AP-003-078

Name Change of the Collins School of Hospitality Management

Background-1

• Collins School is unique within the CSU System.• Collins School is a nationally ranked institution.• Collins School offers a Bachelor of Science degree with

different emphases.• The majority of Collins faculty hold doctorate degrees

and offer well over 60 courses of theoretical and practical nature

• Collins School will experience further growth to reach 1200-1500 students during the next two years (by 2011). The Chancellor has identified the School as a major growth program.

• The Collins School is already treated as a college.

Background-2

• A task force was appointed by Interim Dean David Clock in Fall 2006 to study the name change to the Collins College of Hospitality Management.

• The task force consisted of Jon Self, B. J. Bruin, Sandy Kapoor, Ben Dewald, Joe Casey and Ed Merritt (Chair)

The Task force contacted

• Faculty

• Staff

• Students

• Alumni

• Administrators

• Members of the Board of Advisors

Survey Results

• Respondents to the survey overwhelmingly support the name change to the Collins College for Hospitality management.

• Strongly agree 62.2%• Agree 25.6%• Neutral 05.1%• Disagree 05.1%• Strongly disagree 00.6%

• Thus 87.8% of the respondents strongly agreed (62.2%) or agreed (25.6%) with the name change. But the process of was withheld pending the hiring of a permanent dean. Now that Dean Andy Feinstein is on board, the process should move forward, especially since he and the Collins faculty are in full support of the measure.

Concerns

• The school is too small offering only one degree.

• There seems to be no clear purpose for he name change.

• School is under funded and becoming a college might require additional cost.

Reasons Supporting Name Change

• Prestige that college status would provide over school status and would provide enhanced positive communication, marketing, and partnering opportunities both on campus and in the community.

• CSHM is a nationally ranked and therefore major program, especially with expected increase in enrollment.

• Increased ability for faculty and student recruitment.

• Would be a natural progression for the school.

Reasons (cont’d)

• College and the increased size of the program would allow administrative flexibility needed for scheduling classes.

• Provide additional prestige to attract higher caliber students and allow the college to be more selective.

• Necessary in order to expand to serve more students.• Collegiality. If the faculty want the name change, there

are no compelling reasons for us to deny the request. • There is minimal cost for the name change. Cost is only

related to signage and stationary and will be born internally.

Recommendation

• The name change is a purely internal matter pending the approval of the Academic Senate and other consultative bodies on campus, such as the Deans’ Council.

• The AP discussed the concerns and the benefits and found that the benefits far outweigh the concerns and therefore recommends approval of the name change.