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ATARI October 2015 7- 8 th , 2015

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Page 1: ATARI October 2015 7- 8th, 2015 - Calyptusnews.calyptus.net/wp-content/uploads/2015/10/Atari... · October 2015 7 Atari is a company implementing a turnaround phase; the company owns

ATARI October 2015 7- 8th, 2015

Page 2: ATARI October 2015 7- 8th, 2015 - Calyptusnews.calyptus.net/wp-content/uploads/2015/10/Atari... · October 2015 7 Atari is a company implementing a turnaround phase; the company owns

Summary

1. Atari today

2. Market / Products / Opportunities

3. Organization

4. Finances

2October 2015

Page 3: ATARI October 2015 7- 8th, 2015 - Calyptusnews.calyptus.net/wp-content/uploads/2015/10/Atari... · October 2015 7 Atari is a company implementing a turnaround phase; the company owns

Atari Today

1. Atari Today

3October 2015

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Atari at a Glance

4October 2015

Atari is a Globally

Recognized, Iconic

Brand

With an

Unparalleled,

Rich Library Of

Popular Games

Page 5: ATARI October 2015 7- 8th, 2015 - Calyptusnews.calyptus.net/wp-content/uploads/2015/10/Atari... · October 2015 7 Atari is a company implementing a turnaround phase; the company owns

Iconic Brands

5October 2015

$92 Million

$265 Million

$391Million

$85 Million

$154Million

$456 Million

$525 Million

More than $2 Billion of Historical Revenue

Page 6: ATARI October 2015 7- 8th, 2015 - Calyptusnews.calyptus.net/wp-content/uploads/2015/10/Atari... · October 2015 7 Atari is a company implementing a turnaround phase; the company owns

2013-2015: Turnaround

6October 2015

A London-based hedge fund (BlueBay) started building a

position in the Atari group. They ultimately ended up owning

30% of the Company, while also being the largest lender.

Atari ran into significant financial difficulties.

Early 2013, the

US subsidiaries

filed for

bankruptcy

protection

(Chapter 11).

A few days later,

BlueBay sold their stake

to Frédéric Chesnais and

Alden. Chesnais is the former Deputy-

COO and CFO of the Atari

Group, and was the CEO of Atari

Interactive. He left Atari in 2007.

Alden Capital is a New York-

based investment fund.

Mr. Chesnais and

Alden managed the

exit of Chapter 11.

Relaunch of game production, and completion of the

financial restructuring of the Atari Group.

2014

2013

2006

2012

Page 7: ATARI October 2015 7- 8th, 2015 - Calyptusnews.calyptus.net/wp-content/uploads/2015/10/Atari... · October 2015 7 Atari is a company implementing a turnaround phase; the company owns

Atari Today

7October 2015

Atari is a company implementing a turnaround phase; the company owns iconic brands in the videogame industry and can capitalize on new opportunities outside of the gaming market.

Simplified organization

(external studios,

digital distribution…)

Opportunities outside

of the videogame

industry: casinos,

drones, tv, licensing…

Turnaround, improved

financial structure

Cap table simplified,

with only ordinary

shares

Page 8: ATARI October 2015 7- 8th, 2015 - Calyptusnews.calyptus.net/wp-content/uploads/2015/10/Atari... · October 2015 7 Atari is a company implementing a turnaround phase; the company owns

A Simple and Efficient Structure

The production team

is based in New York

City, with 3rd-party

studios in the US and

in Europe.

8October 2015

Atari no longer

manufactures and

distributes boxes

(partnership with

industrial

partners).

Products are sold

digitally, on a

worldwide basis.

Atari SA

French-listed entity

100%-owned subsidiaries

Atari USAtari Europe

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Turnaround Achieved

9October 2015

From 1,2 M€

revenue to 7,6 M€

From a net loss

of -35,8 M€ to a

net profit of 1,2

M€

Equity from

-34,9 M€ to

-13,1 M€

From a net

debt of -31,4

M€ to -11,0

M€

March 2013 -> March 2015 :

(€ million) 2012-2013 2013-2014 2014-2015

Revenue 1,2 3,3 7,6

Current operating income 0,6 0,9 0,2

Operating income (2,0) 1,3 1,5

Net income (loss) (35,8) (2,5) 1,2

Shareholders' equity (34,9) (31,3) (13,1)

Net financial debt (31,4) (24,8) (11,0)

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Cap Table Simplified, Only Ordinary Shares

Stock options :

5 481 472 (€0,20 per share)

Double voting rights: 249 607 (no impact)

10October 2015

Dilution Océane 2020 :

3 384 732 (€0,35 per océane)

September 30th, 2015 shares % ownership

Ker Ventures, LLC 41 021 916 22,4% F Chesnais CEO & Director

Alden Capital 11 599 000 6,3%

Alex Zyngier 12 013 615 6,6% Director

Public 98 729 470 53,9%

Treasury shares 19 821 573 10,8%

TOTAL 183 185 574 100%

Page 11: ATARI October 2015 7- 8th, 2015 - Calyptusnews.calyptus.net/wp-content/uploads/2015/10/Atari... · October 2015 7 Atari is a company implementing a turnaround phase; the company owns

Atari

2 - Market / Products/ Opportunities

11October 2015

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12October 2015

Evolution of the Videogame MarketAtari has evolved as the gaming market has

shifted to digital and mobile platforms

PC & Console GamingMostly Hardcore GamersHardware Equipment Packaged GoodsMMO

Casual GamingImpulse by Wii Launch

Handheld consoles: PSP/DSBeginning of mobile gaming

(Java & Brew)

Retail / Digital Transaction

Beginning of digitalizationof transactions (mobile)

Social GamingSocialization of casual gaming

Social Networks explosion

Continued casualgame growth

Beginning of Free-to-Play

FreemiumItem selling

Ad supportedIn-game Advertising

Mobile Gaming / Online Gaming Continued social evolutionMobile gaming expansion: iOS, AndroidCasual Mid-core and Core players

Digital Transaction & Community Management

Rise of:Free-to-play / Freemium /

PaymiumItem selling (add-on)

Subscription

Page 13: ATARI October 2015 7- 8th, 2015 - Calyptusnews.calyptus.net/wp-content/uploads/2015/10/Atari... · October 2015 7 Atari is a company implementing a turnaround phase; the company owns

Game Strategy

13October 2015

Adaptation to the

digital model

Relaunch of the classical

franchises :

Roller Coaster Tycoon ;

Asteroids ;

Simulation games;

Etc.

Selectives licences

(hardware, Casino,…).

Page 14: ATARI October 2015 7- 8th, 2015 - Calyptusnews.calyptus.net/wp-content/uploads/2015/10/Atari... · October 2015 7 Atari is a company implementing a turnaround phase; the company owns

Atari Greatest Hits: Vol. 1

Atari Greatest Hits: Vol. 2

Backgammon

Barroom Baseball

Black Belt

Breakout

Canyon Bomber

Centipede

Circus Atari

Combat

Countermeasure

Crystal Castles

Dark Chambers

Fatal Run

Food Fight

Gravitar

Haunted House

Lunar Battle

Lunar Lander

Major Havoc

Intellectual Property Portfolio

3D Asteroids

3D Tic-Tac-Toe

A Game of Concentration

Act of War: Direct Action

Act of War: High Treason

Adventure

Adventure II

Agent X

Airborne Ranger

Air-Sea Battle

Akka Arrh

Alien Brigade

Alone In the Dark

Alpha 1

Anti-Aircraft

Aquaventure

Asteroids

Atari Classics: Evolved

Atari Greatest Hits

Meebzork

Millipede

Mind Maze

Minimum

Missile Command

Night Driver

Ninja Golf

Pong

RollerCoaster Tycoon

Franchise

Solaris

Super Breakout

Swordquest: Earthworld

Swordquest: Fireworld

Swordquest: Waterworld

Test Drive Unlimited Series

Warlords

Yar's Return

Yar's Revenge

14October 2015

Page 15: ATARI October 2015 7- 8th, 2015 - Calyptusnews.calyptus.net/wp-content/uploads/2015/10/Atari... · October 2015 7 Atari is a company implementing a turnaround phase; the company owns

And More…

15October 2015

3D Asteroids3D Tic-Tac-Toe A Game of Concentration Act of War: Direct ActionAct of War: High TreasonAdventureAdventure IIAgent X * Airborne RangerAir-Sea BattleAkka Arrh * Alien BrigadeAlone In the DarkAlpha 1 *Anti-Aircraft *AquaventureAsteroidsAsteroids Deluxe *Asteroids On-line - Atari GO versionAsteroids: Gunner Asteroids: Gunner+ Atari 80 Classic Games in One!Atari Anniversary Advance Atari Anniversary EditionAtari AnthologyAtari Arcade Hits: Volume 1Atari Arcade Hits: Volume 2Atari Baseball *Atari Basketball *Atari Casino Atari Classics: EvolvedAtari Football *Atari Greatest HitsAtari Greatest Hits: Volume 1Atari Greatest Hits: Volume 2Atari Mini Golf *Atari Outlaw Atari Revival Atari Soccer *Atari Video CubeAquaventureAvalanche *

Backgammon Barroom BaseballBasic ProgrammingBasketballBasketbrawlBionic BreakthroughBlack BeltBlack JackBlack Widow *Boogie DemoBooty,BowlingBoxing *Brain Games BreakoutBreakout *Breakout Boost Canyon BomberCasinoCastles and CatapultsCaverns of MarsCentipedeCentipede: Infestation Centipede: Origins Championship SoccerCircus AtariCloak & Dagger *Cloud 9 *CodebreakerCombatCops 'N Robbers *CountermeasureCrash 'N Score *Crystal CastlesDark ChambersDemons to DiamondsDesert FalconDestroyer *Doctor Pong "aka Puppy Pong" Dodge ’EmDominos *Double DunkDrag Race *Fast Freddie *Fatal RunFinal LegacyFire Truck *Firefox *Flag Capture

Flyball *Food Fight (Charley Chuck's) FootballFrisky TomFrog PondFun With NumbersGerry the Germ Goes Body PoppinGoal 4 *GolfGotcha *Gran Trak 10 *Gran Trak 20 *Gravitar Hangman Haunted HouseHiWay *Holey MoleyHome RunHuman CannonballHunt & ScoreI, RobotIndy 4 *Indy 500 Jet Fighter *LeMans *Liberator *Lunar Battle *Lunar Lander *Major Havoc *Maze CrazeMeebzorkMeltdownMicro-gammonMillipedeMind MazeMiniature GolfMinimumMissile CommandMissile Command 2 *Missile Command 3DMonsterciseMonte Carlo *Moto PsychoMotoRodeoNight DriverNinja GolfOff the WallOrbit *

Outlaw Outlaw *Peek-A-BooPin Pong *Planet SmashersPong *Pong Doubles *Pong TournamentPong WorldPong: The Next LevelPool Shark *Pursuit *Quadra Pong *QuadrunQuantum *Quiz Show *Qwak! *Radar LockRealsports BaseballRealsports BasketballRealsports BoxingRealsports FootballRealsports SoccerRealsports TennisRealsports VolleyballRebound *Red Baron *Retro Atari ClassicsReturn to Haunted HouseRoadrunnerRollerCoaster TycoonRunaway *SaboteurSave Mary*Space WarSpace War 2000Spike *SpitfireSprint *Sprint 4 *Sprint 8 *SprintmasterStar Raiders Star Raiders IIStar ShipSteeplechase Steeplechase *Stellar Track Stock Car *Street Racer

Stunt Cycle *Submarine Commander Subs *Super Asteroids & Missile CommandSuper BaseballSuper BreakoutSuper Bunny Breakout Super FootballSuperbug *SurroundSwordquest: EarthworldSwordquest: FireworldSwordquest: WaterworldTank *Tank II *Tank III *TelepathyTempest Tempest 2000Tempest: Menace of the Arcade Dwellers -Online versionTest Drive SeriesTournament Table *Triple Hunt *Tubes *Typo AttackUltra Tank *Video CheckersVideo ChessVideo OlympicsVideo Pinball *Warlords WizardWolf Pack *Xari ArenaYar's ReturnYar's RevengeZulu

Page 17: ATARI October 2015 7- 8th, 2015 - Calyptusnews.calyptus.net/wp-content/uploads/2015/10/Atari... · October 2015 7 Atari is a company implementing a turnaround phase; the company owns

RollerCoaster Tycoon

The franchise popularity

extends to Europe and

has a strong presence in

the UK and Germany,

with more than 4.6 million

units sold in Europe

17October 2015

Popular management simulation franchise

that allows players to construct the theme

park of their wildest dreams

The franchise

has generated

over $220

million in

North America

sales

Sales with over

14.4 million units

sold worldwide

License extends through 2019

RollerCoaster Tycoon 4

Mobile: 15 millions

download since April

2014

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Multi-revenue

streams

Note: (1)includes total sales, add-ons,

international sales and digital

RCT licensed until 2019

Source: Vgchartz, Internet ,

proprietary data

Excellent feedback from

press

• GameSpot: 8.6/10

• IGN: 8.5/10

• Jeuxvideo.com: 15/20

• Global: 87%

Aggregate

total

sales:

14.4m

Units 1

RollerCoaster Tycoon

18October 2015

Next sequel: “Rollercoaster

Tycoon World” - release

scheduled for 2015

1999 2002 2004 2014

Launch of

mobile

version

PCLaunched on PC

Edited by ATARI

4.0m sold units

PC

Edited by

Infogrames

3.7m sold units

PC

Edited by

Hasbro

Interactive6.7m sold units

Page 19: ATARI October 2015 7- 8th, 2015 - Calyptusnews.calyptus.net/wp-content/uploads/2015/10/Atari... · October 2015 7 Atari is a company implementing a turnaround phase; the company owns

Opportunities

Casino online – real and virtual

money gambling, casinos in virtual

currency now available in 2015

Transmédia opportunity ( Movies,

TV, etc…)

19October 2015

Development opportunities outside

of the videogames market

Other licensing opportunities:

hardware, drones, etc.

Page 20: ATARI October 2015 7- 8th, 2015 - Calyptusnews.calyptus.net/wp-content/uploads/2015/10/Atari... · October 2015 7 Atari is a company implementing a turnaround phase; the company owns

The Atari Spirit

Time Magazine’s, “50 Best Websites 2012”

“Pong! Atari Marks 40 Years of Gaming” 20October 2015

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Atari

3. Organization

21October 2015

Page 22: ATARI October 2015 7- 8th, 2015 - Calyptusnews.calyptus.net/wp-content/uploads/2015/10/Atari... · October 2015 7 Atari is a company implementing a turnaround phase; the company owns

Strong Management Team

Fred Chesnais - Chief Executive Officer, Member of the Board of

Directors

Todd Shallbetter – Chief Operating Officer

• Key executive at Atari, managing multiple business lines including

digital distribution, rev share/royalty management; solid knowledge of

Atari’s global business

• Expertise in business development

• Largest shareholder of Atari, Chairman of the Board and CEO.

• Deputy-COO and CFO of the Atari Group 2001-2004, CEO of Atari

Interactive until 2007

• Brings recent experience with online MMOs;

Philippe Mularski – Chief Financial Officer

• Certified accountant and Auditor

• Joined Atari Group in 2014

22October 2015

Page 23: ATARI October 2015 7- 8th, 2015 - Calyptusnews.calyptus.net/wp-content/uploads/2015/10/Atari... · October 2015 7 Atari is a company implementing a turnaround phase; the company owns

Organization

Atari is a content production company aiming at maximizing the value of its

brands and IP portfolio in the interactive entertainment industry.

To maximize profits:

• Fixed costs are at the lowest

levels and the production

management is externalized

• Co-investment are favored

with studios or third party

• Digital distribution is fully

implemented

Atari capitalizes on:

• A huge IP’s portfolio

• An efficient and

operational production

• A good marketing digital

management

• An experienced

Management team

23October 2015

Page 24: ATARI October 2015 7- 8th, 2015 - Calyptusnews.calyptus.net/wp-content/uploads/2015/10/Atari... · October 2015 7 Atari is a company implementing a turnaround phase; the company owns

Publishing

Distribution

Rights

Prod / Dev

Traditional Value Chain

Integration of the key functions;

limited use of third party studio

Great dependence on the

physical distribution

Limited level of ancillary

revenue (digital, licenses,

merchandising,…)

24October 2015

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€Team

Executive

ProductionExternal Studios

Digital

Distribution Others (TV Casino) Licensing Box distribution

IPs

New Value Chain

Intensification of externalization

Diversification of the distribution channel and sources of income

Digital Distribution

25October 2015

Page 26: ATARI October 2015 7- 8th, 2015 - Calyptusnews.calyptus.net/wp-content/uploads/2015/10/Atari... · October 2015 7 Atari is a company implementing a turnaround phase; the company owns

Strong Digital Gaming Platform

Strong positioning

PC Download

Partners

Mobile/Online/

Casino Partners

Streaming

Partners

Console Online

Partners

Promotional

Partners

26October 2015

Page 27: ATARI October 2015 7- 8th, 2015 - Calyptusnews.calyptus.net/wp-content/uploads/2015/10/Atari... · October 2015 7 Atari is a company implementing a turnaround phase; the company owns

Atari

4 – Finances

27October 2015

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Full Year Consolidated Statements as of March 31st, 2015

An increase of turnover (x)2 compared to the previous year

Profitable Company

Net revenue : 7,6 M€

An increase of turnover (x2) compared to the previous year

More than 15 million downloads of RollerCoaster Tycoon for mobiles.

Current operating income : + 0,2 M€

R&D expenses: - 5,2 M€ including 2,8 M€ fixed;

Marketing costs: - 0,9 M€

Control of overhead costs

Operating income : +1,5 M€

Restructuring costs: +0,4 M€

Other non- recurring revenue: +1,0 M€

Net income : + 1,2 M€

Cost of debt : - 1,4 M€

Other financial income : +1,1 M€

(€ Million) 2014/2015 2013/2014

Net revenue 7,6 3,3

Gross Margin 6,3 3,2

% of the net revenue 83,8% 96,5%

Current operating income 0,2 0,9

% of the net revenue 2,3% 27,7%

Operating income 1,5 1,3

Profit (loss) from continuing operations 1,2 -2,5

Net income (loss) 1,2 -2,5

October 2015 28

Page 29: ATARI October 2015 7- 8th, 2015 - Calyptusnews.calyptus.net/wp-content/uploads/2015/10/Atari... · October 2015 7 Atari is a company implementing a turnaround phase; the company owns

• RollerCoaster Tycoon World

• Alone in the Dark : Illumination

• Asteroïds

• Pridefest

Full Year Consolidated Statements as of March 31st, 2015

Development cost are

capitalized for 2,8 M€

29October 2015

ASSETS (€ million)March 31

2015

March 31

2014

Intangible assets 2,8 -

Property, plant and equipment - -

Non-current financial assets 0,2 0,2

Non-current assets 3,0 0,2

Inventories - -

Trade receivables 0,7 0,4

Current tax assets 0,6 0,2

Other current assets 0,9 1,4

Cash and cash equivalents 3,7 5,8

Current assets 5,9 7,8

Total Assets 8,9 8,0

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Full Year Consolidated Statements as of March 31st, 2015

Financial debt

decreased from -30,5

M€ in 2014 to -14,6 M€

Equity improved

from -31,3 M€ in

2014 to -13,0 M€

30October 2015

Equity & liabilities (€ million)March 31

2015

March 31

2014

Total equity -13,0 -31,3

Non-current financial liabilities 1,8 30,5

Other non-current liabilities 0,1 0,6

Non-current liabilities 1,9 31,1

Provisions for current contingencies and losses1,2 1,6

Current financial liabilities 12,8 0,0

Trade payables 4,6 4,4

Current tax liabilities 0,3 0,1

Other current liabilities 1,1 2,1

Current liabilities 19,9 8,2

Total equity and liabilities 8,9 8,0

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Full Year Consolidated Statements as of March 31st, 2015

Net debt significantly reduced from 24,7 M€ to 11,0 M€

Net financial debt

decreased from -24,7 M€

as of march 31st, 2014

to -11,0 M€ as of March

31st, 2015.

Alden’s loan

represents12,1M€ of the

gross debt with 10,6 M€

in principal and 1,5 M€ of

interest.

Pending litigation

against Alden (cf.

annual report)

31October 2015

Net financial debt

(€ million)

March 31

2015

March 31

2014

Non current financial debt 1,8 30,5

Current financial debt 12,8 0,0

Gross financial debt 14,6 30,5

Cash and cash equivalents 3,7 5,8

Net financial debt 11,0 24,7

Page 32: ATARI October 2015 7- 8th, 2015 - Calyptusnews.calyptus.net/wp-content/uploads/2015/10/Atari... · October 2015 7 Atari is a company implementing a turnaround phase; the company owns

Quarterly Revenue

Fiscal year from

April 1st to March

31st

Q1: from April 1st, to June 30th

Q2: from July 1st, to September 30th

Q3: from October 1st to December 31st

Q4: from January 1st to March 31st

(€million)

USD EUR USD EUR % USD % EUR

Q1 2,2 1,6 3,1 2,8 42% 76%

Q2 2,5 1,9

Q3 2,9 2,3

Q4 2,0 1,8

Total 9,6 7,6

2014-2015 2015-2016 Evolution

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Atari

Thank you for your attention

33October 2015

www.atari.com