Alpsp conference 2012 - Key takeaways

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    11-May-2015

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My key takeaways from this year's annual conference.

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<ul><li>1.ALPSP Annual Conference 2012 Key takeaways Bernie FolanLos Angeles | London | New DelhiSingapore | Washington DC</li></ul> <p>2. Forty years on in scholarly publishing...1. Know your customers well2. Avoid cases that invoke the law3. One-way communication between stakeholders is doomed4. Always consider alternative scenarios5. Be open to new approaches6. Diversify revenue streams Measuring the Unmeasurable Los Angeles | London | New DelhiSingapore | Washington DC 3. Information Industry: $462 billion, 2011Source: OutsellMeasuring the UnmeasurableLos Angeles | London | New DelhiSingapore | Washington DC 4. Global, technological &amp; social newsimpacting future of publishing Mobile, Social, and the Rise of GAFA Big Data and Extreme Analytics Focused Scale M&amp;A, and Convergence, Aggregation Fun, Gamification, Philanthropy Human Assistance Service and Culture Sales 2.0 Open vs. Closed Measuring the Unmeasurable Los Angeles | London | New DelhiSingapore | Washington DC 5. Mobile, Social, and the Rise of GAFA ~25% of waking hours are spent on mobile devices Source: Outsell, Inc.Measuring the Unmeasurable Los Angeles | London | New Delhi Singapore | Washington DC 6. Fun &amp; Gamification Measuring the Unmeasurable Los Angeles | London | New DelhiSingapore | Washington DC 7. Moving from product-centric to service-focused. Publisher strategies should include: In-depth understanding of user workflows (criticalto adding value) Building a mobile strategy Simplifying users lives Getting closer to end-users Re-aligning the sales and marketing organization Avoid disrupting their own marketsMeasuring the Unmeasurable Los Angeles | London | New Delhi Singapore | Washington DC 8. Global Picture Consortial and library Ireland: dire China: selective Australia: mandates for Ebook purchasing based on FTE not previous pricing. India: no slow down. Huge investment in education. New consortia appearing. Middle East: increased spending on research. Newer (less penetrated) consortia proceeding cautiously and in increments (Mexico, Japan) Renewals still strong / Consortia purchasing model still healthyMeasuring the Unmeasurable Los Angeles | London | New Delhi Singapore | Washington DC 9. Outsider view (BBC digital content) step away from your content. youre in thebusiness of insight NOT journals. Set KPIs at start &amp; track elements that affect them. BBC learned cant be everywhere so partner withstart-ups who understand Fold It science puzzles tosolve problems.Measuring the UnmeasurableLos Angeles | London | New DelhiSingapore | Washington DC 10. Key change areas over next 15 years:summarising panel debate Finch will be important in (finally) getting policy ball rolling Academic Spring contributed to momentum building on OA. "Academics will still give 1st born to get published inNature." Variable levels of knowledge with authors about OA Frustration with slow pace of publishing, peer review, etc -just want to publish and move on to next Insts dont know enough about output. OA debate: beenbloody, but enjoyable, at times.Measuring the UnmeasurableLos Angeles | London | New DelhiSingapore | Washington DC </p>