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reputation +communication +information technology +digital economy
altaMediainovaçãoIntangible Assets
Valuation
difficulties to identify the most relevant content for each
operationsocial media monitoring
focusing relationship (low capacity to follow influencers
and publishers)
news viewed without relevant details
impossibility to offer customized digests for
each executive
daily digests, hours after news have been
published
esteemed audiences based reports misses
accuracy
Most used solutions
are inefficient
monthly delivered trends analysis
keep applying old-fashion “monetized”
metrics
focus on image regardless the relation
Reputation & Valuationlow capacity of real-time reaction to
mitigate risks
support tool to implement reputation
performance and brand care reward policies
trends interpretation in real-time most relevant news,
vehicles, authors, related to each product line or
segment
great accuracy on estimating audience for
each content
Ideal Solutionindexes combine quali-
quanti analysis sensible to the brand messages
intuitive dashboardswith decisive informations
image risk on media analysis
All on & off-line indexes reunited in a same platform
analyzes media from a business strategy point of
view
altaMediainovação
Client Business
Automation & intelligence
(cognitive, semantics, natural language,
artificial intelligence)
Content Memory & Semantics Learning Libraries
Real-Time
altaMedia
Innovative Differentials
Most relevant influencers,
vehicles, subjects
Most relevant contents
Brand strategic messages
Positive reputation
factors
Risk factors
altaMediainovaçãoStrong alignment to the
client strategy
real-time monitoring
immediate impact evaluation
business view news organization
Delivers the right information to
who needs, how needs, when needs
image risk view
identifies supporters and detractors
extract performance indexes
Simplified analysis, visual, intuitive | mobile, 24h
faster and more efficient feed then
altaMedia
Real-Time Dashboards
Dashboard
Summary Feed
PerformanceMedia
Image Risk
altaSocialaltaNews
Customized digests and
alerts
Real-time hashtags monitoring in several social media
altaMediainovaçãoCorporate Platform
Different View for Different Competences
altaMedia Rating
Audience | pageviews
Vehicle strategic relevance
Regional media
ponderation
Highlights, time,
duration, author,
visibility etc.
Positioning message
Risk factors (probability x
severity)?
Pros and Cons
Principles
Companies build their reputation, but media
Be proactive and positive with your
brand
Use effective and convincing indexes
Brand performance status must be
transparent to the internal staff
Real-time monitor influencers: influence
them and be influenced in return
On crisis, act previously, precisely
and fast
Team
Claudio CardosoPost-PhD Communications
Marketing Strategist & Products Development
Laryne NascimentoMBA Communication
Operations
Elizabeth FreitasPhD Business
Administration & Finances
Cassio LehmannMBA Business
Marketing & Commercial
