Audiences

A happy customer is a loyal customer and a loyal customer is a potential advocate.

It costs 5 times as much to win a new customer as it does to keep a customer.

5% cent increase in customer loyalty can translate into a 75 per cent increase in profitability.

Find more of your best fit customers.

Understand the similarities and patterns that link them together.

Study your data, create patterns and trends until a type of customer most likely to buy your products becomes apparent.

Look for similarities in behaviours, demographics, platforms, products bought, social advocacy how they came to the brand.

This provides clear guidance as to who your best fit customers are.

Your First Target Audience

Create Specific Social Advocacy

Create Specific Content

Create Personalised shopping Experiences

Create Personalised Offers