WWW- World Wide Web

XML – Extensive Markup Language

3D – Three Dimensional

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APPENDICES

APPENDIX – 1

Questionnaire – I

For Customer

NOTE: The Researcher is aware that today, Internet advertising is growing to be a

powerful tool for publicizing / advertising products and services. The Researcher is an

Academician who is interested in surveying the Techno-economical aspects of Web

Advertising and would appreciate your cooperation in responding to this Questionnaire.

The information given by Respondent would be treated as confidential.

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1.Name:

2.Gender:Male

Female

3. Age:

15-20

21-25

26-30

31-35

36-40

41-45

46-50

51 & Above

4. Education:

5.Occupation:

6.Income:

7. What is Your Opinion about Web Ads/Banners?

______________________________________________________________________

______________________________________________________________________

8. How often do you browse the net and for what purpose?

______________________________________________________________________

______________________________________________________________________

9. Have you made any purchase online?

Yes No

If Yes

10. Which type of product (s) do you prefer shopping online?

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_______________________________________________________________

11. Do web ads / banner ads influence purchase you make?

Yes No

If Yes

12. Can you list any three web ads you have found effective?

Thanks a lot.

APPENDIX – 2

Questionnaire II

For Web Advertising Agency

NOTE: The Researcher is aware that today, Internet advertising is growing to be a

powerful tool for publicizing / advertising products and services. The Researcher is an

Academician who is interested in surveying the Techno-economical aspects of Web

Advertising and would appreciate your cooperation in responding to this Questionnaire.

The information given by Respondent would be treated as confidential.

Name Company Email-Id

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1.Since how many year is your organization into Web Advertisement?

2. Which of the following web ads are having more demand?

(Please specify the preferences (1-5) :1-indicate Max)

a) Banner adsb) Pop-up adsc) Sponsorshipsd) Interstitialse) Hyperlinks

3. Which web sites/search engines do you generally display your ads?

YahooGoogleAOLMSNAny Other please specify

4. Please indicate whether the cost varies according to the web sites/ search engines

selected for displaying your ads?

Yes No If yes

please give the pricing package for each of these web sites/search engines.

Sr.no Search engine/web site Name Pricing package1.2.3.4.

5. How many times do you display a particular web ads on the web sites per day?

(Please give the preferences (1-3) 1-indicate max )

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1-5 times6-10 timesabove 10 times

6. What is duration of a web ad?

5 seconds5-10 secondsabove 10 seconds

7. Which software do you use for designing your web ads?

(Please specify % wise usage of software )

Software NameMore than

90%75-90% 60-74%

Less than 60 %

a) Photoshop

b) Flash

c) Dream weaver

d) Banner MaxPro6

e) Wildform SWfx

f) Swift 3D

d) Any other (please specify)

8. Can you please share with us your major clients so that we can do customer satisfaction survey which is the next part of my research work. (Please mentioned at least 2)

a) b)c) d)

9. How do you retain your customer?

____________________________________________________________________

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10.

To check the popularity of web ads I would like to know %increase in revenue through web ads in the last 4 years.

YearRevenue through web ads(in percentage)

2006200520042003

11. Please specify percentage for following product /service area according to number of ads you have designed.

Product/ServiceArea

More than 80%

61-80% 41-60%20-40

%

Less than 20%

none

Real Estate

Finance

Service sector

Education

Computer

Marriage Bureau

Tourism/Hotel Industries

Auto car/ Automotive

Any other (please specify)

12. Will you please list the other companies working in this filed. (web ads)

( Please mentioned at least 1)

a) b)c) d)

Thanks a lot.

APPENDIX – 3

Questionnaire III

214

For Company/Organization

NOTE : The Researcher is aware that today, Internet advertising is growing to be a

powerful tool for publicizing / advertising products and services. The Researcher is an

Academician who is interested in surveying the Techno-economical aspects of Web

Advertising and would appreciate your cooperation in responding to this Questionnaire.

The information given by Respondent would be treated as confidential.

NameCompany

Name

Email-Id

1. Which of the following web ad type you are using for your product?

Banner adsPop-up adsPop-under adsSquare adsInterstitialsSkyscraper

2. What is the size of your web/banner ad?

486 X 60 pixels (Full Banner)120 X 600 pixels (Skyscraper Banner)120 X 240 pixels (Vertical Banner)234 X 60 pixels (Half Banner)125 X 125 pixels (Square Button)120 X 90 pixels (Button 1)120 X 60 pixels (Button 2)88 X 31pixels (Micro Button)

3. What is duration of your advertisement on a web?

5 seconds5-10 secondsabove 10 seconds

4. Are you using web advertisement (or banner ad) for creating brand awareness?

Yes No 5. Where your web/banner ad is displayed?

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On the Top of the pageAt the Bottom of the pageOn the right side of the page

6. Whether the cost of web ad is less than TV ad or any traditional media ad?

Yes No 7. Whether sale of the product increases using web ad?

Yes NoIf yes please specify percentage increase in sale

8. What is CTR (Click Through Rate) for your web ad?

in percentage.

9. On which web sites/ search engines your web/banner ad is displayed?

YahooGoogleAOLMSN

Any otherplease

specify 10. Are you using traditional and web ads both to increase the sale?

Yes No If yes please specify in percentage:

Traditional ads percentageWeb ads percentage

11. Do you change banner/ web ad design frequently?

Yes No If yes:

How frequently you change the design of your web ad?

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WeeklyMonthlyQuartlyYearly

12. How many times in a day your ad is displayed on web?

13. What is duration of your web/banner ad?

14. Are you using images in your web/banner ad?

Yes No 15. Are you using animation in your web/banner ad?

Yes No 16. Are you mentioning your word “Free” or “Click Here” to attract the customer?

Yes No

17. Are you using any audio / video information in your web ad?

Yes No 18. Please mention the name of company who has design your web ad.

19. Please specify estimated cost for this web ad.

20. Whether flash is used in your web ad?

Yes No

Thank You.

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APPENDIX – 4

Sector wise list of company/organization

1. Sector: Real Estate

Sr. No. Company Name1. Aditya Builders 2. Dsk Developers 3. Darode-Jog Properties 4. Gera Developments & Builders 5. Goel Ganga Group 6. Kohinoor Builders 7. Kolte Patil Developers Ltd. 8. Kumar Builders 9. Kunal Group Builders 10. Magar Patta City 11. Malkani Developer 12. Mittal Brothers 13. Omega Promoters Pvt. Ltd 14. Paranjape Schems (P) Ltd 15. Park Street Pimple Pride 16. R K Lunkad Hsg Corporation 17. Rohinton Mehta Constuctions 18. Soul Space Projects Limited19. Venkateshwara Builders

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2.

2.Sector: Finance

3. Sector: Computer

Sr. No. Company Name1. Bajaj Alliance2. SharKhan3. ICICI Bank4. HDFC Bank

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4. Sector: Education

5. Sector: Service Sector

Sr. No. Company Name1. Cybernet.It (P) Ltd 2. Vasu Infotec 3. Net Protector 4. Quick Heal Technologies 5. Laptech Solutions 6. Compu Gallery

Sr. No. Company Name1. Sinhgad Technical Education Society2. Jaywant Shikshan Prasarak Mandal3. National Institute Of Event Management

Sr. No. Company Name1. Naukri.com2. Monster.com3. Suyog Distributors 4. Shriram Trade 5. Puma Stores

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6. Sector: Tourism/Hotel Industries

7. Sector: Auto car/Automotive

8. Sector: Marriage Bureau

Sr. No. Company Name1. Ananda Valley 2. Hotel Phoemix 3. The Corinthians 4. Chokhi Dhani

Sr. No. Company Name1. Maruti 2. Kinetic3. Hero Honda

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APPENDIX – 5

List of Web advertising Agencies

Sr. No. Web advertising agency Address1. Alka Advertising 59/1 Budhwar Point. S Nagar

Pune.

2. Diamond advertisers 76, Patil Plaza, near Mitra

Mandal, Pune -9

3. Fortune Direct 747/46 Same Apt, Near Panchhouse TowerGuruwar Peth 411042

Sr. No. Company Name1. Shaadi.com2. Bharatmatrimony.com3. Jeevansaathi.com

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4. Hostin Services Private Limited

Sneh Centre, 3rd Floor, 1182/2 F.C. RoadOpp. Hotel Lalit Mahal, Shivaji NagarPune, MaharashtraIndia - 411 005

5. Indian Magic Eye 768/1Prabhi Apt., Flat

No.4, PYC Deccan

Gymkhana, Pune -04.

6. Lekha Mudra 2184, Sadashiv Peth,

Kakde Mension, 2nd floor

Opp. Hotel Vishwa,

Pune-30

7. Lexicon Creations A/6 Signet Corner Near Balewadi PhataFront Of Orchid School, Baner 411045

Sr. No. Web advertising agency Address8. Onon Impex Sadashiv Peth,

Pune-411030

9. Suvastu Advertising Sai Nandan Apt Shop No 2, Sinhagad RdNr Pushpak Sweets Anand Nagar – 411051

10. Shree Systems Pvt.Ltd 93/1 Erandawane Pune-

411004

11. Vitamin E 4 Suraj Mansion, Popular Heights RoadGerman Bakery, Koregaon Park, 411001Tel. : 40068770,

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APPENDIX – 6

Testing Hypothesis 1

Step 1: Setting Hypothesis.

H0 Null Hypothesis: 0.90% or more customers have positive attitude towards

Web advertising.

H1 Alternate Hypothesis : <0.90% customers have positive attitude towards

Web advertising.

H0 : p =0.90

H1= p < 0.90 (One tail test as rejection area is towards one side)

Step II: Sample Size n=375 (> 30)

As n > 30, large sample test i.e. Z-test is used.

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Step III: Calculation of S.E. (Standard Error)

S.E=√ pq/n Where p=0.90

q= 1-p = 0.1

S.E. = √ 0.09 / 375 = 0.01549

Step IV: Calculation of Z value.

Z= diff. / S.E. Where diff. = p - observed proportion Z= (0.90 – 0.8853) / 0.01549 = 0.9489

Step V: Comparison:

Table value of Z for one tail test 5% level of significance is 1.64

Step VI: Conclusion:

Calculated Z < Table value of Z hence we accept H0 which means more than 90%

respondents have positive attitude towards Web advertising and hence the hypothesis

is accepted.

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APPENDIX – 7

Testing Hypothesis 4

Step 1: Setting Hypothesis.

H0 Null Hypothesis: 0.90% or more companies/organizations agree that the sale

increases with the help of Web ad.

H1 Alternate Hypothesis: < 0.90% companies/organizations agree that the sale

increases with the help of Web ad.

H0 : p =0.90

H1= p < 0.90 (One tail test as rejection area is towards one side)

Step II: Sample Size n=47 (> 30)

As n > 30, large sample test i.e. Z-test is used.

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Step III: Calculation of S.E. (Standard Error)

S.E=√ pq/n Where p=0.90

q= 1-p = 0.1

S.E. = √ 0.09 / 47 = 0.04375

Step IV: Calculation of Z value.

Z= diff. / S.E. Z= (0.9149 – 0.90) / 0.04375 = 0.34057

Step V: Comparison:

Table value of Z for one tail test 5% level of significance is 1.64

Step VI: Conclusion:

Calculated Z< Table value of Z hence we accept H0 which means more than 90%

respondents agree that sale increases with the help of Web ad and hence the hypothesis

is accepted.

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