ANR Communications Contest Ace it in 2014

Components of the Contest Writing

Press Release News Story Feature Story

Graphic Design Web Newsletter Flier

Electronic Media Blog Social Media Audio/Video

AP Style Quiz

Editing Quiz

Writing – Press Release Target 200 to 300 words Page numbers in top right hand corner Contact information – Top of Page Starts with City and State

i.e., East Lansing, Mich. End release with ### Lead (Pick one: who, what, when, where) Summary 1 to 2 quotes Additional information Boilerplate (basic information about the

organization and where you find more information

AP Style

Writing – News Story Minimum 250 words Headline Inverted pyramid Include City and State

East Lansing, Mich. – Lead – direct, fun, catchy

(Choose One: who, what, when, where, why, how) Nut Graph

This should answer the readers questions Quotes

“I am proud to help the FFA program,” said Dave Wyrick, State FFA Association Director, “it is an incredibly rewarding program.”

Additional supporting information Final paragraph ties back to lead AP

Style

Writing – Feature Story In-depth personal look at a topic Have depth and are designed to get a reaction

Human Interest, Profiles, Behind the Scene, Seasonal or How-To

Not Opinion or Creative Writing – Still Factual Variety of Styles

Inner story and outer story Narrative, news, narrative Flashback, dramatic moment, etc.

Typically 500-1,000 words Still must cover: who, what, why, when, where

AP Style

Graphic Design – Newsletter/ Flier Adobe InDesign – Save to PDF CRAP Model: Contrast, Repetition, Alignment, Proximity 2 page layout – feature story – Newsletter 1 Page Layout Flier – more promotion

Headline, reporter byline, photos with captions, pull quote, graphic and text holders

Create a chart from data in presentation Photo Editing

Cropping, Resizing 3 Reasons why selected photo

Focus, divided in 1/3’s, overview, dimension Communicate message

Caption writing Grammar, brevity, clarity, creativity

Photo Tips

Mock up -Newsletter

..", comes from a line in section 1.10.32.

Headline Goes Here around the pictures

What is Lorem Ipsum?Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.Why do we use it?It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.Where can I get some?There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).  Where does it come from?Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.Where can I get some?There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

By: FFA Officer

Cutline here

Pull Quote

Mock Up Flier Headline Goes Here around the pictures

What is Lorem Ipsum?Lorem Ipsum • is simply dummy text of the

printing and typesetting industry.

• Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

• It has survived not • only five centuries, • but also the leap into

electronic typesetting, remaining essentially unchanged.

New Title Lorem Ipsum • is simply dummy text of the

printing and typesetting industry.

• Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic

typesetting, remaining essentially unchanged.

For more information contact: Link:

Disclaimer,etc.

Graphic Design - Website Adobe Dreamweaver Designed for the speaker’s organization Minimum two page design Include 5 hyper links (internal and

external) Banners (headers) Background color/ logos Contact information (email) Photos (2)

Website Example

Electronic Media - Blog Post Often (Simulation – Create plan of 5-7 posts

you would write about and complete one) Fun Headlines, Written in first person, create a tone that

matches the way you speak Select a theme Between 200 and 300 words Includes pictures (2) or video Multiple links to sources or other information (5) Avoid jargon and clichés Invite comments, be sure to respond to

comments

Sample Blogs http://celestelaurent.com/ http://agricultureproud.com/ http://jeansboots.blogspot.com/ http://

proudtodairy.ning.com/profiles/blog/list?user=0dije8l9tfwzh

Electronic Media – Social Media Purpose Type of social media to be used Content of pages Key messages Frequency of posts Plan to gain followers Other considerations Link to National Example

Electronic Media – Video/Audio Story should run from 90 seconds to 2 minutes Write accurately and impartially Short sentences (less than 18 words) Write how it is spoken Don’t use “I” or “we” Avoid words that are hard to say Set the Scene with words or visuals Use Active Verbs Use repetition Cover: who, what, when, where, why, how Images should help illustrate the 5 w’s and 1 h

Video and Audio Clips Michigan Farm Radio Network http://www.youtube.com/watch?v=_

Z4f900KmRk&feature=youtu.be

AP Style and Editing https://

www.ffa.org/documents/cde_agcomm_resources.pdf Capitalize only formal titles

when using a name Do not use courtesy titles Spell out numbers under 10 Write out number if starts

sentence State abbreviations – unique

Sam

ple

For G

roup

Sam

ple

For G

roup

Sam

ple

For G

roup

PracticumsCreate something from what you learned today

Please select the practicum you are least familiar with: News Story Press Release Newsletter Website Blog Social Media Campaign Video Audio

Questions!

Data for your Newsletter, Website, Blog, Video

Photos

Quotes “It’s pretty frustrating,” Kisst says he’s losing money, not making it. “Last year was pretty devastating. A dairy like ours

lost in the seven figures,” said Kisst. “It’s pretty sad when you do everything right [and]

the best you hope to do sometimes is break even,” said Kisst.

“If you are diversified, you can take from one pocket and then put into the other pocket and try to survive refinance things. We have been around awhile, we are pretty strong. I don’t mind working for nothing, but I don’t wan’t to pay to go to work,” said Kisst.

What Materials Posted Locally Would be Helpful to you? More Sample AP and Editing Tests? Samples of Good Practicums? This Presentation? Links to the National Files that are

Helpful? Links to other resources? Just like Nationals the practicums that

will be used at State will be posted