Focused on Delivering Sustainable & Socially Conscious Brands

INTRODUCING AXIS SOURCING GROUP INC.

Axis Group, Inc. founded in 2009 providing unique and proprietary services for businesses seeking sourcing projects. This followed early success with clients such as.

Company History

The high sourcing needs are serviced by Axis Group with its Ningbo, China and Hong Kong offices, which continues to expand its relationships and technology to create the sourcing solutions to meet the wide range of Axis customers’ requirements.

Axis Group is the culmination of 3 partners combining 50+ years of finance, retail, sourcing and product development experience into one total package. Leveraging the company relationships, knowledge, and capital resources, Axis has become a top-tier sourcing and private brand development company.

In 2011 Axis launched a hybrid business model that features advanced sourcing, decades of sales relationships and quality brand development and marketing capabilities. Axis has built an infrastructure that designs products/ packaging, brand development and distribution. Adding its back-end logistical experience and key relationships with global retailers allows Axis Group to successfully enter new markets with immediate profitable results. The company also is focused on building “sustainable” and unique brands - Natural Home Products, with its MOBOO technology and sustainable product mix, is just one example.

Axis is comprised of a team of experienced, multi-disciplinary professionals, from graphic designers to brand strategists and web developers. By drawing upon top tier talent, we’re able to create clear and compelling brand identities that truly shine.

Current Market Brands

Axis strategic brand assessments, reviews the strength and value of its brand offerings.

Axis uses traditional research methods to look at its brands from the outside through consumer attitude measurements. We Reference touch points to define and illustrate every potential point of contact between the Axis brand and its buyer/ consumer.

We outline Axis Brand architecture, the hierarchical structure by which Axis brands, products and services are managed on a relative basis to each other.  This growth model enables entry of 2 to 3 new brands each year. Then optimizing growth of specific brands over 3 to 5 years, Axis will then begin selling those brands for handsome multiples of annual revenues.

Growth Model

There are several key differentiators, not the least of which is our ability to find small rather obscure brands that we can integrate into our system and expanded rapidly. Due to our positive reputation in the consumer products industry and because of our strategic long term relationships with major retailers coupled with our know-how for sourcing and marketing consumer products, we are in the enviable position to consider several offers a year to acquire or integrate existing product brands that when produced through Axis Sourcing Group can result in exponential growth.    

What sets your company apart?

In our world accomplishment is measured by shelf-space captured. As of April, 2013 our key brands (Dollar Station, Natural Home, Smart, Everyday Gourmet and “White Label” products) are on the shelves in over 5,500 stores. In 2013 we finalized the integration of the Natural Home® brand (2012 sales $1.2 Million) and the Smart® brand (2012 sales $1.27 Million) and we designed and launched a whole new brand of school and office stationary; the Thinkdoodle® brand. These additions are already helping improve our gross margins through April (26.75%) as compared to 2012 through April (22.49%).

What have you accomplished to date?

What have you accomplished to date?

2009 Axis Group Inc.

Launched

Capitalizing on existing private label product

sales carried into the company by

its principals.

Ended the year at $1.6 Million in gross sales –

December 2009

Built company infrastructure to expand private label or “White Brand” sales –

February through June 2010

Expanded sales to $10.3 Million by December 2010

Adopted the “Brand

Development” model and

launched the “Dollar Station” brand with Wal-

Mart in 160 stores – June 2011

Finished the year with “Dollar

Station” in over 2,000 stores

Using the “Brand Development” model gross

margins grew from 15% in 2010 to

21% by year-end 2011

Launched the “Everyday

Gourmet” brand – June 2012

What have you accomplished to date?

By phasing out unprofitable products and concentrating on branded product lines, $8 Million for of sales were recorded by YE

2012 with record gross margins of 24%

Finalized the integration of “Natural Home”

products in February 2013 - now in 833 stores and growing

Finalized the integration of “Smart Cleaning

Products” in April 2013 - now in 530 stores and

growing

Launched the “Thinkdoodle” brand at the

National Stationary Show

in New York – May 2013

Through April of this year gross

margins have hit a record of

26.75%

NOW

Long standing factory and buyer relationships have also enabled Axis to focus on the brand development of its own licensed and non-licensed branded products for global distribution into key markets.

Globalization