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TRAINING REPORT

ON

CUSTOMER SATISFACTION AT

RELIANCE

Submitted to:

MAHARASHI DAYANAND UNIVERSITY, ROHTAK

In partial fulfillment of the requirements

For the award of the Degree of

BACHELOR OF BUSINESS ADMINISTRATION

(INDUSTRY INTEGRATED)

(IIIrd Sem.)

Submitted by:

Anurag KumarReg. No. 1073900476

Roll. No. 1090110476

JAGANNATH INSTITUTE OF MANAGEMENT AND

SCIENCE34, Ring road, Lajpat Nagar-IV, New Delhi-11024

Nov., 2011


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Student Declaration

I, hereby declare that the Training Report concluded at Reliance communications. Ltd. Under

the guidance of Mr. Rajeev Singh Submitted for the award of Degree of Bachelor of Business

Administration (Industry Integrated) to Maharshi Dayanand University, Rohtak

The project report embodies the result of original work and studies carried out by me and the

content of the project do not from the basis for the award of any other degree to me or to

anybody else.

(Signature)

Anurag Kumar

Roll No1090110476

Date


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CERTIFICATE

This is to Certify that Anurag Kumar has prepared a project report on the title

CUSTOMER SATISFACTION AT RELIANCE for the partial

fulfillment of Degree of Bachelor of Business Administration from Maharshi

Dayanand Univeristy Rohtak.

To the best of my knowledge the matter presented in project report is

satisfactory and we wish her/ him success in her/his future endeavor.

Signature

(Mr. Rajeev Singh)


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ACKNOWLEDGEMENT

First of all I would like to thank the Management at Reliance webworld Meerut for giving me

the opportunity to do my project training in their esteemed organization.

I am highly obliged to Mr. Saurabh Wadhawa (CSD Head) and Mr. Anil Kumar Sr.

Executive (Reliance, Meerut) for granting me to undertake my training at Meerut Office.

I express my thanks to all Sales Managers under whose able guidance and direction, I was

able to give shape to my training. Their constant review and excellent suggestions throughout

the project are highly commendable.

I express my thanks to Miss Nishi Agarwal Faculty.

My heartfelt thanks go to all the executives who helped me gain knowledge about the actual

working and the processes involved in various departments.

(Signature)

Anurag Kumar

Roll No1090110476


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TABLE OF CONTENTS

Company Certificate

College Certificate

Declaration

Guide Certificate

Acknowledgement

Executive Summary

01 Company Profile 01

02 SWOT Analysis 13

03 Research Methodology 22

04 Objectives 27

05 Data analysis 29

06 Finding 45

07 Suggestion 48

08 Conclusion 52

09 Bibliography 54

19 Annexure 55


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TABLE OF CONTENTS

01 Executive summary 05

02 History of Telecom Industry 07

03 Overview of Indian Telecom Industry 14

04 Telecom Industry in India 16

05 Company Profile 31

06 Products 45

07 Literature Review 51

08 Importance of the Study 67

09 Consumer Behavior Theory 71

10 SWOT Analysis of Aircel 80

11 Research Methodology 86

12 Limitation 91

13 Data Analysis 92

14 Conclusion 103

15 Suggestions 104

16 Bibliography 105

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