Aslam Project

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    selling price of Nano CX in Malaysia is RM 13,704 per unit. It is

    estimated that gross profit for the first year would yield xxx, second year

    xxx and third year xxx Estimated monthly instalment payment is xxx for

    seven years period. With this price, the target market is very wide which

    includes those with income RM 2000 per month, students female

    workers and scooters riders

    -

    ..

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    INTRODUCTION TO THE COMPANY

    Tata Motors Limited, formerly known as TELCO (TATA

    ENGINEERING AND LOCOMOTIVE COMPANY), is a multinational corporationheadquartered in Mumbai, India. It is India's largest passenger automobile and

    corporation commercial vehicle manufacturing company. Part of the Tata Group, and

    one of the world's largest manufacturers of commercial vehicles. The OICA ranked it

    as the world's 20th largest automaker, based on figures for 2006

    Tata Motors was established in 1945, when the company began manufacturing

    locomotives. The company manufactured its first commercial vehicle in 1954 in a

    collaboration with Daimler Benz AG, which ended in 1969 Tata Motors was listed on

    the NYSE in 2004, and in 2005 it was- ranked among the top 10 corporations in India

    with an annual revenue exceeding INR 320 billion. In 2004, it bought Daewoo's truck

    manufacturing unit, now known as Tata Daewoo Commercial Vehicle, in South

    Korea. It also, acquired a 21% stake in Hispano Carrocera SA giving it controlling

    rights in the company. Tata Motors launched the Tata Nano, noted for its Rs100,000

    price-tag, in January 2008.

    In March 2008, it finalized a deal with Ford Motor Company to acquire their British

    Jaguar Land Rover (JLR) business, which also includes the Rover, Daimler and

    Lanchester brand names. The purchase was completed on 2 June 2008 Tata Motors

    has its manufacturing base in Jamshedpur, Pantnagar, Lucknow, Ahmedabad and

    Pune.

    1. History

    [1]

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    Tata Motors launches its first truck in collaboration with Mercedes-Benz.Tata Motors

    is a part of the Tata and Sons Group, founded by Jamshedji Nussarwanji Tata and J

    Baker. The company was established in 1945 as a locomotive manufacturing unit

    and later expanded its operations to commercial vehicle sector in 1954 after forming

    a joint venture with Daimler-Benz AG of Germany.

    Various Products of TATA Motors

    [1] Passenger cars and utility vehicles

    Tata Indigo SW

    Tata Sierra

    [2]

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    Tata Estate

    Tata Sumo/ Spacio

    Tata Safari

    Tata Indica

    Tata Indigo

    Tata Indigo Marina

    Tata Winger

    Tata Nano (3RD March 2009)

    Tata Xenon XT

    Tata Xover(2009)

    [2] Concept vehicles

    Tata Cliffrider

    2000 Aria Roadster

    2001 Aria Coupe

    2002 Tata Indica

    2002 Tata Indiva

    2004 Tata Indigo Advent

    2005 Tata Xover

    2006 Tata Cliffrider

    2007 Tata Elegante

    2009 Tata Prima

    [3] Commercial vehicles

    [3]

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    Tata 1616 Starbus

    Tata Marcopolo Buses in the Delhi BRT .

    Tata Star Bus in Nagpur, Maharashtra. Tata Low Floor Buses are also used by

    administrations in Delhi, Mumbai, Pune, Udaipur and Indore

    Tata Ace

    Tata TL/ Telcoline /207 DI Pickup Truck

    Tata 407 Ex and Ex2

    Tata 709 Ex

    Tata 809 Ex and Ex2

    Tata 909 Ex and Ex2

    [4]

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    Tata 1109 (Intermediate truck)

    Tata 1510/1512 (Medium bus)

    Tata 1610/1616 (Heavy bus)

    Tata 1613/1615 (Medium truck)

    Tata 2515/2516 (Medium truck)

    Tata Starbus (Medium Bus)

    Tata Globus (Low Floor Bus)

    Tata Marcopolo Bus (Low Floor Bus)

    Tata 3015 (Heavy truck)

    Tata 3118 (Heavy truck) (8X2)

    Tata 3516 (Heavy truck)

    Tata 4923 (Ultra-Heavy truck) (6X4)

    Tata Novus (Heavy truck designed by Tata Daewoo)

    [4] Military vehicles

    Tata LSV (Light Specialist Vehicle)

    Tata 2 Stretcher Ambulance

    Tata 407 Troop Carrier, available in hard top, soft top, 4x4, and 4x2 versions

    Tata LPTA 713 TC (4x4)

    Tata LPT 709 E

    Tata SD 1015 TC (4x4)

    Tata LPTA 1615 TC (4x4)

    Tata LPTA 1621 TC (6x6)

    Tata LPTA 1615 T

    [5]

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    Introduction to the TATA NANO

    The Tata Nano is a proposed city car debuted by India's Tata Motors at the 9th

    annual Auto Expo on January 10, 2008 at Pragati Maidan in New Delhi, India.

    Called the peoples carin Tata's promotional material, it was projected to be the

    least expensive production car in the world. The standard version of the Nano is

    projected to sell for Rs. 100,000 (approximately US $2500, GBP 1277, or 1700) ,

    not including fees or delivery. Newsweek identifies the Nano as a part of a "new

    breed of 21st-century cars" that embody "a contrarian philosophy of smaller,lighter, cheaper" and portend a new era in inexpensive personal transportation

    and potentially, "global gridlock". The Wall Street Journal confirms a global trend

    toward small cars, led by the Nano.

    The prefix "Nano" derives from the Greek root 'nanos', meaning dwarf as with

    nanometer. "Nano" also means "small" in Gujarati, the native language of the

    Tata family, founders of the Tata Group.

    History and conception

    The project to create a 1 lakh (1 lakh = 100000 rupees) car began in 2003, under the

    Chairman of Tata Motors, Ratan Tata. The strategy behind the project was the awareness of

    the number of Indian families who had two wheeled transport, but couldn't afford a four

    wheel car, and was based on the company's success in producing the low cost 4 wheeledAce truck in May 2005.

    The Nano was unveiled at the 2008 New Delhi Auto Expo.

    Industry convention was that a reliable car couldn't be made at such a low price,

    so initial media speculation was that the car would be a simple four-wheeled auto

    rickshaw. However, The Times of India reported that the vehicle is "a properly

    designed and built car". The Chairman is reported to have said, "It is not a car

    with plastic curtains or no roof it's a real car." During development the

    [6]

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    company reinvented and minimized the manufacturing process, brought in

    innovative product design, and asked component manufacturers to look

    at current work and design approaches in a different perspective to produce logical

    and simple solutions. The car was designed at Italy's Institute of Development inAutomotive Engineering, with Ratan Tata ordering certain changes during the

    process, such as reducing the number of windscreen wipers from two to one.

    Financial projection:

    Tata initially targeted the vehicle as "the least expensive production carin the world"

    aiming for a starting price of 100,000 rupees or approximately $2300 US despite

    rapidly rising material prices. Tata Motors has been able to cut down the cost of the

    car by making things smaller and lighter, doing away with superficial parts and

    changing material wherever possible. Tata Motors company had received lakhs of

    enquiries through the internet for the Nano.

    Tata Motors intends to open bookings for the car three months from now. Tata

    Motors plans to produce 2,50,000 Tata Nano Cars in the first phase and add

    1,00,000 in the second phase, taking the total production capacity to 3,50,000 cars

    probably by the end the next financial year

    As of August, 2008 material costs have risen from 13% to 23% over the cars

    development, and Tata now faces the choice of introducing the car with an artificially

    low introductory price, raising the price of the car, or foregoing profit on the car the

    latter an unlikely proposition., while an increased price on the Nano will likely

    decrease demand

    Technical overview:

    Design

    The Peoples Car, designed with a family in mind, has a roomy passenger

    compartment with generous leg space and head room. It can comfortably seat four

    persons. Four doors with high seating position make ingress and egress

    easy. Yet with a length of 3.1 metres, width of 1.5 metres and height of 1.6 metres,with adequate ground clearance, it can effortlessly manoeuvre on busy roads in

    [7]

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    cities as well as in rural areas. Its mono-volume design, with wheels at the corners

    and the powertrain at the rear, enables it to uniquely combine both space and

    manoeuvrability, which will set a new benchmark among small car

    Engine

    Unlike other low cost Indian cars, this one is going to have a variomatic gear system.

    Instead of manual gear box in conventional cars it is coming up as gear less or

    rather with an automatic gear transmission. This helps to improve the efficiency &

    mileage by magnifying the torque output.

    As in international markets, the compact car from Tata will have back mounted

    engine, pushing the luggage space to the front. Making the engine closer to the fuel

    tank has another advantage of increased fuel efficiency. Rear mounted engine also

    help in reducing the power loss during transmission. The car will have front disk and

    rear drum brakes. The company claims mileage of 22 kmpl in

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