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INTEGRATED INSTITUTE OF

LEARNING AND MANAGEMENT(GSM)- NOIDA

SUBMITTED TO :-

Mr. Manu Sirohi

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STUDY OF TELECOM SECTOR

GROUP MEMBERS

AMAN CHAWLA

LALIT MALHOTRA

VIVEK NAGPAL

NAVEEN KUMAR

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TELECOM OPERATORS COVERED

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SURVEY AREAS

TILAK NAGAR UTTAM NAGAR

JANAK PURI ROHINI

HARI NAGAR PITAM PURARAJOURI GARDEN PASCHIM VIHAR

RAMESH NAGAR KINGWAY CAMP

MOTI NAGAR SUBHASH NAGARKIRTI NAGAR

KAROL BAGH

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COMPANY PROFILE

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COMPANY PROFILE

AIRCEL LIMITED

TYPE PR

IVATEINDUSTRY TELECOMMUNICATION

FOUNDED 1999

HEADQUARTER GURGAON

KEY PEOPLE Mr.GURDEEP SINGH COO

PRODUCTS MOBILE

TELECOMMUNICATION OPERATOR

PARENT MAXIS COMMUNICATION (74%)

APOLLO HOSPITAL (26%)

WEBSITE Aircel.com

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ABOUT THE PROJECT

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The survey was conducted on behalf of Aircel in the area of WestDelhi and North Delhi in order to study the telecom sector .

A Sample of about 500 retailers, all around in West Delhi and North

Delhi were visited and asked several questions from retailers i.e.

what they think about the telecom sector and there opinion

regarding each telecom sector.

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OBSERVATION

Two key players in the market VODAFONE and AIRTEL .

AIRCEL customers stick to it for longer period of time

AIRCEL gives better retailer margin on its recharge .

According to retailer FRC of AIRCEL is higher than othertelecom sector.

In Karol Bagh area customer demand I PHONE,SAMSUNG GALAXY, I phone Accessories , lava andmicromax.

In north campus area students demand for cheaper std

call rate (Bihar and North east )

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NEED

YOUTH HOUSEWIFE SENIOR

CITIZEN SME/SOHO LABOUR

TR

ADER

SMSBENEFIT

FULLTALKTIME

FULLTALKTIME

SMSBENEFIT

STDCALLRATE

REDUCER

FULLTALKTIME

PACKET

DATA

RATE

REDUCER

BHAJAN

SONGS

FULL TALK

TIME

RATEREDUCER

BEAUTYPRODUCT

NIGHTPLAN

LIVEASTROLO

GYLIVECOUNCELING

COOKINGTIPS

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Recommendation and

conclusion In order to capture market , Aircel must

increase its visibility through Banners,

Danglers etc. Facility for tower sharing to ensure network

at maximum possible places.

Different promotion and recharge scheme toattract more customers.

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Limitation

Uncooperativeness by respondent

Poor brand visibility of AIRCEL.

Time constraint. Difficult to understand plan of AIRCEL

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SWOT ANALYSIS OF AIRCEL

STRENGTH

Good customer care

service Internet service

Recharge margin

Tie up all major handset manufacturers

WEAKNESS

Late entry in market

FOS not available

Less brand visibility

Less network tower

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Cont.

OPPORTUNITY

Gather larger market

Inclination of peopletowards GSM

Costly internet serviceprovide by nearest

competitor

THREATS

3G service

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SWOT ANALYSIS

STRENGTH

Mobile number

portability Reduction in mobile

termination charges

Easily availability of

recharge coupons

Liberalisation effort bygovernment

WEAKNESS

Network problem

Late adoption oftechnology (3G)

Most competitivemarket

Difficult to enter

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Cont.

OPPORTUNITY

3G Telecom service and

4G service VAS

THREAT

Partiality on part of the

govt. Declining average

revenue per user

Content piracy

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THANK YOU