bureau of census, The bureau of labor statistics & Various other agencies.

The data collected is most often collected via survey research methods. Data from experimental studies may be used.

SOURCES OF SECONDARY DATA

Sources of secondary data may be classified into quantitative and qualitative structures. - Examples of qualitative sources are-

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Biographies, Memos, Newspaper, etc.

Today with the aid of internet capabilities thousands of large scale data sets are at the click of the mouse for secondary data analyst. Globally there are many sources available. These sources can arrive from the data arranged by Governmental 7 Private Organizations, to data collected by any social researchers. Secondary data analysis is a growing as a research tool in a modern day society. Social scientist have the opportunity to explore massive amount of secondary data are vast, yet there are some concrete sources in need of mention.

QUESTIONNAIRE DESIGN

From basic aspects of measurement and meaning, we proceed to their application in designing the instruments for seeking and recording data. Data may be obtained by either observing or asking for them, or forms are needed for field used in observation and interviewing. The accuracy and relevancy of the data gathered depend heavily on the questionnaire.

Function of questionnaires

Questionnaire is simply a formalized schedule to obtain and record specified and relevant information with tolerable accuracy and completeness. In other words, it directs the questioning process and promotes clear and proper recording.

Research limitations:

One must be aware of these limitations in advance so that one is clear about what research can and cannot do:

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First, research is not totally based on correct data because sources of information are different.

PRESENTATION AND ANALYSIS

QUESTIONNAIRE

PERSONAL DETAILS

1) Name:2) Age:3) Gender:4) Address:5) Contact Number:6) Phone/Internet is used for following purpose: a) Business b) Official c) Personal

Q1. Which network do you use?1). Aircel2). Idea3). BSNL

Q2. Are you satisfied with the performance AIRCEL network?1). Good2). Average

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3). Bad

Q3. Are you satisfied with the customer care of AIRCEL?1). Good2). Average3). Bad

Q4. Are you satisfied with the network speed?1). Good2). Average3). Bad

Q4. How is the connectivity of AIRCEL?1). Good2). Average3). Bad

Q5. Are the call rates are cheaper than other network?1). Good2). Average3). Bad

Q6. Do you find this AIRCEL SIM cards available easily?1). Yes2). No

Q7. Do you find recharge coupons available at places easily?1). Yes2). No

Q8. How would like to scale overall AIRCEL network?1). Good2). Average3). Bad

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BRAND COMPARISON

Aircel45%

Idea35%

BSNL20%

Aircel Idea BSNL

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CUSTOMER SATISFACTION - NETWORK

Good50%

Average40%

Bad10%

Good Average Bad

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CUSTOMER RESPONSE - CALL RATES

Good60%

Average35%

Bad5%

Good Average Bad

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AVAILABILITY - SIM CARDS

Yes90%

No10%

Yes No

LIMITATION

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some dissatisfaction among retailers causes due to

Distributer.

Distributors are not promissory to the retailers and

Sometimes, they hide the related information

FOS behaviour is not seen good

Decrease the network range upto 1.5kms along the

Border regions of the rural market

Small inspection done by the company

Less security for the customers and the retailers

Customer care response is not so good.

RECOMMENDATIONS AND SUGGESTIONS

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Aircel should improve its network services.

More detailed customaries service is to be provided.

The training in shop demonstration should be given at frequent time interval and feed back should be considered positively.

Aircel should try new dealer who have the potential. So they can target more market.

The marketing managers should make better relations with dealers and reputation of the company.

Customer considers quality as their first preference, so the company should give more stress on this.

The switching of customer from Aircel to other connections is due to the bed after sell service in shop.

Company should also cater to the needs of sub dealers as some of the sub dealers have potential of high sales.

CONCLUSION

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Customer wants a good network service but it is average.

It is affordable and having comparatives prices in the Market.

It is good in customer care support.

Most of the customers preferred low call rate in their connection.

Most of the Aircel customers are influenced by advertisement.

It is good in arbun but very weak in rural areas.

Overall, the company gets average rating in the Market.

BIBLIOGRAPHY

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Reference Website

www.aircel.com www.aircel.co.in www.zippack.com www.wikipedia.org

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