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Fun Facts:
Celebrating 9 years with Unica/IBM/Acoustic this year
Lifelong Analytics Technologist
Studied in Spain in early 2000s
Aubrey RuppDirector, Product Management
Roadmap and Investment themes
Core areas of investment
Artificial Intelligence
Help for marketers at every step of the way through AI that is embedded within
the workflow
Modern offerings
Serve modern marketer needs with user-centric design, micro-services driven architecture and
performance / scalability to meet enterprise needs
Open ecosystemHelp marketers create
consistent view of customers and deliver relevant experiences
More than just Watson –we plan to expand our use of native and 3rd party AI dramatically
Doubling down on AI
AI-PoweredMarketing Assistant
CampaignAnomaly Detection
AI-Powered Struggle Detection
AI-powered capabilities currently in development
Subject content analysis & recommendations Journey stage progression Journey outcome pattern recognition
Propensity analysis Segment migration Struggle to outcome pattern recognition
Predict campaign performance Segment look-a-like analysis improved struggle detection
Campaign performance recommendations Segment comparison analysis Enhanced anomaly detection
Audience targeting Advanced content reco’s Smarter tagging and video tagging
Automatic audience flows Advanced content optimization Smart image renditions/cropping
Advanced channel and time optimization Advanced personalized search Finding similar images
Advance auto segmentation Speech to text support Asset repository intelligence / insights
Cohort analysis Picture search Recommend actions
Subject content analysis & recommendations Journey stage progression Journey outcome pattern recognition
Acoustic Internal and Approved Partner Use Only
Acoustic Exchange enables a fully integrated marketing ecosystem, further enabling your data to seamlessly flow across AdTech and MarTechplatforms in real time.
Open & cleverly connected
Customer Database
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Web Analytics Provider
Website Behavioral Targeting
Product & Content Recos
Customer Insight Tool
Predictive Analytics
Email Service Provider
Datawarehouse
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Marketing Finance Mgmt
Digital Asset MgmtCall Center /
Inbound Decisioning
Marketing Operations
Management
Lead Management
SMSMarketing
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Local Marketing
Mobile Push Notifications
Mobile Marketing
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Social Marketing
App/WidgetCreation
Campaign Management
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Contact Optimization
Transactions
Search Bid Management
SEO
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Marketing Mix Modeling
The other guys Us
Ecosystem models
ExchangeNo more siloed data or endless integration projects.
Acoustic Exchange uses a network of pre-built integrations so data can flow freely across your marketing ecosystem.
Acoustic Exchange enables business users to define best-of-breed customer experience solutions
Open Ecosystem
UnifiedTaxonomy
http://ibm.biz/IntegrateWithUBX http://ibm.biz/UBXTaxonomy
Intuitive User Experience for Acoustic Business Users
http://ibm.biz/AboutUBX
Use Case:Bridging Offline and Online Journey
Google Cloud Storage
IBM Cloud Object Store
Amazon S3
Microsoft Azure
Google Pub/Sub
Acoustic Journey Analytics
Acoustic Campaign
…
Use Case:PaidMedia Activation
Acoustic Campaign Adobe Advertising Cloud
Acoustic Analytics
…
Adform
MediaMath
DoubleClick
~100 Integrations
• Paid Media• Ecosystems• Targeting• Location• Digital Journeys• Survey• Data Onboarding• Order Management• Attribution• Email Activation• Object Stores• Over-the-Top• …and more
Helping clients with offerings that have modern design and architecture, supporting their needs today and in future
Modern offerings
Backend architecture Unified, elastic microservices• Increased development
velocity by moving away from bare metal and to cloud native services
• Easier compliance with expanded data residency options
• Better performance with auto-scaling as demand/volumes increase
• Easier integration with microservices
• Built from the ground up as one application
Front endinterfaceUnified, rebranded and streamlined.
Customer requested featuresMore advanced segmentation and derived attributes.
CampaignAn advanced, multi-channel digital marketing automation tool.
Engage with customers across email, SMS, mobile apps, social ads, and more.
The New Programs Experience
Before After
Available Now
Introducing the new Message Composer
Drag and drop compositionBuilt for both Creatives and Technical MarketersPowered by Acoustic ContentAI infused
AI-Powered Personalisation
Content Personalisation A/B/n Testing
Product Recommendations Personalized Search (Coming in 2020)
1
SMS
apps & wearables
adssocial group
messaging
contact center
APIs
ChannelsInbound and outbound. Design the experience your customers expect –wherever they are.
ContentContent is at the center of the customer experience. It should be at the center of yours too.
A modern content manager that's smart enough to know what content is in it lets you focus on getting back to building more.
DAM, Headless CMS
Developer driven, Marketer supported
Site Management Tooling
Marketer driven, Developer supported
Content Platform
Content platform for consistent content experience across Acoustic Cloud solutions
Market use cases driving investments
Acoustic Cloud (AWS)
New clean, modern Acoustic look and fell
Multi-site Management
Create new responsive sites scratch or from site templates
Visual preview of sites, custom domain, tags, …
AnalyticsUnderstand your customers in new and exciting ways with the most advanced analytics of any marketing cloud.
From session replay to journey analysis, struggle detection to heat maps, we've got you covered.
Look for alerts to find interesting insights in Journey
Custom Channels Report
Anomaly detection
Interesting patterns
Interesting audiences
ROI Tracker to measure the business impact of analytics & action
Rich data integrations with common BI tools to enable DIYers to create unique visualizations, custom data science models.
Do-It-Yourself Analytics
Acoustic Platform
Integrated marketing platform with new Intelligent search for an all-access pass to your analytics & execution
AI drivenInsights
Real time notifications
Analytics & insights in context
AI recommendations, drill down for detail
Acoustic Customer PortalAccount Management
Usage
Billing
Help
Developer Experience
Ideas PortalThis portal was launched in June2018 and is a terrific way for our users to share their original ideas for product enhancements or to vote and comment on other ideas.
