“Innovation City: The Operators’ Connected Dreamworld.”

“The GSMA’s Innovation City is where they showcase some of the more progressed and realistic futuristic ideas”

Mobile Marketing

Daily Mirror, UK

Approximately 1/3 of all MWC19 delegates visited Innovation City

1302

Directorand above

30%

AI 5G

50%DecisionMaker

CloudServices

Enterprise & Big Data

C-Level9%

IoT

Demographics

Unique Visitors to Innovation CityPress & Media Media, Industry and VIP Tours

Attendees

4933 360002011 More than2019

730%That’s a increase since 2011

14761 OriginalArticles

Press & Media Attendees

78 On-siteGSMAInteractions

Tours in 2019

Key focus areas

AL JAZEERA CNBC BBCWALL STREET JOURNAL

78 quality media and analyst interviews with

GSMA spokespeople as well as many more ad-hoc press & media

partner interviews and City tours

“As a marketing platform the opportunities GSMA

Innovation City has provided us to carry our messages and promote

our digital services & products to the global

market, press and media are both thrilling and

satisfying.”

VIP & royal visits including: King of Spain, MEPs

& European Commissioners, VIP government

and industry delegations

Ömer Barbaros Yiş, Turkcell CMO

Partner promotion in GSMA’s on-site event print products including Show Daily magazine, conference guide and exhibition catalogue

Press & media campaign led by Weber Shandwick attracting over 100 press & media

6000 printed maps distributed to VIPs & executive delegations listing all partners & demos

MWC19 App & Web marketing including proximity alerts

Exclusive Innovation City marketing through GSMA & MWC digital & social media channels

Promotion in conference including in GSMA Director General’s keynote speech

Mobile World Live TV coverage to >26k hotel rooms, on-site & on-line

MWC Industry Tours, Ministerial Delegations & other VIP Tours

GSMA-led Marketing Campaign

#GSMAInnovationCity

at a Glance“Innovation City has

given us fantastic return on investment

for the many years that we have been a partner, gaining exposure through

global press & media and engaging the best

of MWC.”

61 Innovation City original press articles from on-site GSMA spokesperson interviews with press

& media including: Al Jazeera, BBC, Bloomberg, CNBC, CNN, Fierce Telecom, Financial Times, Forbes, Economic Times, Light Reading, Mail on Sunday, PC Mag, Reuters, Tech Radar, Wall

Street Journal and many more.

Mr Woojong Nam, KT Corporation

“The Innovation City has proven year after year to be an incredible location

for Sierra Wireless to showcase our innovation

and leadership in IoT Solutions with

companies and media from around the world.”

Erin Jones Sierra Wireless

More than 109,000 visitors from over 198 countries and territories attended MWC19 Barcelona, the mobile industry’s premier event.

Over 55 percent of this year’s MWC attendees held senior-level positions, including more than 7,900 CEOs.

More than 2,400 companies showcased the latest technology, products and services across 120,000 net square metres of exhibition and hospitality space at Fira Gran Via.

Innovation City Lead Partners, Past & Present

#GSMAInnovationCity