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Digital Media Offer
Student Communications Team Student Services Information Desk
How can we help?
• Design • Develop digital media(video / animation) to your needs
• Consultancy • Advise on how to manage third party suppliers you have commission to do
the video • Advise on how to keep design in context of other Student Service
materials
• Project management • Manage the relationship with the third party you have commission to do
the video
Why use us?
The benefits of the student communications team managing the production of student-facing moving images include:
• Applying a consistently professional identity and style to Student Services images • Taking advantage of experienced, trained, design professionals to oversee the
production of moving image content liaising with external video production agencies and designers
• Coordinating a wider variety of communications campaigns with video-based elements
• Using consistent and appropriate voice and tone • Reducing the duplication of content • Applying content proofing more rigorous prior to publishing
Example Videos (1)
Welcome to the University of Sheffield
Handy tips to help you drift off
Making Your Money Matter
Working Out Your Degree Classification
Pre-Production
Pre production is the planning phase of digital media production
• Client requirements • Financing • Crew requirements (Producer, Director, Cinematographer) • Concept development • Scripting • Storyboarding • Set construction / dressing / props • Shooting schedule • Location scouting / permission • Casting / auditions • Permissions
Example Videos (2)
Discover Arts and Humanities SOAMS
Discover Us Moneywise
Production
• Video (the actual filming, ) • Sourcing any stock footage (rights managed/royalty free) • Sourcing music tracks • Lighting (1-4 point lighting set up, use of reflector) • Camera filters • Digital formats • Footage capture
• Tracking and panning shots (camera dolly) • Tripod shots • Slider shots
• Storage • SD cards • External HD
• Animation (designing the elements and animating them)
• Sourcing third party elements • Creating artwork / preparing animation files • Animating the elements • Character animation • Lip synchornisation
Video Examples (3)
Get Ralph Home Part 1 Get Ralph Home Part 2
Get Ralph Home Part 3 Global Campus
Post-Production
• Video Editing • cutting segments (trimming), re-sequencing clips, adding transitions, etc.
• Re-recording and mixing • Sound Design
• specifying, acquiring, manipulating or generating audio elements
• Colour Grading • Altering or enhancing the colour of the video or still images
• Special FX • Computer Generated Imagery (CGI),
• Motion Graphics • Titles, lower thirds, basic animation
• Rendering • Generating the digital video file
• Final Delivery
Plasma Screen Moving Images
Ask Sheffield
Feedback from Students Introduction to SSiD
Things Not Going Right?
