AUDIT REPORT 12 months ended September 30, 2017 Newspaper · AUDIT REPORT 12 months ended September 30, 2017 Newspaper 01-1865-0 ... Retail/Business 205 347 347 346 345 348 347 294

SunAvg

Mon-Fri Mon Tue Wed Thu Fri SatEXECUTIVE SUMMARY 54,506 38,560 37,909 37,966 38,190 39,645 39,093 38,128

The Portland Press Herald/Maine Sunday Telegraph Print (See Par. 1A) 46,475 30,568 29,928 29,970 30,174 31,625 31,143 30,161Digital Replica (See Par. 1B) 8,031 7,992 7,981 7,996 8,016 8,020 7,950 7,967

TOTAL AVERAGE CIRCULATION 54,506 38,560 37,909 37,966 38,190 39,645 39,093 38,128

PORTLAND PRESS HERALDMAINE SUNDAY TELEGRAMPortland (Cumberland County), Maine12 months ended September 30, 2017AUDIT REPORT

Newspaper

01-1865-048 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • www.auditedmedia.com

WEBSITE USAGE: Total Activity

September 2017Total Unique Browsers 1,459,719

Page Impressions/Views 5,540,979

Source(s): Google Analytics, See NotesNote: Publisher also reports additional digital metrics, See Notes

Audience Summary

Publishing PlansFrequency: DailyDelivery Vehicle(s): Print, onlinePrimary Circulation Classification: PaidWebsite(s): www.pressherald.com

Page 2 of 16•

01-1865-0Alliance for Audited Media

015

Miles

30

NEW HAMPSHIRE

MA

INE

Brunswick

Lisbon Falls

Gorham

Old O

rchard Beach

Biddeford

Saco

Kennebunk

Kennebunkport

South Sanford

Sanford

Springvale

North Berw

ick

South Eliot

Portland

Cape N

eddick

York Harbor

Cam

denSouth Paris

Norw

ay

Lewiston

Mechanic Falls

North W

indham

Farmingdale

Augusta

RandolphD

amariscotta-N

ewcastle

Rockland

Kittery

Winthrop

Sagadahoc

York

Androscoggin

Cum

berland

Lincoln

Oxford

Waldo

Knox

Kennebec

04858 04854

04859

04861

04563

04086

04006

04074

0407204064

0400504002

04043 0404604073

0408704076

04061

04030

03901 0390603908

03903

04673

04096

04097

0402104062

04856 04843

04852

04650

04645

0468504681

04683

04281

0428904282

04210

0425604270

0426004015

04055

04240

04265

0425904011

04268

04040

0436404347

0434404346 04330

04363

0434504535

04556

04537

04578

04530

04084

04038

04255

04088

04009

04022

04024

04048

0485304864

04860

04547

04572

04553

04543

0457304551

04539

04037

04041

04068

04863

04848

0467604355

0494904354

0421904253

0422104292

0435104217

0497304849

Auburn

Bath

Bridgton

Fryeburg

Gardiner

Hallow

ell

Little Falls-South Windham

Oxford

Richm

ond

Scarborough

Thomaston

Topsham

Waldoboro

Wiscasset

03902

0390403905 03907

03909

04001

04008

04010

04020

04027

04029

0403204039

04042

0404704049

04051

04069

04071

04083

04085

04090

04091

04092

0409304095

04220

04222

04231

0423604238

0425004252

04258

04263

04266

04274

04280

04284

04287

0433304341

04342

0434804350

04353

0435704555

04574

04579

004616

0461704627

0

04642

04841

04847

04851

04862

NEWSPAPER DESIGNATED MARKET / PORTLAND, MAINE

LEGEND

BALANCE OF NEW

SPAPER DESIGNATED M

ARKETPO

RTLAN

D C

OR

POR

ATE LIMITS

ZIP CODE BO

UNDARYCO

UNTY BOUNDARY

STATE BOUNDARY

Boothbay Harbor

Cum

berland Center

Yarmouth

South Portland

Westbrook

Portland

Lisbon Falls

Cum

berland

Sagadahoc

0410604107

04544

0453804570

04568

04576

04549

04021

04003 0406604079

04571

04105

04102 0410304092

04110

04013

040170401904050

0410804109

04039

0406904530 04579

04086

0401104032

04222

0409704096

0426004537

BathBrunsw

ick

Falmouth Foreside Freeport

Scarborough

Topsham

Wiscasset

04101

04252

0

04548

0

04556

04

04562

04573

04578

Alliance for Audited Media

C419-R

13

Portland

Page 2 of 16•


Page 3 of 16 • 01-1865-0Alliance for Audited Media

SunAvg

Mon-Fri Mon Tue Wed Thu Fri Sat

1A. THE PORTLAND PRESS HERALD/MAINESUNDAY TELEGRAPH - PRINT

Paid Circulation Individually Paid Circulation Home Delivery and Mail 32,236 24,329 23,962 23,978 23,974 24,961 24,770 23,823Single Copy Sales 12,793 4,945 4,673 4,708 4,910 5,364 5,073 4,887Total Average Individually Paid Circulation 45,029 29,274 28,635 28,686 28,884 30,325 29,843 28,710Business/Traveler Paid CirculationHotel Distribution - Room/Lobby Copies 596 270 269 257 265 274 286 513

Total Average Business/Traveler Paid Circulation 596 270 269 257 265 274 286 513Total Average Paid Circulation - Print 45,625 29,544 28,904 28,943 29,149 30,599 30,129 29,223Qualified Circulation

Single Copy Educational Copies 34 66 66 70 69 69 56 34Employee/Independent Contractor 575 575 575 575 575 573 575 574Retail/Business 241 383 383 382 381 384 383 330Total Average Single Copy 850 1,024 1,024 1,027 1,025 1,026 1,014 938

Total Average Qualified Circulation - Print 850 1,024 1,024 1,027 1,025 1,026 1,014 938Total Average Circulation - Print 46,475 30,568 29,928 29,970 30,174 31,625 31,143 30,161

1B. THE PORTLAND PRESS HERALD/MAINESUNDAY TELEGRAPH - DIGITAL REPLICA

Paid CirculationSubscription 2,872 2,882 2,874 2,879 2,883 2,886 2,889 2,896Total Average Paid Circulation - Digital Replica 2,872 2,882 2,874 2,879 2,883 2,886 2,889 2,896

Qualified Circulation: Opt-inEducational Copies 5,159 5,110 5,107 5,117 5,133 5,134 5,061 5,071Total Average Qualified Circulation - Digital Replica 5,159 5,110 5,107 5,117 5,133 5,134 5,061 5,071

Total Average Circulation - Digital Replica 8,031 7,992 7,981 7,996 8,016 8,020 7,950 7,967TOTAL AVERAGE CIRCULATION - PRINT & DIGITAL 54,506 38,560 37,909 37,966 38,190 39,645 39,093 38,128


2. TOTAL AVERAGE CIRCULATION By Market (See Par. 5 for description of area):

SunAvg

Mon-Fri Mon Tue Wed Thu Fri SatNEWSPAPER DESIGNATED MARKET

Paid Circulation Individually Paid Circulation Home Delivery and Mail 29,760 23,301 22,947 22,963 22,960 23,909 23,727 22,800Single Copy Sales 8,974 4,269 4,001 4,065 4,234 4,668 4,379 4,195Newspaper Designated Market - Total AverageIndividually Paid Circulation 38,734 27,570 26,948 27,028 27,194 28,577 28,106 26,995Business/Traveler Paid CirculationHotel Distribution - Room/Lobby Copies 564 267 266 254 262 271 283 507

Newspaper Designated Market - Total AverageBusiness/Traveler Paid Circulation 564 267 266 254 262 271 283 507Newspaper Designated Market - Total Average Paid Circulation 39,298 27,837 27,214 27,282 27,456 28,848 28,389 27,502Qualified Circulation

Single Copy Educational Copies 34 65 65 69 68 68 55 34Employee/Independent Contractor 575 575 575 575 575 573 575 574Retail/Business 205 347 347 346 345 348 347 294Newspaper Designated Market - Total Average Single Copy 814 987 987 990 988 989 977 902

Newspaper Designated Market - Total Average Qualified Circulation 814 987 987 990 988 989 977 902Newspaper Designated Market - Total Average Circulation 40,112 28,824 28,201 28,272 28,444 29,837 29,366 28,404

OUTSIDE NEWSPAPER DESIGNATED MARKET Paid Circulation

Individually Paid Circulation Home Delivery and Mail 2,476 1,028 1,015 1,015 1,014 1,052 1,043 1,023Single Copy Sales 3,819 676 672 643 676 696 694 692Outside Newspaper Designated Market - Total Average Individually Paid Circulation 6,295 1,704 1,687 1,658 1,690 1,748 1,737 1,715Business/Traveler Paid CirculationHotel Distribution - Room/Lobby Copies 32 3 3 3 3 3 3 6

Outside Newspaper Designated Market - Total Average Business/Traveler Paid Circulation 32 3 3 3 3 3 3 6Outside Newspaper Designated Market - Total Average Paid Circulation - Print 6,327 1,707 1,690 1,661 1,693 1,751 1,740 1,721Qualified Circulation

Single Copy Educational Copies 1 1 1 1 1 1Retail/Business 36 36 36 36 36 36 36 36Outside Newspaper Designated Market - Total Average Single Copy 36 37 37 37 37 37 37 36

Outside Newspaper Designated Market - Total Average Qualified Circulation 36 37 37 37 37 37 37 36Outside Newspaper Designated Market - Total Average Circulation 6,363 1,744 1,727 1,698 1,730 1,788 1,777 1,757Total Average Circulation - Print 46,475 30,568 29,928 29,970 30,174 31,625 31,143 30,161Total Digital Replica 8,031 7,992 7,981 7,996 8,016 8,020 7,950 7,967TOTAL AVERAGE CIRCULATION 54,506 38,560 37,909 37,966 38,190 39,645 39,093 38,128


AUDIT STATEMENT

AVERAGE CIRCULATION BY QUARTERS for the previous audits and period covered by this report:

Sun Avg Mon-Fri Mon TueAudited

CirculationPublisher’s

Claim DifferenceAudited






Claim Difference

Portland Press HeraldMaine Sunday Telegram 54,506 54,506 38,560 38,560 37,909 37,909 37,966 37,966Total Average Circulation 54,506 54,506 38,560 38,560 37,909 37,909 37,966 37,966

Wed Thu Fri SatAudited








Claim Difference

Portland Press HeraldMaine Sunday Telegram 38,190 38,190 39,645 39,645 39,093 39,093 38,128 38,128Total Average Circulation 38,190 38,190 39,645 39,645 39,093 39,093 38,128 38,128

Calendar Quarter Ended

SunTotal

Avg. Circ.

AvgMon-Fri

TotalAvg. Circ.

MonTotal

Avg. Circ.

TueTotal

Avg. Circ.

WedTotal

Avg. Circ.

ThuTotal

Avg. Circ.

FriTotal

Avg. Circ.

SatTotal

Avg. Circ.

December 28, 2013 58,774 39,244 38,139 38,076 38,625 41,462 39,916 38,704March 29, 2014 54,648 36,292 35,566 35,657 35,645 37,370 37,224 36,059June 28, 2014 55,126 37,614 36,713 36,835 37,110 38,794 38,617 37,488September 27, 2014 59,873 40,362 39,496 39,653 39,839 41,490 41,332 40,280December 27, 2014 57,686 38,919 37,921 37,968 38,205 41,254 39,252 38,018March 28, 2015 54,182 36,781 36,136 36,014 36,445 37,723 37,589 36,453June 27, 2015 55,586 37,487 36,788 36,898 36,992 38,429 38,325 37,384September 26, 2015 59,569 41,064 40,207 40,365 40,594 42,117 42,049 41,013December 26, 2015 64,251 46,873 45,804 45,971 46,146 48,630 47,814 46,141March 26, 2016 62,122 45,492 44,807 44,909 45,164 46,402 46,180 45,006June 25, 2016 63,213 46,568 45,837 46,019 46,281 47,435 47,270 45,902September 24, 2016 55,208 37,270 36,608 36,672 36,924 38,228 37,917 37,075December 31, 2016 55,246 39,216 38,321 38,473 38,810 40,942 39,533 38,648April 1, 2017 55,224 39,631 39,083 38,996 39,300 40,440 40,338 39,247July 1, 2017 56,277 40,585 39,996 40,108 40,285 41,504 41,032 40,089September 30, 2017 51,224 34,760 34,206 34,245 34,320 35,597 35,434 34,528

Page 6 of 16•


3.ACTUAL ONE-DAY GROSS DISTRIBUTION AND AVERAGE PROJECTED CIRCULATION AVERAGES BY COUNTIES:Sun, July 9, 2017; Thu, July 13, 2017.(OH’s) Occupied Households - #1-1-17 The Nielsen Company (U.S.), Inc.

The “Average Projected Circulation” (Avg. Proj. Circ.) has been arrived at by projecting the audit period averages to the one day distribution figures in this report.Sun

ThuMaine Sunday Telegram

Portland Press Herald

StateCounty

OH’s#1-1-17Estimate

Home Delivery& Mail

SingleCopySales

Business/Traveler

TotalPaid

QualifiedTotal

SunAvg. Proj.

Circ.*Hshld.Cov.

Home Delivery& Mail

SingleCopySales

Business/Traveler

TotalPaid

QualifiedTotal

Thu Avg. Proj.

Circ.*Hshld.Cov.

MAINE

ANDROSCOGGIN44,168

294406

700700

6151.4%

8475

159159

1470.3%

AROOSTOOK29,682

470470

470413

1.4%CUMBERLAND

123,55120,577

6,259355

27,191816

28,00724,612

19.9%16,745

3,510141

20,396878

21,27419,707

16.0%FRANKLIN

12,86340

220260

260228

1.8%27

2727

250.2%

HANCOCK24,885

16599

15630

630554

2.2%KENNEBEC

50,390373

54110

924924

8121.6%

33104

137137

1270.3%

KNOX17,655

562516

701,148

1,1481,009

5.7%383

23550

668668

6193.5%

LINCOLN15,189

1,163888

482,099

92,108

1,85212.2%

952448

441,444

651,509

1,3989.2%

OXFORD24,306

245421

666666

5852.4%

172130

302302

2801.2%

PENOBSCOT62,738

72811

3886

886779

1.2%49

4949

450.1%

PISCATAQUIS7,635

180180

180158

2.1%SAGADAHOC

15,3791,382

5861,968

61,974

1,73511.3%

858311

1,16911

1,1801,093

7.1%SOMERSET

21,69063

165228

228200

0.9%W

ALDO16,979

28222

250250

2201.3%

WASHINGTON

13,861235

235235

2071.5%

YORK84,322

7,1714,026

21911,416

1711,433

10,04711.9%

5,5412,100

1387,779

417,820

7,2448.6%

Miscellaneous Counties475

1,47115

1,9611,961

1,723267

41910

696696

644TOTAL IN MAINE

32,46118,016

73551,212

84852,060

45,74925,035

7,408383

32,826995

33,82131,329

SunThu

Maine Sunday TelegramPortland Press Herald

StateCounty


Home Delivery& Mail

SingleCopySales

Business/Traveler

TotalPaid

QualifiedTotal

SunAvg. Proj.

Circ.*Hshld.Cov.

Home Delivery& Mail

SingleCopySales

Business/Traveler

TotalPaid

QualifiedTotal

Thu Avg. Proj.

Circ.*Hshld.Cov.

Page 7 of 16•


#County population and occupied household estimates appearing in AAM reports are obtained from The Nielsen Company (U.S.), Inc. Estimates for AAM defined newspaper markets and areas belowthe county level are projections based upon The Nielsen Company (U.S.), Inc. estimates. The Nielsen Company (U.S.), Inc. estimates are intended for your company's use during its normal course ofbusiness, and, while the information may be provided to third parties during such course of business, it may not be sold or sub-licensed to third parties or electronically integrated into third partysystems without the prior written consent of The Nielsen Company (U.S.), Inc. *Arrived at by relating actual gross distribution figures to average circulation for the period covered by this report.

3A.DISTRIBUTION IN TOW

NS RECEIVING 25 OR MORE COPIES IN DETAIL BY COUNTIES, AS WELL AS THE TOTAL ONLY FOR TOW

NS RECEIVING LESS THAN 25 COPIES DAILY:

Analysis optional and not made.

NEW HAMPSHIRE

CARROLL21,288

1236

237237

2081.0%

3333

3331

0.1%ROCKINGHAM

119,8731

8889

8978

0.1%1

3940

4037

STRAFFORD49,066

163163

163143

0.3%Miscellaneous Counties

6301

307307

2705

228233

233216

TOTAL IN NEW HAMPSHIRE

8788

796796

6996

300306

306284

All Other30

3030

2713

1313

12TOTAL PRINT CIRCULATION

32,49918,804

73552,038

84852,886

46,47525,054

7,708383

33,145995

34,14031,625

DIGITAL REPLICA CIRCULATION3,033

3,033815

3,8488,031

3,0553,055

8153,870

8,020TOTAL AVERAGE CIRCULATION

35,53218,804

73555,071

1,66356,734

54,50628,109

7,708383

36,2001,810

38,01039,645

Page 8 of 16•


3B.DISTRIBUTION BY ZIP CODES RECEIVING 25 OR MORE COPIES:

SOURCE - U.S. ZIP Code Directory, #1-1-17 The Nielsen Company (U.S.), Inc., See Par. 5.

SunThu

Maine Sunday Telegram


STATE ZIP Code


Home Delivery& Mail

SingleCopySales

Business/Traveler

TotalPaid

QualifiedTotal

SunAvg. Proj.

Circ.Hshld.Cov.

Home Delivery& Mail

SingleCopySales

Business/Traveler

TotalPaid

QualifiedTotal

ThuAvg. Proj.

Circ.Hshld.Cov.

NEW HAMPSHIRE

03801Portsmouth

10,5301

8889

8978

0.7%1

3940

4037

0.4%03813

Center Conway1,828

3030

3026

1.4%03820

Dover13,479

3838

3833

0.2%03830

East Wakefield

69232

3232

284.0%

03838Glen

28239

3939

3412.1%

03860North Conway

1,9521

135136

136120

6.1%33

3333

311.6%

03867Rochester

8,95025

2525

220.2%

03868Rochester

2,35749

4949

431.8%

03878Somersworth

5,00151

5151

450.9%

MAINE03901

Berwick2,922

4432

7676

672.3%

3010

4040

371.3%

03902Cape Neddick

1,02340

3010

8080

706.8%

3112

548

4844

4.3%03903

Eliot2,571

4536

8181

712.8%

2420

4444

411.6%

03904Kittery

3,58745

63108

10895

2.6%33

4477

7771

2.0%03905

Kittery Point868

2828

2825

2.9%03906

North Berwick1,807

8856

1445

149131

7.2%71

2697

5102

945.2%

03907Ogunquit

43369

5773

199199

17540.4%

5738

23118

118109

25.2%03908

South Berwick2,834

5035

8585

752.6%

3214

4646

431.5%

03909York

4,583182

164346

346304

6.6%138

81219

219203

4.4%04001

Acton1,058

7825

103103

918.6%

5815

7373

686.4%

04002Alfred

3,060302

95397

397349

11.4%223

52275

275255

8.3%04003

Bailey Island139

2928

5757

5036.0%

2212

3434

3122.3%

04005Biddeford

9,385911

5721,483

71,490

1,30913.9%

694311

1,00512

1,017942

10.0%04008

Bowdoinham1,268

9318

111111

987.7%

476

5353

493.9%

04009Bridgton

2,333211

200411

19430

37816.2%

17391

26434

298276

11.8%04011

Brunswick8,896

1,110403

61,519

421,561

1,37215.4%

834189

61,029

421,071

99211.2%

04015Casco

1,615182

57239

4243

21413.3%

13837

1754

179166

10.3%04016

Center Lovell40

4040

3504017

Chebeague Island155

4540

8585

7548.4%

4315

5858

5434.8%

SunThu



STATE ZIP Code


Home Delivery& Mail

SingleCopySales

Business/Traveler

TotalPaid

QualifiedTotal

SunAvg. Proj.

Circ.Hshld.Cov.

Home Delivery& Mail

SingleCopySales

Business/Traveler

TotalPaid

QualifiedTotal

ThuAvg. Proj.

Circ.Hshld.Cov.

MAINE (Cont’d)

Page 9 of 16•


04020Cornish

65656

105161

161141

21.5%47

55102

10294

14.3%04021

Cumberland Center2,277

55753

610610

53623.5%

43328

461461

42718.8%

04022Denmark

44512

4759

5952

11.7%7

3037

3734

7.6%04024

East Baldwin189

2020

4040

3518.5%

04027Lebanon

2,29337

276

7070

622.7%

2013

437

3734

1.5%04029

Sebago850

10090

190190

16719.6%

8353

136136

12614.8%

04030East W

aterboro941

60121

181181

15916.9%

4251

9393

869.1%

04032Freeport

3,410563

17427

764764

67119.7%

42282

12516

516478

14.0%04037

Fryeburg1,503

5762

119119

1057.0%

4830

7878

724.8%

04038Gorham

6,1391,143

2671,410

1,4101,239

20.2%863

120983

983911

14.8%04039

Gray3,240

375196

571571

50215.5%

292107

399399

37011.4%

04040Harrison

1,40455

66121

121106

7.5%44

3175

7569

4.9%04041

Hiram684

3838

3833

4.8%04042

Hollis Center1,679

20156

257257

22613.5%

13328

161161

1498.9%

04043Kennebunk

5,076738

2824

1,0241,024

90017.7%

637129

1767

767710

14.0%04046

Kennebunkport3,232

373113

23509

509447

13.8%301

792

3825

387358

11.1%04047

Parsonsfield837

6051

111111

9811.7%

4825

7373

688.1%

04048Limerick

1,15596

52148

148130

11.3%68

1886

8680

6.9%04049

Limington1,489

10148

149149

1318.8%

8019

9999

926.2%

04050Long Island

12052

4092

9281

67.5%46

1561

6157

47.5%04051

Lovell437

2525

2522

5.0%04055

Naples1,656

134167

13314

314276

16.7%99

784

181181

16810.1%

04061North W

aterboro1,195

4430

7474

655.4%

2915

4444

413.4%

04062W

indham6,639

1,037443

1,48014

1,4941,313

19.8%810

1991,009

121,021

94614.2%

04063Ocean Park

3175

106106

9326

5581

8175

04064Old Orchard Beach

4,803637

33960

1,0361,036

91018.9%

481210

55746

5751

69614.5%

04066Orrs Island

30437

845

4540

13.2%26

531

3129

9.5%04068

Porter623

5555

5548

7.7%41

4141

386.1%

04069Pownal

584103

17120

120105

18.0%77

1592

9285

14.6%04071

Raymond2,042

325117

15457

10467

41020.1%

24170

15326

5331

30715.0%

04072Saco

8,0951,085

4496

1,5401,540

1,35316.7%

780253

81,041

41,045

96812.0%

04073Sanford

6,688510

373883

5888

78011.7%

454152

6068

614569

8.5%

SunThu



STATE ZIP Code


Home Delivery& Mail

SingleCopySales

Business/Traveler

TotalPaid

QualifiedTotal

SunAvg. Proj.

Circ.Hshld.Cov.

Home Delivery& Mail

SingleCopySales

Business/Traveler

TotalPaid

QualifiedTotal

ThuAvg. Proj.

Circ.Hshld.Cov.

MAINE (Cont’d)

Page 10 of 16•


04074Scarborough

7,8242,123

59333

2,7492,749

2,41630.9%

1,715341

142,070

52,075

1,92224.6%

04076Shapleigh

1,13183

49132

132116

10.3%73

1992

9285

7.5%04077

South Casco30

3030

2604079

Harpswell1,871

2502

252252

22111.8%

17117

188188

1749.3%

04083Springvale

1,835169

73242

242213

11.6%154

37191

191177

9.6%04084

Standish2,988

417169

586586

51517.2%

32470

394394

36512.2%

04085Steep Falls

70782

1395

9583

11.7%51

1364

6459

8.3%04086

Topsham3,879

528155

683683

60015.5%

33467

4015

406376

9.7%04087

Waterboro

77537

3774

7465

8.4%32

2153

5349

6.3%04090

Wells

4,403562

32637

925925

81318.5%

446188

40674

674624

14.2%04091

West Baldwin

38545

4545

4010.4%

3131

3129

7.5%04092

Westbrook

8,0551,268

3481,616

21,618

1,42217.7%

1,055213

1,2687

1,2751,181

14.7%04093

Buxton3,186

382207

589589

51816.3%

281100

3812

383355

11.1%04094

West Kennebunk

3535

3531

04095W

est Newfield675

2713

4040

355.2%

1810

2828

263.9%

04096Yarmouth

3,681878

2311,109

21,111

97626.5%

705119

8244

828767

20.8%04097

North Yarmouth1,369

28520

305305

26819.6%

19510

205205

19013.9%

04101Portland

9,289594

373222

1,18913

1,2021,056

11.4%695

28962

1,04613

1,059981

10.6%04102

Portland8,213

1,119313

161,448

581,506

1,32316.1%

966272

161,254

851,339

1,24015.1%

04103Portland

13,7882,416

4592,875

72,882

2,53318.4%

2,042274

2,31612

2,3282,157

15.6%04105

Falmouth4,789

1,365271

1,63652

1,6881,483

31.0%1,121

1561,277

521,329

1,23125.7%

04106South Portland

11,6311,945

77520

2,740580

3,3202,918

25.1%1,636

46010

2,106590

2,6962,497

21.5%04107

Cape Elizabeth3,721

1,168143

31,314

1,3141,155

31.0%959

562

1,0171,017

94225.3%

04108Peaks Island

488106

75181

181159

32.6%92

38130

130120

24.6%04109

Portland54

2010

3030

2648.1%

217

2828

2648.1%

04110Cumberland Foreside

680244

24413

257226

33.2%203

20313

216200

29.4%04210

Auburn9,789

72166

238238

2092.1%

739

4646

430.4%

04217Bethel

1,39342

4242

372.7%

04222Durham

1,50494

10104

10491

6.1%54

660

6056

3.7%04239

Jay1,975

2929

2925

1.3%04240

Lewiston15,257

70164

234234

2061.4%

2330

5353

490.3%

04250Lisbon

1,71231

3131

271.6%

SunThu



STATE ZIP Code


Home Delivery& Mail

SingleCopySales

Business/Traveler

TotalPaid

QualifiedTotal

SunAvg. Proj.

Circ.Hshld.Cov.

Home Delivery& Mail

SingleCopySales

Business/Traveler

TotalPaid

QualifiedTotal

ThuAvg. Proj.

Circ.Hshld.Cov.

MAINE (Cont’d)

Page 11 of 16•


04252Lisbon Falls

1,93727

3562

6254

2.8%04259

Monmouth1,229

823

3131

272.2%

04260New Gloucester

2,179174

48222

222195

8.9%117

28145

145134

6.1%04268

Norway2,218

3939

7878

693.1%

2710

3737

341.5%

04270Oxford

2,25744

117161

161141

6.2%34

4882

8276

3.4%04274

Poland2,244

3131

3127

1.2%04281

South Paris2,260

4949

4943

1.9%15

1227

2725

1.1%04284

Wayne

53911

1425

2522

4.1%04287

Bowdoin1,189

345

3939

342.9%

04330Augusta

11,179101

143244

244214

1.9%33

69102

10294

0.8%04342

Dresden693

1712

2929

253.6%

04344Farmingdale

1,26316

1026

2623

1.8%04345

Gardiner4,894

3938

7777

681.4%

04347Hallowell

1,11331

3131

272.4%

04348Jefferson

1,27632

1345

4540

3.1%23

528

2826

2.0%04350

Litchfield1,426

531

3636

322.2%

04352Mount Vernon

64311

1526

2623

3.6%04353

Whitefield

93910

1929

2925

2.7%04357

Richmond1,373

2562

8787

765.5%

827

3535

322.3%

04358South China

1,71313

3043

4338

2.2%04364

Winthrop

2,47629

3564

6456

2.3%04401

Bangor19,314

72301

3376

376330

1.7%49

4949

450.2%

04412Brewer

4,164110

110110

972.3%

04416Bucksport

2,37367

6767

592.5%

04426Dover Foxcroft

1,89868

6868

603.2%

04429Holden

2,08448

4848

422.0%

04441Greenville

98583

8383

737.4%

04442Greenville Junction

6829

2929

2536.8%

04444Hampden

3,42936

3636

320.9%

04457Lincoln

2,49465

6565

572.3%

04460Medway

57632

3232

284.9%

04462Millinocket

2,16382

8282

723.3%

SunThu



STATE ZIP Code


Home Delivery& Mail

SingleCopySales

Business/Traveler

TotalPaid

QualifiedTotal

SunAvg. Proj.

Circ.Hshld.Cov.

Home Delivery& Mail

SingleCopySales

Business/Traveler

TotalPaid

QualifiedTotal

ThuAvg. Proj.

Circ.Hshld.Cov.

MAINE (Cont’d)

Page 12 of 16•


04468Old Town

4,10634

3434

300.7%

04472Orland

1,00633

3333

292.9%

04473Orono

2,81841

4141

361.3%

04474Orrington

1,44425

2525

221.5%

04530Bath

4,986481

224705

705620

12.4%339

149488

488452

9.1%04537

Boothbay912

10130

131131

11512.6%

8120

101101

9410.3%

04538Boothbay Harbor

1,199137

1595

301301

26522.1%

12478

5207

4211

19516.3%

04539Bristol

61832

2254

5447

7.6%30

838

3835

5.7%04543

Damariscotta1,022

107167

2742

276243

23.8%110

86196

54250

23222.7%

04544East Boothbay

20161

2081

8171

35.3%55

2075

7569

34.3%04547

Friendship520

2620

4646

407.7%

2115

3636

336.3%

04548Georgetown

41350

2070

676

6716.2%

3111

426

4844

10.7%04551

Bremen321

3030

3026

8.1%27

2727

257.8%

04553Newcastle

74686

26112

11298

13.1%58

2179

7973

9.8%04554

New Harbor273

4452

9696

8430.8%

4232

7474

6925.3%

04555Nobleboro

69172

1688

8877

11.1%53

1063

6358

8.4%04556

Edgecomb519

5050

5044

8.5%41

4141

387.3%

04558Pemaquid

20429

3059

5952

25.5%25

1237

3734

16.7%04562

Phippsburg1,003

6860

128128

11211.2%

3125

5656

525.2%

04564Round Pond

16222

3557

5750

30.9%22

1032

3230

18.5%04568

South Bristol219

3225

5757

5022.8%

3115

4646

4319.6%

04572W

aldoboro2,322

99115

21235

235207

8.9%73

4921

143143

1325.7%

04576Southport

29845

505

100100

8829.5%

3730

572

7267

22.5%04578

Wiscasset

1,837157

9717

2717

278244

13.3%120

5213

1857

192178

9.7%04579

Woolwich

1,260103

42145

145127

10.1%68

2694

9487

6.9%04605

Ellsworth5,947

144144

144127

2.1%04609

Bar Harbor2,885

1662

1593

9382

2.8%04614

Blue Hill1,361

5656

5649

3.6%04619

Calais1,317

5959

5952

3.9%04640

Hancock934

5555

5548

5.1%04652

Lubec891

5252

5246

5.2%04654

Machias1,415

5454

5447

3.3%

SunThu



STATE ZIP Code


Home Delivery& Mail

SingleCopySales

Business/Traveler

TotalPaid

QualifiedTotal

SunAvg. Proj.

Circ.Hshld.Cov.

Home Delivery& Mail

SingleCopySales

Business/Traveler

TotalPaid

QualifiedTotal

ThuAvg. Proj.

Circ.Hshld.Cov.

MAINE (Cont’d)

Page 13 of 16•


04658Milbridge

61229

2929

254.1%

04660Mount Desert

63935

3535

314.9%

04666Pembroke

50541

4141

367.1%

04679Southwest Harbor

77539

3939

344.4%

04681Stonington

52060

6060

5310.2%

04730Houlton

3,922124

124124

1092.8%

04732Ashland

72333

3333

294.0%

04736Caribou

3,98667

6767

591.5%

04743Fort Kent

2,01159

5959

522.6%

04756Madawaska

1,62733

3333

291.8%

04769Presque Isle

4,059122

122122

1072.6%

04785Van Buren

1,08932

3232

282.6%

04841Rockland

3,485100

173273

273240

6.9%68

77145

145134

3.8%04843

Camden2,501

133116

249249

2198.8%

8739

126126

1174.7%

04854Owls Head

80541

4141

364.5%

2929

2927

3.4%04856

Rockport1,489

8125

70176

176155

10.4%52

1450

116116

1077.2%

04858South Thomaston

69526

2854

5447

6.8%18

1937

3734

4.9%04860

Tenants Harbor872

2912

4141

364.1%

196

2525

232.6%

04861Thomaston

1,16043

4083

8373

6.3%31

2152

5248

4.1%04862

Union1,615

3260

9292

815.0%

2225

4747

442.7%

04864W

arren1,547

5142

9393

825.3%

3619

5555

513.3%

04901W

aterville10,568

69108

10187

187164

1.6%35

3535

320.3%

04915Belfast

4,04525

160185

185163

4.0%04918

Belgrade Lakes1

5051

5145

04930Dexter

1,82241

4141

362.0%

04937Fairfield

2,74818

3452

5246

1.7%04938

Farmington3,927

3272

104104

912.3%

2727

2725

0.6%04947

Kingfield912

3535

3531

3.4%04950

Madison1,801

818

2626

231.3%

04953Newport

1,46544

4444

392.7%

04955New Sharon

6138

2129

2925

4.1%04957

Norridgewock1,765

819

2727

241.4%

SunThu



STATE ZIP Code


Home Delivery& Mail

SingleCopySales

Business/Traveler

TotalPaid

QualifiedTotal

SunAvg. Proj.

Circ.Hshld.Cov.

Home Delivery& Mail

SingleCopySales

Business/Traveler

TotalPaid

QualifiedTotal

ThuAvg. Proj.

Circ.Hshld.Cov.

MAINE (Cont’d)

Page 14 of 16•


04963Oakland

3,04817

2037

3733

1.1%04967

Pittsfield1,576

428

3232

281.8%

04970Rangeley

98363

6363

555.6%

04974Searsport

1,22439

3939

342.8%

04976Skowhegan

4,14925

6388

8877

1.9%04988

Unity734

323

2626

233.1%

Miscellaneous ZIP Codes533

1,79915

2,3472,347

2,067285

64710

942942

876TOTAL PRINT CIRCULATION

32,49918,804

73552,038

84852,886

46,47525,054

7,708383

33,145995

34,14031,625

DIGITAL REPLICA CIRCULATION3,033

3,033815

3,8488,031

3,0553,055

8153,870

8,020TOTAL AVERAGE CIRCULATION

35,53218,804

73555,071

1,66356,734

54,50628,109

7,708383

36,2001,810

38,01039,645


4. BASIC PRICES as of September 30, 2017 (subscription sales based on 52 weeks/1 year)

5. NOTES:

REPORT ENDING DATESeptember 30, 2017CREDIT AND ARREARS ALLOWANCE

Included in Home Delivery and Mail is an average of the following:

These copies were served to subscribers that ordered delivery directly with and were billed by the newspaper and for which payment wasnot received and/or short-term arrears copies served to subscribers whose term has expired.

QUALIFIED RETAIL/BUSINESSIncluded in Qualified Retail/Business are copies distributed through publisher-maintained venues. Verification is made of distribution to loca-tion only, and not of actual pick-up.PUBLISHER’S RETURN POLICY

Fully Returnable

MARKET DESCRIPTION

Zone Reporting for this newspaper is defined as:

NEWSPAPER DESIGNATED MARKET comprises CUMBERLAND County, less towns of Harrison and West Baldwin; in KNOX County,towns of Camden, Glen Cove, Port Clyde, Rockland, Rockport and Warren; LINCOLN County, less towns of Chamberlain, Dresden, Jeffer-son, Monehegan, Somerville, and Whitefield; SAGADAHOC County, less towns of Bowdoin and Richmond; and YORK County, less townsof Berwick, Eliot, Kittery (which includes Kittery Point), Lebanon, North Berwick, South Berwick and York (which includes York Beach, CapeNeddick and York Harbor).

MARKET PENETRATIONCounty population and occupied household estimates appearing in AAM reports are obtained from The Nielsen Company (U.S.), Inc. Esti-mates for AAM defined newspaper markets and areas below the county level are projections based upon The Nielsen Company (U.S.), Inc.estimates. The Nielsen Company (U.S.), Inc. estimates are intended for your company's use during its normal course of business, and,while the information may be provided to third parties during such course of business, it may not be sold or sub-licensed to third parties orelectronically integrated into third party systems without the prior written consent of The Nielsen Company (U.S.), Inc.

ADVERTISING POLICY

Advertising running in the MAINE SUNDAY TELEGRAM can be inserted in the PORTLAND PRESS HERALD at a discount of 40% off thedaily rate Monday, Tuesday and Saturday; 30% off the daily rate Wednesday, Thursday and Friday. Combination rates are not available onThanksgiving Day. Discounts do not apply to color. This excepts amusement advertising. National advertising running in the MAINE SUN-DAY TELEGRAM can be inserted in the PORTLAND PRESS HERALD at a discount of 35% off the daily rate Monday through Saturday.Telephone No. (207) 791-6000.

Home Delivery Single Copy Mail

Frequency PrintDigitalReplica Print Print

Mon-Sat & Sun $299.00 $119.88 $463.62Mon-Sat $257.40 $1.80 $368.66Mon-Fri $214.50 $307.22Thu-Sat & Sun $255.00Sun $120.00 $2.80 $164.58

TotalSun 222Daily 222

To Members of the Alliance for Audited Media:We have examined the circulation records and other data presented by this publication for the period covered by this report. Ourexamination was made in accordance with the AAM’s Bylaws and Rules, and included such tests and other audit procedures as weconsidered necessary under the circumstances.In our opinion, the total average circulation for the period shown is fairly stated in this report, and the other data contained in this reportare fairly stated in all respects material to average circulation.

Alliance for Audited Media

5. NOTES: (Continued)

Page 16 of 16 • 01-1865-0 • 02/2018Alliance for Audited Media

Copyright © 2018 All rights reserved.

CROSS-MEDIA Notes:Additional Digital Metrics: Monthly detail and additional metrics available in the AAM Media Intelligence Center.As reported on the September 30, 2017 Quarterly Data Report & Media Intelligence CenterAverage 12 months ended September 30, 2017

Domains included in Website Usage:Google Analytics: www.legacy.com/*mainetoday-pressherald*, www.mainenotices.com, www.pressherald.comDigital Definitions:Unique Browser: A measurement of unduplicated cookied browsers that accessed the digital content of a site during the measurement period reported. Inthe absence of a cookie, the combination of the IP address and user-agent string may be used to measure a unique browser. For numerous reasons, aunique browser does not represent a unique individual.Page Impressions: The combination of one or more files presented to a browser as a single document as a result of a single request received by the server,and is recorded at a point as late as possible in the process of delivery of the content to the user's browser, therefore closest to the actual opportunity to seethe content by the user. In effect, one request by a browser should result in one page impression being reported. The counted page impression may notnecessarily be in focus or visible in the user's browser.

Google AnalyticsUnique Browsers 1,600,814Visits 3,085,366Page Impressions/ Views 6,149,016

Barbara Bock, Vice President, AdvertisingTelephone (207) 791-6206295 Gannett DriveSouth Portland, ME 04106e-mail: [email protected]

Documents

AUDIT REPORT 12 months ended September 30, 2017 Newspaper · AUDIT REPORT 12 months ended September 30, 2017 Newspaper 01-1865-0 ... Retail/Business 205 347 347 346 345 348 347 294